Abstract: A new and improved moistening apparatus is used with a squeezable bottle and includes a moisture dispensing assembly connected by a friction fit to the mouth portion of the bottle. The moisture dispensing assembly includes a stopper assembly, a moisture dispensing element (such as a sponge) supported by the stopper assembly, and a conduit tube assembly connected to and in fluid communication with the moisture dispensing element. The conduit tube assembly extends from the moisture dispensing element to an interior portion of the bottle for conveying water from the bottle to the moisture dispensing element. By squeezing the bottle, water is forced by positive pressure from the body portion through the conduit tube assembly to the moisture dispensing element.