Abstract: A sporting goods merchandising display for a sports stick and ball package, as for playing the sports of ball hockey and lacrosse, wherein a sports ball having a diameter D1 is captured between spaced apart circular holes, each having a diameter D2 less than the diameter D1, in an open-ended packaging sleeve removably locked at a fixed position on the sports stick. Such packaging combines the sports stick and ball to prevent separation while on display but permits tactile access to the product components by sporting goods customers. A purchaser can easily remove the packaging sleeve to separate the product components without the aid of a cutting instrument.