Abstract: ‘RUYFEM1702’ is a new and distinctive variety of Felicia which is characterized by a broad upright to spreading growth habit with inflorescence carried within and above the foliage, very large capitula inflorescences with dark yellow disc florets and prominent white ray florets, and day-neutral flowering habit with a long natural flowering season. The new variety propagates successfully by stem cuttings and has shown to be uniform and stable in the resulting generations from asexual propagation.