Search Patents
  • Audience segment selection
    Patent number: 8448057
    Abstract: A user interface for selecting an audience segment from a pool of tracked entities based on an aggregate similarity of the audience segment to an archetypical audience. The user can display a graphical representation illustrating a relationship between a composite index for the audience segment and an audience segment size and indicate the audience segment through the user interface. The user input indicating the audience segment is received by a system and the composite index and the audience segment size associated with the audience segment, are determined based at least in part on the user input. The composite index and the audience segment size associated with the audience segment are displayed.
    Type: Grant
    Filed: July 7, 2009
    Date of Patent: May 21, 2013
    Assignee: Quantcast Corporation
    Inventors: Charles Walsh Sugnet, Joseph Harlan Shoop, Paul G Sutter, Konrad S Feldman
  • Accelerated operations on compressed data stores
    Patent number: 11669572
    Abstract: A data operations system receives compressed data and a search term. The data operations system completes a modified decoding of the compressed data, resulting in distinguishable data terms that are smaller than the corresponding data terms, and loads modified decoded terms into a data register. The data operations system generates a truncated search term and loads instances of the truncated search term into a query register. The data operations system performs a parallel data operation, such as a query operation, by comparing each of the modified decoded terms to an instance of the truncated search term. The data operations system returns the results of the operation.
    Type: Grant
    Filed: February 4, 2022
    Date of Patent: June 6, 2023
    Assignee: Quantcast Corporation
    Inventor: Scott S. McCoy
  • Adaptive bidding for networked advertising
    Patent number: 11869043
    Abstract: An adaptive bidding system for networked advertising. A bid request is received from an exchange over a network. Each bid request represents the opportunity to bid on an advertising opportunity. A processing time limit is determined based at least in part on a network latency measurement and an exchange reported timeout. The execution of one or more tasks is initiated by the adaptive bidding system. A response is determined from one or more results which are available before the processing time limit expires. The execution of any tasks that have not completed execution before the processing time limit expires are terminated. The response is provided to the exchange.
    Type: Grant
    Filed: November 28, 2022
    Date of Patent: January 9, 2024
    Assignee: Quantcast Corporation
    Inventors: Crispin Edward Harold Flowerday, Faraaz Aejaz Sareshwala, Damian John Reeves
  • Privacy-safe frequency distribution of geo-features for mobile devices
    Patent number: 10552870
    Abstract: A mobile device's location and identifier corresponding to the mobile device is received. The mobile device's location is mapped to a plurality of landmarks proximate to the mobile device's location. The proximate landmarks are stored in association with the mobile device's identifier in a geo data store, and the received location data is then discarded. These steps are iterated over time to build up a data store that can be represented as a frequency distribution of the landmarks that surround mobile devices. Such a frequency distribution can be built for each of a plurality of mobile devices, without maintaining records of any mobile device's location.
    Type: Grant
    Filed: June 30, 2016
    Date of Patent: February 4, 2020
    Assignee: Quantcast Corporation
    Inventors: Eunsu Ryu, Sean Huang, Tong T. Pham, Joshua A. Job
  • Adaptive bidding for networked advertising
    Patent number: 11514479
    Abstract: An adaptive bidding system for networked advertising. A bid request is received from an exchange over a network. Each bid request represents the opportunity to bid on an advertising opportunity. A processing time limit is determined based at least in part on a network latency measurement and an exchange reported timeout. The execution of one or more tasks is initiated by the adaptive bidding system. A response is determined from one or more results which are available before the processing time limit expires. The execution of any tasks that have not completed execution before the processing time limit expires are terminated. The response is provided to the exchange.
    Type: Grant
    Filed: October 19, 2020
    Date of Patent: November 29, 2022
    Assignee: Quantcast Corporation
    Inventors: Crispin Edward Harold Flowerday, Faraaz Aejaz Sareshwala, Damian John Reeves
  • Quantifying mobility of mobile devices via a privacy preserving mobility metric
    Patent number: 8965336
    Abstract: Embodiments of the invention generate metrics quantifying the mobility of a mobile device without persisting information related to the device's specific location at any given time. Specifically, at multiple intervals, a value of a mobility metric is computed based on the distance between the current location of the mobile device and a previously identified origin location of the mobile device. The values of the mobility metric computed over a period of time quantify the overall mobility of the mobile device. The mobility metric does not provide any information regarding the specific location of the mobile device at any given time.
    Type: Grant
    Filed: June 26, 2013
    Date of Patent: February 24, 2015
    Assignee: Quantcast Corporation
    Inventor: Scott Michael Murff
  • System and method for client management
    Patent number: 7958191
    Abstract: A computer-based method and system for selectively triggering client actions including: providing directions for obtaining client instructions, from a content provider to a client device, over a network, in response to a content request from the client device, providing the client instructions to the client device, receiving an initial image request at the computer-based management server from the client device wherein the initial image request is submitted by the client device upon execution of the client instructions, and composing and sending a beacon from the computer-based management system to the client device in response to the initial image request with the properties of the beacon triggering the client selection and execution of the action.
    Type: Grant
    Filed: February 4, 2009
    Date of Patent: June 7, 2011
    Assignee: Quantcast Corporation
    Inventor: Naveen Nalam
  • Inferring the presence of an entity within an identifier space based on the behaviors of unrelated entities
    Patent number: 10922615
    Abstract: Embodiments of the invention build models to predict the likelihood of entities that operate in a given identifier space also operating in a disjoined identifier space based on a source panel of entities that operate in one or both of the identifier spaces. In operation, a model building engine builds a model based on features associated with the source panel and features associated with standard populations in the given identifier space. The model is used to determine whether the target entity is more similar to those entities in the source panel that operate only in the given identifier space or those entities in the source panel that operate in both identifier spaces.
    Type: Grant
    Filed: February 23, 2016
    Date of Patent: February 16, 2021
    Assignee: Quantcast Corporation
    Inventors: Michael F. Kamprath, Sean McCormick, Wayne Steven Yang
  • Separation of models based on presence or absence of a feature set and selection of model based on same
    Patent number: 9298860
    Abstract: Separate models are built to predict the likelihood of conversion based on the presence or absence of one or more features. For example, a first model may be built to predict the likelihood of conversion of a non-converter who has never visited an advertiser's website before and a second model may be built to predict the likelihood of conversion of a non-converter who has visited an advertiser's website before. To determine which model to apply to an entity, the consumption history of the entity is searched for the presence or absence of the one or more features used to separate the models. The entity's consumption history is then scored based on the applicable model to determine the likelihood of conversion.
    Type: Grant
    Filed: March 15, 2013
    Date of Patent: March 29, 2016
    Assignee: Quantcast Corporation
    Inventors: Daniel Ciprian Preda, Peter William Kassakian
  • Inferring the presence of an entity within an identifier space based on the behaviors of unrelated entities
    Patent number: 9159029
    Abstract: Embodiments of the invention build models to predict the likelihood of entities that operate in a given identifier space also operating in a disjoined identifier space based on a source panel of entities that operate in one or both of the identifier spaces. In operation, a model building engine builds a model based on features associated with the source panel and features associated with standard populations in the given identifier space. The model used to determine whether the target entity is more similar to those entities in the source panel that operate only in the given identifier space or those entities in the source panel that operate in both identifier spaces.
    Type: Grant
    Filed: June 28, 2013
    Date of Patent: October 13, 2015
    Assignee: Quantcast Corporation
    Inventors: Michael F. Kamprath, Sean McCormick, Wayne Yang
  • Preserving privacy related to networked media consumption activities
    Patent number: 10938860
    Abstract: Preserving privacy related to networked media consumption activity. Privacy zones are defined and associated with privacy standards. Privacy standards include frequency criteria governing the storage of datasets including information associated with networked media consumption activity collected from the privacy zone. Transaction requests are received over a network from a client device at a location by a networked privacy system. The privacy zone associated with the client device is identified. A dataset can be created including information associating the networked media consumption activity. The dataset is processed to comply with the privacy standards. The processed dataset can be stored in a database on a physical storage device at a storage location coupled to the networked privacy system.
    Type: Grant
    Filed: October 4, 2019
    Date of Patent: March 2, 2021
    Assignee: Quantcast Corporation
    Inventor: Damian John Reeves
  • Inferring the presence of an entity within an identifier space based on the behaviors of unrelated entities
    Patent number: 9330361
    Abstract: Embodiments of the invention build models to predict the likelihood of entities that operate in a given identifier space also operating in a disjoined identifier space based on a source panel of entities that operate in one or both of the identifier spaces. In operation, a model building engine builds a model based on features associated with the source panel and features associated with standard populations in the given identifier space. The model is used to determine whether the target entity is more similar to those entities in the source panel that operate only in the given identifier space or those entities in the source panel that operate in both identifier spaces.
    Type: Grant
    Filed: June 26, 2015
    Date of Patent: May 3, 2016
    Assignee: Quantcast Corporation
    Inventors: Michael F. Kamprath, Sean McCormick, Wayne Yang
  • Automatic performance-triggered feature discovery
    Patent number: 10943254
    Abstract: A hierarchical feature tree is generated. Each child node's feature is more specific than its respective parent node's feature. A behavioral model comprising features of the feature tree is created and used in the operation of an advertising campaign. A degraded model feature is detected at the discovery system by comparing a performance metric of a model feature from two different time windows. The discovery system matches a node of the feature tree with the degraded feature and selects a prospective model feature from a family node. An estimated performance metric for the prospective model feature is determined and the results are used to decide if the model should be updated to include the prospective model feature. The campaign can be operated with the automatically updated model.
    Type: Grant
    Filed: June 14, 2019
    Date of Patent: March 9, 2021
    Assignee: Quantcast Corporation
    Inventor: Michael Recce
  • Redistributing data in a distributed storage system based on attributes of the data
    Patent number: 10007461
    Abstract: Accesses to a number of data blocks stored in a distributed storage are observed. Following observation of the accesses, the stored data blocks are redistributed. In one aspect, redistribution of the data blocks includes determining the access patterns for one or more of the data blocks based on the observed accesses, and determining the storage sizes for the one or more data blocks. Thereafter, based on the determined access patterns and determined storage sizes, the one or more data blocks are sorted. Subsequently, the one or more data blocks are redistributed or rebalanced across a number of storage devices of the distributed storage based on the sorting. In one aspect, the one or more data blocks are redistributed according to either a uniform distribution scheme or a proportional distribution scheme.
    Type: Grant
    Filed: June 28, 2017
    Date of Patent: June 26, 2018
    Assignee: Quantcast Corporation
    Inventors: Silvius V. Rus, Michael Ovsiannikov
  • Control system based on viewable attention
    Patent number: 11574338
    Abstract: Adaptive control of exposure. A proportional exposure cap is a maximum fraction applicable to a recipient's total viewable attention in a time window. The total viewable attention represents all viewable advertising content which will be provided to the recipient. A notification of availability of an opportunity to expose a specified recipient to advertising content is received during the time window. The specified recipient's consumed viewable attention is detected. The specified recipient's total viewable attention for the time window is predicted. Responsive to the maximum fraction of the specified recipient's predicted total viewable attention for the time window being greater than the consumed viewable attention of the specified recipient, content is sent to the specified recipient and the consumed viewable attention is updated.
    Type: Grant
    Filed: March 7, 2022
    Date of Patent: February 7, 2023
    Assignee: Quantcast Corporation
    Inventors: Seph Zdarko, Ryan Lei Hin Chan, David Alexander Grant
  • Redistributing data in a distributed storage system based on attributes of the data
    Patent number: 9529540
    Abstract: Accesses to a number of data blocks stored in a distributed storage are observed. Following observation of the accesses, the stored data blocks are redistributed. In one aspect, redistribution of the data blocks includes determining the access patterns for one or more of the data blocks based on the observed accesses, and determining the storage sizes for the one or more data blocks. Thereafter, based on the determined access patterns and determined storage sizes, the one or more data blocks are sorted. Subsequently, the one or more data blocks are redistributed or rebalanced across a number of storage devices of the distributed storage based on the sorting. In one aspect, the one or more data blocks are redistributed according to either a uniform distribution scheme or a proportional distribution scheme.
    Type: Grant
    Filed: November 24, 2015
    Date of Patent: December 27, 2016
    Assignee: Quantcast Corporation
    Inventors: Silvius V. Rus, Michael Ovsiannikov
  • Control system based on viewable attention
    Patent number: 11907970
    Abstract: Adaptive control of exposure. A proportional exposure cap is a maximum fraction applicable to a recipient's total viewable attention in a time window. The total viewable attention represents all viewable advertising content which will be provided to the recipient. A notification of availability of an opportunity to expose a specified recipient to advertising content is received during the time window. The specified recipient's consumed viewable attention is detected. The specified recipient's total viewable attention for the time window is predicted. Responsive to the maximum fraction of the specified recipient's predicted total viewable attention for the time window being greater than the consumed viewable attention of the specified recipient, content is sent to the specified recipient and the consumed viewable attention is updated.
    Type: Grant
    Filed: February 6, 2023
    Date of Patent: February 20, 2024
    Assignee: Quantcast Corporation
    Inventors: Seph Zdarko, Ryan Lei Hin Chan, David Alexander Grant
  • Redistributing data in a distributed storage system based on attributes of the data
    Patent number: 9229657
    Abstract: Accesses to a number of data blocks stored in a distributed storage are observed. Following observation of the accesses, the stored data blocks are redistributed. In one aspect, redistribution of the data blocks includes determining the access patterns for one or more of the data blocks based on the observed accesses, and determining the storage sizes for the one or more data blocks. Thereafter, based on the determined access patterns and determined storage sizes, the one or more data blocks are sorted. Subsequently, the one or more data blocks are redistributed or rebalanced across a number of storage devices of the distributed storage based on the sorting. In one aspect, the one or more data blocks are redistributed according to either a uniform distribution scheme or a proportional distribution scheme.
    Type: Grant
    Filed: November 1, 2012
    Date of Patent: January 5, 2016
    Assignee: Quantcast Corporation
    Inventors: Silvius V. Rus, Michael Ovsiannikov
  • Control system based on viewable attention
    Patent number: 11270336
    Abstract: Adaptive control of exposure. A proportional exposure cap is a maximum fraction applicable to a recipient's total viewable attention in a time window. The total viewable attention represents all viewable advertising content which will be provided to the recipient. A notification of availability of an opportunity to expose a specified recipient to advertising content is received during the time window. The specified recipient's consumed viewable attention is detected. The specified recipient's total viewable attention for the time window is predicted. Responsive to the maximum fraction of the specified recipient's predicted total viewable attention for the time window being greater than the consumed viewable attention of the specified recipient, the advertising campaign's advertising content is sent to the specified recipient and the consumed viewable attention is updated.
    Type: Grant
    Filed: August 17, 2020
    Date of Patent: March 8, 2022
    Assignee: Quantcast Corporation
    Inventors: Seph Zdarko, Ryan Lei Hin Chan, David Alexander Grant
  • Predicting advertisement impact for audience selection
    Patent number: 11769171
    Abstract: An influence system for predicting advertisement impact for audience selection. An advertising probe campaign is operated by sending an advertisement to each entity in a treatment group of entities. A control group of entities which excludes the treatment group entities is selected and no campaign advertising content is sent to the treatment group entities. An influence model is created by comparing features of the treatment group converters to features of the control group converters. An individual frequency cap is selected for each entity that is a candidate for the advertising campaign based on a result of applying the influence model to the features of the candidate entity. The entity may be selected to receive an advertisement based on the individual frequency cap. Some embodiments are integrated with a real time bidding (RTB) exchange and a bid response may be configured based on the results of applying the influence model.
    Type: Grant
    Filed: May 17, 2021
    Date of Patent: September 26, 2023
    Assignee: Quantcast Corporation
    Inventor: Tianxiao Huang
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