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  • Patent number: 8473586
    Abstract: A method for determining visual preferences and defining a design based on the ascertained visual preferences. The method includes administering a questionnaire over a computer network, collecting selections made in response to the network and processing the selections into a style-guide. The visual preferences encoded in the style guide can be used to define presentations, customize messages, or be matched to existing images, allowing effective and cost effective development of designs.
    Type: Grant
    Filed: February 12, 2008
    Date of Patent: June 25, 2013
    Assignee: Visual Targeting Corporation
    Inventor: Steven Kronick
  • Publication number: 20140258874
    Abstract: Defining a presentation format targetable to a demographic by distributing a questionnaire to a terminal connected to a distributed computer network for interactive presentation to a representative in order to elicit selections from the representative, obtaining selections in response to any such interaction, determining preferences based on the selections using code executing in a processor, including positive preferences concerning affirmative selections in response to the interaction with the questionnaire, negative preferences from un-preferred selections in response to the interaction with the questionnaire, or both. The determined preferences are transformed into an integrated passcode using the processor so as to be representative of the selections, the passcode being a representation of the determined preferences for use in defining the presentation format and is used to establish presentation parameters in a message that is delivered over the network to the demographic.
    Type: Application
    Filed: March 8, 2013
    Publication date: September 11, 2014
    Applicant: Visual Targeting Corporation
    Inventor: Steven Kronick
  • Patent number: 10289259
    Abstract: Defining a presentation format targetable to a demographic by distributing a questionnaire to a terminal connected to a distributed computer network for interactive presentation to a representative in order to elicit selections from the representative, obtaining selections in response to any such interaction, determining preferences based on the selections using code executing in a processor, including positive preferences concerning affirmative selections in response to the interaction with the questionnaire, negative preferences from un-preferred selections in response to the interaction with the questionnaire, or both. The determined preferences are transformed into an integrated passcode using the processor so as to be representative of the selections, the passcode being a representation of the determined preferences for use in defining the presentation format and is used to establish presentation parameters in a message that is delivered over the network to the demographic.
    Type: Grant
    Filed: March 8, 2013
    Date of Patent: May 14, 2019
    Assignee: Visual Targeting Corporation
    Inventor: Steven Kronick
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