Abstract: Advertisements for brands that are to be aired during media programs are selected based on similarities between the brands and creators of the media programs. As a media program is being aired, data representing content of a media program is processed to identify words being spoken or sung during the media program and sentiments associated with the media program. The media program is classified based on the words and sentiments, and a classification of the media program is compared to attributes of advertisements to determine which of the advertisements is best suited for airing during the media program. Additionally, a set of words that, if spoken or sung during a media program would establish conditions favorable to a given advertisement may be identified and provided to a creator.

Abstract: Advertisements for brands that are to be aired during media programs are selected based on similarities between the brands and creators of the media programs. As a media program is being aired, data representing content of a media program is processed to identify words being spoken or sung during the media program and sentiments associated with the media program. The media program is classified based on the words and sentiments, and a classification of the media program is compared to attributes of advertisements to determine which of the advertisements is best suited for airing during the media program. Additionally, a set of words that, if spoken or sung during a media program would establish conditions favorable to a given advertisement may be identified and provided to a creator.

Abstract: A creator establishes a media program including a plurality of media files or content in accordance with a broadcast plan. Mixing systems establish connections with a mobile device of the creator, and with sources of the audio files or content, either manually or automatically in response to instructions of the creator. Broadcast systems establish connections with computer devices of listeners and a mixing system. Conference systems establish connections with the mobile device of the creator and a mixing system. The connections established may be one-way or two-way channels. The media program may include live or previously recorded audio content including words or sounds of the creator, as well as advertisements, music, news, sports, weather, or other programming. The media program may also include live or previously recorded interviews or other conversations with guests, including but not limited to one or more listeners.