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  • Visible personalization
    Patent number: 8903778
    Abstract: A system for effectively rating and/or dynamically generating one or more electronic media files with respect to information associated with a user, the user's preferences, and/or the user's past behavior with respect to electronic media.
    Type: Grant
    Filed: October 17, 2012
    Date of Patent: December 2, 2014
    Assignee: Yahoo! Inc.
    Inventor: Gaurav Kamdar
  • VISIBLE PERSONALIZATION
    Publication number: 20140108425
    Abstract: A system for effectively rating and/or dynamically generating one or more electronic media files with respect to information associated with a user, the user's preferences, and/or the user's past behavior with respect to electronic media.
    Type: Application
    Filed: October 17, 2012
    Publication date: April 17, 2014
    Applicant: Yahoo! Inc.
    Inventor: Gaurav Kamdar
  • SYSTEMS AND METHODS FOR AUTO-ADJUST POSITIONING OF PREFERRED CONTENT FOR INCREASED CLICK AND CONVERSION RATES
    Publication number: 20140359479
    Abstract: A computer-implemented user notification method includes displaying, at user-accessible locations on a graphical display of a mobile device, notifications corresponding to user interest, preference, and frequency of interaction with particular applications or activities on the mobile device. By increasing ease of interaction with particular notifications and advertisements that are of increased importance and relevance for the user, a higher click through and conversion rate is anticipated.
    Type: Application
    Filed: May 28, 2013
    Publication date: December 4, 2014
    Applicant: Yahoo! Inc.
    Inventor: Gaurav Kamdar
  • SYSTEMS AND METHODS RELATING TO AD/CONTENT TARGETING FOR MAP ROUTE OPTIONS BASED ON PERSONALIZATION AND USER DATA
    Publication number: 20140195154
    Abstract: The present invention provides methods and systems for incorporating user information such as a user's errands, tasks, and/or online behavior in determining a preferred route between an origin and a destination using a web map planning service. Potential advertisers can use the user information to target particular users who are traveling near a particular route to give users various options to optimize their travel plans.
    Type: Application
    Filed: January 8, 2013
    Publication date: July 10, 2014
    Applicant: YAHOO! INC.
    Inventor: Gaurav Kamdar
  • Systems and methods for auto-adjust positioning of preferred content for increased click and conversion rates
    Patent number: 9298357
    Abstract: A computer-implemented user notification method includes displaying, at user-accessible locations on a graphical display of a mobile device, notifications corresponding to user interest, preference, and frequency of interaction with particular applications or activities on the mobile device. By increasing ease of interaction with particular notifications and advertisements that are of increased importance and relevance for the user, a higher click through and conversion rate is anticipated.
    Type: Grant
    Filed: May 28, 2013
    Date of Patent: March 29, 2016
    Assignee: Yahoo! Inc.
    Inventor: Gaurav Kamdar
  • METHOD AND SYSTEM FOR PROVIDING RELEVANT ADVERTISEMENTS BY MONITORING SCROLL-SPEEDS
    Publication number: 20130238433
    Abstract: A method and system for providing relevant advertisements by monitoring scroll-speeds. The method includes determining the scroll-speed of a user as the user scrolls through a webpage. The method also includes tagging the scroll-speed to web content on the webpage. Further, the method includes recording the scroll-speed tagged with the web content. Moreover, the method includes targeting the relevant advertisements to the user based on the recording. The system includes one or more electronic devices, a communication interface, a memory, and a processor.
    Type: Application
    Filed: March 8, 2012
    Publication date: September 12, 2013
    Applicant: Yahoo! Inc.
    Inventor: Gaurav KAMDAR
  • VOLUME BASED, TELEVISION RELATED ADVERTISEMENT TARGETING
    Publication number: 20140075463
    Abstract: The present invention provides techniques that relate to television based advertising and advertisement targeting, such as advertisements presented via Internet TV, IPTV, and television programs streamed over the Internet. Techniques are provided that include monitoring user-initiated changes of volume during a television based advertisement. Based at least in part on such changes, a user's interest level in the advertisement may be assessed. Based at least in part on the assessed interest level, a second advertisement may be targeted to the user.
    Type: Application
    Filed: September 13, 2012
    Publication date: March 13, 2014
    Applicant: Yahoo! Inc.
    Inventor: Gaurav KAMDAR
  • METHOD AND SYSTEM FOR VOICE BASED MOOD ANALYSIS
    Publication number: 20140046660
    Abstract: A computer-implemented method for voice based mood analysis includes receiving an acoustic speech of a plurality of words from a user in response to the user utilizing speech to text mode. The computer-implemented method also includes analyzing the acoustic speech to distinguish voice patterns. Further, the computer-implemented method includes measuring a plurality of tone parameters from the voice patterns, wherein the tone parameters comprises voice decibel, timbre and pitch. Furthermore, the computer-implemented method includes identifying mood of the user based on the plurality of tone parameters. Moreover, the computer-implemented method includes streaming appropriate web content to the user based on the mood of the user.
    Type: Application
    Filed: August 10, 2012
    Publication date: February 13, 2014
    Applicant: Yahoo! Inc
    Inventor: Gaurav KAMDAR
  • Cross-Platform Targeting
    Publication number: 20140122194
    Abstract: A system and method for cross-platform targeting includes: receiving as input calendar entries from an on-line calendar associated with a first user, the calendar entries designating specified time slots associated with scheduled events; marking the specified time slots associated with the scheduled events as unavailable time slots; eliminating the unavailable time slots from the calendar associated with the first user; determining from remaining time slots those time slots wherein the first user is deemed unlikely to be available; removing those time slots from the calendar, providing free time slots; and presenting the free time slots as optimal time slots for serving digital information to the first user.
    Type: Application
    Filed: November 1, 2012
    Publication date: May 1, 2014
    Applicant: YAHOO! INC.
    Inventor: Gaurav Kamdar
  • SYSTEMS AND METHODS FOR ALTERING THE SPEED OF CONTENT MOVEMENT BASED ON USER INTEREST
    Publication number: 20140258890
    Abstract: Techniques are provided which enhance a user's browsing experience by bringing greater attention to potentially relevant advertising content amidst non-relevant content. When a user access a browser to view content, information related to the interests of the user are used to identify relevant browser content to be used for potential advertisement targeting. The identified browser content is highlighted and stored for future use and the browser scroll settings are altered during the user's browsing session. In some embodiments, the settings are altered such that a user's ability to scroll through any identified browser content while displayed is slowed and the user's ability to scroll through the remaining browser content while displayed is quickened.
    Type: Application
    Filed: March 8, 2013
    Publication date: September 11, 2014
    Applicant: YAHOO! INC.
    Inventor: Gaurav Kamdar
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