Abstract: A system and method are provided for searching networked electronic media. The method includes the operation of mapping a user selected keyword to a category identifier for search result generation in a search engine. A search result can be produced that contains alisting of URLs for the category identifier. Then the search result can be dynamically populated with images through identity mapping of the image to a URL. The search can determine the display images to a URL based on a user's profile, like age, and the URL's popularity with other users sharing a similar user profile. The URLs and an associated image for the search can be obtained through a community of users.