Search Patents
  • Predicting advertisement impact for campaign selection
    Patent number: 10776815
    Abstract: An influence system for predicting advertisement impact for campaign selection. For each campaign, an advertising probe campaign is operated by sending an advertisement to each entity in a treatment group of entities. A control group of entities which excludes the treatment group entities is selected and no campaign advertising content is sent to the treatment group entities. An influence model is created for each campaign by comparing features of the respective advertising probe campaign's treatment group converters to features of the control group converters. A campaign is selected for an opportunity to expose a specified entity to advertising based on the result of applying each respective campaign's influence model to features of the specified entity. Advantageously, a campaign operator can make good use of a rare, high quality advertising opportunity by allotting it to an advertising campaign based on a likelihood of influencing the specified entity.
    Type: Grant
    Filed: June 7, 2018
    Date of Patent: September 15, 2020
    Assignee: Quantcast Corporation
    Inventor: Tianxiao Huang
  • Predicting advertisement impact for audience selection
    Patent number: 10037545
    Abstract: An influence system for predicting advertisement impact for audience selection. An advertising probe campaign is operated by sending an advertisement to each entity in a treatment group of entities. A control group of entities which excludes the treatment group entities is selected and no campaign advertising content is sent to the treatment group entities. An influence model is created by comparing features of the treatment group converters to features of the control group converters. An individual frequency cap is selected for each entity that is a candidate for the advertising campaign based on a result of applying the influence model to the features of the candidate entity. The entity may be selected to receive an advertisement based on the individual frequency cap. Some embodiments are integrated with a real time bidding (RTB) exchange and a bid response may be configured based on the results of applying the influence model.
    Type: Grant
    Filed: December 8, 2014
    Date of Patent: July 31, 2018
    Assignee: Quantcast Corporation
    Inventor: Tianxiao Huang
  • Consent system
    Patent number: 11917022
    Abstract: A consent system enables a consumer to save consent choices so that the publisher can retrieve the consumer consent choices when the consumer visits the publisher site, without requiring the consumer to make additional selections corresponding to consent choices. The consumer can save consent choices as a consent system first party cookie or in an account at the consent system. The consumer can save consent choices when visiting a publisher site or by accessing the consent system. The publisher can retrieve the consumer consent choices from the consent system first party cookie or from the account at the consent system. Multiple publishers can retrieve the consumer consent choices saved in an account with the consent system, enabling “cross-platform consent.
    Type: Grant
    Filed: July 14, 2021
    Date of Patent: February 27, 2024
    Assignee: Quantcast Corporation
    Inventors: Kevin Smith, Airey Baringer, III, Scott S. McCoy
  • Redistributing data in a distributed storage system based on attributes of the data
    Patent number: 10740012
    Abstract: Accesses to a number of data blocks stored in a distributed storage are observed. Following observation of the accesses, the stored data blocks are redistributed. In one aspect, redistribution of the data blocks includes determining the access patterns for one or more of the data blocks based on the observed accesses, and determining the storage sizes for the one or more data blocks. Thereafter, based on the determined access patterns and determined storage sizes, the one or more data blocks are sorted. Subsequently, the one or more data blocks are redistributed or rebalanced across a number of storage devices of the distributed storage based on the sorting. In one aspect, the one or more data blocks are redistributed according to either a uniform distribution scheme or a proportional distribution scheme.
    Type: Grant
    Filed: May 30, 2018
    Date of Patent: August 11, 2020
    Assignee: Quantcast Corporation
    Inventors: Silvius V. Rus, Michael Ovsiannikov
  • Advertising delivery control system
    Patent number: 11669869
    Abstract: A dynamically regulated advertising delivery control system. A campaign is operated by sending bids to an exchange responsive to receiving bid requests from the exchange, each bid request representing an opportunity to expose a browser to content. Won bid notifications are received from the exchange and exposure notifications are received from exposed browsers. Failed exposures are detected by detecting won bid notification identifiers without corresponding exposure notification identifiers. Responsive to the failed exposures exceeding an upper limit, the campaign is operated in a throttled mode by sending bids to the exchange in response to a fraction of the suitable bid requests received from the exchange and ignoring some suitable bid requests. Responsive to detecting successful exposures in the throttled mode, the operation of the campaign is dynamically regulated by increasing the fraction.
    Type: Grant
    Filed: August 8, 2021
    Date of Patent: June 6, 2023
    Assignee: Quantcast Corporation
    Inventors: Maytee Chinavanichkit, Andy Purnama Prapanca, Duy Hoang Nguyen
  • Campaigns responsive to keyword trends
    Patent number: 11144951
    Abstract: Online advertising campaigns are operated responsive to keyword trends. The keywords used by a group of browsers is analyzed periodically over time. A list of the most frequently used keywords is separated into those that have previously appeared on the list, referred to herein as the stable keywords, and those that are newly emerging, referred to herein as the trending keywords. The advertiser selects at least one advertising creative that the advertiser associates with the stable keywords, referred to herein as the stable creative, and at least one advertising creative that the advertiser associates with the trending keywords, referred to herein as the trendy creative. The advertising system then operates the online advertising campaign to deliver the respective stable and trendy creatives in proportion to the frequency of use of the trending versus the stable keywords.
    Type: Grant
    Filed: December 9, 2019
    Date of Patent: October 12, 2021
    Assignee: Quantcast Corporation
    Inventors: Julie L. Heiser, Vera M. K. Dadok
  • Campaigns responsive to keyword trends
    Patent number: 11562392
    Abstract: Online advertising campaigns are operated responsive to keyword trends. The keywords used by a group of browsers is analyzed periodically over time. A list of the most frequently used keywords is separated into those that have previously appeared on the list, referred to herein as the stable keywords, and those that are newly emerging, referred to herein as the trending keywords. The advertiser selects at least one advertising creative that the advertiser associates with the stable keywords, referred to herein as the stable creative, and at least one advertising creative that the advertiser associates with the trending keywords, referred to herein as the trendy creative. The advertising system then operates the online advertising campaign to deliver the respective stable and trendy creatives in proportion to the frequency of use of the trending versus the stable keywords.
    Type: Grant
    Filed: October 11, 2021
    Date of Patent: January 24, 2023
    Assignee: Quantcast Corporation
    Inventors: Julie L. Heiser, Vera M. K. Dadok
  • Interactive videoconferencing system
    Patent number: 11637877
    Abstract: A videoconferencing system receives audio and/or video signals (“AV”), information, and control signals from meeting participants. The videoconferencing system processes and routes the received AV and information, based on the received control signals, to provide AV and information to meeting participants. The videoconferencing system enables participants to to know details about breakout room (e.g., what breakout rooms are available, how many people are attending each breakout room, who is attending each breakout room, the topics of the breakout rooms), hear audio, see video, and receive information corresponding breakout rooms that they have not joined, join a breakout room, leave a breakout room, create breakout rooms, invite other participants to join a breakout room, and make a breakout room private.
    Type: Grant
    Filed: September 7, 2021
    Date of Patent: April 25, 2023
    Assignee: Quantcast Corporation
    Inventors: Sean Zhu, Sahan Peiris
  • Campaigns responsive to keyword trends
    Patent number: 10504139
    Abstract: Online advertising campaigns are operated responsive to keyword trends. The keywords used by a group of browsers is analyzed periodically over time. A list of the most frequently used keywords is separated into those that have previously appeared on the list, referred to herein as the stable keywords, and those that are newly emerging, referred to herein as the trending keywords. The advertiser selects at least one advertising creative that the advertiser associates with the stable keywords, referred to herein as the stable creative, and at least one advertising creative that the advertiser associates with the trending keywords, referred to herein as the trendy creative. The advertising system then operates the online advertising campaign to deliver the respective stable and trendy creatives in proportion to the frequency of use of the trending versus the stable keywords.
    Type: Grant
    Filed: March 30, 2017
    Date of Patent: December 10, 2019
    Assignee: Quantcast Corporation
    Inventors: Julie L. Heiser, Vera M. K. Dadok
  • Conversion timing prediction for networked advertising
    Patent number: 10430826
    Abstract: A computer-implemented method for conversion timing inference. A conversion timing model is model is configured to predict a likelihood of conversion based on an entity's elapsed time since a qualified entry event. The conversion timing model is constructed based on a distribution of the conversion timespans of converters. Each conversion timespan describes a length of time between a qualified entry event and a conversion event for a converted entity. A notification of an opportunity to expose a candidate entity to networked content is received and the likelihood of conversion for the candidate entity is determined by: determining an elapsed time since a qualified entry event for the candidate entity and applying the conversion timing model to the elapsed time. A response to the notification based on the likelihood of conversion for the candidate entity is prepared. Timely responses may include the selection of customized content, customized advertising content or bid values.
    Type: Grant
    Filed: January 24, 2017
    Date of Patent: October 1, 2019
    Assignee: Quantcast
    Inventor: Yongjia Wang
  • Advertising delivery control system
    Patent number: 11087364
    Abstract: A dynamically regulated advertising delivery control system. A campaign is operated by sending bids to an exchange responsive to receiving bid requests from the exchange, each bid request representing an opportunity to expose a browser to content. Won bid notifications are received from the exchange and exposure notifications are received from exposed browsers. Failed exposures are detected by detecting won bid notification identifiers without corresponding exposure notification identifiers. Responsive to the failed exposures exceeding an upper limit, the campaign is operated in a throttled mode by sending bids to the exchange in response to a fraction of the suitable bid requests received from the exchange and ignoring some suitable bid requests. Responsive to detecting successful exposures in the throttled mode, the operation of the campaign is dynamically regulated by increasing the fraction.
    Type: Grant
    Filed: December 14, 2016
    Date of Patent: August 10, 2021
    Assignee: Quantcast Corporation
    Inventors: Maytee Chinavanichkit, Andy Purnama Prapanca, Duy Hoang Nguyen
  • Predicting advertisement impact for audience selection
    Patent number: 11010786
    Abstract: An influence system for predicting advertisement impact for audience selection. An advertising probe campaign is operated by sending an advertisement to each entity in a treatment group of entities. A control group of entities which excludes the treatment group entities is selected and no campaign advertising content is sent to the treatment group entities. An influence model is created by comparing features of the treatment group converters to features of the control group converters. An individual frequency cap is selected for each entity that is a candidate for the advertising campaign based on a result of applying the influence model to the features of the candidate entity. The entity may be selected to receive an advertisement based on the individual frequency cap. Some embodiments are integrated with a real time bidding (RTB) exchange and a bid response may be configured based on the results of applying the influence model.
    Type: Grant
    Filed: June 27, 2018
    Date of Patent: May 18, 2021
    Assignee: Quantcast Corporation
    Inventor: Tianxiao Huang
  • Characterizing an entity in an identifier space based on behaviors of unrelated entities in a different identifier space
    Patent number: 10248961
    Abstract: Models are built based on existing histories in one identifier space to infer features of entities in a different identifier space. A source model is built using features of an archetypical population in a given identifier space and the standard population. A join panel, i.e., a set of entities operating across both the given identifier space and a second disjoined identifier space, is scored using the source model. Based on the scores and features associated with the entities in the join panel within the second identifier space, a target model specific to the second identifier space is built. An audience of entities within the second identifier space can then be scored using the target model to identify entities that are similar to the archetypical population.
    Type: Grant
    Filed: March 23, 2016
    Date of Patent: April 2, 2019
    Assignee: Quantcast Corporation
    Inventors: Michael F. Kamprath, Sean McCormick, Scott Michael Murff
  • Incremental model training for advertisement targeting using streaming data
    Patent number: 10679247
    Abstract: Incremental model training for advertisement targeting is performed using streaming data. A model for targeting advertisements of an advertising campaign is initialized. A data stream including data corresponding to converters and data corresponding to non-converters is received. The model is then applied to the data corresponding to the converter and data corresponding to the non-converter (or other ratio of converter to non-converters) to obtain a predicted score for each. The predicted score is compared to the observed score (e.g., an observed score of 1 for a converter, and 0 for a non-converter). The difference between the predicted and observed scores is computed, and the model is incrementally updated based on this difference. Models can optionally be built separately on multiple modeling servers that are geographically dispersed in order to support bidding on advertising opportunities in a real-time bidding environment.
    Type: Grant
    Filed: March 31, 2016
    Date of Patent: June 9, 2020
    Assignee: Quantcast Corporation
    Inventor: Gaurav Chandalia
  • Characterizing an entity in an identifier space based on behaviors of unrelated entities in a different identifier space
    Patent number: 9330209
    Abstract: Models are built based on existing histories in one identifier space to infer features of entities in a different identifier space. A source model is built using features of an archetypical population in a given identifier space and the standard population. A join panel, i.e., a set of entities operating across both the given identifier space and a second disjoined identifier space, is scored using the source model. Based on the scores and features associated with the entities in the join panel within the second identifier space, a target model specific to the second identifier space is built. An audience of entities within the second identifier space can then be scored using the target model to identify entities that are similar to the archetypical population.
    Type: Grant
    Filed: July 9, 2013
    Date of Patent: May 3, 2016
    Assignee: Quantcast Corporation
    Inventors: Michael F. Kamprath, Sean McCormick, Scott Michael Murff
  • Using proxy behaviors for audience selection
    Patent number: 8751418
    Abstract: Method and system for assessing the suitability of an entity using a proxy. A description of a behavior associated with a desirable audience is received. A proxy behavior estimated to be characteristic of the desirable audience is selected. The proxy behavior comprises the performance of proxy events related to the consumption of media received by an entity over a network, which can be found in an entity's consumption history. An entity can be assessed for inclusion in a proxy audience, by examining the entity's consumption history for proxy behaviors. A behavioral model is built using a training set comprising the proxy audience. By applying the behavioral model to the consumption history of a specified entity, the specified entity's suitability for selection can be determined. Advantageously, in an embodiment, the invention enables the use of behavioral modeling techniques even when the complete behavior of the desirable audience is not available.
    Type: Grant
    Filed: October 17, 2011
    Date of Patent: June 10, 2014
    Assignee: Quantcast Corporation
    Inventors: Paul G. Sutter, Konrad S. Feldman
  • Using proxy behaviors for audience selection
    Patent number: 10204306
    Abstract: Method and system for assessing the suitability of an entity using a proxy. A description of a behavior associated with a desirable audience is received. A proxy behavior estimated to be characteristic of the desirable audience is selected. The proxy behavior comprises the performance of proxy events related to the consumption of media received by an entity over a network, which can be found in an entity's consumption history. An entity can be assessed for inclusion in a proxy audience, by examining the entity's consumption history for proxy behaviors. A behavioral model is built using a training set comprising the proxy audience. By applying the behavioral model to the consumption history of a specified entity, the specified entity's suitability for selection can be determined. Advantageously, in an embodiment, the invention enables the use of behavioral modeling techniques even when the complete behavior of the desirable audience is not available.
    Type: Grant
    Filed: August 28, 2015
    Date of Patent: February 12, 2019
    Assignee: Quantcast Corporation
    Inventors: Paul G. Sutter, Konrad S. Feldman
  • Conversion timing prediction for networked advertising
    Patent number: 9589278
    Abstract: A computer-implemented method for conversion timing inference. A conversion timing model is model is configured to predict a likelihood of conversion based on an entity's elapsed time since a qualified entry event. The conversion timing model is constructed based on a distribution of the conversion timespans of converters. Each conversion timespan describes a length of time between a qualified entry event and a conversion event for a converted entity. A notification of an opportunity to expose a candidate entity to networked content is received and the likelihood of conversion for the candidate entity is determined by: determining an elapsed time since a qualified entry event for the candidate entity and applying the conversion timing model to the elapsed time. A response to the notification based on the likelihood of conversion for the candidate entity is prepared. Timely responses may include the selection of customized content, customized advertising content or bid values.
    Type: Grant
    Filed: March 15, 2013
    Date of Patent: March 7, 2017
    Assignee: Quantcast Corporation
    Inventor: Yongjia Wang
  • Using proxy behaviors for audience selection
    Patent number: 11488057
    Abstract: Method and system for assessing the suitability of an entity using a proxy. A description of a behavior associated with a desirable audience is received. A proxy behavior estimated to be characteristic of the desirable audience is selected. The proxy behavior comprises the performance of proxy events related to the consumption of media received by an entity over a network, which can be found in an entity's consumption history. An entity can be assessed for inclusion in a proxy audience, by examining the entity's consumption history for proxy behaviors. A behavioral model is built using a training set comprising the proxy audience. By applying the behavioral model to the consumption history of a specified entity, the specified entity's suitability for selection can be determined. Advantageously, in an embodiment, the invention enables the use of behavioral modeling techniques even when the complete behavior of the desirable audience is not available.
    Type: Grant
    Filed: February 11, 2019
    Date of Patent: November 1, 2022
    Assignee: Quantcast Corporation
    Inventors: Paul G. Sutter, Konrad S. Feldman
  • Automatically redistributing data of multiple file systems in a distributed storage system
    Patent number: 9811529
    Abstract: A distributed storage system maintains multiple logically independent file systems. Each file system includes a data set stored by a distributed storage of the distributed storage system. During operation, access pattern levels for the multiple logically independent file systems are determined. Thereafter, the data sets included in the multiple logically independent file systems are redistributed across multiple storage devices of the distributed storage. In one aspect, redistribution of a particular data set is based at least in part on the particular file system including the particular data set and on the determined access pattern levels for the multiple logically independent file systems. In one implementation, redistribution is performed according to a uniform redistribution scheme. In another implementation, redistribution is performed according to a proportional distribution scheme.
    Type: Grant
    Filed: February 6, 2013
    Date of Patent: November 7, 2017
    Assignee: Quantcast Corporation
    Inventors: Silvius V. Rus, Thileepan Subramaniam
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