Search Patents
  • Visual tag builder
    Patent number: 11080467
    Abstract: A tag manager system provides access to a domain in a container in the tag manager system. A tag user navigates to elements in the domain (such as site pages, text elements, graphic elements, or video elements) and selects elements for tagging from within the container. The user selects tag options from within the tag manager system. The tag manager system uses the selected tag options to generate the corresponding tag codes for insertion in the domain HTML code. The tag manager saves previously defined tag codes and the tag user updates stored tag options in the tag manager system. The tag manager system provides pointer codes to insert in the HTML code so the user can update stored tag codes without updating the HTML code. The tag manager further highlights elements of the domain in the container for suggested tagging, and automatically selects option based on the element type.
    Type: Grant
    Filed: August 22, 2019
    Date of Patent: August 3, 2021
    Assignee: Quantcast Corporation
    Inventor: Somer Simpson
  • Managing distributed system performance using accelerated data retrieval operations
    Patent number: 9753654
    Abstract: A distributed system is adapted to manage the performance of distributed processes. In one aspect, multiple stripes associated with a data item are stored in a distributed storage. The stored stripes include one or more stripes of redundancy information for the data item. A distributed process including at least one task is performed. During performance of the distributed process, a determination is made as to whether to perform an accelerated data retrieval operation. Responsive to a determination to perform an accelerated data retrieval operation, at least one of the one or more stripes of redundancy information for the data item is requested from the distributed storage. Other stripes associated with the data item may also be requested from the distributed storage. After a sufficient subset of stripes associated with the data item is received, the data item is reconstructed using the subset.
    Type: Grant
    Filed: May 27, 2016
    Date of Patent: September 5, 2017
    Assignee: Quantcast Corporation
    Inventors: Silvius V. Rus, Esteban Molina-Estolano
  • Privacy centric feature analysis for mobile devices
    Patent number: 9554269
    Abstract: Privacy centric feature analysis. A secure set of multiple mapped features is selected and provided to a mobile device. Each mapped feature maps a sharable feature to a matching criterion for an item of protected information and no combination of mapped features for a secure set are unique to an individual item of protected information. Privacy compliance instructions enable the mobile device to select a mapped feature from a received set of mapped features by identifying an item of protected information available to the mobile device which corresponds to a matching criterion found in the received set of mapped features. The sharable feature of the selected mapped feature is identified and sent to a privacy compliant destination. Advantageously, the analysis system protects the privacy of the mobile device user because it does not require the mobile device to relay protected information for the selection of customized content or relevant advertisements.
    Type: Grant
    Filed: February 19, 2016
    Date of Patent: January 24, 2017
    Assignee: Quantcast Corporation
    Inventors: Konrad S. Feldman, Daniel Vogel Fernandez de Castro, Michael R. Blum
  • Tracking Identifier Synchronization
    Publication number: 20090083442
    Abstract: A tracking identifier synchronization system using a convergent selection method comprises first party instructions accessed through a content provider and a synchronization system comprising a receiver, a composer and an output. First party instructions direct the client to submit a request comprising a third party cookie to a synchronization system. The composer generates setting instructions for execution at the client. Setting instructions comprise instructions to use a client-executed convergent selection method to select values first party cookies and, optionally, reporting instructions directing the client to transmit the values of client tracking identifiers. Repeated invocation of client-executed convergent selection methods results in the convergence of cookie values for many operational cases.
    Type: Application
    Filed: September 26, 2007
    Publication date: March 26, 2009
    Applicant: Quantcast Corporation
    Inventors: Paul Sutter, Naveen Nalam
  • Privacy centric feature analysis for mobile devices
    Patent number: 9763085
    Abstract: Privacy centric feature analysis. A secure set of multiple mapped features is selected and provided to a mobile device. Each mapped feature maps a sharable feature to a matching criterion for an item of protected information and no combination of mapped features for a secure set are unique to an individual item of protected information. Privacy compliance instructions enable the mobile device to select a mapped feature from a received set of mapped features by identifying an item of protected information available to the mobile device which corresponds to a matching criterion found in the received set of mapped features. The sharable feature of the selected mapped feature is identified and sent to a privacy compliant destination. Advantageously, the analysis system protects the privacy of the mobile device user because it does not require the mobile device to relay protected information for the selection of customized content or relevant advertisements.
    Type: Grant
    Filed: December 7, 2016
    Date of Patent: September 12, 2017
    Assignee: Quantcast Corporation
    Inventors: Konrad S. Feldman, Daniel Vogel Fernandez de Castro, Michael R. Blum
  • Balancing on-side engagement
    Patent number: 10762157
    Abstract: Encouraging broader engagement with a target publisher's content by balancing on-site topic engagement. Responsive to receiving notification of a recipient's request of an item of content from the target publisher, the on-site and off-site content consumption history of the recipient is analyzed. For each of a plurality of topics, historic engagement with on-site and off-site content is measured. Deficient topics having better off-site engagement than on-site engagement are detected. Supplemental content comprising links to items of content available from the target publisher which are characterized by deficient topics is selected and sent to the recipient. In an embodiment, the supplemental content comprises a plurality of links to other web pages on the target publisher's website which are sent to the recipient browser before the requested item of content finishes loading.
    Type: Grant
    Filed: March 5, 2018
    Date of Patent: September 1, 2020
    Assignee: Quantcast Corporation
    Inventors: Evyatar Ram, Akshay Patil, Chandra Cherukuri, Navin Viswanath, Sokratis Papafloratos, Vijay Kalyanaraman, Vikas Tawari
  • Managing distributed system performance using accelerated data retrieval operations
    Patent number: 11093328
    Abstract: A distributed system is adapted to manage the performance of distributed processes. In one aspect, multiple stripes associated with a data item are stored in a distributed storage. The stored stripes may include one or more stripes of redundancy information for the data item. The stored stripes may include one or more copies of stripes for the data item. A distributed process including at least one task is performed. During performance of the distributed process, a determination is made as to whether to perform an accelerated data retrieval operation. Responsive to a determination to perform an accelerated data retrieval operation, at more than the minimal number stripes information required to reconstruct the data item is requested from the distributed storage. After a sufficient subset of stripes associated with the data item is received, the data item is reconstructed using the subset.
    Type: Grant
    Filed: December 20, 2019
    Date of Patent: August 17, 2021
    Assignee: Quantcast Corporation
    Inventors: Esteban Molina-Estolano, Silvius V. Rus
  • Slow network detection and response
    Patent number: 11397966
    Abstract: A control system determines whether a browser is retrieving supplemental content over a slow or faulty network using a tracking indicator. Based on determining that browser is retrieving supplemental content over a slow or faulty network, the control system modifies responses to opportunities to provide supplemental content to the browser. The control system may modify responses by declining to bid, responding with a lower bid amount, or responding with alternate supplemental content. Based on determining that browser is no longer retrieving supplemental content over a slow or faulty network, the control system modifies responses to opportunities to provide supplemental content to the browser by responding with a higher bid amount or responding with the original supplemental content. Thus, the control system maximizes the use of control system and campaign manager resources by responding to opportunities according to the likelihood that they will result in an impression or a conversion.
    Type: Grant
    Filed: April 13, 2020
    Date of Patent: July 26, 2022
    Assignee: Quantcast Corporation
    Inventor: Gurel Erceis
  • Visual tag builder
    Patent number: 11379652
    Abstract: A tag manager system provides access to a domain in a container in the tag manager system. A tag user navigates to elements in the domain (such as site pages, text elements, graphic elements, or video elements) and selects elements for tagging from within the container. The user selects tag options from within the tag manager system. The tag manager system uses the selected tag options to generate the corresponding tag codes for insertion in the domain HTML code. The tag manager saves previously defined tag codes and the tag user updates stored tag options in the tag manager system. The tag manager system provides pointer codes to insert in the HTML code so the user can update stored tag codes without updating the HTML code. The tag manager further highlights elements of the domain in the container for suggested tagging, and automatically selects option based on the element type.
    Type: Grant
    Filed: July 31, 2021
    Date of Patent: July 5, 2022
    Assignee: Quantcast Corporation
    Inventor: Somer Simpson
  • Control system based on viewable attention
    Patent number: 10748179
    Abstract: Adaptive control of exposure. A proportional exposure cap is a maximum fraction applicable to a recipient's total viewable attention in a time window. The total viewable attention represents viewable area and exposure duration of all viewable advertising content which will be provided to the recipient. A notification of availability of an opportunity to expose a specified recipient to advertising content is received during the time window. The specified recipient's consumed viewable attention (representing viewable area and exposure duration of the advertising campaign's advertising content) is detected. The specified recipient's total viewable attention for the time window is predicted. Responsive to the maximum fraction of the specified recipient's predicted total viewable attention for the time window being greater than the consumed viewable attention of the specified recipient, the advertising campaign's advertising content is sent to the specified recipient and the consumed viewable attention is updated.
    Type: Grant
    Filed: March 28, 2016
    Date of Patent: August 18, 2020
    Assignee: Quantcast Corporation
    Inventors: Seph Zdarko, Ryan Lei Hin Chan, David Alexander Grant
  • Visual tag builder
    Patent number: 10891422
    Abstract: A tag manager system provides access to a domain in a container in the tag manager system. A tag user navigates to elements in the domain (such as site pages, text elements, graphic elements, or video elements) and selects elements for tagging from within the container. The user selects tag options from within the tag manager system. The tag manager system uses the selected tag options to generate the corresponding tag codes for insertion in the domain HTML code. The tag manager saves previously defined tag codes and the tag user updates stored tag options in the tag manager system. The tag manager system provides pointer codes to insert in the HTML code so the user can update stored tag codes without updating the HTML code. The tag manager further highlights elements of the domain in the container for suggested tagging, and automatically selects option based on the element type.
    Type: Grant
    Filed: August 22, 2019
    Date of Patent: January 12, 2021
    Assignee: Quantcast Corporation
    Inventor: Somer Simpson
  • Automatic performance-triggered campaign adjustment
    Patent number: 11004112
    Abstract: Automatic performance triggered campaign adjustment. A hierarchical feature tree is generated. Each child node's feature is more specific than its respective parent node's feature. The discovery system creates a behavioral model comprising features of the feature tree which is used in the operation of an advertising campaign. A degraded model feature is detected at the discovery system by comparing a performance metric of a model feature from two different time windows. The discovery system matches a node of the feature tree with the degraded feature and selects a prospective model feature from an ancestor node of the matching feature's node. An estimated performance metric for the prospective model feature is determined and the results are used to decide if the prospective model feature should be incorporated into an updated model or not. The model can be updated with a new model feature selected from one or more prospective model features.
    Type: Grant
    Filed: November 15, 2019
    Date of Patent: May 11, 2021
    Assignee: Quantcast Corporation
    Inventor: Michael Recce
  • Managing a distributed system processing a publisher's streaming data
    Patent number: 10298648
    Abstract: A distributed system processing a publisher's streaming data. The distributed system comprises multiple workers and publisher data stores, each publisher data store dedicated to a worker and a publisher. A sampling ratio (the fraction of data items for storage in the publisher's data store) is selected by a publisher data store's worker based on historical information. At least two workers select different sampling ratios. Data items representing an interaction between an entity and the publisher are received. Each data item is assigned to a worker for processing. A hash function is applied to the data item's identifier, resulting in a key value falling within the hash function's range. The scope of the publisher's data store is equal to the hash function's range multiplied by the sampling ratio of the publisher's data store. A data item with a key value within the scope of the publisher's data store is stored therein.
    Type: Grant
    Filed: January 5, 2018
    Date of Patent: May 21, 2019
    Assignee: Quantcast Corporation
    Inventors: Akshat Aranya, Mark Cooper
  • Managing distributed system performance using accelerated data retrieval operations
    Patent number: 10521301
    Abstract: A distributed system is adapted to manage the performance of distributed processes. In one aspect, multiple stripes associated with a data item are stored in a distributed storage. The stored stripes include one or more stripes of redundancy information for the data item. A distributed process including at least one task is performed. During performance of the distributed process, a determination is made as to whether to perform an accelerated data retrieval operation. Responsive to a determination to perform an accelerated data retrieval operation, at least one of the one or more stripes of redundancy information for the data item is requested from the distributed storage. Other stripes associated with the data item may also be requested from the distributed storage. After a sufficient subset of stripes associated with the data item is received, the data item is reconstructed using the subset.
    Type: Grant
    Filed: June 13, 2018
    Date of Patent: December 31, 2019
    Assignee: Quantcast Corporation
    Inventors: Esteban Molina-Estolano, Silvius V. Rus
  • Privacy centric feature analysis for mobile devices
    Patent number: 11425558
    Abstract: Privacy centric feature analysis. A secure set of multiple mapped features is selected and provided to a mobile device. Each mapped feature maps a sharable feature to a matching criterion for an item of protected information and no combination of mapped features for a secure set are unique to an individual item of protected information. Privacy compliance instructions enable the mobile device to select a mapped feature from a received set of mapped features by identifying an item of protected information available to the mobile device which corresponds to a matching criterion found in the received set of mapped features. The sharable feature of the selected mapped feature is provided. Advantageously, the analysis system protects the privacy of the mobile device user because it does not require the mobile device to relay protected information for the selection of customized content or relevant advertisements.
    Type: Grant
    Filed: February 1, 2021
    Date of Patent: August 23, 2022
    Assignee: Quantcast Corporation
    Inventors: Konrad S. Feldman, Daniel Vogel Fernandez de Castro, Michael R. Blum
  • Slow network detection and response
    Patent number: 11636507
    Abstract: A control system determines whether a browser is retrieving supplemental content over a slow or faulty network using a tracking indicator. Based on determining that browser is retrieving supplemental content over a slow or faulty network, the control system modifies responses to opportunities to provide supplemental content to the browser. The control system may modify responses by declining to bid, responding with a lower bid amount, or responding with alternate supplemental content. Based on determining that browser is no longer retrieving supplemental content over a slow or faulty network, the control system modifies responses to opportunities to provide supplemental content to the browser by responding with a higher bid amount or responding with the original supplemental content. Thus, the control system maximizes the use of control system and campaign manager resources by responding to opportunities according to the likelihood that they will result in an impression or a conversion.
    Type: Grant
    Filed: July 25, 2022
    Date of Patent: April 25, 2023
    Assignee: Quantcast Corporation
    Inventor: Gurel Erceis
  • Managing distributed system performance using accelerated data retrieval operations
    Patent number: 10067830
    Abstract: A distributed system is adapted to manage the performance of distributed processes. In one aspect, multiple stripes associated with a data item are stored in a distributed storage. The stored stripes include one or more stripes of redundancy information for the data item. A distributed process including at least one task is performed. During performance of the distributed process, a determination is made as to whether to perform an accelerated data retrieval operation. Responsive to a determination to perform an accelerated data retrieval operation, at least one of the one or more stripes of redundancy information for the data item is requested from the distributed storage. Other stripes associated with the data item may also be requested from the distributed storage. After a sufficient subset of stripes associated with the data item is received, the data item is reconstructed using the subset.
    Type: Grant
    Filed: March 30, 2017
    Date of Patent: September 4, 2018
    Assignee: Quantcast Corporation
    Inventors: Esteban V. Molina-Estolano, Silvius V. Rus
  • Managing distributed system performance using accelerated data retrieval operations
    Patent number: 10810081
    Abstract: A distributed system is adapted to manage the performance of distributed processes. In one aspect, multiple stripes associated with a data item are stored in a distributed storage. The stored stripes include one or more stripes of redundancy information for the data item. A distributed process including at least one task is performed. During performance of the distributed process, a determination is made as to whether to perform an accelerated data retrieval operation. Responsive to a determination to perform an accelerated data retrieval operation, at least one of the one or more stripes of redundancy information for the data item is requested from the distributed storage. Other stripes associated with the data item may also be requested from the distributed storage. After a sufficient subset of stripes associated with the data item is received, the data item is reconstructed using the subset.
    Type: Grant
    Filed: August 3, 2018
    Date of Patent: October 20, 2020
    Assignee: Quantcast Corporation
    Inventors: Esteban V. Molina-Estolano, Silvius V. Rus
  • Consumption history privacy
    Patent number: 9189652
    Abstract: An audience selection system for the selection of an entity, based on an entity's consumption history without requiring the storage of a content descriptor for identifying content previously accessed by the entity. By directly and/or indirectly observing the usage of words used to locate content through a search engine over time for a population, a list of depersonalized keywords can be discovered, creating the ability to characterize content based on depersonalized keywords. A protected consumption history can be recorded for an entity using depersonalized keywords instead of recording a content descriptor for identifying the content. Depersonalized keywords do not uniquely identify content. Associating depersonalized keywords with an entity does not mean that the entity has used those depersonalized keywords; it only means that the entity has accessed content which has been accessed in the past by other entities in a population using the depersonalized keywords.
    Type: Grant
    Filed: October 7, 2014
    Date of Patent: November 17, 2015
    Assignee: Quantcast Corporation
    Inventors: Paul G. Sutter, Michael Recce, Konrad S. Feldman
  • Managing distributed system performance using accelerated data retrieval operations
    Patent number: 9444889
    Abstract: A distributed system is adapted to manage the performance of distributed processes. In one aspect, multiple stripes associated with a data item are stored in a distributed storage. The stored stripes include one or more stripes of redundancy information for the data item. A distributed process including at least one task is performed. During performance of the distributed process, a determination is made as to whether to perform an accelerated data retrieval operation. Responsive to a determination to perform an accelerated data retrieval operation, at least one of the one or more stripes of redundancy information for the data item is requested from the distributed storage. Other stripes associated with the data item may also be requested from the distributed storage. After a sufficient subset of stripes associated with the data item is received, the data item is reconstructed using the subset.
    Type: Grant
    Filed: February 8, 2013
    Date of Patent: September 13, 2016
    Assignee: Quantcast Corporation
    Inventors: Silvius V. Rus, Esteban Molina-Estolano
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