Abstract: A system and method for managing avails on advertisement wheels in different retail chains may include establishing a first and second number of avails on first and second display networks in first and second retail chains. The first number of avails may be less than the second number of avails. Total audience delivery of the first and second display networks may be determined. In response to an avail being booked, avail count of at least a portion of the first and second number of avails may be reduced. A determination that the avail count of the at least a portion of the first number of avails (e.g., national avails) on the first display network has reached zero may be made. The total audience delivery may be reduced by the audience delivery available to the first display network, and displayed to a next advertiser seeking to book an avail on the first and second display networks.

Abstract: A system and method for monetizing user-generated content in a retail environment may include enabling users to upload respective user-generated content via a communications network. User-generated content may be selected from one of the uploaded user-generated content submitted by one of the users. Sponsor content may be received from a sponsor for displaying in association with the selected user-generated content. A sponsored advertisement inclusive of the selected user-generated content and sponsor content may be generated and an identifier associated with the sponsored advertisement may be inserted into a playlist of content segment advertisements for display on at least one electronic display in a retail store according to the playlist. The sponsored advertisement and playlist may be distributed to the at least one electronic display for display of the sponsored advertisement on the electronic display(s) according to the playlist.