Abstract: A lead user may share an on-line media content experience with one or more followers by identifying content of interest being experienced on the lead user system, identifying one or more followers with whom to share the content of interest, inviting the followers to experience the content of interest, and enabling the followers to access the content of interest.

Abstract: A lead user may share an on-line media content experience with one or more followers by identifying content of interest being experienced on the lead user system, identifying one or more followers with whom to share the content of interest, inviting the followers to experience the content of interest, and enabling the followers to access the content of interest.

Abstract: A user interface including one or more references to content is customized. Several user profiles are provided from which a user may be associated. Each user profile includes user profile information. The user profile associated with a user to whom a user interface will be provided is accessed. A user interface is configured for the user, based at least in part upon the user profile accessed as being associated with the user. Access to content is enabled based on user manipulation of the configured user interface.

Abstract: A user interface including one or more references to content is customized. Several user profiles are provided from which a user may be associated. Each user profile includes user profile information. The user profile associated with a user to whom a user interface will be provided is accessed. A user interface is configured for the user, based at least in part upon the user profile accessed as being associated with the user. Access to content is enabled based on user manipulation of the configured user interface.

Abstract: A computer system facilitates the process of enabling users of an online social networking system to endorse online content. A user of the online social networking system provides input representing an address (e.g., URL) of the content. In response, the system generates code implementing a mechanism for endorsing the content (such as a Facebook “like” button) and provides the code as output to the user. The user may then insert the code into a page (e.g., a Facebook page or a web page external to Facebook) containing the content, thereby producing a modified page. The modified page may be rendered to display a Facebook “like” button or other means for endorsing the content. Furthermore, the user may use the system to control the appearance of messages (such as Facebook news feed stories) that are generated in response to an endorsement of the content, and to track content endorsements.

Abstract: In one embodiment, a method includes accessing a list of media subscriptions offered by a content source, providing one or more questions for display on a display device of a user, receiving one or more answers to the one or more questions, and determining a media subscription based on the one or more answers.

Abstract: Systems and techniques for transferring electronic data between users of a communications system by receiving, at an instant messaging host, a video file from a sender and intended for a recipient; authenticating the video file; and sending the video file to the intended recipient.

Abstract: In one embodiment, a computing device receives input from a user participating in a message session. The computing device detects an emoticon in the received input and identifies an image corresponding to the emoticon. The computing device accesses the image corresponding to the emoticon and replaces the emoticon with the image in the message session.

Abstract: A method of operation of a social filter system includes: identifying a user with a user account; identifying a socially connected account from the user account, the socially connected account having a social association; selecting a content of interest from a content store of contents of interest based on the social association; and sending the content of interest for displaying on a user device.

Abstract: A lead user may share an on-line media content experience with one or more followers by identifying content of interest being experienced on the lead user system, identifying one or more followers with whom to share the content of interest, inviting the followers to experience the content of interest, and enabling the followers to access the content of interest.

Abstract: A lead user may share an on-line media content experience with one or more followers by identifying content of interest being experienced on the lead user system, identifying one or more followers with whom to share the content of interest, inviting the followers to experience the content of interest, and enabling the followers to access the content of interest.

Abstract: The people a user is presumed to know or be associated with may be determined using a number of techniques. This information about people that the user knows is used in relation to the user's communications. For example access to a user's online presence may be restricted based on the known people such that access to presence is provided only to those people that the user knows.

Abstract: In one embodiment, a method includes receiving sponsor specifications designating story characteristics; monitoring an organic activity stream for entries matching the story characteristics; and, in response to identifying an entry as matching the story characteristics, providing for display the entry in a predetermined area of a web page.

Abstract: In one embodiment, a method includes providing a show page for display on a display device of a user in response to a selection by the user of an entry in a programming guide displayed on the display device, determining that the show page has previously been claimed by a content owner, accessing a content-owner module provided by the content owner, and providing the content-owner module for display on the show page. The show page includes a plurality of modules, and the show page is associated with particular media content.

Abstract: In one embodiment, a method includes determining, relative to a base user experience (UX), one or more modifications to one or more graphical elements of a user interface (UI) for display to a particular user. The modifications are configured to personalize the UI individually to the particular user and based on a computational determination of one or more categories applicable to the particular user. The method also includes applying the modifications to the UI; and providing the UI as modified for display to the particular user.

Abstract: An instant message is received from an instant message sender and a determination is made that the instant message includes a link to a web page that was selected by the instant message sender. In response to determining that the instant message includes the link to the web page, an image corresponding to the web page is fetched and stored, and a thumbnail image preview of the fetched image is generated. In addition, the thumbnail image preview of the fetched portion of the web page is displayed while at least a portion of the instant message is displayed.

Abstract: A composer interface provided by a social networking system allows a user to provide input, such as text data, to the social networking system. The composer interface allows the user to identify an action and/or an object related to the input. An action is structured data describing a relationship between objects defined by the social networking system. Based on the action identified as related to the input, the social networking system stores an association between the received input and the identified action.

Abstract: This disclosure teaches a system and method that allows users to share their views in the form of selecting their preference among choices, without disclosing personal information unless they choose. Furthermore, this disclosure teaches a system and method that allows for a user to share and compare his or her views and measure them against other users. This disclosure may also be run in conjunction with other social networking internet sites, such as an application on Facebook, or on its own.

Abstract: A sponsored interface of a social networking system includes links to different items accessible in the system, arranged by category. Each of the items is associated with a category from a plurality of categories. The social networking system may enable advertisers to boost the ranking of an item in the interface per user, such as a bookmark in a menu of bookmarks, a notification in a menu of notifications, and/or a message in a menu of messages, based on a fee arrangement. The items in the interface are then ranked based on expected fee maximization, taking into account an expected click-through rate.

Abstract: A social networking system selects a configuration for presenting a story unit describing one or more actions performed by one or more social networking system users. In particular, story units having a particular type are presented to social networking system users using different configurations. Interactions between the social networking system users and the story units presented using the different configurations are captured and analyzed. Based on the analysis, a configuration is selected and used for subsequently presented story units having the same particular type.