Abstract: A method for efficiently enabling a user to specify elements in a product includes providing a single user-interactive page in a graphic user interface that includes user selections. The method further includes receiving a user selection of at least one product element and providing at least two separate first product choices wherein each first product choice includes a representation of the selected product element. The method further includes receiving a user selection of one of the first product choices and providing at least two separate second product choices that-are shown to the user in the user-interactive page wherein each second product choice includes a representation of the selected product element and the selected first product choice, and receiving a user selection of one of the second product choices to specify the product with the product element, first product choice, and second product choice.