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  • Publication number: 20120095832
    Abstract: It is also an object of the present invention to provide objective advertisement plan(s). The target specifying information storage part 202 stores information for specifying target attribution including information for specifying information delivery medium of an object to contact with correspondently with searchers' id. The search term storage part 203 correspondently stores a searcher's id, the timing of search, and the term used for the search. The extraction part 204 extracts the timing of search for such search term for each searcher's id, segments the extracted search timing for each searcher's id into a predetermined number in chronological order and then extracts searcher's id belonging to each segment.
    Type: Application
    Filed: December 6, 2011
    Publication date: April 19, 2012
    Applicant: DENTSU INC.
    Inventors: Satoshi NISHIDA, Shigetaka YAMAKAWA, Mieko SUGIHARA, Keita MANABE, Jun HASEGAWA, Yutaka KAMOSHITA, Hideaki HARUTA, Yoshifumi MORITA
  • Publication number: 20100146533
    Abstract: [Problems] To provide a technique of fusing advertisement through broadcasting with that through a network out of advertisement media, especially a technique of producing a high advertisement effect by automatically synchronizing the advertisement timing and by optimizing the display form. [Means for Solving Problems] A listing advertisement transmitting device connected to a user terminal through a network and adapted for displaying a listing advertisement the setting of the advertisement charge of which is different with the display form of the user terminal is set.
    Type: Application
    Filed: December 27, 2007
    Publication date: June 10, 2010
    Applicant: DENTSU INC.
    Inventors: Hisashi Matsunaga, Hideaki Haruta, Hiroki Noda