Search Patents
-
Patent number: 11869043Abstract: An adaptive bidding system for networked advertising. A bid request is received from an exchange over a network. Each bid request represents the opportunity to bid on an advertising opportunity. A processing time limit is determined based at least in part on a network latency measurement and an exchange reported timeout. The execution of one or more tasks is initiated by the adaptive bidding system. A response is determined from one or more results which are available before the processing time limit expires. The execution of any tasks that have not completed execution before the processing time limit expires are terminated. The response is provided to the exchange.Type: GrantFiled: November 28, 2022Date of Patent: January 9, 2024Assignee: Quantcast CorporationInventors: Crispin Edward Harold Flowerday, Faraaz Aejaz Sareshwala, Damian John Reeves
-
Patent number: 11514479Abstract: An adaptive bidding system for networked advertising. A bid request is received from an exchange over a network. Each bid request represents the opportunity to bid on an advertising opportunity. A processing time limit is determined based at least in part on a network latency measurement and an exchange reported timeout. The execution of one or more tasks is initiated by the adaptive bidding system. A response is determined from one or more results which are available before the processing time limit expires. The execution of any tasks that have not completed execution before the processing time limit expires are terminated. The response is provided to the exchange.Type: GrantFiled: October 19, 2020Date of Patent: November 29, 2022Assignee: Quantcast CorporationInventors: Crispin Edward Harold Flowerday, Faraaz Aejaz Sareshwala, Damian John Reeves
-
Patent number: 11574338Abstract: Adaptive control of exposure. A proportional exposure cap is a maximum fraction applicable to a recipient's total viewable attention in a time window. The total viewable attention represents all viewable advertising content which will be provided to the recipient. A notification of availability of an opportunity to expose a specified recipient to advertising content is received during the time window. The specified recipient's consumed viewable attention is detected. The specified recipient's total viewable attention for the time window is predicted. Responsive to the maximum fraction of the specified recipient's predicted total viewable attention for the time window being greater than the consumed viewable attention of the specified recipient, content is sent to the specified recipient and the consumed viewable attention is updated.Type: GrantFiled: March 7, 2022Date of Patent: February 7, 2023Assignee: Quantcast CorporationInventors: Seph Zdarko, Ryan Lei Hin Chan, David Alexander Grant
-
Patent number: 11907970Abstract: Adaptive control of exposure. A proportional exposure cap is a maximum fraction applicable to a recipient's total viewable attention in a time window. The total viewable attention represents all viewable advertising content which will be provided to the recipient. A notification of availability of an opportunity to expose a specified recipient to advertising content is received during the time window. The specified recipient's consumed viewable attention is detected. The specified recipient's total viewable attention for the time window is predicted. Responsive to the maximum fraction of the specified recipient's predicted total viewable attention for the time window being greater than the consumed viewable attention of the specified recipient, content is sent to the specified recipient and the consumed viewable attention is updated.Type: GrantFiled: February 6, 2023Date of Patent: February 20, 2024Assignee: Quantcast CorporationInventors: Seph Zdarko, Ryan Lei Hin Chan, David Alexander Grant
-
Patent number: 11270336Abstract: Adaptive control of exposure. A proportional exposure cap is a maximum fraction applicable to a recipient's total viewable attention in a time window. The total viewable attention represents all viewable advertising content which will be provided to the recipient. A notification of availability of an opportunity to expose a specified recipient to advertising content is received during the time window. The specified recipient's consumed viewable attention is detected. The specified recipient's total viewable attention for the time window is predicted. Responsive to the maximum fraction of the specified recipient's predicted total viewable attention for the time window being greater than the consumed viewable attention of the specified recipient, the advertising campaign's advertising content is sent to the specified recipient and the consumed viewable attention is updated.Type: GrantFiled: August 17, 2020Date of Patent: March 8, 2022Assignee: Quantcast CorporationInventors: Seph Zdarko, Ryan Lei Hin Chan, David Alexander Grant
-
Patent number: 10748179Abstract: Adaptive control of exposure. A proportional exposure cap is a maximum fraction applicable to a recipient's total viewable attention in a time window. The total viewable attention represents viewable area and exposure duration of all viewable advertising content which will be provided to the recipient. A notification of availability of an opportunity to expose a specified recipient to advertising content is received during the time window. The specified recipient's consumed viewable attention (representing viewable area and exposure duration of the advertising campaign's advertising content) is detected. The specified recipient's total viewable attention for the time window is predicted. Responsive to the maximum fraction of the specified recipient's predicted total viewable attention for the time window being greater than the consumed viewable attention of the specified recipient, the advertising campaign's advertising content is sent to the specified recipient and the consumed viewable attention is updated.Type: GrantFiled: March 28, 2016Date of Patent: August 18, 2020Assignee: Quantcast CorporationInventors: Seph Zdarko, Ryan Lei Hin Chan, David Alexander Grant