Abstract: Technology is disclosed for discovering décor harmonized with a décor style (“the technology”). The décor includes décor items, e.g. artworks, paintings, pictures, artifacts, architectural pieces, arrangement of artworks, color selection, room décor, rugs, mats, furnishings, household items, fashion, clothes, jewelry, car interiors, garden arrangements etc. The technology facilitates analyzing user input to identify a décor style from a décor style dictionary, obtaining décor that harmonizes with décor style, and presenting a representation of the décor to the user. The décor style dictionary includes décor styles that are generated based on an analysis of content, including images and description of décor, from a plurality of sources. The décor styles can be based on a number of concepts, including a theme of the décor, a color/color palette, a mood of the person, a fashion era, a type of architecture, etc.