Abstract: Embodiments include a system, a device, an apparatus, a method, and a computer program product. A method of reporting influence on a person includes collecting data indicative of the person accessing electronic content over a computer network using the user computing device. The method also includes generating a user influence report by transforming the collected data into information indicative of events associatable with the person accessing the electronic content over a computer network using the user computing device. The method further includes transmitting data indicative of the user influence report via a network, the user influence report being receivable by a site operable to facilitate delivery of a benefit to an owner of the electronic content.

Abstract: Provided is a method for providing content. The method includes obtaining historical geographic location data indicative of one or more geographic locations visited by a user in the past, identifying a location affinity associating the user with one or more of the geographic locations visited by a user in the past, identifying affinity content corresponding to the location affinity, receiving, from a client computer system, a current request to provide content to the user, and providing, to the client computer system in response to the current request, the identified affinity content.

Abstract: A method and system for linking multiple pre-existing reward programs is disclosed. The method includes receiving information about a first pre-existing reward program for a first product, where the first reward program provides for a first reward, and receiving information about a second pre-existing reward program for a second product, wherein the second reward program provides a second reward. A combination reward program is provided, and the combination reward program provides a combination reward that is greater than each of the first reward and the second reward.

Abstract: A system for handling multiple simultaneous campaigns that improves advertisement performance through shape based targeting and real-time impression acquisition is disclosed. According to one embodiment, a computer-implemented method comprises receiving a bid request, creating a possible advertisement set based on the bid request, filtering the possible advertisement set to produce a reduced advertisement set, creating one or more tradezones. Creating a tradezone comprises clustering data sets according to one or more of offline data, online data, and geographic distribution of a plurality of IP addresses to form custom shapes, and mapping the custom shapes to the plurality of IP addresses. Remaining advertisements are targeted in the reduced advertisement set, wherein remaining advertisements are targeted based on a selected tradezone, and wherein the selected tradezone is selected based upon a set of parameters representative of a desired audience.

Abstract: Techniques for generating a product path with custom advertisements are provided. A kiosk interacts with a consumer to acquire a product or service search within a facility. The kiosk generates a path to the product or service starting from the kiosk and ending at a location with the facility where the product or service can be found. Additionally, custom advertisements are interspersed throughout the path for other goods and services available at the facility. The kiosk then delivers the path with the custom advertisements to the customer for locating the product or service.

Abstract: In general, this specification relates to content presentation. The subject matter of this specification can be embodied in, among other things, methods that include the actions of receiving a group of content items at a user device, the content items configured for presentation to a user in association with other content, each content item of the group of content items including metadata associated with the content item; identifying a request from an application of the user device to present a content item in association with particular content; selecting, using one or more processors, a content item from the group of content items using the metadata for the content items along with local targeting information; and presenting the selected content item.

Abstract: A method, within a computer hardware system, includes the following. Limited access rights to the computer hardware system are associating with a first entity. In response to the first entity submitting a registration for a first website, the limited access rights previously associated with the first entity are removed. A first functional marketing element associated with a second entity is inserted within a first website associated with a first entity. A second functional marketing element associated with the first entity is reciprocally inserted within a second website associated with the second entity based upon the first functional marketing element being inserted within the first website. The second functional marketing element, within the second website, includes a link to the first website, and the first functional marketing element, within the first website, includes a link to the second website.

Abstract: A computer-implemented method and computing system for providing advertisement content and a computer-implemented method and computing system for exposing advertisement content are provided. A computer-implemented method of providing advertisement content, the method includes: receiving a bid request with respect to the advertisement content associated with digital broadcast content; determining an exposure ranking of the advertisement content using quality information of the advertisement content; and providing the digital broadcast content and the advertisement content arranged based on the exposure ranking, wherein the advertisement content is classified by an accounting method.

Abstract: A system for facilitating reward selection and redemption for a loyalty program is disclosed. The system includes a point-of-sale (POS) device that is capable of monitoring and processing a reward redemption. The POS device informs a participant of the loyalty program as to what rewards are available for redemption. The participant is given an opportunity by the POS device to select the desired reward for redemption. Alternatively, the POS device allows the participant to defer redemption of the available rewards.

Abstract: A method, within and by a computer hardware system configured to serve a first web page associated with a first user and a second web page associated with a second user includes the following. A first indication to opt into a reciprocal linking arrangement is received from a first computer associated with the first user. A second indication to opt into the reciprocal linking arrangement is received from a second computer associated with the second user. The reciprocal linking arrangement is established based upon both the first and second users opting to participate in the reciprocal linking arrangement. Based upon the reciprocal linking arrangement, second and first functional identification elements, respectively associated with the first and second entities, are respectively included within the second and first web pages. The reciprocal linking arrangement is established within a database associated with the computer hardware system.

Abstract: Advertising based on influence is provided. In some embodiments, advertising based on influence includes determining an influence score (e.g., based on a given dimension) for a subject (e.g., a user), in which the subject is a potential target for an advertisement; and determining targeting of the advertisement based on criteria including the influence score of potential recipients of the advertisement. In some embodiments, the influence score is a directly estimated objective measure of influence (e.g., estimated using a social graph). In some embodiments, advertising based on influence also includes determining pricing of advertisements based on criteria including the influence score of potential recipients of one or more advertisements. In some embodiments, advertising based on influence further includes sharing advertising revenue with the subject based on criteria including the influence score of the first subject (e.g., as an incentive for the subject to view the advertisement).

Abstract: Systems and methods are provided for delivering contextual advertising to a vehicle. An example system may include a profiler module executed by an onboard computing device of the vehicle, and configured to aggregate vehicle event data from a plurality of vehicle-based event sources, and to develop user profile data based on the vehicle event data. A communication agent may also be executed by the onboard computing device, and configured to transmit the user profile data to an advertising service executed on an advertising server via a communication network. The communication agent may also be configured to retrieve an advertisement from the advertising service. The advertisement may be selected based on content of the user profile data. The system may also include an interface module executed by the onboard computing device, and configured to present the advertisement via a display, and/or speaker associated with the onboard computing device.

Abstract: In one aspect, a computing apparatus is configured to receive a request for a profile to customize information for presentation to a user identified in the request and, responsive to the request identifying the user, provide the profile that is generated based on transaction data of the user. The profile summarizes the transaction data of the user using a plurality of values representing aggregated spending in various areas. The information includes an advertisement selected, prioritized, adjusted, or generated based on the profile. The advertisement includes at least an offer, such as a discount, incentive, reward, coupon, gift, cash back, benefit, product, or service.

Abstract: A method of advertising within a radio broadcast program which features the playing of songs and broadcasting commercials, the method including the steps: A. establishing a contest whereby listeners of the program may become participants in the contest by following procedures of the contest, the contest including the broadcast of clues from time to time following broadcast of one of the commercials, with the contest requirement that a participant respond to at least one broadcasted clue and follow the required procedure of the contest, B. broadcasting at least one set of songs during the program, C. broadcasting at least one commercial during the program, D. broadcasting at least one clue following the at least one commercial, and E. providing a specified award to each participant whose response to the clue satisfied the contest requirements to win the award.

Abstract: A method and system of displaying advertisements may include generating a predictive model to predict a type of user, collecting advertisements based upon the type of user, placing the predictive model and collected advertisements on a computer of a user, executing the predictive model on the computer of the user to determine the type of user, and selecting an advertisement to be displayed to the user based upon the execution of the predictive model. The predictive model may be generated based upon feedback from the control users, and the predictive model may be generated based upon the computer of the control users. The predictive model may be generated based upon Web browsing of the computer of the control users, and the predictive model may be generated based upon computer usage behavior of the control users.

Abstract: Methods, devices and systems are provided for enabling the selection of a shipping option responsive to an environmental preference. A user indicates a shipping criteria preference including an environmental impact weighting. A cost value of each of a plurality of shipping options is determined including an environmental impact cost. A shipping options is selected and implemented for a shipping of an item as a function of the indicated environmental impact weighting. Each of the plurality of shipping option cost values may be dynamically recalculated and the status of at least one of the shipping options updated, the updating determining a change in value a shipping option cost value, an implemented selected shipping option changed to another of the plurality of shipping options as a function of the status updating.

Abstract: Apparatus and methods for distributing advertising content to a mobile device. An application is executed on a mobile device containing an advertising opportunity. Advertising content is requested from an advertisement syndication interface. A filtering constraint applicable to the advertising content request is identified and used to select and advertisement from a local advertising cache. The selected advertisement is rendered in a composite with rendering of content of the application.

Abstract: A method implemented in a computer infrastructure having computer executable code tangibly embodied on a computer readable medium being operable to provide a shopping cart for a shopper, and segment items in the shopping cart based on the carbon footprint associated with each item. Additionally, the method may include displaying substitute or complementary items in the shopping cart for selection by the user to reduce total carbon values, and awarding carbon certificates.

Abstract: Systems and methods are described for identifying a subset of interest from a general population and for monitoring a database of daily activity logs associated with the general population in order to identify database entries indicative of an occurrence of a pre-defined trigger event that is associated with a member of the subset of interest. In particular, systems and methods are described that allow a massive database of daily activity logs to be monitored to identify trigger events that have occurred within the past twenty-four hours or other very recent time period. Embodiments are described that may be advantageously used by a provider of credit-related products and/or services who wishes to accurately target prospective customers, identified by the system, based on occurrence of a trigger event, as being in a decision-making phase of credit shopping, for purposes of making a timely and targeted offering relevant to the customers' current activities.

Abstract: The invention provides methods for managing print jobs. One such method includes (a) accumulating discrete print jobs electronically from respective customers, (b) aggregating the discrete print jobs into aggregate print jobs, each of the aggregate print jobs being printable at one time on units of an integral print medium, and (c) electronically distributing the aggregate print jobs to respective printers for printing.