Abstract: An advertisement distribution system can generate advertisement creatives having annotations and advertisement microsites using content extracted from landing web page documents. An advertisement module of the advertisement distribution system can analyze landing pages and other documents to identify relevant information, such as a phone number for a click-to-call annotation, an address for a merchant, and additional product information. The advertisement module can automatically generate the advertisement creatives and/or microsites using the extracted content. The microsite can include less data intensive content than the landing page and be linked to the advertisement creative. In this way, the less data intensive microsite can be downloaded and displayed in response to a user selecting the advertisement creative rather than downloading the landing page. This supports quicker advertisement browsing and is especially useful for serving advertisements on wireless devices having slower download speeds.

Abstract: An automated consumer rewards/incentive program that accepts a registration of a consumer. The registration entitles the consumer to receive the benefits of the incentive program. To track the fulfillment of reward earning criteria established by member businesses, the registration includes information indicative of a credit card of the consumer. The system uses the credit card information to determine when member customers perform a transaction at a member business. When a member customer performs a transaction at a member business using the registered credit card, the system and method examines the credit card transactional information to determine if the consumer fulfilled the requirements of the incentive program for the member business. If the transactional information indicates that the consumer fulfilled the criteria of the rewards program of the member business, the consumer is rewarded in accordance with the benefits of the incentive program.

Abstract: Various methods, systems, and computer program products are disclosed for determining phone numbers based on user interests. The method may include receiving an indication of one or more user actions. The method may include determining an interest of the user based on the one or more user actions. The method may include determining a product or service in which the user may be interested based on the determined interest of the user. The method may include selecting a first phone number of a vendor of the product or service and a second phone number of a call center. The method may include providing the second phone number to be communicated, wherein the second phone number when called connects a call to the first phone number.

Abstract: An ad test tool allows rich media developers to test ads in both a stand-alone environment and within live web pages. The ad test tool includes a stand-alone ad test tool, a live site ad test tool, and a rules and compliancy engine. The stand-alone ad test tool tests ads in a stand-alone environment by providing the ad rendering framework necessary to render ads on the user's local device. The live site ad test tool tests ads on live web pages. The live site ad test tool includes a proxy that intercepts ad requests from web pages and replaces the ads on the web pages with test ads. The rules and compliancy engine checks test ads for compliancy for security and privacy purposes and also verifies that click tracking and/or impression tracking operate properly.

Abstract: A system and methods for providing location-based upcoming event information using a client-side web application implemented on a client device are described. The location-based upcoming event information may be provided to users of an online secondary ticket marketplace using a client-side web application implemented as desktop or mobile widget or within a web browser toolbar. The client-side web application may be configured to communicate with a network-based system that provides online marketplace and ticket fulfillment services and generate a query based upon the location of a user and other event criteria. The client-side web application may communicate the query to the network-based system and, in response, receive location-based upcoming event information which may be displayed to a user as a list and/or information on a map. The client-side web application may display an aggregate of ticket inventory available from multiple online marketplaces providing the user with multiple purchasing options.

Abstract: Custom ad content and ad contact information are identified, for example, received from an advertiser. Input is received selecting to include at least a portion of the ad contact information as unified ad contact information within a print ad including the custom ad content. Further input is received selecting to activate one or more tracking mechanisms associated with the portion of ad contact information. The print ad including the custom ad content and the portion of ad contact information is provided to a publisher. An effectiveness of the ad contact information included in the portion is tracked. The effectiveness of the print ad is reported.

Abstract: Systems and methods are provided for determining an electronic advertisement to be displayed to a highly targeted set of customers. Items are grouped into item groups of related and competing products and advertisers competitively bid against other advertisers having products in the same item group to determine whose advertisement will potentially be shown to customer associated with the item group.

Abstract: Systems and methods for attributing an ad impression due to a telephone call generated from a displayed advertisement are discussed herein. Techniques and systems for managing a pool of phone numbers and allocating phone numbers from that pool to advertisements for display and presentation and also tracking the number allocation time and de-allocating numbers for re-use are also discussed herein. Also, systems and methods for attributing particular calls to particular advertisements based on the ongoing phone number allocation are discussed.

Abstract: Advertising method and system for creating a personalized advertisement, and for recommending a product being advertised. An uploaded facial photograph is received, the facial photograph including a plurality of facial features. At least one facial feature of the plurality of facial features is detected. Personal information may be extracted by analyzing the at least one detected facial feature. A product being advertised may be recommended, wherein the recommended product applies to a treatment related to the extracted personal information.

Abstract: System and methods for categorizing electronic advertisements categorized based on the attributes associated with the creatives, such as product type, predominant color, size of the create, media type of the creative are provided. Categories to be associated with electronic advertisements may be predefined, and an electronic advertisement may have various attributes associated with each of these categories.

Abstract: There is disclosed a computerized system and method for scheduling advertising events which utilizes a set of configurable instructions regarding booking an order which iterates through a series of broadening, configurable criteria and also implements a configurable scoring system for the purpose of comparing multiple Events to determine if one Event is more valuable than the other.

Abstract: The accuracy of bid amounts for electronic advertising is improved by accounting for factors such as the cost-per-click (CPC) ratio for each ad. When a provider such as a search engine selects advertisements using automated auctions, it can be desirable for an advertiser to avoid underbidding for ads when the ads generate a significant amount of revenue or profit, or are otherwise performing well. Various algorithms can be used to generate a bid adjustment factor that allows bid values to be increased (or decreased) as appropriate, based on information such as CPC information. By calculating a separate adjustment factor, the amount of adjustment can be monitored and/or capped to avoid overspending. The algorithms also can utilize information at various levels of categorization, and at different time intervals, depending on the amount and type of information available, in order to provide an accurate and significant result.

Abstract: Bid amounts for electronic advertising can be adjusted throughout the day, or for different days, according to a day parting schedule based on factors such as variations in efficiency. For any set of advertisements grouped based on factors such as keyword, landing page, geographic location, user demographic, etc., values can be forecast for each time period throughout the day. A variation threshold is used to group adjacent periods of time into partitions, and the threshold can be varied until the number of partitions meets the requirements of the provider with whom the advertisement is to be placed. An adjustment factor can be determined for each partition using the forecast information, and these factors can be uploaded to the provider to adjust the base bid price for any advertisement in that group at the appropriate times throughout the day.

Abstract: A method embodiment includes receiving data indicative of a person accessing at least one of a first network-available electronic content or a second network-available electronic content. Also, receiving data indicative of an involvement with respect to possible matters of interest between the person and a third-party. The involvement being independent of the person activating a link to a site owned by the third-party that is included in the first network-available electronic content or in the second network available electronic content. Further, assessing a behavioral influence by the first network-available electronic content and/or the second network-available electronic content on the indicated involvement with respect to the possible matters of interest between the person and a third-party.

Abstract: A method for serving a web page begins by storing a set of location-specific page elements. In response to a request for the web page from a client browser, a control routine parses the request to locate a geographic location data string identifying a location of the client browser that has made the request. The geographic location data string may be generated at the client browser in a number of different ways, e.g., by a Global Positioning System (GPS) receiver coupled to the client computer. At the server, the web page is built dynamically using the geographic location data string to select a given one of the set of location-specific page elements and, preferably, an element having content associated with a physical location in proximity to the location of the client browser. The web page is then served in response to the request. In this way, targeted advertising or other page content is included in the web page as a function of the client browser location.

Abstract: A request for content is received. First content is selected for the request. The first content is selected from among multiple content items based on information in the request, a characteristic of how the first content is to be presented, and a stored pricing threshold value selected based on the characteristic. The characteristic of how the first content is to be presented includes an amount of available space that is occupied by the first content when the first content is presented. The selected first content is provided for presentation by a publisher that provides second content.

Abstract: A method for targeted advertisement includes storing a profile tag associated with each user in a device maintained by that user. Each profile tag includes the demographic information of its associated user. A multitude of target tags are also transmitted to the users. Each target tag is associated with an advertiser and includes the demographic information of the users. The advertisements and their corresponding target tags are transmitted and cached in the devices maintained by the users. The number of matches between the target tags and the user profiles are supplied to their respective advertisers. The advertisers use the matching number to modify the prices they are willing to offer for the commercial break. The target tags include information that is used to select one of the cached advertisement for playing during the commercial break.

Abstract: Methods, systems, and apparatus, including computer program products, that can include receiving from an advertiser a request for billing based on a first measure of services, determining from quality data related to the advertiser whether the first measure of services can be converted with sufficient confidence to a second measure of services, providing services according to the first measure of services, monitoring stability data indicative of the stability of the relationship between the first measure of services and the second measure of services, and automatically switching from one to another mode of determining a price to be charged the customer for services provided.

Abstract: A system and method for tracking a consumer is provided. A consumer is detected at a first location within a vicinity of a content player playing a content item. A unique identification of the consumer is captured, such as a facial image or a Bluetooth signal emitted by a device associated with the consumer in some embodiments. A record is stored indicating the consumer perceived the content item. As the consumer perceives other content items or travels to other locations, the record is updated to reflect the consumer's behavior.

Abstract: A customer relationship management system, the system comprising: a memory that includes an interaction database of interaction data, wherein the interaction data is related to interactions between customers and merchants; a data retrieval system, wherein the data retrieval system accesses data from the memory, based on a set of criteria, and defines a promotional group subset of the customers stored in the interaction database to which promotional efforts are directed and a control group subset of the customers stored in the interaction database to which promotional efforts are not directed, the target group and the control group are mutually exclusive, and wherein the target group of customers and the control group of customers are based on the same set of criteria other than promotional efforts, which enables the control group to be useful in assessing effectiveness of the promotional efforts; a promotion analyzer, wherein the promotion analyzer enables retrieval of data from the interaction database relat