Abstract: Embodiments of the present invention provide systems, methods, and computer storage media directed to providing targeted content related to sentiment associated with products. In one embodiment, content of a referral source from which a user navigates to arrive at a product page having an item of interest is analyzed. A sentiment of the item based on the analysis of the content within the referral source is determined. Based on the sentiment of the item, targeted content related to the item is identified and provided to the user in an effort to reconcile the determined sentiment of the item.

Abstract: An improved architecture including system and methods for online advertising placement that provide possibly defaulting advertisement tags the opportunity to serve an advertisement ahead of a lower value tag that is guaranteed to fill, resulting in higher CPMs (i.e., Cost Per Mille) for web publishers. The system and methods are configured to deterministically render an advertisement impression from a list of possibly defaulting advertisements in a JavaScript-enabled web browser. The knowledge of the complete outcome of such an “ad chain” at render-time significantly reduces complexity and latency in the supporting ad server. The system and method centers around a novel JavaScript approach to detect when an advertisement has been loaded but not defaulted.

Abstract: The present invention relates particularly to a system and method for providing product data for use in on-line product catalogs used for promotional schemes, such as loyalty and incentive schemes. Loyalty and incentive systems are well known, where participants gain virtual currency which they can use to purchase goods or services. The present invention enables a plurality of on-line catalogs to be constructed from a stream of supplier data. Selection criteria are used to select product data from the supplier data to go in each catalog. The product data can be updated in real time for each catalog on the basis of the selection criteria.

Abstract: Systems and methods for controlling the display of content of information resources are described herein. The system can receive a request for an information resource from a client device. The system can transmit the information resource that can include a first content portion, a second content portion, and a content display management script. The content display management script can include instructions that can cause the client device to: (a) set a scroll range of the information resource from a first location to a second location in the information resource; (b) display, within a portion of the information resource between the first location and the second location, the first content portion and an ad that can include actionable item; and (c) set, responsive to detecting an interaction on the actionable item, the scroll range from the first location to a third location of the information resource.

Abstract: The real-time digital asset sampling apparatuses, methods and systems (“RDA”) transform ad bidding requests via RDA components and/or the like into ad pricing indices, financial instruments and/or the like. In one implementation, the RDA may determine a digital asset market bid sampling distribution for a digital asset associated with a plurality of attribute parameters; submit a digital asset pricing bid to an exchange platform; determine a current digital asset price based on bidding result of the digital asset market bids sampling; and aggregate the determined current digital asset price to generate a digital asset price index for the digital asset associated with a plurality of attribute parameters.

Abstract: A method for managing a bidding process by keeping track of the sources for ad auction opportunity on the basis of an app generating the opportunity or web activity generating the opportunity. The bidding platform may limit bids on opportunities for a campaign when the successful placement of ads or opportunities from any source exceeds the source threshold set for that source.

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for providing data and analysis for advertising on networked devices. One of the methods includes creating a vector of identifiers representing an ad opportunity. The method includes linking data attributes that describe the ad opportunity to the identifiers. The method includes expressing the data attributes following predefined scheme of hierarchy. The method includes linking a taxonomy describing data attributes. The method includes obtaining outcome measurements of ad events associated with the ad opportunity. The method also includes associating user interaction events with the ad with at least one of the identifiers or data attributes associated with the identifier.

Abstract: A system and method implemented in a computer infrastructure having computer executable code, includes receiving one or more bids for at least one of an enhanced rendering quality and an enhanced rendering order of an object in a virtual universe (VU) and performing a bid resolution for the received one or more bids. Additionally, the method includes rendering one or more objects in the VU with the at least one of the enhanced rendering quality and the enhanced rendering order based on the bid resolution.

Abstract: Dynamic Hierarchical Empirical Bayes techniques and systems are described that are implemented to control output of digital content. In one example, a system identifies splitting variables included in data. An amount of loss is then determined for each of the identified splitting variables by the system using a loss function. Based on the determined amounts of loss, the system selects at least one splitting variable from the plurality of splitting variables that are to be used to partition data in a respective node, e.g., a parent node to form a plurality of child nodes. The system, for instance, may select the splitting variable that minimizes the cost, i.e., has the lowest amount of cost. The selected splitting variable is then employed by the system to generate at least one hierarchical level of the hierarchical structure of the statistical model by partitioning data from the parent node into respective child nodes.

Abstract: Embodiments provide computer apparatuses, computer systems and computer-executable methods for generating geographic zone information associated with a consumer. A method includes receiving a first geographic location associated with the consumer, and programmatically identifying a first geographic zone associated with the first geographic location. The method also includes programmatically generating a first importance score associated with the first geographic zone and associated with the consumer. The method also includes storing, on a non-transitory computer-readable medium, the first geographic zone and the first importance score associated with the consumer.

Abstract: A method, system and computer program for providing a loyalty engine for automated cause marketing. The method can include a charity linking merchants and sponsors to the loyalty system. Once the merchants and the sponsors are linked and the members are registered, merchant defined rules can instruct a loyalty engine as to the level of donations in connection with one or more transactions by a member that is associated to the loyalty program. The loyalty system can include a reporting facility to allow the merchant to track transactions with members in a number of ways. A system is also provided that can consist of a server including the loyalty engine and the charity utility. The charity utility can provide the functions of the method and can be linked to the networked server.

Abstract: System architecture and methods for enabling a client-side real-time auction of advertising inventory that works in conjunction with ad serving technologies. The method according to some embodiments of the present invention comprise: (i) an end-user visiting a web page wherein multiple advertisements are displayed, (ii) for each ad unit on the page, multiple parallel requests are sent from the end-user's browser client to multiple real-time bidders who respond with a bid & advertisement for each unit, (iii) the bids are compared within the end-user's browser and the winning bid is sent to an ad serving system to be compared with other statically priced advertisements and exchange demand to determine the winning advertisements that will be displayed to the end-user and (iv) data is aggregated for each bid and price limits are set based on the aggregations.

Abstract: An online system provides a virtual world including a plurality of locations spatially distributed throughout the virtual world. The online system receives sponsorship requests for generating locations in the virtual world associated with one or more advertisers. A sponsorship request identifies a position in the virtual world for presenting the location and a bid amount specifying an amount of compensation to the online system for presenting the location at the position in the virtual world. When an opportunity to present a location at a position in the virtual world to a user is identified, the online system selects a location from the received sponsorship request for presentation at the position based at least in part on the bid amounts of the sponsorship requests.

Abstract: System architecture and methods for enabling a client-side real-time auction of advertising inventory that works in conjunction with ad serving technologies. The method according to some embodiments of the present invention comprise: (i) an end-user visiting a web page wherein multiple advertisements are displayed, (ii) for each ad unit on the page, multiple parallel requests are sent from the end-user's browser client to multiple real-time bidders who respond with a bid & advertisement for each unit, (iii) the bids are compared within the end-user's browser and the winning bid is sent to an ad serving system to be compared with other statically priced advertisements and exchange demand to determine the winning advertisements that will be displayed to the end-user and (iv) data is aggregated for each bid and price limits are set based on the aggregations.

Abstract: A method for providing Internet-based advertising for advertisers, and search functions for potential customers, introducing innovative search, display and advertiser access capabilities. These new innovations include a capability whereby a visitor may, by repeatedly zooming further in on a given geographic location, see more and more points of interest, corresponding to the chosen search criteria, but, not previously visible at smaller scales, and which may be displayed and queried for additional information. This system also provides to the advertiser, a means for changing any Dynamic Billboard in real time without intermediary action by any other party. It further provides an automated means to tabulate and report visitor activity.

Abstract: A method for providing advertising content, performed by a display device, the method including forming a first pairing between a first terminal and the display device; receiving first advertising content from an advertising server corresponding to a first habit of a user of the first terminal; allocating the first advertising content to a first region among a plurality of regions of a display unit according to at least one of a distance between the first terminal and the display device and a duration for which the first pairing is maintained; and displaying the first advertising content on the first region.

Abstract: A sponsor specifies a content campaign along with a budget, a duration, a maximum bid value and one or more objectives associated with the content campaign. An online system presenting the sponsored content calibrates the pacing factor of the content campaign to present the sponsored content evenly throughout the specified duration of the campaign. Paced bids are provided for the content campaign to compete for placement in opportunities during a ramp-up period, in which the paced bid associated with the campaign is adjusted to the maximum bid value. The target-ramp up period is iteratively determined as the current paced bid approaches the maximum bid value to avoid overspending the budget early in the campaign. When a conversion event occurs, the ramp-up period ends and the content campaign transitions to a normal pacing algorithm.

Abstract: Systems, methods, and computer-readable media are disclosed for optimization of ad request fulfillment for mobile device applications. In one embodiment, a system may receive an ad request from a mobile device, and determine a first price point associated with a publisher of the ad request. The system may send a bid request to ad servers, receive a first bid with a first bid amount, and may determine that the first bid amount is a highest bid amount. The system may determine that the first price point is less than the first bid amount, and may send the first bid amount and the first price point to the mobile device, where the mobile device is configured to send the first bid amount and the first price point to a publisher ad server, and the publisher ad server is configured to determine that the first bid amount is a winning bid amount.

Abstract: Systems and methods for controlling ad delivery to mobile clients while maintaining user privacy are herein provided. One exemplary method involves a location broker service. The method includes receiving, at an ad delivery service, a location use token from a mobile client, which may be a single use token. The method includes sending, from the ad delivery service, the location use token to the location broker service for verification at the location broker service. The method includes receiving, at the ad delivery service, the mobile client location from the location broker service based on the verification. The method includes delivering, from the ad delivery service, a location-targeted ad to the mobile client at the mobile client location, where the delivering is further based on a geographic density of a plurality of mobile clients. An advertiser using the ad delivery service may be billed based on location use token history.

Abstract: An improved architecture including system and methods for online advertising placement that provide possibly defaulting advertisement tags the opportunity to serve an advertisement ahead of a lower value tag that is guaranteed to fill, resulting in higher CPMs (i.e., Cost Per Mille) for web publishers. The system and methods are configured to deterministically render an advertisement impression from a list of possibly defaulting advertisements in a JavaScript-enabled web browser. The knowledge of the complete outcome of such an “ad chain” at render-time significantly reduces complexity and latency in the supporting ad server. The system and method centers around a novel JavaScript approach to detect when an advertisement has been loaded but not defaulted.