Abstract: Systems for prosecuting Internet messaging campaigns. Two or more data sources are determined where at least one of the data sources comprise demographic attributes corresponding to shared IDs such as recipient IDs. A first join operation is performed over matching instances of the shared IDs in the two or more data sources. The first join operation results in a personalization table comprising rows having at least recipient IDs, respective external addresses, and at least one of the demographic attributes. The personalization table is transformed into a key-value data structure that is published to a caching subsystem. The caching subsystem is used to select a first set of recipients determined without performing a second join operation. Personalized messages to at least some of the first and second set of recipients are formed using the message template and the key-value data structures.

Abstract: The present disclosure relates, in part, to an advertisement system that provides for the augmentation of social networking profiles with information derived from user activity associated with third-party content outside of a social networking system. The augmented profiles of users may be analyzed and compared to identify targeted advertisement opportunities for one or more users. The advertisement system can analyze the augmented profiles of one or more users to identify look-alike product advertisement opportunities, look-alike user advertisement opportunities, as well as various remarketing, reminders, and cross-device marketing opportunities.

Abstract: Systems and methods for controlling the display of content of information resources are described herein. The system can receive a request for an information resource from a client device. The system can transmit the information resource that can include a first content portion, a second content portion, and a content display management script. The content display management script can include instructions that can cause the client device to: (a) set a scroll range of the information resource from a first location to a second location in the information resource; (b) display, within a portion of the information resource between the first location and the second location, the first content portion and an ad that can include actionable item; and (c) set, responsive to detecting an interaction on the actionable item, the scroll range from the first location to a third location of the information resource.

Abstract: A network system for collecting and segmenting device sensor data is disclosed. The system comprises a memory. The system further comprises a classification application configured to classify a subscriber profile based on at least one interaction record. The system also comprises a gateway configured to receive a first message from a mobile device comprising a user identification based on one or more mobile device specific values and the first interaction record based on a detection of an interaction between a first mobile device user and the mobile device, assign a subscriber profile with the first message, wherein the subscriber profile is based at least on the user identification, add at least the first interaction record to the assigned subscriber profile, and transmit the subscriber profile to the classification application.

Abstract: Systems and methods for tracking brand reputation and market share are provided. The system includes one or more devices having a processor and a non-transitory storage medium accessible to the hardware processor. The device is programmed to obtain an awareness index at a plurality of levels at least partially based on the brand data. The device is programmed to obtain a favorability index as a ratio of user numbers based on the brand data. The device is programmed to obtain a branding index by combining the awareness index and the favorability index. The device is programmed to obtain an affinity score for a group of users at least partially based on the brand data and recommend the group of users based on the affinity score to increase the branding index.

Abstract: A social networking system selects and presents content items to a user via a feed. Additionally, the social networking system predicts heights associated with various content items, such as content items selected for presentation via the feed. Characteristics of a content item (e.g., a type of content included in the content item, a language of the content item, and a number of comments associated with the content item) as well as characteristics of a client device associated with the user are used to predict a height associated with the content item. When selecting content items for presentation to the user, the social networking system accounts for the predicted heights of various content items to increase the likelihood of the user interacting with content items presented via the feed.

Abstract: Methods and systems predict a reward resulting from serving one of a set of offers to one or more potential respondents, for example via a webpage, using one or more processors to calculate a predicted reward according to a model. The model may include one or more variables characterizing the respondent, a set of offer-specific coefficients comprising at least one coefficient for each of said one or more variables for each offer, and a set of common coefficients comprising a separate coefficient for each of said one or more variables, each coefficient of said set of common coefficients being common to all of said offers. The model may be trained in a two stage update process including a first update operation updating at least one common coefficient and a second update operation updating at least one offer-specific coefficient.

Abstract: Techniques are provided that can be used in advertising campaign management in connection with auction-based online advertising. A tool is provided, for use by advertisers or advertising campaign managers, for being provided with, in connection with specified parameters, an indication of a competitive bid and a non-competitive bid. The tool may also provide an actual, estimated, or projected bid, which may be associated with an advertising campaign or a portion thereof, for comparison with the competitive bid and the non-competitive bid. The tool may allow assessment of a competitive bid landscape and help allow determination of an optimal bid.

Abstract: An MD management device manages action statistics associated with each of a plurality of shelving units. Action statistics for one shelving unit indicate actions that store visitors make near the shelving unit. An information terminal device acquires, from the MD management device merchandising information for each shelving unit. Merchandising information for one shelving unit includes a value of statistics for the shelving unit. The information terminal device displays a store screen including one or more shelving unit icons each representing one of one or more shelving units located in a store. Further, the information terminal device displays a graphic item in the vicinity of each shelving unit icon. The graphic item is displayed in a display state that is in accordance with the value of statistics for the corresponding shelving unit.

Abstract: System architecture and methods for enabling a client-side real-time auction of advertising inventory that works in conjunction with ad serving technologies. The method according to some embodiments of the present invention comprise: (i) an end-user visiting a web page wherein multiple advertisements are displayed, (ii) for each ad unit on the page, multiple parallel requests are sent from the end-user's browser client to multiple real-time bidders who respond with a bid & advertisement for each unit, (iii) the bids are compared within the end-user's browser and the winning bid is sent to an ad serving system to be compared with other statically priced advertisements and exchange demand to determine the winning advertisements that will be displayed to the end-user and (iv) data is aggregated for each bid and price limits are set based on the aggregations.

Abstract: According to embodiments described in the specification, a method, system and apparatus for associating vendor data with keywords in a wireless mobile communication device are provided. The method comprises: receiving an auction request comprising a keyword identifying a required offering and one or more parameters associated with the keyword, each parameter defining a required attribute of the offering; retrieving a plurality of vendor bids, each bid comprising one or more vendor parameters associated with the keyword, each vendor parameter defining an attribute of a vendor offering corresponding to the required offering; determining whether each of the vendor bids satisfies the required attributes defined by the parameters; and when the determination is affirmative for at least one vendor bid, transmitting vendor data for a vendor associated with the at least one vendor bid to the mobile electronic device for storage at the mobile electronic device in association with the keyword.

Abstract: An instant message sender user interface for an instant messaging communications session involving an instant message sender and an instant message recipient is rendered, the user interface including a conversation window. User input is entered by the instant message sender through manipulation of the user interface, the user input including data for transmission as an instant message from the instant message sender. An instruction by the instant message sender to send the data to the instant message recipient based on manipulation by the instant message sender of the user interface is resolved. Display of advertising content on the user interface is triggered responsive to the instruction by the instant message sender to send the data to the instant message recipient. The advertising content is displayed in the conversation window during at least a portion of the time that the instant message sender awaits a reply from the instant message recipient.

Abstract: A narrowcast advertising system includes a centralized late binding application (LBA) that communicates with one or more respective LBA device components on destination devices associated with a given consumer. The LBA application receives a plurality of advertisements in accordance with ad contracts negotiated between a consumer and an advertising entity. Selected ads are distributed to the respective destination devices for integration with accessible content. Confirmation indications are received by the LBA application from the destination devices so that contract fulfillment records can be updated in accordance with the various options a consumer has for satisfying the negotiated contract.