Abstract: A mobile consumer device with a display, processor(s), and memory: identifies a merchant device in proximity to the consumer device based on broadcasted information transmitted by the first merchant device, the broadcasted information including a first identifier corresponding to the first merchant device; transmits the first identifier to a server and receives from the server an electronic communication including identification and transaction information associated with the merchant; displays the identification information, receives user selection of the merchant identification information; and in response, displays the merchant transaction information, receives supplemental user information, and transmits the supplemental transaction information to the server for completion of the transaction.

Abstract: A mobile device with a display, processor(s), and memory: identifies a retail machine configured for wireless communications based on broadcasted information transmitted by the retail machine and including an identifier corresponding to the retail machine; transmits the identifier to a server and receives from the server an electronic communication including a promotional offer for products or services offered by the retail machine; displays the promotional offer; detects selection of a promotional offer; receives a notification from the retail machine that a product or service was provided by the retail machine for a user of the mobile device; transmits confirmation information associated with the notification to the server, receives promotion validation information from the server indicating validation of the promotional offer; and based on the promotion validation information, displays information confirming application of the promotional offer.

Abstract: A method of locating a target in a geographical space includes providing information to searcher users searching for the target, and potentially selecting among multiple targets for location, and providing rewards to the searchers after locating the target. The target may be a virtual object, and the method may use augmented reality features in locating the virtual object. The method may also provide for participating users who are not actively searching for the target, but may team with a searcher to receive a reward if the searcher locates the target, and who may potentially assist the user in locating the target. Participating users may be eligible if they are located in a designated participation area. The method may further provide for observing users who can observe progress of searchers in searching for the target but are not involved in the search or reward.

Abstract: A computational approach is proposed herein for controlling a user interface for rendering of interactive graphical control elements representing offers and coupons that are inserted into a computational payment process. In particular, the offers and coupons can interact with stored payment information resident (or tokens thereof) on a digital wallet data structure. The approach can be implemented as a computing system, a computing method operable on a computing system, or a computer program product affixed in the form of a non-transitory computer readable medium storing machine-interpretable instructions.

Abstract: The present application relates to a shelf interaction method and a shelf. The shelf is provided with at least one image capturing device. The method includes: capturing an image of the shelf through the at least one image capturing device; in response to detecting that a first position on the shelf is changed from presence of a first item of goods to absence of the first item of goods according to the image, identifying a first category of the taken-away first item of goods; in response to that a second goods category associated with the first position is the same as or different from the first category of the taken-away first item of goods, sending first prompt information to indicate that the first item of goods is taken away.

Abstract: Various embodiments are generally directed to method and devices to receive biometric data and transaction data relating to a transaction, apply a model to the biometric data and the transaction data to determine an emotional state of the user during the transaction, and determine an action associated for the transaction based on the emotional state of the user during the performance of the transaction. Embodiments further include causing performance of the action.

Abstract: Disclosed are systems, methods, and non-transitory computer-readable storage media for semi-opaque sales with bundles of items. An example bundle can include hotel lodging and a bonus service, status, or item associated with that hotel. An system can identify a first bundle of a first base and bonus item, and a second bundle of a second base and bonus item. The system can present a semi-opaque offer comprising the first bundle, the second bundle, and a discount price, wherein the semi-opaque offer does not identify which of the first bundle and the second bundle will be sold at the discount price to the user upon acceptance of the semi-opaque offer, and wherein the discount price is a full price of the first base item. After receiving acceptance of the semi-opaque offer from the user, the system can disclose that the user has purchased the first bundle at the discount price.

Abstract: A kit for preparing a customized cosmetic includes at least one of five cosmetic bases. Each of the five cosmetic bases correspond to at least one of a plurality of primary categories. The kit additionally includes at least one cosmetic active ingredient for admixing with the at least one cosmetic base. The at least one cosmetic active ingredient corresponds to at least one of the plurality of primary categories or at least one of the plurality of secondary categories.

Abstract: Methods and apparatus to incorporate saturation effects into marketing mix models are disclosed. An example apparatus includes means for converting adstock data associated with an advertising campaign into effective reached realized (ERR) data based on a first saturation curve, the adstock data corresponding to adstocked gross rating points generated from marketing mix input data. The apparatus further including means for performing regression analysis to: identify the first saturation curve from among a plurality of plausible curves based on a fit of different ones of the plurality of plausible curves to the marketing mix input data, the first saturation curve to define a relationship indicative of saturation effects of the advertising campaign on a target audience of the advertising campaign; and determine an impact of the advertising campaign on sales during a period of interest based on a regression analysis of the ERR data relative to sales data.

Abstract: Methods and systems for analyzing vehicle operation data associated with a temporary or periodic usage of a vehicle by a driver. In aspects, the vehicle operation data may be analyzed to assess a performance of the driver during operation of the vehicle. Based on the performance of the driver, the driver may qualify for a reward.

Abstract: A smart device is provided between a transaction terminal (e.g. an access device, a point of sale terminal) and a payment card to facilitate a secure transaction. The smart device receives transaction details from the transaction terminal. The transaction terminal suspends the transaction. The smart device is brought in communication with a payment device in control of the user (e.g. the user of the payment device does not hand over the payment device to a merchant, clerk, waitstaff). The smart device receives a cryptogram identifying an account from the payment device and transmits the cryptogram to the transaction terminal. The transaction terminal resumes the transaction, generates a transaction authorization request message including the cryptogram, and transmits the transaction authorization request message to an issuer of the account. The transaction terminal receives an authorization response message from the issuer, and notifies the smart device of the transaction being approved or declined.

Abstract: A communication system includes a transmitting device configured to transmit information, and a receiving device configured to receive the information, the receiving device includes a determination unit configured to determine whether or not an electronic certificate of the transmitting device used for a communication with the transmitting device is an EV certificate, and a process that is performed is varied according to a determination result of the determination unit.

Abstract: Method and computing device for performing dynamic digital signage campaign optimization. Screen data associated to screens controlled by the computing device and requirements of active campaigns are stored at the computing device. The screen data comprise characteristics of the screens and screen activity data defining the activity the screens for the active campaigns. The computing device receives requirements of a candidate campaign and generates a mathematical model based on the requirements of the candidate campaign, the requirements of the active campaigns, and at least some of the screen data. The mathematical model is transmitted to a mathematical solver and a mathematical solution generated by the mathematical solver is received. The computing devices generates configuration data for the candidate campaign based on the mathematical solution.

Abstract: Techniques for generating and evaluation predictive models to optimize computing applications are described herein. In some embodiments, a system generates, using a model, a first set of scores for a plurality of accounts, wherein a score in first set of scores for a respective account characterizes a priority of interacting with the respective account relative to other accounts in the plurality of accounts, wherein the model defines a set of criteria for scoring accounts, wherein each criterion in the set of criteria is associated with one or more feature values and a weight. The system may receive user input that modifies the set of criteria. Responsive to the user input the system may update the model and generate, using the updated model, a second set of scores for the plurality of accounts. Actions may be prioritized/executed based at least in part on the account scores.

Abstract: Systems, methods, and apparatuses for facilitating rewards are described herein. The system includes internet of things (IoT) devices associated with each of a plurality of users. A reward computing system includes input/output (I/O) devices configured to receive sensor data associated with an environment. The reward computing system is configured to generate a location data and/or an entity positioning data set associated with at least one of the plurality of users and based on the sensor data. The computing system is also configured to determine a behavior of each of the plurality of users. The reward computing system is also configured to generate a plurality of reward tokens and associate the reward tokens with one or more of the plurality of users and based on at least one of the location data set, the entity positioning data set and the behavior of the plurality of users.

Abstract: Systems, methods, and media for detecting suspicious activity in connection with advertisement impressions are provided.

Abstract: Product offering systems are provided. Product offering systems may include sending an offer to a customer that possesses a mobile computing device and has agreed to receive offers for products via the mobile computing device. Agreeing to receive offers would result in the unique data about the customer being available to offer provider. Unique customer data may include data related to the customers wireless service provider or from a financial account in a financial institution, and collecting customer data about the customer, wherein the customer data comprises financial data and personal data. Product offering systems may further include registering a wireless computing device of the customer to able the device to receive the offer, and determining opportunities to send the offer to the customer by monitoring the customer and the customer data. Product offering systems may also include sending the offer to the customer's registered device based on the determination of opportunities.

Abstract: Embodiments of the innovation relate to, in an identification server device, a method of creating an advertisement identifier for a digital advertisement. The method comprises receiving an image file of the digital advertisement from an advertiser server device; converting the image file of the digital advertisement to a textual file; executing a hashing algorithm on the textual file to generate the advertisement identifier associated with the digital advertisement, the advertisement identifier being unique to the image file of the digital advertisement; transmitting the advertisement identifier to the advertiser server device for association with the digital advertisement; and storing the advertisement identifier on a publicly-accessible advertisement identifier database.

Abstract: A method of providing targeted content across user channels includes receiving a plurality of device activity events on a user device, storing the received plurality of device activity events, creating an audience population based on the stored device activity events, determining links for additional secondary user devices based on the user device, creating a cross-channel advertising campaign targeting the determined audience population, and running the cross-channel advertising campaign based on the device activity and the determined additional secondary user devices.

Abstract: Systems and methods for incorporating intelligent virtual assistants into advertisements on social networking platforms are provided. When a user interacts with a content item, an intelligent virtual assistant is selected and put into contact with the user. The intelligent virtual assistant is provided with a context that includes information about the user in the social networking platform, information about the user in a customer relationship management platform, and information about the product, service, or entity associated with the content item. The context allows the intelligent virtual assistant to converse with the user in a way that feels natural and relevant to the user and allows the intelligent virtual assistant to answer any questions about the product, service, or entity associated with the content item.