Abstract: A method and system for providing advertising to a moving target vehicle. Vehicle data is determined by one or more devices namely at least one sensor device and/or a global positioning system (GPS) device. At least one processor in communication with the one or more devices receives the vehicle data. The at least one processor initiates display of video data of advertising content data on a display device on a moving advertising vehicle to display the video data to the moving target vehicle in accordance with at least one display parameter that is based on the received vehicle data and initiates play of the audio data of the advertising content data by an audio device disposed within the display device in the moving advertising vehicle. The audio data played is configured to be heard as sound by the moving target vehicle, and the audio data relates to the video data.

Abstract: A mobile device with a display, processor(s), and memory: identifies a retail machine configured for wireless communications based on broadcasted information transmitted by the retail machine and including an identifier corresponding to the retail machine; transmits the identifier to a server and receives from the server an electronic communication including a promotional offer for products or services offered by the retail machine; displays the promotional offer; detects selection of a promotional offer; receives a notification from the retail machine that a product or service was provided by the retail machine for a user of the mobile device; transmits confirmation information associated with the notification to the server, receives promotion validation information from the server indicating validation of the promotional offer; and based on the promotion validation information, displays information confirming application of the promotional offer.

Abstract: Systems and methods for generating human readable natural language summary for campaign audience are provided. The system includes a memory storing a database including audience segments and tags related to the audience segments. A computer server is in communication with the memory and the database, the computer server programmed to: obtain campaign delivery feed data related to a plurality of campaigns from at least one advertiser in a preset time period; obtain audience feed data including tag information from a data provider; cluster the tag information to find term frequencies for each term in the tag information; identify human understandable terms from the clustered tag information by removing noisy terms; and generate a human understandable report using the human understandable terms in a timely fashion.

Abstract: A method of locating a target in a geographical space includes providing information to searcher users searching for the target, and potentially selecting among multiple targets for location, and providing rewards to the searchers after locating the target. The target may be a virtual object, and the method may use augmented reality features in locating the virtual object. The method may also provide for participating users who are not actively searching for the target, but may team with a searcher to receive a reward if the searcher locates the target, and who may potentially assist the user in locating the target. Participating users may be eligible if they are located in a designated participation area. The method may further provide for observing users who can observe progress of searchers in searching for the target but are not involved in the search or reward.

Abstract: Disclosed is a line-of-sight wearable device worn over a chest of a first user, the device comprising: a housing defining at least a first electronic device storage location; a wall on said housing having at least a portion to expose a display of the first electronic device; the wall on said housing configured to open to removably secure the first electronic device within the at least first electronic device storage location; and the first electronic device that is pair-able wirelessly with a second electronic device, wherein at least one of a display or audio event on the first electronic device is caused programmably based on a pre-defined line-of-sight rule and the at least one of the display or audio event is exposed in a line-of-sight to at least a second user via any one of the walls of the housing worn over the chest of the first user.

Abstract: The disclosure facilitates loyalty earnings by generating purchase recommendations. Loyalty data is collected from a loyalty program data store. The loyalty data is associated with a loyalty profile of a user. Account data is collected from an account data store. The account data is associated with an account of the user that is linked to the loyalty profile of the user. Transaction data is collected from a transaction data store. The transaction data is associated with the account of the user. User recommendations are generated for prioritizing loyalty earnings on the loyalty profile based on the loyalty data, account data, and transaction data. After the recommendations are generated, the recommendations are caused to be displayed on a user interface associated with a computing device of the user. Combining the three types of collected data to generate the recommendations results in accurate recommendations that are tailored to the user to increase loyalty earnings.

Abstract: Adaptive system for communicating with a customer in a retail store environment includes a sensor disposed at a sensor location in a retail environment. The sensor location is selected so that the sensor captures information that facilitates identification of at least one trait associated with a customer located proximate to the sensor location. A processing system is configured to use the information to determine the at least one trait. Thereafter, in response to such determination, the processing system selectively determines a message or content selection to be displayed to the customer based at least in part on the at least one trait that has been identified.

Abstract: Some implementations may provide a method for conducting a marketing campaign, including: providing a user interface to a marketing professional; receiving, via the interface, input from the marketing professional prescribing a sequence of at least three steps for engaging at least one target customer, the sequence comprising: a start step corresponding to a beginning point for the at least one target customer to enter into the sequence, at least one end step corresponding to a finishing line for the at least one target customer to complete the sequence, at least one step for communicating information to the at least one target customer for the at least one target customer to progress through the sequence; subsequent to determining that the sequence of steps is valid, receiving an instruction from the marketing professional to launch the sequence; and in response to the received instruction, launching the sequence to conduct the marketing campaign.

Abstract: Methods and systems for analyzing vehicle operation data associated with a temporary or periodic usage of a vehicle by a driver. In aspects, the driver may associate with an electronic device within the vehicle that may record or collect the vehicle operation data. After the vehicle operation has concluded, the vehicle operation data may be analyzed to assess a performance of the driver during operation of the vehicle, whereby the performance may be influenced by positive or negative driving events. Based on the performance of the driver, a profile or account of the user may be processed accordingly such that the user may be incentivized to modify certain driving behaviors.

Abstract: A method of providing targeted content across user channels includes receiving a plurality of device activity events on a user device, storing the received plurality of device activity events, creating an audience population based on the stored device activity events, determining links for additional secondary user devices based on the user device, creating a cross-channel advertising campaign targeting the determined audience population, and running the cross-channel advertising campaign based on the device activity and the determined additional secondary user devices.

Abstract: A system and associated method for encouraging individual employees of a business, or members of a team, to practice proper washroom activities is provided. The employees or team members are enrolled a washroom rewards program, and certain washroom facilities are designated as available to the individuals for use in the rewards program. The washroom facilities are configured with an identification (ID) system that automatically identifies enrolled employees or team members that enter the facility. Point values are assigned in the washroom rewards program for defined washroom activities performed by the individuals in the designated washroom facilities, and upon performance of such activities, the individual is identified via the ID system and a personal account assigned to the individual is automatically credited with the point value. The points are redeemable by the individuals for an award value.

Abstract: Systems and methods for management of automated dynamic messages are providing. In some embodiments, a data store is populated with one or more knowledge sets and one or more lead datasets in response to a user's input. A campaign builder may be provided to the user for generating and initiating campaigns. A campaign is a series of messages designed to satisfy one or more objectives. The campaign builder allows the creation of a campaign by allowing the composition of a series of message templates with variable fields. The variable fields correspond to classes of data from the knowledge sets and/or the lead data. Once the campaign has been initiated, the system categorizes the responses using algorithms. These categorizations have corresponding confidence levels. If the confidence level is too low, manual user intervention may be required in order to determine which subsequent action the system should perform.

Abstract: Methods, systems, and computer readable storage media for improving predictive analytics for performance of digital design assets. In particular, one or more embodiments train a machine-learning model based on previously used digital design assets. One or more embodiments use the machine-learning model to analyze attributes of a user-generated digital design asset to generate an asset score that predicts the performance of the user-generated digital design asset for a target audience segment. One or more embodiments also use the machine-learning model to generate attribute scores for the attributes, and then generate the asset score based on the attribute scores. Additionally, one or more embodiments then provide the asset score to a user (e.g., a content creator) within an asset creation application to allow the user to improve the digital design asset for use in one or more digital content campaigns directed to the target audience segment.

Abstract: The present invention claims and discloses a color and, or symbol coded display on a digital interactive badge for communicating a permission to approach and activate further digital content interaction. A non-verbal person to person ‘line of sight’ digital or electronic communication protocol standard (NVP) which allows one person to communicate with another using a direct line of sight signal from one interactive badge or screen to another. It allows the user to communicate and display their feelings, emotions, states of mind and consciousness, their like-mindedness with others, their social media activity, images, favorite brands, videos, purchased items and advertising all inside a new and comprehensive language NVP and in a visual way. NVP also allows the user to send invites to approach, talk, interact and to send digital information to their NVP capable interactive badge or screen or static receiver.

Abstract: In one implementation, a system with a decentralized architecture to provide secure loyalty program includes a plurality of separate database systems to disperse storage of data for the secure loyalty program across a plurality of separate file systems with different authentication and encryption schemes, a loyalty program computer system to securely allocate loyalty rewards in real-time, a first intermediary computer system to securely manage and provide access to the first intermediary database system, and a second intermediary computer system to securely manage and provide access to the second intermediary database system.

Abstract: A method for enhanced digital content presentation is provided that includes assigning, to each member of members of a social network of a user, a respective knowledge score, the knowledge score being representative of accuracy in the member predicting positive impressions of the user. The members of the social network are surveyed for an indication of which one or more options for digital content are expected to have a positive impression on the user. Based on the surveying, selected digital content based on the one or more options that are expected to have a positive impression on the user, as indicated by the surveying, is selected. The selected digital content is presented to the user. An indication of whether the selected digital content had a positive impression on the user is received from the user.

Abstract: Methods and apparatus to incorporate saturation effects into marketing mix models are disclosed. An example apparatus includes a reach calculator to convert adstock data associated with an advertising campaign into effective reached realized (ERR) data based on a relationship between reach and adstocked gross rating points indicative of saturation effects of the advertising campaign on a target audience of the advertising campaign. The adstock data corresponds to adstocked gross rating points generated from marketing mix input data. The marketing mix input data includes (a) sales data associated with sales over a period of interest and (b) advertising data associated with the advertising campaign during the period of interest. The apparatus also includes a regression engine to determine an impact of the advertising campaign on the sales during the period of interest based on the ERR data analyzed relative to the sales data.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for prediction of an outcome related to an environment. In one aspect, a system comprises a state representation neural network that is configured to: receive an observation characterizing a state of an environment being interacted with by an agent and process the observation to generate an internal state representation of the environment state; a prediction neural network that is configured to receive a current internal state representation of a current environment state and process the current internal state representation to generate a predicted subsequent state representation of a subsequent state of the environment and a predicted reward for the subsequent state; and a value prediction neural network that is configured to receive a current internal state representation of a current environment state and process the current internal state representation to generate a value prediction.

Abstract: A method of locating a target in a geographical space includes providing information to searcher users searching for the target, and potentially selecting among multiple targets for location, and providing rewards to the searchers after locating the target. The target may be a virtual object, and the method may use augmented reality features in locating the virtual object. The method may also provide for participating users who are not actively searching for the target, but may team with a searcher to receive a reward if the searcher locates the target, and who may potentially assist the user in locating the target. Participating users may be eligible if they are located in a designated participation area. The method may further provide for observing users who can observe progress of searchers in searching for the target but are not involved in the search or reward.

Abstract: A method for creating a control group for campaign measurements includes: storing a plurality of consumer profiles, each profile including data related to a consumer including an account identifier, spend behavior, and microsegment associated with the consumer; receiving a plurality of measurement profiles, each profile including data related to a consumer including a specific account identifier and indication of participation or non-participation in a campaign; associating each consumer profile with a measurement profile where the included account identifier corresponds to the specific account identifier of the measurement profile; identifying a campaign group, the campaign group including consumer profiles, each profile including a common microsegment and spend behavior and associated with a measurement profile indicating participation in the campaign; and identifying a control group, the control group including consumer profiles, each profile including the common microsegment and spend behavior and associa