Abstract: A portable billboard is presented including a portable media projection subsystem to selectively project media and to supply an enablement signal in response to the media being projected. A location device supplies a geographic location of the media projection subsystem. A verifier receives the enablement signal and the geographic location, and supplies verification information responsive to the media being projected from a stationary location for a predetermined minimum duration of time. A communications subsystem receives verification information and either stores the information for subsequent downloads, or transmits the information to a central controlling server. A targeting subsystem permits an entity to select a target stationary location from a plurality of value weighted target stationary locations. The targeting application typically provides a reward in response to a value of the selected target stationary location.

Abstract: A method for making a targeted offer to an audience of a population of entities (e.g., social network). The method involves retrieving, from one or more databases, a first set of information including activities and characteristics attributable to a first plurality of entities; generating a plurality of interaction associations based on at least one of selected activities criteria and selected characteristics criteria from the first set of information; and conveying to a third party one or more interaction associations to enable the third party to identify a second set of information including activities and characteristics attributable to a second plurality of entities. The second set of information has matching activities and characteristics to the activities and characteristics of the interaction associations.

Abstract: A method of facilitating access to a promotional offer, the method comprising: receiving at a server system a page request from a client device; and sending program code executable in a browser application to the client device in response to the page request, the program code being executable to display at least one promotional offer and a promotional code, to provide a flash object at a display position of the promotional code and, in response to selection of the flash object, to cause the promotional code to be copied to a user-accessible memory of the client device and to open a new browser display of the browser application.

Abstract: System and processes for facilitating the gamification of data, including providing scenarios and actionable elements to allow a user to execute at least one preferred or optimal scenario. The system may collate variables autonomously or variables may be entered by a user, the process may include an analysis step whereby, based on the source, trends, and variation of the variables entered, the process presents gamified scenarios and actionable elements. Within a scenario, the user may then manipulate one or more of the outcomes until at least one desired or optimal scenario is achieved. The user may then action various actionable elements to implement the desired or optimal scenario in a real-world situation. The scenarios provided may be aggregated and presented to a user to further enhance the desired or optimal outcome. The system may use the scenarios to provide temporally relevant advertising or notifications pertinent to a user's real-world actions.

Abstract: A method for shopping from a social media site using a direct buy link comprises electronically storing a plurality of account profiles and receiving a data message electronically transmitted via a communication network. The method may query a social media database for an account profile associated with the consumer identifier and the PIN. The method may display a plurality of direct buy links associated with a plurality of products for purchase, wherein at least one of the direct buy links is a modified direct buy link. The method may receive a data message electronically transmitted via the communication network and display the modified direct buy link comprising the personal data corresponding to the product, a purchase data, and payment preference information. The method may transmit confirmation of payment and the modified direct buy link associated with the purchased product to the consumer device.

Abstract: A computer-implemented method for providing a recommended payment account includes receiving location information from a mobile device of a user having one or more payment accounts provided by a financial institution computer system, and determining a location of the user relative to a merchant based on the location information. The method also includes, based on the location of the user relative to the merchant, determining that a payment account recommendation should be sent to the user, including a recommended payment account for use in a payment transaction with the merchant and an incentive offer for using the recommended payment account in the payment transaction, determining the recommended payment account based on an expected financial impact to the user, generating the incentive offer, and sending the incentive offer and the recommended payment account to the mobile device of the user.

Abstract: Embodiments are directed towards providing a system that presents customized content to a user in an automobile based on the usage patterns of the automobile or its current occupant. Accessory data from the automobile is monitored to learn the automobile-usage patterns. The automobile-usage patterns are mapped to a plurality of content items, such as by mapping the content items to services, which are then mapped to the automobile-usage patterns. The plurality of content items are prioritized for display to the user based on the automobile-usage patterns and the frequency of those automobile-usage patterns. The prioritized content items can be presented to the user sequentially or in response to accessory data that matches an automobile-usage pattern.

Abstract: Technologies for identifying prospective marketing targets based on payment vehicle-based payment transactions processed over electronic payment networks are disclosed. Payment vehicle-based payment transactions are analyzed to determine historical purchase activity progressions. Consumer behavior can be mapped to a historical purchase activity progression so that future spend behavior of the consumer can be identified.

Abstract: The disclosure is directed to approaches for combining server-side decisions based on user attributes and/or demographics with client-side decisions based on expressed or implied user interests determined based on the contents of a web page being visited by the user. A server is responsive to an occurrence of an operation of a client device at the web page. Processing steps determine particular executable web page content to send to the client device (e.g., where the particular executable web page content is determined in response to a particular client-side operation). The web page is rendered with the aforementioned executable web page content. Server-side processing receives messages that are emitted conditionally, based on the occurrence of a user event. An event log message comprises a portion of the web page, such as a string, indicating or implying user interest. A targeted advertisement is presented to the user based on the user interest.

Abstract: Systems and methods are presented for allowing E-coupons to be generated by a customer based, at least in part, by actions taken by the customer. In one embodiment, a pyramid arrangement is disclosed in which the customer obtains E-coupons based primarily on activities performed by someone else in the pyramid. In another embodiment, the customer may make a purchase and credits for that purchase may be applied to another customer's account in the form of an E-coupon.

Abstract: According to an embodiment, a data processing method comprises obtaining a first record associated with a first computer and a second record associated with a second computer that is different than the first computer; in response to determining that the first record has been obtained from a primary source, determining that at least a first set of key information in the first record matches a second set of key information in the second record, and in response thereto: creating and storing a master record comprising a union of the first record and the second record; storing, in a database, a third set of key information in the first record that does not match the second set, and a fourth set of key information in the second record that does not match the first set; using the master record to determine one or more electronic offers to present to any of a user, a computing device, or an account that is associated with the master record.

Abstract: Disclosed are systems and methods for monitoring and policing online advertisements. Content of a website is evaluated and assigned a score. The content evaluated may be either first-party content or third-party content or both. If the score fails predetermined criteria, a report is generated. Synthetic user profiles can be generated using a browser (or other software) to visit a number of predetermined or pseudo-random sites and accumulate user-specific data as it visits each of the sites. The browser stores off the accumulated user-specific data in conjunction with a synthetic user profile.

Abstract: Three-dimensional positional spatial olfaction for virtual marketing associates a product with a product location within a virtual reality environment and identifies a product aroma associated with the product. A distance and a direction from the product location to a positional presence of a participant within the virtual reality environment is determined, and the product aroma is delivered to the participant in accordance with the distance and the direction. Delivery of the product aroma to the participant in accordance with the distance and the direction is used to lead the participant through the virtual reality environment to the product location where an interface for obtaining a physical copy of the product is displayed to the participant.

Abstract: A third-party advertisement creator builds a template for an advertisement using a markup language provided by the social networking system. The template may include a function to call information from a user's profile as well as a function to perform an action in the social networking system and/or external to the social networking system. An advertiser selects a template, add content to the template to create an advertisement, and then requests that the advertisement be published by the social networking system to a viewing user. At runtime, the social networking system parses the markup language in the advertisement to use tags with the viewing user's personal and social information and/or function calls to perform the action (e.g., to make the user a “fan” of a page). This allows personalization of interactive advertisements generated by a third party while protecting the user's personal information maintained by the social networking system.

Abstract: Methods and systems determine the protection needs and cross-selling capability to RS clients. A retirement protection system includes one or more software modules that interact with each other and are used to determine and identify the protection needs of high propensity clients, and develop strategies to cross-sell annuity/life products to those clients. The retirement protection system includes different components which may be implemented through one or more software modules running on a computing device. The retirement protection system involves the analysis of a sample of RS clients to determine cross selling capability of life, disability income, and annuity products. Additionally, the retirement protection system implements an experimental approach to pilot and refine the direct marketing model in order to create campaigns for high propensity target clients or groups.

Abstract: In an embodiment, a computer-implemented method comprises receiving, at a server computer, offer activation request data, the offer activation request data including a loyalty card number and an identification of a digital offer, the digital offer associated with a discount amount; querying, by the server computer, a digital data repository to seek a data record matching the loyalty card number; in response to determining that the data repository has a record matching the loyalty card number, electronically activating the digital offer associated with the identification of the digital offer and associating the activated digital offer with the loyalty card number in the digital data repository; receiving, at the server computer, contextual transaction data; determining, based on the contextual transaction data, that a consumer entity associated with the loyalty card number purchased a product associated with the activated digital offer; determining, by the server computer, that a post-sale product rebate is av

Abstract: Coupon information is provided electronically in association with receipts for transactions at physical stores and/or online stores. A retailer causes performance of a transaction in which one or more items are purchased. An interface configured to accept input indicating a customer identifier, such as an email address, associated with the transaction is provided. When input has been received via the interface, it is determined whether the identifier is associated with a known customer identity. If the customer identifier is associated with a known identity, digital coupons associated with that identity are applied against the transaction. An electronic receipt is further provided for the transaction via, for instance, the provided email address or a web-based application in which a session is established in connection with the identity.

Abstract: Systems, methods, and computer-readable media are disclosed for systems and methods for portable interactive product displays with region-specific products. Example methods may include determining a set of product identifiers of products to be positioned at an interactive display, the set of product identifiers including a first product identifier for a first product, determining a user identifier associated with a user device positioned within a distance of the interactive display, and determining a user interaction with the first product by a user of the user device. Certain methods may include determining a user interaction history for the user using the user identifier, and determining that an indication of the user interaction is to be added to the user interaction hi story.

Abstract: A dynamic button object managed by a financial institution that issues a payment device prevents third-party access to sensitive account data when linking the payment device to marketing documents provided by the third party. A payment processing server uses an alias for the sensitive data and configures a dynamic button object with the alias. The object may also include instructions to link the sensitive data to the alias and allow the payment processing server to monitor transactions with the third party. The payment processing server may then mediate communication between the consumer and the third party without exposing sensitive data.

Abstract: Aspects of the subject disclosure may include, for example, a method that includes generating a virtual venue for the virtual reality space, wherein the generating the virtual venue including replicating an architecture of a venue associated with the event and generating a plurality of virtual stores for the virtual venue, wherein each virtual store is associated with each participant of the plurality of participants, accessing a plurality of cameras and a plurality of microphones associated with the event, generating the virtual reality space based on the plurality of participants, the virtual venue, the plurality of microphones, and the plurality of cameras, generating a plurality of images for each participant of the plurality of participants according to each profile for each participant of the plurality of participants to participate in the event, and presenting the virtual reality space to user equipment in a virtual reality format. Other embodiments are disclosed.