Abstract: Third-party publishers (such as websites) provide online advertisements combined with social endorsement information to users. A request for an advertisement is received from a viewing user via a third-party publisher system. A particular advertisement is selected in response to this request, and one or more advertisement tags associated with the advertisement are retrieved. The advertisement tags comprise information related to the advertisement. Social networking system data for users related to the viewing user is retrieved. Social endorsement information is obtained using the social networking system data and the advertisement tags associated with the advertisement. The social endorsement information and the advertisement are then combined and transmitted to the third-party publisher system, or are transmitted individually for combination by the third-party publisher system.

Abstract: A method and apparatus for influencing a potential customer to purchase an item. The item for targeted marketing is identified. The potential customer in a social network for the item is identified. An influencer that has an influence on the potential customer with respect to the item is identified using a hypergraph comprising objects representing people in the social network; edges connecting the object nodes for the people based on relationships between the people; and influence edges representing opinion influences on opinions about items, wherein the influence edges connect the edges to identify opinion influences between the people. An incentive directed to the influencer to influence the potential customer to purchase the item is generated. A display of the incentive in an application running on the client device for the influencer is initiated.

Abstract: Instead of accepting competing ads and using an arbitration function (e.g., an auction) to choose winning ads to be served with a document, sets of ads (perhaps having different characteristics) can be generated, and an arbitration function can be used to select the winning set of ads. Such arbitrations on sets of ads can consider how ads, search results, colors, positions, fonts, etc., all interact with each other and affect the usefulness of the sets of ads to advertisers, end users, document publishers, and/or an ad serving entity.

Abstract: Systems as described herein may include predicting item level data based on merchant advertisement information. A transaction pattern may be detected. The merchant advertisement information may be retrieved and parsed to generate a price list. A number of transactions that each shares a common payment amount may be determined and the number may reach a threshold value. Items from the price list may be matched with the common payment amount. The transaction records may be updated to indicate likely item level transaction information. In a variety of embodiments, the likely transaction information may be presented to a user.

Abstract: Methods and systems relating to a vehicle display are provided. One or more exterior vehicle body panels having an integral visual display portion are configured to show digital content and conform to the contours of the one or more exterior body panels. The visual display portion includes a light emitting portion and a covering portion. Additionally, one or more processors are configured to generate a signal received by the visual display portion and affect the digital content displayed by the visual display portion.

Abstract: The disclosure herein relates to systems, methods, and devices for decreasing latency and/or preventing data leakage that may arise from advertisement insertion. In some embodiments, the systems, methods, and devices described herein provide for asynchronous advertisement selection and/or insertion separate from user-requested content retrieval and/or delivery, wherein the advertisement selection can be performed in parallel with and/or at a separate location from the user-requested content retrieval and/or delivery, thereby decreasing latency in rendering user-requested content. Further, in certain embodiments, the systems, methods, and devices described herein can prevent data leakage by preventing and/or circumventing the need to use cookie syncing among different DSPs, SSPs, or the like. Moreover, in some embodiments, the systems, methods, and devices described herein are configured to deliver advertisements as a native content, thereby further decreasing latency and/or preventing data leakage.

Abstract: A system is disclosed comprising: a memory and at least one processor operatively coupled to the memory, the at least one processor being configured to: present a user interface for registering an advertiser with the system and specifying an attribution rule for calculating a fee that is owed by the advertiser to a first advertising platform; obtain an analytics report; generate an attribution report based on the analytics report and the attribution rule, the attribution report including an indication of a fee that is calculated based on the attribution rule; and transmit the attribution report to the first advertising platform.

Abstract: A method of generating a targeted advertisement by identifying a target criteria from an entry of a search history associated with a user, identifying an intended recipient based on social information associated with the user and the target criteria, and associating at least one item with the intended recipient by analyzing the social information and the target criteria. Further, the method includes outputting as advertisement information the at least one item and at least one of a plurality of advertisement recipients. The advertisement information enables the generation of the targeted advertisement and the at least one item is utilized in the targeted advertisement.

Abstract: A method of generating a targeted advertisement by identifying a target criteria from an entry of a search history associated with a user, identifying an intended recipient based on social information associated with the user and the target criteria, and associating at least one item with the intended recipient by analyzing the social information and the target criteria. Further, the method includes outputting as advertisement information the at least one item and at least one of a plurality of advertisement recipients. The advertisement information enables the generation of the targeted advertisement and the at least one item is utilized in the targeted advertisement.

Abstract: An advertiser specifies an advertising campaign along with a budget, a duration and one or more objectives associated with the advertising campaign. An online system presenting advertisements from the advertising campaign determines an interval representing a portion of the duration, an interval budget, and one or more interval objectives. Historical information describing selection and presentation of advertisements by the online system is retrieved, and used to determine one or more filters limiting the number of opportunities to present an advertisement in which advertisements from the advertising campaign are included. The scaling filters may be based on the one or more interval objectives, bid amounts determined for advertisements in the advertising campaign, and bid amounts associated with advertisements previously selected for presentation form the historical data.

Abstract: An online system scores campaign audiences based on historical scoring data for similar audiences. A third party system selects a target audience and a day on which the target audience should be exposed to a campaign. The online system generates an availability grid and a score grid to determine a score for the target audience. Values in the availability grid are determined based on the availability of exposure time for the target audience on the specified date. Values in the score grid are based on historical scoring data for the same audience. The online system scores the target audience by interpolating between data points in the score grid based on a selected availability from the availability grid.

Abstract: Embodiments are disclosed for predicting target events occurrence for an advertisement campaign. A computing device according to some embodiments assigns a label to an advertisement as unlabeled, in response to a notification that a prerequisite event occurs for the advertisement. The device generates feature vectors based on data that relate to the advertisement. The device further trains a machine learning model using the feature vectors of the unlabeled advertisement based on a first term of an objective function, without waiting for a target event for the advertisement to occur. The first term depends on unlabeled advertisements. The device predicts a probability of a target event occurring for a new advertisement, by feeding data of the new advertisement to the trained machine learning model.

Abstract: An email server sends an email message to a user with an empty container. When the user uses an email client to open the email message, the email client transmits pulls data to be loaded into the empty container from a dynamic content provider. The dynamic content provider determines in real time a set of valid coupon offers for the user and transmits the set to the user in real-time for insertion into the empty container. The dynamic content provider may determine a rank for each of the set of the valid coupon offers, such that the rank is observed when the set of the coupon offers is inserted into the empty container.

Abstract: A system is described that receives first user identifiers from a first user space and a first set of hash values generated from a hash function applied to first information that identify users associated with the set of first user identifiers. The system determines a hash value included in both of the first set of hash values and a second set of hash values that are generated from the hash function being applied to second information that identify users associated with second user identifiers from a second user space. The system generates a mapping between the first user identifiers and the second user identifiers that each correspond to the same hash value. The system determines targeted information directed to the first user identifiers and based on the mapping, outputs the targeted information to user devices associated with the second user identifiers.

Abstract: Various embodiments provide advertising that is aware of coupon states and user states. An advertisement to be presented to a user is determined. One of multiple versions of the advertisement is generated based at least in part on a state associated with the user and/or a state associated with a digital coupon for an item. One or more of the versions present the digital coupon. Data encoding the generated version of the advertisement is sent to a client associated with the user.

Abstract: Identifying personalized content recommendations for users in an electronic environment is disclosed. User data comprising information relating to web-based content consumption of multiple users is collected. Multiple user cluster types associated with one or more interest categories are established. A feature vector is generated for each user for each of the multiple user cluster types. Based on the generated feature vectors, the user are grouped into multiple clusters. A grade is generated for each of a plurality of candidate recommendations for each of the clusters. Based on the generated grades, one or more personalized content recommendations for each of the clusters are identified.

Abstract: Systems, apparatus, and methods are disclosed for accurately identifying a mobile thing motion activity (MTMA; e.g., stationary, walking, running, biking, driving, etc.) associated with a mobile thing (MT) using sensor data from one or more sensors associated with a wireless communication device (WCD) transported by the MT, so as to enable targeted selection and communication of an advertisement that is suited for the identified MTMA. The one or more sensors produce sensor data indicative of physical movement of the WCD in three dimensional space and may include, for example, one or more of the following: an accelerometer, gyroscope, magnetometer, etc.

Abstract: A method of providing digital coupons to a user includes comparing a first plurality of codes with a second plurality of codes to identify one or more matching codes. The first plurality of codes are associated with products offered at a discount by a retailer, and the second plurality of codes are associated with products having a manufacturer discount associated therewith. A listing of one or more products associated with the respective one or more matching codes is displayed along with a digital coupon for each respective product. Each digital coupon has a combined value of the retailer discount and the manufacturer discount, and each digital coupon is user-selectable for placement in a digital wallet. In response to user selection, a digital coupon is placed within the digital wallet and is available for redemption at a location of the retailer.

Abstract: Instead of accepting competing ads and using an arbitration function (e.g., an auction) to choose winning ads to be served with a document, sets of ads (perhaps having different characteristics) can be generated, and an arbitration function can be used to select the winning set of ads. Such arbitrations on sets of ads can consider how ads, search results, colors, positions, fonts, etc., all interact with each other and affect the usefulness of the sets of ads to advertisers, end users, document publishers, and/or an ad serving entity.

Abstract: A method of facilitating access to a promotional offer, the method comprising: receiving at a server system a page request from a client device; and sending program code executable in a browser application to the client device in response to the page request, the program code being executable to display at least one promotional offer and a promotional code, to provide a flash object at a display position of the promotional code and, in response to selection of the flash object, to cause the promotional code to be copied to a user-accessible memory of the client device and to open a new browser display of the browser application.