Abstract: Systems and methods are disclosed for online distribution of content based on a user sentiment index. The method may include receiving, over a network and from a user device, one or more user generated inputs and calculating the user sentiment index based on the one or more user generated inputs. The method may also include receiving, over the network, from a content or advertising provider, instructions on publishing content or advertising to a webpage based on the calculated user sentiment index, and publishing content for display on user devices over the network based on a comparison of the calculated user sentiment index and the received instructions.

Abstract: Methods and systems are disclosed for interacting with advertisements on a virtual keyboard. An advertisement appears in a position that is proximate to a virtual key of the virtual keyboard. A user can manipulate the advertisement based on performing one or more types of gestures or key presses on or near the virtual keys. One type of gesture triggers an interaction with the advertisement and another type of gesture or key press performs a standard keyboard function.

Abstract: Certain exemplary embodiments disclosed herein relate to systems and/or methods for distributing advertisements from a central advertisement network to one or more peripheral devices at a location via a local advertisement server. In certain exemplary embodiments, the local advertisement server within a location receives advertisements from the central advertisement network and rebroadcasts them to peripheral devices within that location. Advertising information may be tracked and reported, e.g., for accounting, revenue-sharing, and/or other purposes in certain exemplary embodiments. Thus, in certain exemplary embodiments, the distribution of advertisements is provided to peripherals via a non-web- and non-PC-dependent network. Moreover, in certain exemplary embodiments, reporting and advertising related communications are substantially bi-directional regardless of device type.

Abstract: Techniques for recommending actions for a merchant to perform to encourage or discourage a sale of an item based on a threshold condition associated with the item. A service provider may obtain data from a plurality of merchants related to inventory, transactions, and actions taken by the merchants to change sales of an item offered for sale by the merchant. Based on determining a current inventory of the item in the merchant's inventory, determining that a condition is within a threshold condition, and via application of a data model that is trained on actions of similar merchants, the service provider may send a recommendation to the merchant to perform an action to encourage or discourage the sale of the item.

Abstract: Embodiments of the invention overcome the shortcomings of prior art by transforming the understanding of how different creative placements and location helps drive sales and other KPIs to a computerized methodology that may allow advertising planners and buyers to generate plans that meet these expectations on effectiveness of their advertising campaign. Aspects of the invention fusing the “probability of exposure” estimates with segment level data to provide layers of intelligence in determining the probability estimates for sales conversion or other KPIs. Moreover, aspects of the invention may predict based on various models the reach and frequency relationship tradeoff for different impression levels.

Abstract: Methods, apparatus, and computer program products are disclosed for providing an impression to a consumer based on consumer preferences for future promotions. The methods include accessing consumer preferences for future promotions that specify at least one promotion request relating to a provider or a promotion category, and one or more promotion qualities, analyzing a plurality of promotions to identify those that satisfy the consumer preferences, and providing an impression to the consumer indicating the availability of the identified promotions. In embodiments, the methods can be used to identify promotions that are combinable with additional promotions offered by the same provider. Corresponding apparatus and computer program products are also provided.

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Publisher input is received regarding acceptable content item types and sizes for inclusion with other content in a publication. Publisher input is received regarding how often content items are to appear in the publication. Identification is received of a user device that will render the publication as an article. The other content is evaluated including formatting the article as a single scrolling page, including defining logical pages with boundaries determined by formatted content blocks and based on display capabilities of the user device. Based on the evaluating, content items are selected for presentation along with the other content when presenting the article on the user device, including dynamically determining a number, types and placement of content items based on the logical pages and properties of the user device.

Abstract: A method, apparatus, and computer program product are provided for organizing pedestrian movement data. The method includes receiving a set of travel data. The set of travel data includes one or more pedestrian trips including an origin and a destination. The method also includes generating a pedestrian flow matrix. The pedestrian flow matrix has one or more pedestrian flow compartments. The method further includes assigning at least one of the pedestrian trips to one or more of the pedestrian flow compartments based on the origin and the destination of the given pedestrian trip. Corresponding apparatuses and computer program products are also provided.

Abstract: In general, embodiments of the present invention provide systems, methods and computer readable media for a configurable test environment within which a relevance service can be invoked to execute one or a combination of test scenarios, each test scenario respectively being configured to exercise one or a combination of features of the relevance service. In embodiments, a test scenario may be configured to use test data that can be simulated and/or be derived from one or a combination of user models and promotion models, and/or be based on aggregated data that has been collected from previous production runs of the relevance service. In embodiments, each test scenario is described as a set of test configuration data. In some embodiments, the test configuration data are represented in a data interchange format that is both human and machine-readable, e.g., JavaScript Object Notation (JSON).

Abstract: Systems and methods are disclosed for providing social media referrals based rewards to a customer. The systems and methods may provide incentives to customers of financial-service providers (“FSP”) based on their referrals to the FSP. Customer referrals may be determined for the customer by gathering data regarding referrals received from messages distributed by the customer via social media. Based on the referrals, an amount of rewards may be provided for business transactions initialed by the customer.

Abstract: The information processing device includes a controller that executes acquiring at least one of first information related to advertisement activity from a second unit that is usable as a vehicle cabin of a vehicle and is disposed separately from a first unit having a drive unit of the vehicle, the second unit being provided for the advertisement activity, and second information related to a movement of a person within a first predetermined range from a place where the second unit is disposed, and instructing the first unit to move the second unit to a movement destination decided based on at least one of the acquired first information and the acquired second information.

Abstract: Methods and devices for reducing durations of sessions (e.g., voice call sessions, chat sessions, etc.) include a mobile device that is configured to receive an instruction message from a customer service center associated with an enterprise, and in response, determine whether the mobile device user has engaged the customer service center associated with the enterprise within a proceeding duration. The mobile device may select a media element based on the received instruction message in response to determining that the mobile device user has engaged the customer service center associated with the enterprise within the proceeding duration. The mobile device may render the selected media element on a screen of the mobile device until the mobile device user interacts with the mobile device or the rendered media element.

Abstract: A data enrichment system for enriching requests for advertising opportunities. The data enrichment system is configured to aggregate and index data to provide end user insights to marketers based upon information supplied by publishers in regards to advertising opportunities passed along in requests. The system is configured to take attributes passed along in a request associated with the advertising opportunity and provide enriched data based upon the attributes received in the request. The attributes can then identify corresponding enriched data that can be passed along to the marketers.

Abstract: Methods and devices for redirecting calls made to a customer service center of an enterprise include monitoring activities of a mobile device user, predicting (e.g., based on the monitored activities, information stored in memory, or information received from another device, etc.) a reason that the mobile device user has commenced calling the customer service center or will commence calling the customer service center in the near future, selecting a media element based on the predicted reason that the mobile device user has commenced calling the customer service center or will commence calling the customer service center in the near future, and rendering the selected media element on a screen of a mobile device of the mobile device user prior to completing a call to the customer service center associated with the enterprise and until the mobile device user interacts with the mobile device or the rendered media element.

Abstract: Propensities of entities, comprising human users and virtual assistants (VAs), for various behaviors can be determined and used to facilitate managing interactions between entities. An interaction management component (IMC) can determine an aggregate propensity metric relating to a propensity of an entity to engage in a behavior based on a cross-correlation of respective propensity metrics relating to respective propensities of the entity to engage in respective behaviors. During an interaction between entities, including the entity, IMC can determine an action to perform to interact with the entity based on the aggregate propensity metric and a context determined for the interaction. The action can be one that is predicted to elicit a defined action by the entity in response to the action. During (or after) the interaction, IMC can update behavior attributes, context, and/or aggregate propensity metric associated with the entity based on actions performed during the interaction.

Abstract: Performance feedback related to media presented to a user is received at a processing system including an analytics module. The performance feedback includes metadata identifying the user. The analytics module determines, based on the metadata included in the performance feedback, whether the performance feedback is related to a valid user. In response to determining that the performance feedback is related to a valid user, the analytics module strips the metadata identifying the user from the performance feedback, and transmits the performance feedback from the processing system to a media proposal server.

Abstract: An adaptive communication system integrated into the wash functions of a carwash is provided. The adaptive communication system embodies a programmable input relay board coupled to a digital sound trigger board retrievably storing a plurality of communication events. Each wash function is adapted to transmit an output signal upon being engaged. The programmable input relay board is adapted to receive such output signals and interface with the digital sound trigger board so as to selectively activate one or more of the plurality of communication events.

Abstract: Systems and methods are provided for presenting information about discrete geographical areas and the use of such information by content providers to facilitate delivery of targeted or geographically relevant content to information playback devices located in one or more particular discrete geographical areas. Data (e.g., contextual, behavioral, predictive, trending, geo-consumer patterns) can be collected and associated with relevant virtual cells within a grid. A portal can be provided to enable content provider to search the cells based on customized campaigns to identify trends, interest, patterns and opportunities. Such information can facilitate informed geo-targeting decisions and consumer understandings for business of all sizes and sectors in order to deliver more relevant content to information playback devices within selected cells according to customized settings configured by the content provider.

Abstract: Pieces of location history data corresponding to an identified place of interest are obtained. Each piece of the obtained location history data references one or more signals detected at the identified place of interest and also references temporal data that corresponds to the detected signal(s). Some of the obtained pieces of location history data that represent one or more short, pass-through visits at the identified place of interest are identified. Based on the identified pieces that represent the short visit(s), conditions for determining the intent of future detected location visits at the identified place of interest are generated. The generated conditions can then be employed to determine that a detected location visit of a particular computing device determined to be at the identified place of interest is an extended visit as opposed to a short visit.

Abstract: Methods and systems for determining cumulative reach information. Duplicated watching habits of viewers in a designated market can be analyzed using campaign spot plans. The campaign spot plans can be applied to single viewer data to calculate campaign spot plan Television Average Ratings Points (TARP) pattern information. The TARP pattern information can be translated into reach information. Cumulative reach information can be determined using the reach information.