Abstract: A digital brand asset system is provided enabling a brand owner to create, distribute, maintain, manage, merchandise and analyze smart brand assets. The system enables distribution and sharing of smart brand assets across the websites. The websites can host webpages containing codes representing the smart brand assets. When a user device retrieves a webpage from one of the websites and renders the webpage, it executes the codes and requests the content of the smart brand assets from a brand asset server. Through the brand asset server, a brand owner can control the content and the presentation of the smart brand asset hosted by the websites. The system further enables the brand partners to adjust the content of the smart brand assets based on their needs.

Abstract: A method includes monitoring electronic network advertisements for policed advertising content via a fraud monitor, retrieving a pay-per-call advertisement of an advertiser via the fraud monitor based on the monitoring, analyzing the pay-per-call advertisement via the fraud monitor to confirm it as a suspect pay-per-call advertisement, establishing a fraud-detection telephone call via an advertisement telephone number of the suspect pay-per-call advertisement from a control telephone number of the fraud monitor and in response thereto connecting the fraud-detection telephone call to a target telephone number of the advertiser via a connection provider, and tracking and storing fraud-detection telephone call information, including the advertisement telephone number, the control telephone number, a publisher reference associated with the suspect pay-per-call advertisement, and the target telephone number, via the fraud monitor, of a telephone connection between the control telephone number and the target teleph

Abstract: Systems and methods are disclosed for providing an account holder with an incentive-consent matrix at a point-of-sale device of a merchant. The account holder can provide consent to store transaction related data and obtain an incentive in exchange. The incentive can be a coupon or other offering associated with the merchant. Varying levels of consent can be offered, with each level associated with an incentive having a different relative value. The transaction data can subsequently be provided to a recipient in accordance with the consent received from the account holder.

Abstract: As provided herein, a primary content provider (e.g., a book retailer) may present a campaign for a product (e.g., a novel), comprising non-published content and a keyword (e.g., the novel title), to a permitted content provider (e.g., the publisher of the novel). The permitted content provider may be presented with an option to bid on the keyword. Responsive to the bid being accepted by the primary content provider, a cumulative bid is determined based upon an accumulation of an existing bid from the primary content provider and the bid. The non-published content, but not second non-published content of a second primary content provider, may be selected to be provided to a user based upon the cumulative bid exceeding a second bid for the keyword by the second primary content provider. In this way, content that may be relevant to the user may be identified and provided to the user.

Abstract: Systems and methods for determining advertisement content based on cluster density analysis of advertisement targets within a dynamic visibility fence are disclosed. A computer-implemented method includes determining, by an advertisement determination device, a dynamic visibility fence for a time, the dynamic visibility fence defining a first set of advertisement targets, determining, by the advertisement determination device, an advertisement to display based on cluster analysis of the first set of advertisement targets, and displaying, by the advertisement determination device, the determined advertisement.

Abstract: Provided are a system and method for facilitating enrollment in a merchant loyalty program. In one example, the method includes receiving, from a merchant server, a request to enroll a digital wallet user in a merchant loyalty program, the request being input via a merchant website associated with the merchant server, verifying that the digital wallet user is an authorized user of the digital wallet via a window associated with the merchant website, and in response to verifying the digital wallet user is an authorized user, automatically transmitting previously stored information of the digital wallet to the merchant server for enrolling the digital wallet user in the merchant loyalty program. According to various aspects, secure data may be imported into a merchant loyalty program from a digital wallet account, thus simplifying the enrollment process on the user.

Abstract: A system for processing a digital promotion may include a mobile wireless communications and a digital promotion server. The server may generate a digital promotion for a given product based upon a promotion request, and communicate the digital promotion to the mobile device based upon the promotion request. The server may cooperate with the mobile device to prompt the user for a user-provided identification code for redemption of the digital promotion at a redemption location, and determine whether the user-provided identification code is unique relative to other user-provided identification codes. When unique, the user-provided identification code may be stored for redemption of the digital promotion, otherwise a server-provided unique identification code may be generated and communicated to the mobile device. The server may cooperate with the redemption location to redeem the digital promotion based upon one of the user-provided identification code and the server-provided unique identification code.

Abstract: A system that provides a service order is provided. The system defines a service action including metadata that defines a pattern of a structured request to perform work on a customer-facing service that is based on a customer-facing service specification. The system further defines a customer-facing service specification including metadata that defines a customer-facing service that is provided, where a customer-facing service includes a technology-agnostic abstraction of a holistic capability. The system further defines a service order, where the service order includes one or more service order lines, where each service order line includes a service action and a customer-facing service based on a customer-facing service specification.

Abstract: Sample size determination techniques in sequential hypothesis testing in a digital medium environment are described. The sample size may be determined before a test to define a number of samples (e.g., user interactions with digital marketing content) that are likely to be tested as part of the sequential hypothesis testing in order to achieve a result. The sample size may also be determined in real time to define a number of samples that likely remain for testing in order to achieve a result. The sample size may be determined in a variety of ways, such as through simulation, based on a gap between conversion rates for different options being tested, and so on.

Abstract: Systems and methods to analyze a person's social media photos or videos, such as those posted on Twitter, Facebook, Instagram, etc. and determine properties of their social life. Using information on the number of people appearing in the photos or videos, their ages, and genders, this method can predict whether the person is in a romantic relationship, has a close family, is a group person, or is single. This information is valuable for generating audiovisual content recommendations as well as for advertisers, because it allows targeting personalized advertisements to the person posting the photos. The described methods may be performed (and the advertisements or other content may be selected for recommendation) substantially in real-time as the user accesses a specific online resource.

Abstract: A computer-implemented method for dynamic advertisement placement in an application of an electronic device, under control of one or more computer systems configured with executable instructions, includes obtaining coordinate information for a touch location that corresponds to a place where a user touches a display area of an application to provide input to the application. The method also includes receiving one or more advertisements that is contextually relevant to the application. The method includes determining a size and a position of the preview window based at least in part on the coordinate information of the touch location and an amount of available area within the display area of the application surrounding the touch location. The method also includes providing for display the preview window in the determined size at a location corresponding to the determined position around the touch location with the preview window containing the one or more advertisements.

Abstract: A promotional message may be provided to a first portion of a group of users. A first watch time may be identified based on an amount of time during a period of time that users of the first portion view the video content items after being provided the promotional message. A second watch time may be identified based on an amount of time during the period of time that users of a second portion of the group view video content items where the promotional message is not provided to the users of the second portion of the group. A difference between the first watch time and the second watch time may be calculated. A determination of whether to provide the promotional message to a subsequent user sharing one or more characteristics with the group of users may be based on the difference between the first watch time and the second watch time may be made.

Abstract: A computing device (e.g., a server) coupled to a digital signage device may receive characteristic information associated with a visitor of the digital signage device. The received characteristic information may be analyzed, and based on a result of the analysis, advertisement attributes may be determined. The computing device may select, based on the determined advertisement attributes, a particular advertisement from a plurality of advertisement bids. The computing device may cause display of the selected particular advertisement on the digital signage device for the visitor. The characteristic information may be generated by the digital signage device utilizing a video analytics. The computing device may receive particular gesture information associated with a mobile device of the visitor who responds to the displayed particular advertisement.

Abstract: A method and system for negotiating discount offers and generating discount coupons over a network. The method includes establishing an offer channel for secure communication between one or more users and a plurality of businesses over a network. The method also includes permitting the businesses to publish offers. Further, the method includes issuing a private identity and a public identity to the users of the channel, wherein the private identity is a unique and secure identifier to the user profile and the public identity is a public locator to the users profile as a short Uniform Resource Locator. Furthermore, the method includes allowing the users to interact and negotiate with the businesses for a suitable coupon offer. Moreover, the method includes transmitting the offer and offer entitlement corresponding to the public identity of the user, redemption center and to the business.

Abstract: A computer-implemented method for providing a recommended payment account includes receiving location information from a mobile device of a user having one or more payment accounts provided by a financial institution computer system, and determining a location of the user relative to a merchant based on the location information. The method also includes, based on the location of the user relative to the merchant, determining that a payment account recommendation should be sent to the user, including a recommended payment account for use in a payment transaction with the merchant and an incentive offer for using the recommended payment account in the payment transaction, determining the recommended payment account based on an expected financial impact to the user, generating the incentive offer, and sending the incentive offer and the recommended payment account to the mobile device of the user.

Abstract: Disclosed is an information providing method and so on including: obtaining a use history of a device used by a user for processing on a substance; and providing information according to the obtained use history to the user, wherein the processing on the substance includes a movement of the substance or a change in a temperature of the substance. This allows providing the user of the device with information suitable for the user when the user simply uses a device for doing routine housework, without requiring the user to input information such as search words.

Abstract: Sequential hypothesis testing techniques are described, which involve testing sequences of increasingly larger number of samples until a winner is determined. In particular, sequential hypothesis testing techniques is based on whether a result of a statistic has reached statistical significance that defines a confidence level in the accuracy of the results. Sequential hypothesis testing also permits the user to “peek” into the test through use of a user interface (e.g., dashboard) to monitor the test in real time as it is being run. Real time output of this information in a user interface as a part of sequential hypothesis testing may be leveraged in a variety of ways. In a first example, a user may make changes as the test is run. In another example, flexible execution is also made possible in that the test may continue to run even if initial accuracy guarantees have been met.

Abstract: A method and system for automatically terminating a logout session for a restricted access system by determining that an authorized user has left the vicinity of the restricted access system. The authorized user preferably carries a wireless transmitter which transmits an authorization signal that is also used for permitting access to the restricted access system. When the authorized user leaves the vicinity of the restricted access system after logging in, the signal is no longer received by a wireless receiver or too weak of a signal, such that an access control system in communication with the wireless receiver automatically causes the restricted access system to initiate a logout action in order to prevent or reduce the chance of an unauthorized user gaining access to the restricted access system. The restricted access system can be a rewards tracking system, such as, but not limited to, a rewards tracking system for a gaming machine or gaming table.

Abstract: Exemplary methods, apparatuses, and systems generate a graphical user interface (GUI) including a plurality of selectable elements. Selections of an application and a first filter within the GUI configure the promotion to be displayed to a subset of a selected group of users, the subset being users that access the network service using a user device that both runs the selected application and meets user device state criteria defined by the selected first filter. A request corresponding to the first filter is transmitted to a user device detected to be running the selected application and associated with the selected group of users. When the user device is determined to satisfy the user device state criteria, the promotion is transmitted to the user device.

Abstract: Systems, methods, and computer-readable media are disclosed for calculating input-output relationships using, for example, spline functions. In accordance with one implementation, a computer-implemented method is provided that includes determining at least one price-volume point comprising a price and associated volume, transforming the price, and using the transformed price to calculate values along a spline function to obtain a price-volume curve weight factor. The method further includes transforming a second price, calculating values along the spline function and the first derivative of the spline function using the transformed second price to obtain a volume estimate and volume rate at the second price, and recalculating the spline function based on the calculated price-volume curve weight factor, volume estimate, volume estimate and volume rate.