Abstract: A digital brand asset system is provided enabling a brand owner to create, distribute, maintain, manage, merchandise and analyze smart brand assets. The system enables distribution and sharing of smart brand assets across the websites. The websites can host webpages containing codes representing the smart brand assets. The brand owners specify brand guidelines that determine how the smart brand assets are presented based on the environment in which the smart brand assets are placed. Smart brand assets contain unique identifications so that a search engine crawler can index the web pages containing the content of the smart brand assets. By monitoring the website servers and visitors interacting with the smart brand assets, a report can be generated for the brand owners to determine the effectiveness of the smart brand assets hosted on the website servers.

Abstract: A system receives from a customer having an associated rewards points account a price offer for an item. The system determines if the price offer for the item is below an established threshold price, e.g., a price a retailer would accept for the item. When the price offer for the item is below the established threshold price, the system determines an amount of rewards points to be redeemed by the customer to thereby allow the customer to purchase the item at the price offer for the item as received from the customer. The system then allows the item to be purchased by the customer at the price offer for the item as received from the customer in the event that the customer indicates a willingness to redeem the determined amount of rewards points from their associated rewards points account.

Abstract: Systems, devices, and methods are disclosed for determining the quality of traffic received from different web page publishers, and setting a pricing structure for the different traffic based on the determined quality of traffic. Accurately determining the quality of traffic and/or clicks from different publishers allows the network system described herein to offer a fair marketplace with just return on investments (ROI) for advertisers, and offer a robust and accurate traffic quality based pricing model for publishers. Internet based technology, and in particular deep learning techniques available through a neural network, are utilized to determine the pricing structure based on click and/or web page traffic quality measurements generated through the deep learning techniques.

Abstract: The present invention provides techniques for use in association with online advertising, relating to use of serving thresholds, associated with predicted click through rates, and delivery policies, associated with advertising inventory serving and distribution. An offline-trained machine learning-based model may be utilized in advertising serving decision-making in connection with serving opportunities. However, serving thresholds and delivery policies, for use in association with the model in serving decision-making, may be adjusted online, such as in real-time or near real-time, based on information obtained online affecting factors such as predicted click through rates and advertising inventory distribution.

Abstract: An apparatus for providing advertising content to terminals communicating over a communications network is provided. The apparatus includes a processing element that communicates with network elements residing on the network or other networks to receive information regarding the terminals and their users. At least one of the terminals may be a mobile terminal. The processing element communicates an instruction to an advertising platform based on this information, and the advertising platform in turn selects and transmits advertising content to the respective terminals according to the instruction. Such content may include text messages, voice messages, picture messages, video clips, and more. In some cases, the processing element may determine a common characteristic of two or more terminals and their users based on the information received, and advertising content based on that common characteristic may be sent to the terminals. A method, system, and computer program product are also provided.

Abstract: The disclosed embodiments provide systems, methods, and techniques for managing merchandising cards. A merchandising card may be, for example, a gift card, loyalty card, or the like. Consistent disclosed embodiments, a system for managing merchandising cards may include one or more memory devices storing instructions and one or more processors configured to acquire, from a device over a network, a plurality of locations associated with the device, the device locations being acquired at different instances in time within a predetermined period of time. Additionally, the one or more processors may be configured to calculate an overall merchant confidence rating for a merchant using the device locations. Further, the one or more processors may be configured to, based on the overall merchant confidence rating, determine that the merchant matches a merchant that is associated with merchandising card, and send a reminder a user of the device.

Abstract: In some examples, a computing device includes at least one processor and at least one module, operable by the at least one processor to receive, from a client device of a user, a request for one or more advertisements to display at the client device with a set of messages. The set of messages is associated with the user in a social network messaging service. The at least one module may be further operable to determine a probability that the user will select a candidate advertisement using a machine learning model based on point-wise learning and pair-wise learning. The at least one module may be further operable to determine, based on the probability that the user will select the candidate advertisement, a candidate score for the candidate advertisement, determine that the candidate score satisfies a threshold, and send, for display at the client device, the candidate advertisement.

Abstract: A merchant application is installed on a mobile device and can be used by a merchant to create a real-time deal for one or more products or services provided by the merchant. The deal is provided by the merchant application to a deal server for offering the deal to consumers based at least in part on geographic proximity of the consumers to the location at which the deal can be used. The merchant application can receive real-time information regarding purchased deals from the deal server in response to transactions made between the deal server and consumers to purchase the deal. The merchant application can display a listing of purchased deals, which can be updated in response to receiving input indicating that a particular purchased deal has been redeemed.

Abstract: Systems, methods, and media for managing web content. Exemplary methods may include the steps of providing a web content management application via a web site, generating a web marketing campaign from at least a portion of a global marketing framework via a web server, gathering via the web server marketing data from at least one of the web server associated with the web marketing campaign and consumer devices accessing the web marketing campaign, the marketing data including information indicative of interests of consumers, storing the marketing data in a database, associating consumers together according to at least one common interest to create one or more consumer groups, and providing the one or more consumer groups to at least one marketing content author.

Abstract: A computer-implemented method and system for advertising that performs the steps of delivering an electronic advertisement comprising one or more menu options and a reference to a network location for retrieving specified content associated with each menu option for inclusion in a first electronic document, receiving a selection of one or more menu options from the electronic advertisement and delivering a subsequent accessible document including content from the referenced network location associated with the menu option selected, the subsequent accessible document including the electronic advertisement.

Abstract: Techniques for locating and communicating with users of a platform are disclosed. A specification of a target user is received. A remote platform is queried for the target user and a result of the query includes a first user of the remote platform. A message is sent to the first user, on behalf of a second user, by an entity that is different from the second user.

Abstract: A computer-implemented method comprising: presenting, by a computing device, an advertisement on a first device; monitoring, by the computing device, viewing activity by a user of the advertisement, wherein the monitoring comprises tracking an amount of time that the user actively views the advertisement on the first device; and continuing, by the computing device, playback of the advertisement on one or more second devices until the user has actively viewed the advertisement for a target impression time based on the monitoring.

Abstract: A computer-implemented method and system for advertising that performs the steps of delivering an electronic advertisement comprising one or more menu options and a reference to a network location for retrieving specified content associated with each menu option for inclusion in a first electronic document, receiving a selection of one or more menu options from the electronic advertisement and delivering a subsequent accessible document including content from the referenced network location associated with the menu option selected, the subsequent accessible document including the electronic advertisement.

Abstract: Unlike conventional systems, an engagement platform is able to provide information to the user, give insight as to why the product was recommended, and distinguish their own product from the products of other providers. As a result, the user is able to gain transparency into a process that conventionally does not represent why a user is being targeted with a particular product or which product is associated with the recommendation engine. Instead, conventional user interfaces merely present the information in manner without showing information about the reason for the generation of that message or prompt and without any visible indicators of which products are sold by the host of that interface versus other competitors.

Abstract: An online system receives advertisement (“ad”) requests for presentation to its users. An ad request may include one or more values associated with a characteristic of online system users. When an opportunity to present the ad request to a user is identified, the online system obtains the characteristic of the user and determines a value for the user from the ad request based on the obtained characteristic for the user and values associated with the characteristic included in the ad request. The online system generates a score for the ad request based on the determined value for the user, a bid amount in the ad request, and a likelihood of the user interacting with an advertisement in the ad request. Based on the score for the ad request, the online system determines whether to present the advertisement from the ad request to the user.

Abstract: Systems are provided for analyzing the effectiveness of an advertisement using information provided by a wearable camera system. In one implementation, a system includes a memory storing executable instructions, and at least one processing device programmed to execute the instructions to receive, from the wearable camera system, information derived from image data related to an advertisement in an environment of a user of the wearable camera system. The processing device of the system may be further configured to receive information derived from the image data related to activities of the user, and may be configured to identify, based on this received information, a product acquired by the user that is associated with the advertisement.

Abstract: An advertising selection and placement system is provided for a social networking system. An advertising selection module identifies candidate advertisements for a user to view along with social networking content. The candidate advertisements can be placed in various slots on the user's display. The expected value of various arrangements of the candidate advertisements in the slots is determined, and advertisements may be selected and placed to optimize revenue to the system. Each advertisement is evaluated using a discount function that adjusts the price of the advertisement based on its placement.

Abstract: A method includes monitoring electronic network advertisements for policed advertising content via a fraud monitor, retrieving a pay-per-call advertisement of an advertiser via the fraud monitor based on the monitoring, analyzing the pay-per-call advertisement via the fraud monitor to confirm it as a suspect pay-per-call advertisement, establishing a fraud-detection telephone call via an advertisement telephone number of the suspect pay-per-call advertisement from a control telephone number of the fraud monitor and in response thereto connecting the fraud-detection telephone call to a target telephone number of the advertiser via a connection provider, and tracking and storing fraud-detection telephone call information, including the advertisement telephone number, the control telephone number, a publisher reference associated with the suspect pay-per-call advertisement, and the target telephone number, via the fraud monitor, of a telephone connection between the control telephone number and the target teleph

Abstract: Systems and methods for managing third party interactions with event venue communications are provided. Incoming communications may be received from a third party device and stored in a database. Each communication may be associated with one or more parameters. When the parameters associated with a specified communication are determined to have been met, one or more targets are identified for the specified communication. Such identified targets may be associated with a particular communications hub that may be provided with the specified communication to direct to the identified targets.

Abstract: In one embodiment, a method of blending multimedia with a multimedia composition system may include generating a swap list by identifying potential match points of objects, scenes, or assets, in a multimedia template that are capable of being replaced with personal multimedia assets (PMA) in a user's collection, generating a composition list by designating particular PMA from the PMA in the user's collection to replace at least a portion of the objects, scenes, or assets in the multimedia template identified in the swap list by matching metadata of the particular PMA with metadata of the objects, scenes, or assets in the multimedia template, and composing blended multimedia using the composition list by swapping the objects, scenes, or assets in the multimedia template with the particular PMA matched based on the respective metadata.