Abstract: Systems and methods for targeted advertising to specific consumers are disclosed. A system may include a memory storing instructions; and at least one processor configured to execute the instructions to: receive, over a network, consumer data from a client device; identify a plurality of client-provided consumers from the consumer data; obtain a plurality of unique consumer identifiers corresponding to the plurality of client-provided consumers; and identify at least one first overlapping unique consumer identifier by matching at least one of the plurality of client-provided consumers with at least one publisher-provided consumer provided by a first publisher device of a plurality of publisher devices, the first publisher device having a highest priority among the plurality of publisher devices.

Abstract: A method of implementing object tagging framework starts with the processor receiving a tag creation command including a tag name. In response to the tag creation command, the processor creates a current tag. The processor then receives an association command, the tag name and a source object identifier. The processor determines a source object associated with the source object identifier. The source object includes a tag value. The processor associates the current tag with the source object. The processor receives a replication command including the source object and a target object. The processor causes replication of the source object to the target object that comprises replicating the current tag with the tag name and the tag value in the source object to the target object. Other embodiments are also described herein.

Abstract: A data platform that implements memoizable functions for database objects. The data platform detects a first execution of a memoizable function and generates a first key based on metadata of one or more database objects operated on by the memoizable function and generates a first result for the memoizable function based on the one or more database objects. The data platform detects a second execution of the memoizable function and generates a second key based on the metadata of the one or more database objects operated on by the memoizable function. When the first key and the second key are equal, the data platform reuses the first result of the memoizable function. When the first key and second key do not match, the data platform generates a second result for the second execution of the memoizable function.

Abstract: Various embodiments provide for tag-based application of a masking policy, which can be used in connection with a data platform. In particular, various embodiments enable enforcement of one or more masking policies against an entity (e.g., object) of a data platform, such as a database, a table, a row, or a column, based on one or more tags associated with the entity.

Abstract: Row-level security (RLS) may provide fine-grained access control based on flexible, user-defined access policies to databases, tables, objects, and other data structures. A RLS policy may be an entity or object that defines rules for row access. A RLS policy may be decoupled or independent from any specific table. This allows more robust and flexible control. A RLS policy may then be attached to one or more tables. The RLS policy may include a Boolean-valued expression.

Abstract: In an embodiment, a data platform creates an application in a data-provider account. The application includes one or more APIs corresponding to one or more underlying code blocks. The data platform shares provider data with the application in the data-provider account, and also installs, in a data-consumer account, an application instance of the application. The application instance includes one or more APIs corresponding to the one or more APIs in the application in the data-provider account. The data platform shares consumer data with the application instance in the data-consumer account, and invokes one or more of the APIs of the application instance to execute respective associated underlying code blocks, which are not visible to the data-consumer account. The data platform also saves output of the one or more respective associated underlying code blocks locally within the data-consumer account.

Abstract: A system for enforcing projection constraints on data values stored in specified variables of a shared dataset of a cloud data platform. A request is received from a first account of the cloud data platform that identifies a first operation to be performed on the shared dataset. A first set of data, including data accessed from a first variable, is accessed from the shared dataset to use in performing the first operation. A projection constraint policy attached to the first variable of the shared dataset is determined, and the projection constraint policy is further determined to be enforced based on the request. Based on the first set of data and the first operation, an output to the first request is generated.

Abstract: In an embodiment, an application is created on a data-provider platform. The application includes one or more application programming interfaces (APIs) corresponding to one or more underlying code blocks. Provider data is shared with the application on the data-provider platform. An application instance of the application is installed in a trusted execution environment (TEE). The application instance includes one or more APIs corresponding to the one or more APIs in the application on the data-provider platform. Consumer data is shared with the application instance from a data-consumer platform. One or more of the APIs of the application instance are invoked to execute, on the TEE, respective associated underlying code blocks that are not visible on the TEE. The output of the one or more respective associated underlying code blocks is saved to the data-consumer platform.

Abstract: A data platform creates an application in a data-provider account, where the application includes one or more application programming interfaces (APIs) corresponding to one or more underlying code blocks. The data platform shares homomorphically encrypted provider data with the application in the data-provider account. The data platform installs, in a data-consumer account, an application instance of the application. The data platform shares homomorphically encrypted consumer data with the application instance in the data-consumer account. The data platform invokes one or more of the APIs of the application instance to execute respective associated underlying code blocks, which are not visible to the data-consumer account, and which operate on the shared homomorphically encrypted provider data and the shared homomorphically encrypted consumer data. The data platform saves homomorphically encrypted output of the one or more respective associated underlying code blocks locally within the data-consumer account.

Abstract: A constraint system enforces projection constraints on data values stored in specified columns of a shared dataset when queries are received by a database system. A projection constraint identifies that the data in a column may be restricted from being projected (e.g., presented, read, outputted) in an output to a received query, while allowing specified operations to be performed on the data and a corresponding output to be provided. For example, the projection constraint may indicate a context for a query that triggers the constraint, such as based on the user that submitted the query. Enforcing projection constraints on queries received at the database system allows for data to be shared and used anonymously by entities to perform various operations without the need to tokenize the data.

Abstract: A method of implementing object tagging framework starts with the processor receiving a tag creation command including a tag name. In response to the tag creation command, the processor creates a current tag. The processor then receives an association command, the tag name and a target object identifier. The processor determines a target object associated with the target object identifier. The target object includes a tag value. The processor associates the current tag with the target object. The processor identifies a first child object of the target object. The target object and the first child object are hierarchical objects. In response to determining that the first child object is tag-unassociated, the processor associates the current tag with the first child object. In response to receiving a query including the tag name, the processor generates an output based on the tag name. Other embodiments are also described herein.

Abstract: Systems and methods for managing column hiding are provided. The systems and methods receive, from a client device, a query associated with a table. The systems and methods determine an access restriction associated with the client device. The systems and methods identify a column of the table that is restricted by the access restriction associated with the client device. In response to identifying the column of the table that is restricted by the access restriction associated with the client device, the systems and methods provide a result of the query that excludes data corresponding to the column.

Abstract: A data platform that implements memoizable functions for database objects. The data platform detects a first execution of a memoizable function and generates a first key based on metadata of one or more database objects operated on by the memoizable function and generates a first result for the memoizable function based on the one or more database objects. The data platform detects a second execution of the memoizable function and generates a second key based on the metadata of the one or more database objects operated on by the memoizable function. When the first key and the second key are equal, the data platform reuses the first result of the memoizable function. When the first key and second key do not match, the data platform generates a second result for the second execution of the memoizable function.

Abstract: In an embodiment, a data platform creates an application in a data-provider account. The application includes one or more APIs corresponding to one or more underlying code blocks. The data platform shares provider data with the application in the data-provider account, and also installs, in a data-consumer account, an application instance of the application. The application instance includes one or more APIs corresponding to the one or more APIs in the application in the data-provider account. The data platform shares consumer data with the application instance in the data-consumer account, and invokes one or more of the APIs of the application instance to execute respective associated underlying code blocks, which are not visible to the data-consumer account. The data platform also saves output of the one or more respective associated underlying code blocks locally within the data-consumer account.

Abstract: Techniques for creating, sharing, and using bundles (also referred to as packages) in a multi-tenant database are described herein. A bundle is a schema object with associated hidden schemas. A bundle can be created by a provider user and can be shared with a plurality of consumer users. The bundle can be used to enable code sharing and distribution without losing control while maintaining security protocols.

Abstract: Row-level security (RLS) may provide fine-grained access control based on flexible, user-defined access policies to databases, tables, objects, and other data structures. A RLS policy may be an entity or object that defines rules for row access. A RLS policy may be decoupled or independent from any specific table. This allows more robust and flexible control. A RLS policy may then be attached to one or more tables. The RLS policy may include a Boolean-valued expression.

Abstract: A data platform creates an application in a data-provider account, where the application includes one or more application programming interfaces (APIs) corresponding to one or more underlying code blocks. The data platform shares homomorphically encrypted provider data with the application in the data-provider account. The data platform installs, in a data-consumer account, an application instance of the application. The data platform shares homomorphically encrypted consumer data with the application instance in the data-consumer account. The data platform invokes one or more of the APIs of the application instance to execute respective associated underlying code blocks, which are not visible to the data-consumer account, and which operate on the shared homomorphically encrypted provider data and the shared homomorphically encrypted consumer data. The data platform saves homomorphically encrypted output of the one or more respective associated underlying code blocks locally within the data-consumer account.

Abstract: Techniques for creating, sharing, and using bundles (also referred to as packages) in a multi-tenant database are described herein. A bundle is a schema object with associated hidden schemas. A bundle can be created by a provider user and can be shared with a plurality of consumer users. The bundle can be used to enable code sharing and distribution without losing control while maintaining security protocols.

Abstract: Row-level security (RLS) may provide fine-grained access control based on flexible, user-defined access policies to databases, tables, objects, and other data structures. A RLS policy may be an entity or object that defines rules for row access. A RLS policy may be decoupled or independent from any specific table. This allows more robust and flexible control. A RLS policy may then be attached to one or more tables. The RLS policy may include a Boolean-valued expression.

Abstract: Various embodiments provide for tag-based application of a masking policy, which can be used in connection with a data platform. In particular, various embodiments enable enforcement of one or more masking policies against an entity (e.g., object) of a data platform, such as a database, a table, a row, or a column, based on one or more tags associated with the entity.