Abstract: Method and arrangements are provided to generate supplemental analysis modules for items of invitational content, the modules including an event dictionary and event handlers. Such modules are configured to collect event information at an end user device associated with the operation of an item of invitational content, determine whether the event information corresponds to an entry in the event dictionary, and, upon determining that the event information corresponds to an entry, identify an event handler corresponding to the entry and routing the event information to the event handler, where the event handler is configured for generating an event message.

Abstract: Disclosed herein are systems, methods, and non-transitory computer-readable storage media for managing a viral invitational content campaign. Invitational content is delivered with a user interface element that, upon selection, transmits a forwarding request to the content delivery server. The content delivery server generates a link with a unique identifier and creates a forwarding entry that includes the unique identifier and identifies the item of invitational content. The link is returned in response to the forwarding request. Upon selection of the link, a request including the unique identifier is transmitted to the content delivery server which accesses the corresponding forwarding entry to return the corresponding item of invitational content. A viral campaign dictates a target spend range and throttling methods are utilized to manage the spend. Invitational content forwarding, delivery cost, and content selection are variable to manage the spend. Calculated metrics are also used to manage spend.

Abstract: Systems, methods, and computer-readable storage media for determining user engagement levels during a presentation of content. The system first collects data associated with a user session at a client device. Next, the system predicts a user engagement level during the user session by applying an engagement predicting rule to the data. The system can predicts respective user engagement levels for various segments of the presentation by applying one or more engagement predicting rules to the data. The system then presents invitational content based on the user engagement level.

Abstract: The subject disclosure relates to a method for providing a downloadable content item including steps for providing a variety of offset-offers for a content item, wherein each of the offset-offers is associated with a different advertising amount and cost reduction amount and receiving a user request to download the content item, the user request specifying the user's selection of an offer from among the variety offset-offers, wherein the first offer corresponds with a first advertising amount and a first cost reduction amount. In certain aspects, the method can also include steps for preparing the first content item for download by the user. In some implementations, a content management system and computer readable media are also provided.

Abstract: Systems, methods, and computer-readable storage media for bartering content. The system adds a first application to a bartering network, the bartering network including applications for exchanging objects, each of the objects including content associated with a specific application and available for integration into a different application. The system then assigns an application value to the first application and determines an exchange rate for exchanging at least a first object for integration into a second application with at least a second object for integration into the first application, wherein the exchange rate is based on the application value. Based on the exchange rate, the system exchanges the at least first object with the at least second object to yield an exchange, wherein the exchange enables the at least first object to be integrated into the second application and the at least second object to be integrated into the first application.

Abstract: Disclosed are systems, methods, and non-transitory computer-readable storage media for presenting companion content along with invitational content. The companion content can present the user with a listing of alternate invitational content items that, upon selection, can be presented in place of the invitational content item being presented. The companion content provides the user with an opportunity to modify the invitational content item presented to the user, as well as enables an interested user to view as many invitational content items as desired. For example, in some embodiments, a user can extend the invitational content presented by selecting alternate invitational content items to view. If a user selection to view an alternate invitational content item is not received within a predetermined period of time, the invitational content can end and any paused primary content can be resumed.

Abstract: The disclosed technology can utilize a task manifest to record items on a user's to do list, along with other users also associated with the task. The technology can analyze the availability of the users associated with a task, reoccurring aspects of each user's daily routine, among other data items to determine which associated user is best suited to handle a given task. In some embodiments, the present technology can also rearrange an associated user's schedule to accommodate performance of a task, remind a user assigned to a task to perform the task, and notify all associated users of new or completed tasks.

Abstract: Disclosed herein are systems, methods, and non-transitory computer-readable storage media for increasing the performance of an advertisement network by monitoring requests for advertisements from applications, detecting patterns, and developing and implementing remedial actions to increase system performance.

Abstract: Systems, methods, and non-transitory computer-readable storage media for group discount pricing for mobile content. The system first provides a group invitational content associated with an item for presentation at a display, the group invitational content indicating a discount price provided for the item if a number of offers are made to purchase the item within a period of time. Next, the system receives an offer to purchase the item at the discount price according to the group invitational content. The system then sends an indication of the offer to a list of purchases associated with the group invitational content, the indication prompting the offer to be added to the list of purchases.

Abstract: Systems, methods, and computer-readable storage media for optimizing and reporting time spent by a user engaged in a session. The system first obtains data associated with a presentation of an item of content at a mobile device, the presentation being divided into multiple partitions. Based on the data, the system adjusts at least one respective length of time associated with the multiple partitions to yield at least one adjusted length of time, the at least one adjusted length of time reflecting estimated time of user engagement with content associated with at least one of the multiple partitions. The system then determines an amount of time spent by a user at the mobile device engaging in the presentation based on the at least one adjusted length of time and the multiple partitions.

Abstract: An individual's responsiveness to targeted content delivery can be affected by a number of factors, such as an interest in the content, other content the user is currently interacting with, the user's current location, or even the time of day. A way of improving targeted content delivery can be to infer a user's current mood and then deliver content that is selected, at least in part, based on the inferred mood. The present technology analyzes mood-associated characteristic data collected over a period of time to produce at least one baseline mood profile for a user. The user's current mood can then be inferred by applying one or more mood rules to compare current mood-associated data to at least one baseline mood profile for the user.

Abstract: The present disclosure is related to managing delivery of items of invitational content based on a feature-based model. Specifically, a content delivery system is provided for managing a campaign using a content bundle identifying different content blocks and rules for assembling the content blocks into the items of invitational content. The feature-based model then accrues costs based on content blocks delivered, content blocks accessed, a degree of user interaction with the accessed content blocks, or any combinations thereof. The relative performance of the items can be evaluated by obtaining a ranking based at least on the number of content blocks and a performance of these content blocks. The ranking can then be used to manage future assembly and delivery of items. In some configurations, rules can be provided to specify when particular content items can be included as costs vary.

Abstract: Systems, methods, and non-transitory computer-readable storage media for interaction-aware advertising to minimize banner blindness. First, the system concurrently displays, via a graphical user interface, an advertisement and application content. Next, the system detects a user interaction with the application content. Based on the user interaction, the system then locks the advertisement within a viewable area of display for concurrent display at the graphical user interface with a portion of the application content, wherein the advertisement is configured to remain locked until an unlocking event is detected.

Abstract: The present disclosure related to constructing invitational content. A content delivery system is provided managing a campaign using a content bundle identifying content blocks and rules for assembling the content blocks into items of invitational content. Based on the response of users to the invitational content, the invitational content to vary and evolve over time by modifying of the content bundle according to the user responses. An analysis of the responses can be performed to determine how the content bundle should be modified for users, user terminals, and other conditions. The content bundle can also specify a set of modification rules that can be used to automatically select how to modify the content bundle based on the user responses. In some cases, a content bundle can be associated with each unit of the content delivery system or each portal serviced by the content delivery system and managed separately.

Abstract: The disclosed technology addresses the need in the art for determining whether a selection of an invitational content item was accidental or intentional based on selection signals that describe the selection. For example, a selection signal can be a selection point, response time, multiple selection count, context of the selection, user preference data, etc. A response to the selection can be based on whether the selection was determined to be accidental or intentional. If the selection was determined to be intentional, the response can be the regular response associated with selection of the invitational content item, i.e. registering the selection for billing and presenting secondary content to the user. If the selection was determined to be accidental, the selection can be ignored. Thus, the selection would not register for billing purposes and secondary content would not be presented to the user.

Abstract: Systems, methods, and non-transitory computer-readable storage media for mobile advertisement based on a context-switching context taxonomy. The system collects usage data associated with a device. Based on the usage data, the system determines a switching context channel and a switching context trend, wherein the switching context channel defines a user's movement through channel classifications, and wherein the switching context trend defines the user's activity over a period of time. Next, the system generates a classification model based on the switching context channel and the switching context trend. The system then books a campaign of invitational content based on the classification model.

Abstract: Techniques for preventing typographical errors on digital soft keyboards are implemented by a computing device with a touch-screen display. According to one technique, a plurality of soft keys of a soft keyboard is displayed on the touch-screen display. Each soft key covers an area of the touch-screen display. One or more occurrences of a particular typographical error in which a user erroneously selects an adjacent soft key in addition to or instead of an intended soft key are detected. In response, an activation region of the intended soft key is changed to decrease the probability of the user making the same typographical error in the future.

Abstract: A potential source of revenue for the developer of an interactive environment can be to offer sponsorship opportunities within the interactive environment. These sponsorship opportunities can take the form of sponsoring virtual placement items within the interactive environment by displaying invitational content in conjunction with a virtual placement item. The sponsored placement opportunities can be pre-defined. However, to improve the success of the invitational content, the placement opportunities can be adjusted in real-time based on one or more invitational content placement rules. Additionally, each placement opportunity can specify one or more virtual placement item characteristics from a virtual placement item classification hierarchy. A virtual placement item classification hierarchy can be a semantic hierarchy specifying various characteristics for virtual placement items where the characteristics have telescoping specificity.

Abstract: Disclosed herein are systems, methods, and non-transitory computer-readable storage media for managing a viral invitational content campaign. Invitational content is delivered with a user interface element that, upon selection, transmits a forwarding request to the content delivery server. The content delivery server generates a link with a unique identifier and creates a forwarding entry that includes the unique identifier and identifies the item of invitational content. The link is returned in response to the forwarding request. Upon selection of the link, a request including the unique identifier is transmitted to the content delivery server which accesses the corresponding forwarding entry to return the corresponding item of invitational content. A viral campaign dictates a target spend range and throttling methods are utilized to manage the spend. Invitational content forwarding, delivery cost, and content selection are variable to manage the spend. Calculated metrics are also used to manage spend.

Abstract: The present discloser relates to deferring invitational content. A content delivery system is configured to deliver invitational content to user terminals and can also provide a means to defer the invitational content until a condition has been met by providing a user interface element configured to terminate the content. The deferred content can be entered into a deferral queue. Conditions can be a set time or based on capabilities of the user terminal. The conditions can be set by the system or a user. The user can specify parameters through use of user interface elements. Deferral can be handled by the user terminal or a server. In addition content management systems can be configured to manage campaigns including tracking costs and impressions. When content is deferred, the initial impression is not fully counted; however, redelivery can be counted as an enhanced impression with a higher value.