Abstract: An individual's responsiveness to targeted content delivery can be affected by a number of factors, such as an interest in the content, other content the user is currently interacting with, the user's current location, or even the time of day. A way of improving targeted content delivery can be to infer a user's current mood and then deliver content that is selected, at least in part, based on the inferred mood. The present technology analyzes mood-associated characteristic data collected over a period of time to produce at least one baseline mood profile for a user. The user's current mood can then be inferred by applying one or more mood rules to compare current mood-associated data to at least one baseline mood profile for the user.

Abstract: Disclosed herein are systems, methods, and non-transitory computer-readable storage media for presenting event data in a heat-map interface. Event data describing user interactions with a content item can be gathered and used to generate the heat map. The gathered event data can be filtered prior to processing to exclude unnecessary or irrelevant event data. The event data can be filtered based on numerous criteria such as a determined type of user interaction, demographic data, location of the event data, content item, etc. Filtering rules can be based on an analysis of the content item to determine what event data to exclude and current performance of the system. The filtered event data can be presented in a heat-map interface that represents the frequency at which event data occurs on an item of content based on location. The event data is analyzed to determine optimization rules that dictate selection of content items.

Abstract: Disclosed herein are systems, methods, and non-transitory computer-readable storage media for presenting status data received from multiple computing devices in a single central interface. A computing device can be configured to gather and transmit status data. Status data can include any type of data known or discoverable by a computing device. The computing device can also be configured to receive status data from other computing devices and display the status data in a central interface. This functionality can be implemented as part of the operating system running on the computing device. The computing device can also utilize the received status data to select performance options regarding the performance of the computing device. For example, a computing device can select to disable functionality that requires the availability of a target computing device upon a determination that the target computing device is unavailable.

Abstract: The present technology delivers a multi-user targeted content package to a group of users. The multi-user targeted content package can include single-user and multi-user interactive content. A multi-user targeted content package can be delivered in bursts so that multiple users receive the content package during the same time period. In some cases, users can be grouped into instances of the multi-user targeted content package based on factors such as location, language, demographics, bandwidth, skill level, and/or other similarity measures. Additionally, some multi-user content can require a minimum number of users before the content becomes fully active, such as a multi-player game.

Abstract: The effectiveness of targeted content delivery can be directly linked to the number and type of known user characteristics. A way of improving targeted content delivery can be to infer unknown user characteristics from known information. The present technology utilizes the type of and frequency of a user's visits to one or more predefined location zones to infer unknown user characteristics. The type of location zone and the frequency of visits to the location zone can be combined with other known user characteristics, such as declared user characteristics, to infer one or more characteristics. Additionally, the user's visits to one or more predefined location zones can be used assign a user to one or more targeted segments and to prioritize the segments assigned to the user. Based on the declared and inferred user characteristics and the segment assignments, targeted content can be selected for delivery to the user.

Abstract: The effectiveness of targeted content delivery at a multi-user interface can be directly linked to a proper targeting of users. A way of improving targeted content delivery at a multi-user interface can be to determine which users should be targeted based on one or more criteria. The present technology provides various methodologies for selecting one or more users associated with a multi-user interface to receive targeted content. Such users can be selected based on criteria associated with a ranking or priority of the users, criteria associated with an analysis of their interactions with the multi-user interface, criteria based on their most common characteristics, or any combination thereof. The user characteristics associated with such identified used can then be utilized to determine which content should be delivered to the multi-user interface.

Abstract: The performance of a content package can be influenced by a variety of factors, at least some of which can be identified by analyzing user interaction events. The user interaction events can be analyzed to generate data representative of the current performance of the content package. Based on the performance data, one or more modifications can be identified and recommended to the content package owner. A modification can include a change in file size, a change in encoding quality, a change in a component, and/or a change in a presentation rule.

Abstract: Disclosed are systems, methods, and non-transitory computer-readable storage media for providing a marker with an item of invitational content. A marker provided with an initial view of invitational content communicates features associated with a subsequent view, including the specifications or content of the invitational content, user terminal, or content provider. The marker is determined from input gathered from numerous data sources and according to a set of rules specifying what features and where and how the features are communicated. The rules can dictate that certain variants be selected based on gathered input concerning the user terminal or a user profile. The marker can be determined and changed based on real time status changes of the user terminal. A marker can receive input from the user which can be used to select a variant or change a setting. Marker data is stored and used to create reports and optimize future campaigns.

Abstract: A content delivery system is provided managing a campaign using a content bundle identifying content blocks and rules for assembling the content blocks into items of invitational content. Based on the response of users to the invitational content, the invitational content to vary and evolve over time by modifying of the content bundle according to the user responses. An analysis of the responses can be performed to determine how the content bundle should be modified for users, user terminals, and other conditions. The content bundle can also specify a set of modification rules that can be used to automatically select how to modify the content bundle based on the user responses. In some cases, a content bundle can be associated with each unit of the content delivery system or each portal serviced by the content delivery system and managed separately.

Abstract: The present disclosure is related to managing delivery of items of invitational content based on a feature-based model. Specifically, a content delivery system is provided for managing a campaign using a content bundle identifying different content blocks and rules for assembling the content blocks into the items of invitational content. The feature-based model then accrues costs based on content blocks delivered, content blocks accessed, a degree of user interaction with the accessed content blocks, or any combinations thereof. The relative performance of the items can be evaluated by obtaining a ranking based at least on the number of content blocks and a performance of these content blocks. The ranking can then be used to manage future assembly and delivery of items. In some configurations, rules can be provided to specify when particular content items can be included as costs vary.

Abstract: The present disclosure related to constructing invitational content. A content delivery system is provided managing a campaign using a content bundle identifying content blocks and rules for assembling the content blocks into items of invitational content. Based on the response of users to the invitational content, the invitational content to vary and evolve over time by modifying of the content bundle according to the user responses. An analysis of the responses can be performed to determine how the content bundle should be modified for users, user terminals, and other conditions. The content bundle can also specify a set of modification rules that can be used to automatically select how to modify the content bundle based on the user responses. In some cases, a content bundle can be associated with each unit of the content delivery system or each portal serviced by the content delivery system and managed separately.

Abstract: The present discloser relates to deferring invitational content. A content delivery system is configured to deliver invitational content to user terminals and can also provide a means to defer the invitational content until a condition has been met by providing a user interface element configured to terminate the content. The deferred content can be entered into a deferral queue. Conditions can be a set time or based on capabilities of the user terminal. The conditions can be set by the system or a user. The user can specify parameters through use of user interface elements. Deferral can be handled by the user terminal or a server. In addition content management systems can be configured to manage campaigns including tracking costs and impressions. When content is deferred, the initial impression is not fully counted; however, redelivery can be counted as an enhanced impression with a higher value.