SHELF-TYPE DISPLAY FIXTURE
A display fixture for displaying an object, such as bound media, includes a base having a shelf engaging portion that mounts to an underside of a shelf, a brush support portion and a brush having an elongated spine. The elongated spine is received by the brush support portion and a plurality of flexible bristles that depend downwardly from the elongated spine. The distal ends of the plurality of flexible bristles are free from contacting the base, and when not engaged with the object, the flexible bristles are oriented substantially normal to the shelf.
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The present application is a continuation-in-part of U.S. patent application Ser. No. 13/542,859, filed Jul. 6, 2013, the content of which is hereby incorporated by reference in its entirety.
BACKGROUNDIn retail stores, merchandise is often displayed on shelves that are supported by display units, such as gondola display units. Exemplary merchandise displayed on shelves includes binders, books and other individual products that are best displayed standing in an upward direction for easy identification and orderly presentation.
The discussion above is merely provided for general background information and is not intended to be used as an aid in determining the scope of the claimed subject matter.
SUMMARYA display fixture for displaying an object includes a base having a shelf engaging portion that mounts to an underside of a shelf, a brush support portion and a brush having an elongated spine. The elongated spine is received by the brush support portion and a plurality of flexible bristles that depend downwardly from the elongated spine. Distal ends of the plurality of flexible bristles are free from contacting the base, and when not engaged with the object, the flexible bristles are oriented substantially normal to the shelf.
A method includes providing the display fixture that includes a brush having an elongated spine that is slid into a brush support portion of a base. The brush includes a plurality of flexible bristles that depend downwardly from the elongated spine. A shelf engaging portion of the base is mounted to an underside of a first shelf. At least one object is placed on a second shelf located directly below the first shelf. A top of the at least one object engages with distal ends of the plurality of flexible bristles.
This Summary is provided to introduce a selection of concepts in a simplified form that are further described below in the Detailed Description. This Summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used as an aid in determining the scope of the claimed subject matter. The claimed subject matter is not limited to implementations that solve any or all disadvantages noted in the background.
The display fixture described below aids in the display of objects or products located on a shelf or shelves. Exemplary objects or products include bound media, such as binders, books, periodicals, cases and other mechanisms for amassing and housing storage media. The display fixture includes a base that is mounted to an underside of a shelf located above the shelf where objects or products are placed. The base also includes a brush support portion. A brush having an elongated spine is received by the brush support portion and a plurality of flexible bristles depend downwardly from the elongated spine. The flexible bristles engage with or interfere with a top or an upper portion of the objects or products to provide lateral, or side-to-side, support and to hold the objects or products in an upward or substantially vertical orientation. However, when select flexible bristles are not engaged with objects or products, distal ends of those select flexible bristles are oriented substantially normal to the shelf.
The brush enables the objects or products that are to be displayed to be pushed through the flexible bristles to facilitate insertion and removal of the objects or products from the shelf. Tipping forces acting on the objects or products are controlled by the resilience of the bristles. Since the bristles are generally smaller and closer together than the pertinent dimensions of the objects or products that are being displayed and the bristles are disposed along a row placed laterally with respect to the shelf or shelves, the brush results in an infinitely adaptable arrangement to engage a wide variety of objects or products without the need for adjustment. Since shelving systems or units are generally adjustable along a vertical axis, the only adjustment that may be needed is the vertical spacing between the shelf upon which the objects or products are placed and the shelf located directly above, which supports the base of the display fixture. Where the vertical shelf spacing on a shelving system or unit is incremental, such as one-inch adjustment steps, a length of the bristles can be selected to ensure that there can always be interference with the objects or products. For example, the bristles may have a length of 1.5 inches, or at least a length greater than the incremental step of the shelving system, which in this example is one inch.
Display fixture 100 includes a base or mounting bracket 106 and a brush or tool 108. Base 106 is an extruded part made of, for example, a polymer, such as polystyrene. However, base or mount 106 can be made of other types of material that can be extruded, such as metal. In one embodiment, base 106 includes a shelf engaging portion or horizontal section 110, a downward depending portion or vertical section 112 and a brush support portion or channel 114. Shelf engaging portion 110 is substantially planar except for a plurality of ribs 120 and is connected to brush support portion or channel 114 by downward depending portion 112. Downward depending portion 112 is substantially planar and is substantially normal to shelf engaging portion 110.
In one embodiment, brush 108 includes an elongated spine or base 116 and a plurality of bristles or filaments 118. Elongated spine or base 116 acts as the brush block that holds the plurality of bristles or filaments 118 together. For example, elongated spine 116 can include a polymer that uses adhesives to secure the bristles 118 together. Bristles or filaments 118 can be made of natural or synthetic fibers. For example, bristles or filaments 118 can be made of nylon or polyester.
Shelf engaging portion 110 of base 106 is mountable to an underside of a shelf, such as underside 25 (
Lower wall 128 includes a depth or dimension 134. Dimension 134 is the distance from back edge of downward depending portion 112 to a front edge of front wall 124 of channel 114. Opening 130 includes a depth or dimension 136 that is less than dimension 134 of lower wall 128. As described above, elongated spine 116 is received by channel 114. Therefore, bristles 118 of brush 108 depend downwardly from elongated spine 116 through opening 130 in lower wall 128 of channel 114 and terminate at distal ends 119. In this way, bristles 118 extend downwardly from base or mounting bracket 106 to engage with portions of the objects or product that display fixture 100 is to support in an upward or vertical orientation. More specifically, distal ends 119 of bristles 118 are free from contacting base or mounting bracket 106. When bristles 118 are not engaged with objects or products, bristles 118 are oriented substantially normal to shelf 20 or shelf engaging portion 110. When engaged with objects or products, distal ends 119 of bristles 118 still do not contact base or mounting bracket 106. However, when engaged with objects or products, portions of bristles 118 can be oriented in other directions besides being oriented substantially normal to shelf 200 or shelf engaging portion 110 as is illustrated by display fixture 10 in
With reference back to base or mounting bracket 106 and as previously described, shelf engaging portion or horizontal section 110 includes a plurality of ribs 120. In one embodiment and as illustrated in
In the embodiment in
Further and as illustrated in
Shelf engaging portion 110 also includes a plurality of apertures 146 as illustrated in
With reference to
Each shelf 456 and more specifically the upper shelf 456a includes at least one row of a plurality of apertures or perforated holes 458 that that are located across shelf 456a and formed therethrough. Such perforations are common in retail, commercial and industrial shelving systems. In addition, each shelf 456a, 456b, 456c and 456d includes a front edge that has a price label channel 460. Price label channel 460 is configured to receive price labels or price label strip holders for holding price labels. The price labels are indicative of a price of the goods that are to be placed on shelves 456. More specifically, the price labels are indicative of a price of the objects or products to be displayed, such as bound media 24 or 304, and are to be placed on shelves 456a, 456b, 456c and 456d.
Before stocking shelves 456a with objects or products, display fixture 100 is mounted to the undersides of shelves 456 or more specifically underside 403 of upper shelf 456a. To do this, top surface 142 is placed in contact with underside 403 of upper shelf 456a such that that brush 108 of display fixture 100 is located towards the back wall 450 of gondola display unit 401. Apertures 146 in shelf engaging portion 110 are aligned with select apertures 458 in shelf 456a.
Fasteners 462 are inserted through select apertures or perforated holes 458 in shelf 456a and through apertures 146 in shelf engaging portion 110 to secure display fixture 100 to shelf 456a. Apertures 146 provide for a degree of adjustment in the position of mounting bracket 106. In one embodiment and as illustrated in
In
A method of displaying objects or products is described below with reference to display fixture 100, however, the method can also apply to display fixture 200. Display fixture 100 is provided that includes brush 108 having elongated spine 116 that is slid into brush support portion 114 of base 106. To slide elongated spine 116 into brush support portion 114, the right side or the left side of elongated spine 116 is inserted into either the right side of the left side of brush support portion 114. More specifically and as illustrated in
Shelf engaging portion 110 of base 106 is mounted to an underside of a shelf as described in detail above. The objects or products, such as objects 204, 304 or 404, are placed on a second shelf located directly below the first shelf by engaging distal ends 119 of the plurality of flexible bristles 118 with a top of the objects or products. In this way, each display fixture 100 that is mounted to the underside of a select shelf is actually for use with objects or products that are to be placed on the shelf directly below the select shelf. In addition, placing objects or products on a second shelf means that a bottom of the objects or products is in contact with the second shelf and the top of the objects or products is engaged with distal ends 119 of the bristles 118.
Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims.
Claims
1. A display fixture for displaying an object comprising:
- a base having a shelf engaging portion that mounts to an underside of a shelf and a brush support portion; and
- a brush having an elongated spine that is received by the brush support portion and a plurality of flexible bristles that depend downwardly from the spine, wherein the plurality of flexible bristles include distal ends that are free from contacting the base; and
- wherein when the flexible bristles are not engaged with the object the flexible bristles are oriented substantially normal to the shelf.
2. The display fixture of claim 1, wherein the base further comprises a downward depending portion that connects the shelf engaging portion with the brush support portion, the downward depending portion being substantially normal to the shelf engaging portion.
3. The display fixture of claim 2, wherein the brush support portion comprises a channel including an upper wall, a front wall, a rear wall that is in alignment with and connected to the downward depending portion of the base and a lower wall, the lower wall having an opening that extends along a length of the channel.
4. The display fixture of claim 3, wherein the opening in the bottom wall further comprises a dimension that is less than a dimension of the bottom wall.
5. The display fixture of claim 3, wherein the elongated spine of the brush is received by the channel and the bristles of the brush depend downwardly from the elongated spine through the opening in the bottom wall of the channel.
6. The display fixture of claim 1, wherein the shelf engaging portion comprises a plurality of apertures for receiving fasteners for mounting the shelf engaging portion to the underside of the shelf and engaging with apertures in the shelf.
7. A display fixture comprising:
- a mount comprising: a substantially horizontal section that couples to an underside of a shelf and at least a portion of the horizontal section includes a length; a channel having the same length as the length of a portion of the horizontal section and including a bottom wall, the bottom wall having an opening that extends along the length of the channel and includes a dimension that is less than a dimension of the top wall; and
- a tool having a base that is received by the channel and a plurality of filaments that depend from the base through the opening in the channel in a substantially vertical direction.
8. The display fixture of claim 7, wherein the plurality of filaments comprise distal ends that are free from contacting the mount.
9. The display fixture of claim 7, wherein the plurality of filaments are configured to engage with product and wherein a portion of the plurality of filaments are oriented substantially normal to the shelf when not engaged with product.
10. The display fixture of claim 7, wherein the mount further comprises a substantially vertical section that connects the substantially horizontal section with the channel, the substantially vertical section being substantially normal to the substantially horizontal section.
11. The display fixture of claim 7, wherein the substantially horizontal section comprises at least two ribs that are spaced apart from each other and run lengths of the substantially horizontal section, the at least two ribs providing the horizontal section with added strength.
12. The display fixture of claim 11, wherein the ribs form a concave depression along a top surface of the horizontal section and form a convex bump along a bottom surface of the horizontal section.
13. The display fixture of 7, wherein the substantially horizontal section comprises a first length extending along a front of the substantially horizontal section and a second length extending along a back of the substantially horizontal section that is substantially similar to the length of the channel, the first length being less than the second length.
14. A method comprising:
- providing a display fixture that includes a brush having an elongated spine that is slid into a brush support portion of a base, the brush including a plurality of flexible bristles that depend downwardly from the elongated spine and terminate at distal ends;
- mounting a shelf engaging portion of the base to an underside of a first shelf; and
- placing at least one object on a second shelf located directly below the first shelf by engaging the distal ends of the plurality of flexible bristles with a portion of the at least one object.
15. The method of claim 14, wherein providing the display fixture that includes the brush having the elongated spine that is slid into the brush support portion of the base comprises providing the display fixture with a channel for sliding the elongated spine into, the channel including an opening in a bottom wall through which the flexible bristles depend downwardly and the distal ends of the flexible bristles are free from contacting the base.
16. The method of claim 15, wherein mounting the shelf engaging portion of the base to the underside of the first shelf comprises placing a top surface of the shelf engaging portion in contact with the underside of the first shelf.
17. The method of claim 16, further comprising aligning apertures in the first shelf with apertures in the shelf engaging portion.
18. The method of claim 17, further comprising inserting fasteners through the apertures in the first shelf and through the apertures in the shelf engaging portion to fasten the shelf engaging portion to the underside of the first shelf.
19. The method of claim 14, wherein placing the at least one object on the second shelf comprises placing binders on the second shelf.
20. The method of claim 19, wherein placing binders on the second shelf comprising placing binders on the second shelf so that bottoms of the binders are in contact with the second shelf and tops of the binders are engaged with at least the distal ends of the bristles.
Type: Application
Filed: Mar 15, 2013
Publication Date: Jan 9, 2014
Applicant: Target Brands, Inc. (Minneapolis, MN)
Inventors: Jason W. Johnson (Wayzata, MN), Erin L. Zobel (Minneapolis, MN), Peter H. Rozes (Southlake, TX), Jeffrey A. Jones (Southlake, TX)
Application Number: 13/836,330
International Classification: A47F 5/00 (20060101);