Targeted Advertisement Patents (Class 705/14.49)
  • Patent number: 10402857
    Abstract: An information distribution system includes an electronic device and an information distribution apparatus which are connected via a network. The electronic device includes a display unit that displays a primary advertisement information, stored beforehand in the electronic device, on the electronic device in response to a user operation. An advertisement viewing history management unit stores into a device information storage unit of the information distribution apparatus an advertisement viewing history information including identification information for identifying the displayed primary advertisement information, and display date information. The information distribution apparatus includes an advertisement viewing history collection unit that collects the advertisement viewing history information from the electronic device. A distribution information generation unit generates a secondary advertisement distribution information based on the advertisement viewing history information.
    Type: Grant
    Filed: December 4, 2015
    Date of Patent: September 3, 2019
    Assignee: RICOH COMPANY, LTD.
    Inventor: Shoji Aihara
  • Patent number: 10387917
    Abstract: One or more keywords and/or information about one or more properties may be accepted, and a set of one or more taxonomy categories may be determined using at least some of the keyword(s) and/or property information and perhaps term co-occurrence clusters. The determined taxonomy categories may be presented to an advertising user as an ad targeting suggestion. Each taxonomy category may have at least one associated property (e.g., Web document), that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted, and the serving of an ad of the advertiser may be targeted to each property associated with the selected suggested taxonomy category. Alternatively, such properties may be presented to an advertising user as an ad targeting suggestion.
    Type: Grant
    Filed: April 7, 2017
    Date of Patent: August 20, 2019
    Assignee: Google LLC
    Inventors: Sumit Agarwal, Brian Axe, David Gehrking, Ching Law, Andrew Maxwell, Gokul Rajaram, Leora Wiseman
  • Patent number: 10373199
    Abstract: A dynamic graphic object managed by a financial institution that issues a payment device prevents third-party access to sensitive account data when linking the payment device to marketing documents provided by the third party. A payment processing server uses an alias for the sensitive data and configures a dynamic graphic object with the alias. The object may also include instructions to link the sensitive data to the alias and allow the payment processing server to monitor transactions with the third party. The payment processing server may then mediate communication between the consumer and the third party without exposing sensitive data.
    Type: Grant
    Filed: February 11, 2016
    Date of Patent: August 6, 2019
    Assignee: VISA INTERNATIONAL SERVICE ASSOCIATION
    Inventors: Thomas Purves, Guyon Krug, Erica Lee
  • Patent number: 10373076
    Abstract: Systems and methods for dynamic filtering of content posted to a social network are disclosed. In aspects, a method of the system includes generating, by a computing device, a user profile list for a user of a social network, the user profile list including data regarding the user's preferences with respect to undesirable content; monitoring, by the computing device, a content post on the social network to determine if the content post includes the undesirable content, the content post being displayed to the user through a social network interface; determining, by the computing device, that the content post includes the undesirable content; and effecting a change in the display of the content post in accordance with one or more predetermined display rules based on the determining that the content post includes the undesirable content.
    Type: Grant
    Filed: August 25, 2016
    Date of Patent: August 6, 2019
    Assignee: INTERNATIONAL BUSINESS MACHINES CORPORATION
    Inventors: Kelley L. Anders, Stacy M. Cannon, Trudy L. Hewitt, Meenakshi Nagarajan
  • Patent number: 10367735
    Abstract: A cloud provider provides services to tenants over a network. Each cloud-based service is configured according to a respective service deployment scheme. The cloud provider maintains, for each service, classification information, including: a scheme type; a three-tuple cloud identifier including a cloud identifier, a service identifier, and a tenant identifier; and one or more scheme-specific service identifiers. The cloud provider distributes the classification information within the cloud provider, including to the services, to enable a respective tenant to exchange Internet Protocol (IP) packets with, and thereby access, a respective service and components of the service based on the classification information. The IP packet includes, for the respective service, the scheme type, the cloud identifier, the service identifier, the tenant identifier of the respective tenant, and the one or more scheme-specific service identifiers.
    Type: Grant
    Filed: August 22, 2017
    Date of Patent: July 30, 2019
    Assignee: Cisco Technology, Inc.
    Inventors: Sebastian Jeuk, Gonzalo Salgueiro
  • Patent number: 10360588
    Abstract: The system monitors user actions in a user payment system and provides targeted advertisements to a user where the user opts-in as a participant in an advertising program. The system is further configured to track and distribute revenue from the advertising program to various parties including the user, healthcare providers, and user payment systems providers.
    Type: Grant
    Filed: October 11, 2013
    Date of Patent: July 23, 2019
    Assignee: SALUCRO HEALTHCARE SOLUTIONS, LLC
    Inventor: S. Clayton Bain
  • Patent number: 10339560
    Abstract: Disclosed is a method that includes: profiling a set of mobile applications according to revenue-related parameters; tracking a user's interaction with a mobile application; scoring the user's interaction levels, and based on the score, grouping users into mobile analytics groups associated with the targeting profiles; facilitating the transmission of user information, user interaction data, and specific mobile analytics groups to advertising campaigns. The method may be executed on a digital device. A related system is disclosed.
    Type: Grant
    Filed: May 24, 2013
    Date of Patent: July 2, 2019
    Assignee: OATH INC.
    Inventors: Rahul Bafna, Mubeen Afzal, Greg Gardner, Simon Khalaf, Rahul Oak
  • Patent number: 10311476
    Abstract: A digital magazine server identifies content items for recommendation to a user based on content items with which the user previously interacted. Based on key phrases and terms in content items with which the user previously interacted, topics are associated with the content items and used to generate a vector for each content item. The vectors are used to generate clusters including one or more content items. A characteristic vector is generated for each cluster based on the vectors generated for content items within a cluster. Candidate content items are retrieved and topics included in the candidate content items are used along with the characteristic vectors to determine a measure of similarity between candidate content items and various clusters. Candidate content items with at least a threshold measure of similarity to a cluster are selected for presentation to the user.
    Type: Grant
    Filed: January 24, 2014
    Date of Patent: June 4, 2019
    Assignee: Flipboard, Inc.
    Inventor: Boris Lev Aleksandrovsky
  • Patent number: 10313727
    Abstract: A customized content selection and delivery system is operable to create a customized content channel package for a subscriber and customized content channel package to a customer premises over a content delivery network. A multi-level analysis based on measured content consumption metrics is performed to select content provider channels for the customized content channel package.
    Type: Grant
    Filed: September 20, 2016
    Date of Patent: June 4, 2019
    Assignee: ACCENTURE GLOBAL SERVICES LIMITED
    Inventors: Christopher Yen-Chu Chan, Lan Guan, John D. Bolze, Thomas Kim
  • Patent number: 10284892
    Abstract: Embodiments of the present invention relate to facilitating determining video advertisement quality. In embodiments, video advertisement data associated with a video advertisement or presentation of the video advertisement in association with a video is referenced. Such video advertisement data can indicate, for example, an advertisement characteristic, a video characteristic, a video session characteristic, and/or a viewer characteristic. The video advertisement data can be used to determine an advertisement quality associated with the video advertisement. The advertisement quality generally indicates a probability a viewer will continue viewing a portion of the video following presentation of the video advertisement presented in association with the video.
    Type: Grant
    Filed: November 4, 2015
    Date of Patent: May 7, 2019
    Assignee: Adobe Inc.
    Inventors: Wreetabrata Kar, Viswanathan Swaminathan
  • Patent number: 10275790
    Abstract: Various embodiments enable a user editing a document to tag product references in the document. These product references can then be recognizable when the document is published online, thereby enabling ad units (or other personalized units associated with the content) to be inserted either at a location associated with a particular product reference or within the document in a designated location. For example, when editing or drafting a document, a client-side tool could enable a user to tag particular words within the text to create a hyperlink to product pages of an electronic marketplace. In another example, a client-side tool could auto-insert a list of words associated with subject matter of the same. Accordingly, mentions of these words in content could be auto-converted into text-links or hyperlinks to a respective items page of the electronic marketplace.
    Type: Grant
    Filed: October 28, 2013
    Date of Patent: April 30, 2019
    Assignee: A9.com, Inc.
    Inventors: Prasanna Krishnamoorthy, Matthew Hamilton Battles
  • Patent number: 10255251
    Abstract: In one or more implementations, programming code is provided to each of a plurality of Internet web site hosts. Connection information is received that represents a web page and/or a user. At least one database is accessed that stores information representing advertising content, audience criteria and/or advertising performance, and a premium publisher, a publisher network, and/or self-serve publishing, and a plurality of electronic coordinated presentations. Information representing one coordinated presentation is selected at least as a function of at least one of the received electronic connection information, the electronic advertiser information and the electronic publisher information, and at least some electronic authored coordinated presentation information is transmitted, that is usable to provide the one coordinated presentation with an Internet web page.
    Type: Grant
    Filed: November 6, 2015
    Date of Patent: April 9, 2019
    Assignee: TOUCHCAST LLC
    Inventors: Edo Segal, Daniel Guerrero, Charles Miller, Mark Piesanen
  • Patent number: 10257843
    Abstract: A digital media device is provided. The digital media device includes a processor, a transceiver configured to be operationally connected with the processor, and a sensor configured to be operationally connected with the processor. The processor may be configured to receive identification information of an object when an event occurs, obtain state information of a user within a specific distance from the object, and create reaction information with respect to the object based on the state information.
    Type: Grant
    Filed: October 26, 2016
    Date of Patent: April 9, 2019
    Assignee: Samsung Electronics Co., Ltd.
    Inventors: Ji Yeon Han, Heejun Song, Junho Koh
  • Patent number: 10244057
    Abstract: Systems and methods for accurately and efficiently associating devices with a user profile and compiling use information from such devices are disclosed. Devices are associated with the same user profile based on identifying consistent proximity of the devices to one another, e.g., by identifying that the devices are frequently used in proximate locations during a time period or by identifying that the devices are paired with one another. Local devices, rather than a remote server, are used to more efficiently associate devices with the user profile and/or compile use information from such devices. Devices that are associated with the same user profile as a local collection device send use information to the local collection device. The information from all of the devices associated with the user profile is then shared locally with other devices associated with that user profile and sent to a remote collection server.
    Type: Grant
    Filed: October 9, 2015
    Date of Patent: March 26, 2019
    Assignee: Adobe Systems Incorporated
    Inventor: Peter Fransen
  • Patent number: 10237428
    Abstract: An advertisement providing system is provided which outputs an advertisement when a printer prints a document. The system includes a display unit configured to display a screen for selecting a recipient that is to receive a printed matter of the document when a distance between a first position and a second position is longer than a predetermined distance, or, alternatively, when the first position and the second position are located in different areas, the first position showing where an instruction source giving a command to print the document is located, the second position showing where the printer is installed; and an output interface configured to output, when the printer prints the document, an advertisement depending on attributes of the recipient selected.
    Type: Grant
    Filed: April 3, 2017
    Date of Patent: March 19, 2019
    Assignee: KONICA MINOLTA, INC.
    Inventor: Shunsaku Kyoo
  • Patent number: 10235690
    Abstract: Method and system for dynamically adjusting content on at least one electronic display of a plurality N of displays, each display having associated therewith a respective beacon, at least one of the displays viewed by a plurality P of unique viewers during a sampling period Ts, comprising using each respective beacon to determine an average position, dwell time and gaze time of each unique viewer viewing the associated display during the sampling period, calculating an interest factor related to each display based on the average position, dwell time and gaze time, identifying a display and content having a maximal interest factor, and adjusting content on at least one other display of the plurality of displays based on an input related to the display having a maximal interest factor.
    Type: Grant
    Filed: February 9, 2016
    Date of Patent: March 19, 2019
    Assignee: AdMobilize LLC.
    Inventor: Rodolfo Saccoman
  • Patent number: 10229430
    Abstract: Performance based delivery of content to an audience member. A network of audience member information collection domains provide information about audience members. A profiled audience member may belong to a network segment. Delivery of an advertisement to the profiled audience member is accommodated based upon membership in the network segment and performance criteria. The performance criteria may be configured to benefit a publisher, such as by maximizing revenue. Allocating revenue based upon the collection of data used to target audience members is also provided.
    Type: Grant
    Filed: July 18, 2014
    Date of Patent: March 12, 2019
    Assignee: Oath (Americas) Inc.
    Inventors: Gil Beyda, Krishna Balasubramanian, Donald J. Locker, Kevin M. McDonald, Joseph G. Wilson, David R. Morgan, Alison P. Lowery
  • Patent number: 10231011
    Abstract: System and method for detecting and classifying direct response advertisements.
    Type: Grant
    Filed: February 8, 2017
    Date of Patent: March 12, 2019
    Assignee: Enswers Co., Ltd.
    Inventors: Jaehyung Lee, Ji-hoon Song, Hoon-Young Cho, Kil-youn Kim, David Lonjon
  • Patent number: 10223742
    Abstract: The present disclosure selects third party content based on feedback. A selector identifies several content items including first and second content items (or more) responsive to a request. A machine learning engine determines a first feature of the first content item, a second feature of the second content item, and a third feature of the web page or a device associated with the request. The machine learning engine determines, responsive to the first feature and the third feature, a first score for the first content item based on a machine learning model generated using historical signals received from devices via a metadata channel formed from an electronic feedback interface. The machine learning engine determines a second score for the second content item responsive to the second feature and the third feature. A bidding module determines a price for the first content item based on the first and second scores.
    Type: Grant
    Filed: August 26, 2015
    Date of Patent: March 5, 2019
    Assignee: Google LLC
    Inventors: Shilpa Arora, Colin McCulloch, Niyati Yagnik, Creighton Thomas, Manohar Prabhu, Timothy Lipus, Michael Eugene Aiello, Yi Zhang, Ajay Kumar Bangla, Bahman Rabii, Gaofeng Zhao, Yingweii Cui
  • Patent number: 10216774
    Abstract: In managing multiple versions of triggers, a database system creates a first version of a trigger to apply a first set of actions in response to a first triggering event, which includes: creating a first package for the first version of the trigger to include the first set of actions; linking the first package to the database object; and setting the first package as a current version of the trigger. The database system creates a second version of the trigger to apply a second set of actions to the database object in response to a second triggering event, which includes: creating a second package for the second version of the trigger to include the second set of actions; and linking the second package to the database object. In response to a command, the database system sets the current version of the trigger to the second package.
    Type: Grant
    Filed: June 24, 2016
    Date of Patent: February 26, 2019
    Assignee: International Business Machines Corporation
    Inventors: Tammie Dang, Illong A. Huang, David J. Kuang, Fen-Ling Lin, Claire W. McFeely, Maryela E. Weihrauch, Binghui Zhong
  • Patent number: 10200319
    Abstract: An embodiment of the present invention, a computer receives, on a first computer, a request to locate a topic. The computer determines a second computer to query for the topic. The computer queries the second computer for the topic. The computer receives identification information of participants of an instant messaging conversation corresponding to the topic. The computer stores, on the first computer, the identification information of the participants and indexing the stored identification information by the topic.
    Type: Grant
    Filed: October 17, 2016
    Date of Patent: February 5, 2019
    Assignee: Snap Inc.
    Inventors: Albert A Chung, Venkata V. Gadepalli, Richard E. Osowski, Jr.
  • Patent number: 10193988
    Abstract: Methods and systems for setting first-party cookies are disclosed. A first request for a first webpage is sent by a user device to a first web server on a first domain. The first webpage includes first ad system call instructions. The first ad system call instructions are executed to send a second request to an ad system on a second domain to initiate determining a supply side platform (SSP) user ID. First SSP call instructions are received by the user device. The first SSP call instructions are executed to send a third request to an SSP server on a third domain. Second ad system call instructions including the SSP user ID are received by the user device. The second ad system call instructions are executed to send a fourth request comprising the SSP user ID to the ad system. First storing instructions for the SSP user ID are received.
    Type: Grant
    Filed: November 6, 2015
    Date of Patent: January 29, 2019
    Assignee: Criteo SA
    Inventors: Patrick Wyatt, Cédric Roux, Bruno Roggeri
  • Patent number: 10185972
    Abstract: A user activity detection engine monitors user activity during user sessions on a publication system, and detects a change in the level of the activity of the user that predicts that the user is about to execute a transaction. The change may be an increase in the level of activity. When the user activity detection engine detects such a change, the system may make an intervention to provide personalized marketing content for display to the user in an effort to improve the probability that the user will execute a transaction, and/or also to motive the user to execute the transaction on the system site instead of moving to a competitor site in search of a different transaction.
    Type: Grant
    Filed: May 29, 2014
    Date of Patent: January 22, 2019
    Assignee: eBay Inc.
    Inventors: Elizabeth Churchill, Atish Das Sarma, Shuo Chang
  • Patent number: 10182030
    Abstract: Disclosed are systems and methods for improving interactions with and between computers in content generating, searching, hosting and/or providing systems supported by or configured with personal computing devices, servers and/or platforms. The systems interact to identify and retrieve data within or across platforms, which can be used to improve the quality of data used in processing interactions between or among processors in such systems. The disclosed systems and methods automatically identify and communicate media content to users as the media content is uploaded to the internet. The disclosed systems and methods leverage an internet hosted data firehose in order to build and communicate streams of content that are relevant to users' determined interests. Real-time analysis of the continuous stream of content results in curated media streams being created and communicated to users thereby stimulating social interactivity between users and automating the discovery of other users on a network.
    Type: Grant
    Filed: July 6, 2018
    Date of Patent: January 15, 2019
    Assignee: OATH INC.
    Inventors: Gerry Pesavento, Anastasia Svetlichnaya, Pierre Garrigues, Rob Hess
  • Patent number: 10152547
    Abstract: A digital magazine server logs user interactions with content provided by the server, including the topic of the content and time of the interaction by the user. For each user of the server, the server segments the time interval (e.g., a day) of the user's interactions with content into time periods, e.g., fixed time periods or automatically determined time periods, and ranks topics of interest for each time period. The server also obtains a list of topics that each user interacted with each day. The digital magazine server uses a time segmentation module based on content interaction data and associated timing information from the users of the server. Upon receiving a request for content from a user, the digital magazine server ranks the content for display to the user based on the match between the content and the ranked topics for the user during the current time associated with the request.
    Type: Grant
    Filed: February 5, 2016
    Date of Patent: December 11, 2018
    Assignee: Flipboard, Inc.
    Inventor: Vaibhav Sharma
  • Patent number: 10147056
    Abstract: Implicit occasion personalization is described. A service provider may access user data associated with users corresponding to the user devices. The user data may represent user interactions with a plurality of entities that each offer one or more services. The service provider may determine a user pattern associated with a user of the plurality of users and may determine, from the user pattern, that the user is likely to request and/or receive the one or more services on a date. The service provider may generate a recommendation including at least one of a deal associated with the one or more services or a reservation on the date to the individual user on or before the date.
    Type: Grant
    Filed: June 12, 2015
    Date of Patent: December 4, 2018
    Assignee: Amazon Technologies, Inc.
    Inventor: Gustavo Eduardo Lopez
  • Patent number: 10140866
    Abstract: A chargeability presenting method that uses an information terminal having a display device and connected to vehicle parking places having charging spaces in which vehicles including an electric vehicle are parkable and chargers for wirelessly charging the vehicles are installed. The method includes a display outputting an image indicating chargeability in each vehicle parking place in a predetermined form, the image being generated based on vehicle presence information indicating whether or not a vehicle is present in each charging space and foreign-object information indicating a result of an attempt to detect a foreign object on each charger.
    Type: Grant
    Filed: February 21, 2018
    Date of Patent: November 27, 2018
    Assignee: Panasonic Intellectual Property Management Co., Ltd.
    Inventors: Yoichi Nishida, Tetsuro Sawai
  • Patent number: 10142702
    Abstract: An apparatus and method for A/B testing including a storage device storing a set of data, an input device receiving input from a sensor according to a review of composed set of data, a processor receiving an input signal from the input device, the input signal including a plurality of criteria noted according to a time of the composed set of data, the processor processing the first set of data according to a feedback of the input signal. The processor analyzes the input signal and extracts the plurality of criteria from the input signal as extracted information. The processor composes the set of data from the storage device according to the extracted information, and sends the composed set of data, time segment by time segment, to the input device according to the feedback of the input signal.
    Type: Grant
    Filed: November 30, 2015
    Date of Patent: November 27, 2018
    Assignee: INTERNATIONAL BUSINESS MACHINES CORPORATION
    Inventors: Roman Vaculin, Kuntal Dey, Seema Nagar
  • Patent number: 10129702
    Abstract: The present disclosure provides systems and methods for determining semantic location information. In particular, one or more computing devices can receive, from an application program executing on at least one of the one or more computing devices, an application programming interface (API) call requesting semantic information about a location of at least one of the one or more computing devices. Responsive to receiving the API call, the one or more computing devices can determine semantic information for the location and can return the semantic information for the location to the application program via the API. The semantic information for the location can comprise data semantically identifying the location and indicating whether a user associated with the one or more computing devices is stationary at the location or in transit from the location.
    Type: Grant
    Filed: January 15, 2018
    Date of Patent: November 13, 2018
    Assignee: Google LLC
    Inventors: Salvatore Scellato, Chetan Bhadricha, Tanmay Khirwadkar
  • Patent number: 10111611
    Abstract: The mental state of an individual is obtained in order to generate an emotional profile for the individual. The individual's mental state is derived from an analysis of the individual's facial and physiological information. The emotional profile of other individuals is correlated to the first individual for comparison. Various categories of emotional profiles are defined based upon the correlation. The emotional profile of the individual or group of individuals is rendered for display, used to provide feedback and to recommend activities for the individual, or provide information about the individual.
    Type: Grant
    Filed: July 10, 2014
    Date of Patent: October 30, 2018
    Assignee: Affectiva, Inc.
    Inventors: Rana el Kaliouby, Avril England
  • Patent number: 10108390
    Abstract: Methods, systems, and media for presenting requested content on public display devices are provided.
    Type: Grant
    Filed: December 11, 2017
    Date of Patent: October 23, 2018
    Assignee: Google LLC
    Inventors: Eric H C Liu, Kenneth Wayne Dauber, Michel Weksler, Jeremy Lyon
  • Patent number: 10104506
    Abstract: The present disclosure provides systems and methods for determining semantic location information. In particular, one or more computing devices can receive, from an application program executing on at least one of the one or more computing devices, an application programming interface (API) call requesting semantic information about a location of at least one of the one or more computing devices. Responsive to receiving the API call, the one or more computing devices can determine semantic information for the location and can return the semantic information for the location to the application program via the API. The semantic information for the location can comprise data semantically identifying the location and indicating whether a user associated with the one or more computing devices is stationary at the location or in transit from the location.
    Type: Grant
    Filed: January 15, 2018
    Date of Patent: October 16, 2018
    Assignee: Google LLC
    Inventors: Salvatore Scellato, Chetan Bhadricha, Tanmay Khirwadkar
  • Patent number: 10102565
    Abstract: In a system and method for providing augmented content, embodiments disclose a communication module that receives a product identifier for a product and content including an object. The embodiments also disclose an overlay creation module that creates a user interface with a first actuatable element, the first actuatable element being configured to send product purchase instructions to a merchant server when actuated. The embodiments also disclose a product matching module that matches the object to the product identifier and an augmentation module that, in response to the product matching module matching the object to the product identifier, creates an augmented content which includes the content and a second actuatable element, the second actuatable element being configured to display the user interface as an overlay over the content on a user device when actuated. The embodiments also disclose a displaying module that instructs a user device to display the augmented content.
    Type: Grant
    Filed: November 21, 2014
    Date of Patent: October 16, 2018
    Assignee: PAYPAL, INC.
    Inventors: Badrinath Venglathur Srinath, Prabhakar Ramadass, Saji Padmaraagam
  • Patent number: 10102548
    Abstract: Methods and apparatuses to connect telephone calls and track information about the telephone calls resulting from advertisements for groups of advertisers. For example, a method includes: determining a geographic area after receiving a telephone call to a first telephone number publicized in an advertisement; determining a telephone number of a first advertiser; and connecting the telephone call to the telephone number of the first advertiser, the first advertiser billed for the advertisement based on telephonic connections made to connect the first advertiser and telephone calls to the first telephone number.
    Type: Grant
    Filed: August 7, 2013
    Date of Patent: October 16, 2018
    Assignee: YELLOWPAGES.COM LLC
    Inventors: Ebbe Altberg, Marc Barach, Scott Faber, Michael Fordyce, Chris Hickson, Ron Hirson, John Somorjai, Sean Van Der Linden
  • Patent number: 10095394
    Abstract: A system and method are described for delivering content to a mobile device using a companion device. The companion device acts as a proxy device to send and receive signals on behalf of other proxied devices. Once content is loaded onto the mobile device, a user can navigate through the content using a navigation path determined based on a user's item of focus. Various transitions and animations can be displayed along the navigation path. Moreover, a user can interact with the content when viewed in a specific layout using touch events or a rotation input device.
    Type: Grant
    Filed: September 2, 2014
    Date of Patent: October 9, 2018
    Assignee: Apple Inc.
    Inventors: James A. Howard, Jonathan R. Dascola
  • Patent number: 10083454
    Abstract: Systems and methods for federating social network content items include determining an engagement value for content items based on previous interactions with content items from first and second content item sources stored in an electronic data storage, certain content items having selection metrics and value metrics according to varying selection schemas and a value schema. A utility value is generated for each of the at least some of the content items, the utility value including an engagement component and a monetary component. A user device displays the content items in an order based on the utility values.
    Type: Grant
    Filed: February 27, 2015
    Date of Patent: September 25, 2018
    Assignee: Microsoft Technology Licensing, LLC
    Inventors: Joshua Daniel Hartman, Bee-Chung Chen
  • Patent number: 10078849
    Abstract: Merchants create ecommerce-enabled ad units advertising items offered by the merchants. The ad units contain functionality enabling customers to purchase the items by interacting with the ad units. The ad units have associated bid prices that the merchants agree to pay for sales through the ad units. The merchants provide the ad units to a broker. The broker publishes the ad units on web pages provided by publishers as comparison shop ad units that contain multiple ad units and functionality for navigating among them. A customer receiving a web page interacts with an ad unit to purchase the item. During the interactions, the broker dynamically updates the ad unit to conduct the transaction.
    Type: Grant
    Filed: February 27, 2017
    Date of Patent: September 18, 2018
    Assignee: Google LLC
    Inventors: David Chung, Rajas Moonka, Gokul Rajaram
  • Patent number: 10069957
    Abstract: A mobile communication device. The device comprises a processor, a mobile application that requests content to be rendered, and a content presentation mediation application comprising logic provided by a primary software development kit (SDK) and logic provided by a secondary SDK embedded in the primary SDK. The content presentation mediation application receives a request by the primary SDK from the mobile application for content to be rendered, transmits a request by the primary SKD for content to a content bidding exchange, receives a winning content bid that comprises a content token by the primary SDK from the content bidding exchange, transmits a request by the secondary SDK for content comprising the content token to a content server, receives content by the secondary SDK from the content server, and renders the content received from the content server by the secondary SKD according to rendering logic provided by the secondary SDK.
    Type: Grant
    Filed: October 13, 2017
    Date of Patent: September 4, 2018
    Assignee: Sprint Communications Company L.P.
    Inventors: Michael A. Gailloux, Jason J. Garcia, Lance D. Parker, Adam C. Pickett
  • Patent number: 10068255
    Abstract: A method and system of providing advertising to a moving target vehicle. At least one sensor device coupled to a moving advertising vehicle detecting a parameter associated with the moving target vehicle. The detected parameter is received by a global positioning system (GPS) device. Advertising content data pertaining to a topic associated with identification data is obtained. The topic was determined from matching identification data associated with the detected parameter to advertising correlation data. The identification data was determined from matching the detected parameter to data in a personal database. Vehicle data is determined by the at least one sensor device and/or the GPS device in the advertising vehicle. Display of the advertising content data is initiated on a display device in the advertising vehicle to display the advertising content data to the target vehicle according to at least one display parameter that is based on the vehicle data.
    Type: Grant
    Filed: July 27, 2015
    Date of Patent: September 4, 2018
    Assignee: International Business Machines Corporation
    Inventors: Christopher J. Dawson, Peter G. Finn, Stephen J. Houlihan, James W. Seaman
  • Patent number: 10055758
    Abstract: Embodiments of the present disclosure are directed towards selective disclosure of user or computing environment attributes to facilitate generation and/or provision of targeted content. In various embodiments, a likelihood that disclosure of an attribute of a user or of a computing environment associated with the user will enable identification of the user may be determined based on an associated population count of users or computing environments sharing the same attribute. In various embodiments, the attribute may be selectively disclosed to a content provider configured to provide targeted content, or a recommendation may be selectively provided to the user as to whether the user should disclose the attribute to the content provider, based on the determination and a risk tolerance associated with the user. In various embodiments, a dimension authority may track and make available population counts of users or computing environments having various attributes.
    Type: Grant
    Filed: June 30, 2014
    Date of Patent: August 21, 2018
    Assignee: Intel Corporation
    Inventors: Ned M. Smith, Thomas Gerard Willis
  • Patent number: 10055759
    Abstract: The present disclosure includes a system, method, and article of manufacture for spend based targeting. In various embodiments, the system may transmit, to a third party system, a spend data file associating a first party cookie ID with spend data, as well as a first party cookie ID and/or a third party cookie ID to a web client. The web client may transmit the first party cookie ID and/or the third party cookie ID to the third party system, and the third party system may generate a look alike model for targeting advertisements to the web client based on the spend data file and clickstream data associated with the web client. In various embodiments, the third party system may match the third party cookie ID with the first party cookie ID in the spend data file, which may associate a customer with a segment.
    Type: Grant
    Filed: October 30, 2015
    Date of Patent: August 21, 2018
    Assignee: AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC.
    Inventors: David Bonalle, Brian Bender, Mehmet E. Dedeoglu, Rajendra Rane, Tamara Odinec, Patrick Lowery
  • Patent number: 10043198
    Abstract: Disclosed is an information providing method and so on including: obtaining a use history of a device used by a user for processing on a substance; and providing information according to the obtained use history to the user, wherein the processing on the substance includes a movement of the substance or a change in a temperature of the substance. This allows providing the user of the device with information suitable for the user when the user simply uses a device for doing routine housework, without requiring the user to input information such as search words.
    Type: Grant
    Filed: December 12, 2013
    Date of Patent: August 7, 2018
    Assignee: PANASONIC INTELLECTUAL PROPERTY CORPORATION OF AMERICA
    Inventors: Aki Yoneda, Shunji Harada, Kouji Miura, Tomohiko Kitamura, Kozo Nishimura
  • Patent number: 10032188
    Abstract: A graphical interface is provided that enables advertisers to iteratively define an audience of video database users that is most likely to purchase the good or service they are advertising and view detailed information associated with the audience.
    Type: Grant
    Filed: March 11, 2009
    Date of Patent: July 24, 2018
    Assignee: GOOGLE LLC
    Inventors: Nick Jakobi, Michael Hatscher, Steven Dropsho, Reto Strobl, Oliver Heckmann, Andras Nemeth, Thierry Le Boulengé, Tamas Foldenyi
  • Patent number: 10025450
    Abstract: A system and method for generating activity summaries to users of a social network server is disclosed. User activity information is received by a user activity information receiver module. The user activity information is then categorized by a categorization module, which in some implementations, also groups the categorized user activity information in accordance with commonalities identified among the user activity information. The categorized user activity information is ranked according to relevance to the user by the ranking module or according to relevance to the user's contacts. An output generation module 308 determines when the groupings are complete. Activity summaries are then generated by the output generation module. The activity summary includes the categorized user activity information. The activity summary is sent for display on a user device of a user.
    Type: Grant
    Filed: April 5, 2013
    Date of Patent: July 17, 2018
    Assignee: Google LLC
    Inventors: Brett Rolston Lider, Joseph Robert Smarr, David Glazer, Kenneth Norton, Anand Agarawala
  • Patent number: 10026097
    Abstract: Systems and methods are disclosed for associating a plurality of Internet-enabled devices with a common user profile for targeting Internet content or advertising. One method includes: receiving, from a plurality of Internet-enabled devices, a plurality of requests for electronic content or advertising; extracting, from each of the plurality of requests, a source IP address and a unique identifier associated with the respective Internet-enabled device; identifying each possible pair of devices from which requests were received; calculating for each possible pair of devices a probability that the pair of devices are owned or operated by a common user; and prompting a user to either confirm a characteristic of a prior browsing session or to log-in to an account associated with the common user based on a comparison of the calculated probability to one or more thresholds.
    Type: Grant
    Filed: February 18, 2015
    Date of Patent: July 17, 2018
    Assignee: Oath (Americas) Inc.
    Inventors: Seth Mitchell Demsey, Matthew Patton
  • Patent number: 10021354
    Abstract: An electric vehicle charging station such as a smart Electric Vehicle Supply Equipment (EVSE) with an integrated camera is provided. A networked on-charging station camera unit disposed either internally to the smart EVSE or connected externally on the smart EVSE. The camera unit includes at least one of a video camera and a still image camera. A communication module is coupled to the camera unit to communicate acquired camera data over a camera connection to a server or to a mobile device of a user over one or more public networks, one or more private networks, or a combination of one or more public networks and one or more private networks.
    Type: Grant
    Filed: February 17, 2016
    Date of Patent: July 10, 2018
    Assignee: SIEMENS INDUSTRY, INC.
    Inventor: Harry Price Haas
  • Patent number: 10007926
    Abstract: Systems and methods are disclosed for characterizing websites and viewers, for predicting GRPs (Gross Rating Points) for online advertising media campaigns, and for pricing media campaigns according to GRPs delivered as opposed to impressions delivered. To predict GRPs for a campaign, systems and methods are disclosed for first characterizing polarized websites and then characterizing polarized viewers. To accomplish this, a truth set of viewers with known characteristics is first established and then compared with historic and current media viewing activity to determine a degree of polarity for different Media Properties (MPs)—typically websites offering ads—with respect to gender and age bias. A broader base of polarized viewers is then characterized for age and gender bias, and their propensity to visit a polarized MP is rated. Based on observed and calculated parameters, a GRP total is then predicted and priced to a client/advertiser for an online ad campaign.
    Type: Grant
    Filed: December 30, 2013
    Date of Patent: June 26, 2018
    Assignee: ADOBE SYSTEMS INCORPORATED
    Inventors: John Hughes, Adam Rose, John M. Trenkle
  • Patent number: 9989374
    Abstract: In one embodiment a pickup location and a destination location associated with a subscriber to a first transportation service are accessed. A first route from the pickup location to the destination location is identified, the first route comprising a plurality of segments, wherein a first segment of the plurality of segments of the first route is to be serviced by a driver of the first transportation service using a first type of transportation vehicle, and wherein a second segment of the plurality of segments of the first route is to be serviced by a second transportation service using a second type of transportation vehicle. The driver of the first transportation service is directed to service the first segment of the plurality of segments of the first route.
    Type: Grant
    Filed: December 31, 2015
    Date of Patent: June 5, 2018
    Assignee: GT GETTAXI LIMITED
    Inventors: Sunny Marueli, Talmon Marco
  • Patent number: 9967352
    Abstract: A method of operation of a communication system includes: determining a unique identification; identifying a category from the unique identification; determining a refined category by analyzing an effectiveness of delivered content for the category; and parsing a relevant information based on the refined category for presenting an alert flag on a device upon arrival of the delivered content.
    Type: Grant
    Filed: January 15, 2014
    Date of Patent: May 8, 2018
    Assignee: Telenav, Inc.
    Inventors: John Hinnegan, Lucas Dickey, Eli Portnoy
  • Patent number: 9959552
    Abstract: A method and system for communicating promotional offers by registering an electronic device with a server, activating a promotional offer stored on the server, receiving location information of the electronic device by the server over a network, determining the electronic device is to receive the promotional offer based upon the received location information, sending the promotional offer from the server to the electronic device over the network, sending a positive response to the promotional offer from the electronic device, over the network, and to the server, and sending a confirmation of the positive response from the server, over the network, and to the electronic device.
    Type: Grant
    Filed: February 1, 2012
    Date of Patent: May 1, 2018
    Assignee: 1020, Inc.
    Inventors: Anne Bezancon, Daniel Parkes, Blair A. Swedeen