Abstract: A system and process is provided for distributing branding and content messages to wireless mobile devices such as mobile handsets. The system has a mobile media portal process that enables a content owner and one or more sponsors to cooperate in negotiating, planning, and executing a branding or content campaign. For a campaign, a set of consumers has indicated a desire to receive particular content information on their mobile handset, and may have used a web interface or their phone to provide demographic information and content choices. A media center interface, either automatically or under human control, associates a particular marketing message from a sponsor with the content information, and distributes the marketing message and information to the user's handset. Since the marketing message has been selected and adapted to the demographics and preferences of the user, it is likely that the user will positively respond to receiving the marketing message.

Abstract: The present invention relates generally to a method executable at a networked computing device having a display. The method generally includes (i) displaying advertising content on the display when the computing device is in a locked state in which interactions with the computing device are limited, (ii) receiving an unlocking user input to cause the computing device to enter an unlocked state in which interactions with the computing device are less limited than when in the locked state, and (iii) displaying, in the unlocked state, a home screen including an activatable image associated with the advertising content.

Abstract: Various embodiments of the present disclosure are related to leveraging mobility management techniques implemented in mobile networks to distribute advertisements to mobile devices. In certain embodiments of the present disclosure, advertisements can be transmitted on a broadcast control channel of a base station and in at least one embodiment the advertisements can be relevant to the area the base station services. Mobile devices that detect the broadcast control channel can store the advertisements. If for example, a user is interested in the service, e.g., a product or service, that is offered in the advertisement they can initiate a purchase procedure.

Abstract: The present invention relates to a method for displaying an advertisement in a mobile communication terminal using a button bar (icon) or an indication bar (icon), and an apparatus thereof, the method comprising the steps of: sensing whether a user operates a call allowance button bar; and inserting and displaying advertisement contents on a predetermined first set screen (or area) within the call allowance button bar when sensing the user operation for the call allowance button bar according to the sensed result. In addition, the present invention can effectively provide the advertisement for the user by using the call allowance/rejection button bar (icon) or the indication bar (icon) such as a character and the like.

Abstract: In one embodiment, a system includes a plurality of table-top display devices for displaying advertising content associated with advertiser to patrons of a business establishment. Each of the plurality of table-top display devices includes a display screen configured to display the advertising content, a data storage configured to store content data that defines the advertising or promotional content, and a control unit configured to access the content data in the data storage and control the display of the advertising content on the display screen. The display screen is a touchscreen display. The system also includes a server subsystem configured to allow user selection of the content data and to facilitate distribution of the content data to the plurality of table-top display devices. Distribution of the advertising content to the plurality of table-top display devices is at least partially managed by the advertiser.

Abstract: Systems and methods are provided to facilitate repeated purchase and payment transactions. In one aspect, a system includes an interchange and a data storage facility configured to store payment transaction records associated with phone numbers. The interchange includes a common format processor and a plurality of converters to interface with a plurality of different controllers of mobile communications. The converters are configured to communicate with the controllers in different formats and to communicate with the common format processor in a common format. The common format processor is configured to identify a prior payment transaction associated with a phone number in response to a message from a mobile phone having the phone number, communicate with a merchant to repeat a purchase according to the prior payment transaction, and transmit via one of the converters premium messages to the mobile phone to collect funds for a payment to repeat the purchase.

Abstract: Embodiments of the invention provide for managing attraction attendance levels through tracking current attendance levels and notifying patrons of incentives to alter their attraction selections in real-time. Examples identify an attraction queue that has a customer wait time failing to meet a threshold and determine a geographic relationship of a tracking device associated with a registered customer to the queue. Accordingly, an incentive is created from metadata associated with the queue and offered to the registered customer to urge the registered customer to take a queue balancing action. The queue balancing action may be leaving the queue if the customer wait time exceeds a threshold maximum wait time and the tracking device is within the queue, or choosing to enter the queue if the customer wait time is less than a threshold minimum wait time and the tracking device is outside of the queue.

Abstract: Systems and methods are provided to facilitate repeated purchase and payment transactions. In one aspect, a system includes an interchange and a data storage facility configured to store payment transaction records associated with phone numbers. The interchange includes a common format processor and a plurality of converters to interface with a plurality of different controllers of mobile communications. The converters are configured to communicate with the controllers in different formats and to communicate with the common format processor in a common format. The common format processor is configured to identify a prior payment transaction associated with a phone number in response to a message from a mobile phone having the phone number, communicate with a merchant to repeat a purchase according to the prior payment transaction, and transmit via one of the converters premium messages to the mobile phone to collect funds for a payment to repeat the purchase.

Abstract: Among other things, there are disclosed systems and methods for providing coupons on demand to a consumer, to make the process of offering coupons and redeeming coupons more efficient. Embodiments of such systems may include a server reachable by mobile telephones or other communication devices with a database of coupon information, with modules or software for entering and administering coupon information and monitoring activity of coupons and reporting it to merchants. A consumer may text a keyword to a dedicated address, requesting coupons related to the keyword, and a selection of coupons (if any are available) is returned. If any coupon(s) are desired, they are returned to the consumer's mobile communication device, and a fee is added to the consumer's bill for the mobile communication device.

Abstract: This description provides tools and techniques for dynamically and predictively updating mobile devices as mobile users pass through projected locations. These tools may provide methods that include defining thresholds applicable to at least portions of travel itineraries on which mobile users are traveling. The methods may also identify advertisements to send to mobile devices associated with the mobile users, upon meeting the threshold. The methods may also send the selected advertisements, as associated with corresponding advertisers, to the mobile devices.

Abstract: A computer-implemented method is disclosed herein. The method includes the step of receiving, at a processing device of a commerce server, one or more signals from a head mountable unit corresponding to a forward direction and a position of the head mountable unit. The method also includes the step of identifying, with the processing device, at least one product that is in the forward direction of the head mountable unit based on the signal received from the head mountable unit. The method also includes the step of obtaining, with the processing device, at least one product promotion for the at least one product. The method also includes the step of transmitting, with the processing device, the at least one product promotion to the head mountable unit.

Abstract: Briefly, a variety of embodiments, including the following, are described: a system embodiment and methods that allow random access to voice messages, in contrast to sequential access in existing system embodiments; a system embodiment and methods that allow for the optional use of voice recognition to enhance usability; and a system embodiment and methods that apply to the area of voicemail.

Abstract: A method and system for specifying content of interest using a digital radio broadcast receiver is described. A digital radio broadcast signal includes an alternate way of distributing content-rich Advertisements over the digital radio broadcast networks and rebroadcast these Advertisements over technologies like Bluetooth, Wi-Fi and the like to smart devices. A digital out-of-home network system will act as a bridge to relay the received Advertisements to smart devices.

Abstract: A mobile advertising exchange and method includes a data processing system that receives notification of a potentially ad-triggering event associated with a mobile subscriber, generates an advertising package including filtered mobile subscriber data, transmits the advertising package to an advertising entity, and receives fee from the first advertising entity.

Abstract: The websites that features deals and coupons from retail businesses and other directory or classified websites only features descriptions and photos of businesses that advertise on these websites and mobile applications. We want to patent the idea of using videos as a form of advertisement on any of such kinds of websites or mobile applications. Example a clothing store is featuring a coupon on couponing or deal website, a video is added which provides more insight about that businesses to the consumer. A video presentation is more engaging and proves beneficial to the business.

Abstract: A system and method of validating an advertisement presented to an advertisement recipient via a mobile communication device includes presenting an advertisement for a product or service to a recipient via a mobile communication device, monitoring the geospatial location of the mobile communication device relative to some predetermined criteria, and inferring information about the reaction of the advertisement recipient to the advertisement on the basis of the monitored geospatial location information.

Abstract: In embodiments, the present invention provides a method and system for associating an interactive element with a sponsored content, presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a mobile subscriber characteristic associated with the mobile communication facility, and allowing a user of the mobile communication facility to engage the interactive element within the sponsored content.

Abstract: Exemplary embodiments of the present invention relate to a method for advertising a business enterprise via an instant messaging (IM) environment comprising registering at least one business enterprise computing system application with an IM server and registering at least one subscriber with the IM server, wherein a subscriber logs on to the IM server via an IM client application that resides at a computing device.

Abstract: The delivery of targeted advertisements (ads) to wireless mobile handheld display devices (MHDDs) with client specific advertisement and dynamic content for response and feedback is becoming important in advertising. As the return for ads on MHDDs becomes higher, there is a push to show larger and more interactive ads on devices that have small displays. This has created a need to maximize the area available for ad viewing. The need for larger viewing area reduces the area available for call-to-action response enabling switches or inserts on the screen for customer interaction. To overcome this deficiency and provide the necessary end-to-end response capability, hot-spots on the ad image are provided as call-to-action response regions without limitation on the ad viewing area. The use of such hot-spots provides users of MHDDs a preferred interaction mechanism for responding to the advertisement, while maintaining a large ad viewing area.

Abstract: A system and method in accordance with example embodiments may include providing functionality triggers to a consumer's mobile device in response to using a payment card in order to make a purchase. Functionality triggers may include account functionality, rewards functionality, social networking functionality, and offer or advertisement functionality to be performed on a consumer's mobile device.

Abstract: Search terms are derived automatically from images captured by a camera equipped cell phone, PDA, or other image capturing device, submitted to a search engine to obtain information of interest, and at least a portion of the resulting information is transmitted back locally to, or nearby, the device that captured the image.

Abstract: A hybrid context information matching approach may produce a customized product catalogue based on the user's context and the mobile device the user is using. A Knowledge Base (KB) and a KB manager, along with various processes perform specific collaborative tasks in order to achieve the overall goal of producing a customized product catalogue. In addition, the effort builds and/or updates the KB. Various contextual inputs are provided from both the user environment and data repositories. Hybrid matching is performed in order to determine optimal search results based on the contextual input provided.

Abstract: A method and system for customizing a mobile application running on a mobile communication device of a user. In one implementation, the method includes providing the mobile application to the mobile communication device of the user, the mobile application having a generic platform; determining a special interest group (SIG) that is affiliated with the user; and customizing the generic platform of the mobile application based on information specific to the special interest group (SIG) that is affiliated with the user.

Abstract: Systems and methods for serving offline ads in a mobile device are provided. The mobile device includes a processor configured to determine whether the mobile device is online or offline. The mobile device includes a screen configured to display an offline ad in an active mobile application when the mobile device is offline. The mobile device includes an impression database configured to store impression information with the displayed offline ad and a communication unit configured to synchronize information between the mobile device and an online ads server when the mobile device is online. The synchronized information includes at least one of the following: offline ads impression counts, offline personalization information, and ads related to the offline personalization information.

Abstract: A wireless communication system monitors device status of a wireless communication device to generate device status data. The system associates a device identifier with the device status data and an anonymous key. The system receives a content request from the wireless communication device and transfers the anonymous key and the device status data to an advertising system. The transferred device status data does not identify the wireless communication device. The system receives the anonymous key and advertising data transferred from the advertising system and associates the advertising data with the wireless communication device based on the anonymous key. The system transfers the content and the advertising data to the wireless communication device.

Abstract: In one embodiment, a method includes a client computing device receiving one or more advertisements for presentation to a user associated with the client computing device. The client computing device selects from among the received advertisements for presentation to the user based on information stored locally on the client computing device and associated with a value of the advertisements with respect to the user. The client computing device then presents to the user one or more of the selected advertisements to the user.

Abstract: The present invention relates to a method of transmitting a mobile business card, and to a recording medium for same. According to the method of transmitting the mobile business card and the recording medium for same, when calling a third party through a mobile phone, a multimedia file and a personal information file are converted into an XML file and transmitted to the third party so that the converted XML file is automatically stored in the mobile phone of the third party, the information extracted from the automatically-stored XML file is saved as separate pieces of information in the mobile phone of the third party, and the information is displayed again in real time, so as to enable the effect of making available the information and promotional information of a user.

Abstract: The present invention is a short message service (“SMS”) based interactive information and marketing system, which provides the User with a means to rapidly and effectively communicate with its customer base. The system represented by this invention is a completely voluntary, opted-in system, by which the customer provides its mobile telephone number or the telephone number of its chosen mobile device to the User and requests that the User forward marketing, promotional and informational materials to the customer. The present invention permits the customer to request that certain product specific information be transmitted by the User to the customer visa short message service (“SMS”) text, as said information becomes available. The present invention permits both the User and the customer to transmit a URL link from the User's website to a mobile number via short message service (“SMS”) text directly from the web site page.

Abstract: A portable communication device including a communication module, a processor and a memory storing instructions which the cause the processor to receive, via the communication module, configuration parameters and store the configuration parameters in the memory, the configuration parameters defining one or more trigger events. The instructions further cause the processor to monitor an operating system of the portable device to detect an event signal, the event signal being indicative of occurrence of a first event; determine the first event corresponds to one of the one or more trigger events; send, via the communication module, an advertisement request message; and receive, via the communication module, an advertisement to be rendered by the portable device.

Abstract: Methods and systems for selecting content for outputting on a mobile device during a program break in an Internet radio stream using mobile device location information. In one aspect, the methods and systems seamlessly select content for outputting on a mobile device during a program break in an Internet radio stream using mobile device location information and program break markers. In another aspect, the methods and systems select content for outputting on a mobile device during a program break in an Internet radio stream using mobile device trajectory information.

Abstract: A social networking system enables targeted advertising to its users on mobile devices, either directly in third-party applications or via an ad exchange. An application on the mobile device associated with the social networking system stores user identifying information in a shared memory location on the user's mobile device. To deliver a targeted ad to the user on the mobile device, an application executed by the mobile device retrieves the user identifying information, which is transmitted to an ad server associated with the social networking system or to the social networking system. Based on the user's profile in the social networking system, an advertisement is selected for the user (e.g., using targeting criteria and an auction model) and sent to an ad exchange or to the application on the mobile device for presentation to the user on the mobile device.

Abstract: A method and system for providing advertising effectiveness searching capabilities, predictive modeling capabilities and usage mining in a location-based services system is disclosed. During operation of the location-based services system, usage information for advertising campaigns placed on the location-based services system is stored. Advertisers are provided with the ability to enter a search request form on a remote terminal to mine the usage information. The search request is then transmitted to an application that searches usage information to generate a response to said search request.

Abstract: A system for accessing consumers before, during and after purchase decisions includes a plurality of electronic devices carried by consumers. The plurality of electronic devices include location/position technology. The system also includes a back-end system, and a front-end interface system communicating with an existing wireless network. The front-end interface system communicates with the plurality of electronic devices carried by consumers for the display of data and potential in-store interaction between the consumer and a product and service company or a retailer.

Abstract: The present invention utilizes a web app on both user's mobile device and merchant's website for using biometrics to identify and deliver user information across multiple merchants and allow for targeted advertising to be delivered to the user from the merchant using the identified user's information.

Abstract: Methods and systems provide customized electronic cards, such as customized vCards. Each vCard can be customized, such as with respect to a particular recipient. Thus, desired specific information can be provided to the recipient and not provided to anyone else who receives a vCard from a user. In this manner, a unique communication between the user and the recipient can be defined. Different vCards, each containing some common information and some unique information, can be communicated to different recipients.

Abstract: A processor-based method for composing an electronic service solicitation using mobile device call logs. The service, when delivered to a mobile device, can be a promotion of a third-party mobile device application, the presentment of a coupon, or the administration of a caller experience survey. The service is delivered in connection with the user making a call to a particular number on the mobile device. The method for composing the solicitation includes selecting a business number, selecting a group of wireless subscribers, sending an information request to the mobile devices of the selected wireless subscribers, receiving affirmative responses from the selected wireless subscribers who recently called the selected business number, counting the affirmative responses, and using the count for composing the solicitation.

Abstract: In one example of customizable application functionality activation, a user interface receives a user's interactive input to a functionality activation sequence field, a security component receives a user's interactive input to the functionality activation sequence field on the user interface to unlock functionality for one or more device features, an integration component receives a customized algorithm for revising at least the appearance of the functionality activation sequence field on the user interface to unlock functionality for the one or more device features, and a functionality implementation component implements a customized functionality activation sequence on the user interface.

Abstract: Systems, methods, and a user interface for automatically scheduling a media play is disclosed. The user can specify criteria for play of the media play, including times, stations, and/or external criteria such as a weather condition or the occurrence of an event. Information relevant to the entered criteria is received and assessed against the criteria to determine if the criteria are met. Responsive to the received information meeting the criteria for play of the media play, an accessor accesses the media play inventory and inserts the media play into a media feed.

Abstract: A system for targeted delivery of advertising of a first or second sponsor to a plurality of cellular phones of a first or second type by way of a real-time competitive bid auction process includes (a) presenting to a first and second sponsor data corresponding to a model of the first type and the second type of cellular phone; (b) receiving from each sponsor advertising corresponding to the rendering capability associated with each model of cellular phone; (c) attributing a priority to the delivery of the advertising based upon a resultant yield determination; and (d) transmitting the appropriate advertising to the types of cellular phones having the corresponding rendering capabilities of the advertising.

Abstract: A system, method, and computer-readable media are described for facilitating management of vendor offers. In one embodiment, at least a portion of an electronic fundraising card is presented, for example, via a display screen of a mobile device. The electronic fundraising card includes a plurality of offers associated with a vendor that are accessible by a mobile device. Subsequently, an indication to utilize an offer provided on the electronic fundraising card is received. Upon redeeming the offer, an indication that the offer is unavailable is provided.

Abstract: Personal augmented reality advertising involves detecting a proximity between a participant's mobile device and a viewer's mobile device. An identifier of the participant's mobile device and biometric data that describes the participant have both been made publicly available. The biometric data is obtained in response to detecting the proximity between the participant's mobile device and the viewer's mobile device. A match is detected between the biometric data of the participant and an image captured from a sensor of the viewer's mobile device. In response to detecting the match, the captured image and an advertisement presented with the captured image is presented in the viewer's mobile device. The advertisement is associated with the participant.

Abstract: A system in which a user controls the log-in, transaction, and log-out process with respect to a merchant. The user's presence at the merchant's facility triggers the log-in process, such that the merchant's systems become aware of the user's presence. Once the user is registered with the merchant, information and services become available to the user without further action required by the user. Transactions are facilitated, specials are brought to the user's attention, personal shopping becomes available while the user remains in the facility. Upon leaving the facility, or after a certain elapsed time with a transaction being consummated, the user is logged-out of the system.

Abstract: Techniques for injecting advertisements into mobile documents delivered to mobile devices are presented. Mobile documents are generated that are dynamically sized to the display of the mobile devices and relevant advertisements are also dynamically sized for use in the mobile documents. The mobile documents include an optical code that is encoded with information about a purchase by a customer and allow the customer access to the purchase, for example, an airline boarding pass, event pass or the like.

Abstract: Apparatuses, methods and systems for sharing content among users of an information acquisition system. A processor operating on a server accumulates interest activity information and user situational information provided by a mobile device. The interest activity information comprises user identifying information. A dynamic portion of a user profile associated with the user identifying information is updated with the accumulated user activity information and the accumulated user situational information. A first rule is applied to the user profile to select information from an information database. The user profile comprises a quasi-static portion and the updated dynamic portion. A second rule is applied to the selected content to identify the selected information as shared content or as private content in the user profile. A reply message is generated using the selected information and sent to the mobile device.

Abstract: In an example embodiment, an apparatus comprising a transceiver configured to send and receive data and logic coupled to the transceiver. The logic is configured to determine from a signal received by the transceiver whether an associated device sending the signal supports a protocol for advertising available services. The logic is configured to send a request for available services from the associated device via the transceiver responsive to determining the associated device supports the protocol. The logic is configured to receive a response to the request via the transceiver, the response comprising at least one service advertisement and a signature. The logic is configured to validate the response by confirming the signature.

Abstract: In embodiments of the present invention improved capabilities are described for receiving interaction information relating to a first mobile communication facility, weighting content based at least in part on the interaction information, and ordering the content for presentation on a second mobile communication facility based at least in part on the weighting.

Abstract: Disclosed are methods and apparatus for implementing a reality overlay device. A reality overlay device captures information that is pertinent to physical surroundings with respect to a device, the information including at least one of visual information or audio information. The reality overlay device may transmit at least a portion of the captured information to a second device. For instance, the reality overlay device may transmit at least a portion of the captured information to a server via the Internet, where the server is capable of identifying an appropriate virtual billboard. The reality overlay device may then receive overlay information for use in generating a transparent overlay via the reality overlay device. The transparent overlay is then superimposed via the device using the overlay information, wherein the transparent overlay provides one or more transparent images that are pertinent to the physical surroundings.

Abstract: A method for providing an advertisement from a digital signage control apparatus to multiple mobile devices accessible to an access point installed in a digital signage terminal. The method may include determining whether the number of the mobile devices requesting the identical advertisement for a predetermined amount of time is greater than a threshold, and if the number of the mobile devices is greater than the threshold, transmitting the identical advertisement to the mobile devices through a multicast channel.

Abstract: A system and method for controlling output of content on a media rendering device. A mobile phone may be effective to receive a request for content where the content is from a content processor. The mobile phone may be effective to generate a command based on the request, the command including a URL, the URL including an address of a gateway processor and an identification of the content processor. The mobile phone may be effective to send the command to the media rendering device. The media rendering device may be effective to send a request to the gateway processor using the URL. The gateway processor may be effective to receive the content from the content processor and send the content to the media rendering device. The media rendering device may be effective to output the content.

Abstract: The present invention has the purpose of providing a system for transmitting an advertisement among terminals to only a user interested in a product by using the method of near-field communication.