Abstract: Various technologies described herein pertain to prefetching advertisements for mobile advertising. A prediction model for estimating a number of advertisements that a mobile client is likely to request during an upcoming prediction time period can be employed. An estimated total amount of time of likely interaction with application(s) executed by the mobile client can be predicted; based upon such prediction, a number of advertisement slots likely to be available and a probability of each of the advertisement slots being available can be computed. Moreover, an ad server can allocate advertisements in a pending advertisement queue and/or disparate advertisements collected from an ad exchange to the mobile client based upon the number of advertisement slots likely to be available, the probability of each of the advertisements slots being available, and aggregated probabilities of the pending advertisements in the pending advertisement queue being displayed prior to corresponding deadlines for expiration.

Abstract: An interactive digital advertising system and method may include an advertising component for generating qualified leads in response to a lead request using interactive advertising units. The advertising system may provide “real-time” matching of leads, which may be validated based on a criteria defined by the lead requestor, to the services or products offered by the lead requestor. The interactive advertising units may communicate with leads over mobile messaging services, such as short message service (SMS), instant messaging (IM) service, or the like. The advertising component may generate a unique identification code for each lead request, which responders may use to initiate an interactive screening session with the advertising unit. The advertising component may track the unique identification code, responder's caller ID, and the state of the screening session to maintain the proper sequence of interactions.

Abstract: Method for data communication in a mobile telephone system with a mobile telephone (1) provided with a function via which data roaming can be switched off. When a user does not wish to use his or her operator with which the user has a subscription, called the first operator (2), the function via which data roaming can be switched off is activated, and a subscription for data communication only is caused to be set up with a second operator (3).

Abstract: A method of marketing by delivering advertisements and promotional offers to groups comprises preparing promotional offers to be redeemed by groups meeting predetermined conditions related to number of group members, group members' ages and gender, location and anticipated time for promotional offer to be redeemed, and delivering such offers to groups meeting such conditions. Delivery of promotional offers is done via any combination of the internet, a proprietary group server, an advertising exchange, merchants' and publisher's web sites, and cellular communications networks. Redemption of offers is reported to participating entities so that an accounting for revenues may be completed.

Abstract: Exemplary embodiments provide a campaign tool that enables content providers to bid for the opportunity to transmit their content mobile devices associated with consumers though a cloud based computing environment. The campaign tool is hosted by another entity. The content may be any of a variety of different contents types and may be tailored to be relevant to the consumer. The campaign tool may have a bidding system that implements one or more algorithms to manage the bidding process. The content is pushed to the mobile device following an affirmative action, such as an NFC tap, by the consumer.

Abstract: A method includes displaying a front slate advertisement on a screen of a mobile display device. If a flip-screen command is detected, an animation is displayed on the screen which “flips” the front slate advertisement to the back slate advertisement. Optionally, a flip-screen command detected while in the back slate advertisement will cause an animation to be displayed on the screen which “flips” the back slate advertisement back to the front slate advertisement.

Abstract: Systems, methods, and media for providing an electronic messaging system in a retail environment are provided. An electronic message board is created in association with a retailer. The electronic message board is accessible in the retail environment and includes a host advertisement. The host advertisement is determined in association with the retailer from a host advertisement database that includes advertisements of indirect advertisers obtained by the host server. The retailer is provided with retailer access controls which enable the retailer to access and control a content of the electronic message board. The retailer access controls further enable the retailer to provide advertiser access controls to a direct advertiser obtained by the retailer. The advertiser access controls enable the direct advertiser to also access and control the content of the electronic message board, and are different than the retailer access controls.

Abstract: A user interface for generating an ad creative for displaying a video advertisement on a mobile includes a control section and a preview section. The operator enters control parameters in the control section and previews the look-and-feel of a video advertisement as it will be played back on a target mobile platform, based on the control parameters. Control parameters include one or more of URLs for video, a web site visited after completion of the video and a web site visited when a user requests additional information.

Abstract: Disclosed are a method and system for distribution of targeted advertising between mobile communication devices. An endorsement program is set up based on a profile of an advertiser having at least one advertising media. A qualified subscriber is identified for the advertiser based on a profile of a subscriber. One or more advertisers and endorsement programs for the qualified subscriber are selected. In addition, when a communication transmission is received from a source communication device, at least one advertising media is associated with the communication transmission and the communication transmission is transmitted from a source communication device to a destination communication device.

Abstract: The present disclosure is directed to methods and systems for users to engage with a mobile community. The system includes a mobile device configured to send and receive communication, and a mobile community provider that is communicatively coupled to the mobile device via a network, wherein the mobile community provider includes a user activity analyzer engine and a relationship analyzer engine.

Abstract: Methods and systems are described for providing advertising services based on device profiles. In one embodiment, a system generates a device profile for a device based on at least two parameters of a plurality of parameters including location of the device, a social profile for a user of the device, and applications installed on the device. The system determines a likelihood that the user will install an uninstalled application among a set of uninstalled applications and then selects an uninstalled application having a highest likelihood of being installed on the device.

Abstract: Methods and systems are described for determining relevance for advertising categories for devices. In one embodiment, a system determines parameters for relevancy scores for advertising categories for a device. The system generates engagement factors for the advertising categories for the device. The system can generate the relevancy scores for the advertising categories for the device based on the parameters and the engagement factors.

Abstract: Systems and methods for providing promotional content are provided. Criteria defining a plurality of different activity-related modes for a user of a mobile station are stored. A message from the mobile station containing that contains information about an activity engaged in by the user is received through a mobile communication network. One of the activity-related modes for a user of a mobile station is selected upon determining that the information about the activity satisfies at least one criterion corresponding to the selected activity-related mode. Promotional content associated with the selected activity-related mode is obtained. The obtained promotional content is transmitted through the mobile communication network to the mobile station for presentation to the user.

Abstract: Embodiments of the invention provide techniques that enable users to create mobile advertisements having any of several formats. In one format, one or more animated elements may be displayed as an ad transitions from one display state to another. In another format, one or more elements of the mobile advertisement may react to input by a viewer of the mobile advertisement. In yet another format, a viewer may cause a banner ad to expand by “sliding” an element in a given direction, and/or in accordance with a specified pattern.

Abstract: A software development kit for providing advertising in a mobile device user interface is provided. The software development kit includes computer executable program instructions for generating a wrapper view object that wraps an advertising corner control view object. The kit allows an application developer to create an application interface and wrap it in the wrapper view object. When the resulting computer executable instructions are executed, a user interface is displayed with an advertising corner control interface area and an application interface area. The user can select the advertising corner control interface area using a first selection technique to display an advertising interface area and remove the advertising control interface area and the application interface area. The user can select the advertising corner control interface area using a second technique to remove the application corner control interface area while continuing to display the application interface area.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving, by the one or more processors, user input, the user input indicating an assignment of a particular task by a first user to a second user, the first user being a user of a product that provides the particular task; determining, by the one or more processors, that the second user is a non-user of the product and, in response: appending product promotion data to an electronic document, the product promotion data providing a summary of task-based action data that is associated with the second user; and transmitting the electronic document to the second user.

Abstract: A method for producing approved content units for an application. The method can include receiving a new content unit from a content provider, approving the new content unit and forming a list of approved content units, wherein the list of approved content units includes at least the new content unit, and wherein each approved content unit for the application can be integrated within the application during real-time use. In addition, the method can include receiving a request from a client library of the application for the list of approved content units for placement within the application during real-time use, and transmitting to the client library a list of approved content units and, for each of the approved content units, associated data for placement within the application.

Abstract: A system may identify selected device users of multiple device users as members of a virtual group. The system may identify attributes, characteristics or actions that a sub-set of members of the virtual group may have in common that may be related to goods and/or services for sale. The system may send advertisements related to the goods or services to devices associated with other members of the group not included in the sub-set of members.

Abstract: An indication that a user has elected to receive interactive multimedia on a device is received. An interactive multimedia is selected. The selected interactive multimedia is customized and the customized interactive multimedia is provided to the device. The customized interactive multimedia causes the customized interactive multimedia to be consumed by the user. Additionally, a donation amount can be calculated to donate to a charitable cause based on revenue generated by an advertisement provided to a user. An incentive is determined for the user based on the revenue generated by the advertisement. A determination is made of whether the user donated a portion of the incentive. Upon determining that the user donated a portion of the incentive, a loyalty credit is calculated based on the portion of the incentive. The loyalty credit is associated with a loyalty program that rewards the user for a charitable action.

Abstract: Techniques delivering hotel-based services are provided. Hotel and services providers use portal interfaces to register and define content and services to consumers. Instances of apps are dynamically made available to consumers; the apps provide on demand automated and controlled access to the content and services from mobile devices of the consumers.

Abstract: A computerized customer managed offer matching system configured to match advertising and criterion queries in a computer network. In one embodiment, the matching system receives a request to display advertisement(s) on a mobile device. The request can specify a desired condition of display of an advertisement, a desired condition including one or more of match terms, geographic origins of the match terms, time of searches for the match term, and/or placement of advertisements.

Abstract: A system and method for enabling and improving user engagement through responsive iterative and cyclic interaction using mobile devices, for the creation of, response to, or alteration of, notifications on public display screens. The invention includes computer hardware and software for implementing, by delivering notification content, notification type, and means of notification, an iterative or cyclic response by users responsive to sensed or observed real world events and computer system events. The inventions also includes systems for synthesizing user interaction originating on groups of mobile devices in order to, through responsive cyclic iterative interaction, create, respond to, or alter, at least two separate and separately sourced simultaneously occurring notifications on a public display screen or screens.

Abstract: Certain embodiments involve providing advertisements during navigation on an electronic device. For example, when the device is left idle for a period of time because the user of the device has not given a navigation command, the mobile device may present an advertisement. The advertisement may be displayed, for example, until the user returns and gives an additional navigation or other command, ending the idle period.

Abstract: The present disclosure provides a system, apparatus and means for addressing the limitations of existing technology and practices with respect to in-store advertising. The present disclosure enables marketers to direct commercial messages to consumers whilst enabling consumers to control or influence if and when messages are received, as well as the content of the messages. The disclosure can provide this functionality is through the use of broadcast beacons and demand beacons. The disclosure also provides a means for interacting with applications located on PEDs, including from a sleeping or non-active state and ensuring that the messages transmitted are secure. The disclosure also provides a means for marketers to design, track and alter in real-time a marketing strategy, including on a store-by-store basis.

Abstract: A method and system for providing targeted advertising in public places and carriers such as trains, buses, train stations, shopping malls, airports, etc. The demographics, purchasing history and/or personal preferences of individuals in the public place are collected from personal digital assistants (PDAs) or other wireless communication devices carried by the individuals in the public place or public carrier. The collected data pertaining to a group of individuals who are present near the display device, is processed and used to select appropriate advertisements that would most likely interest that group of individuals. The selected advertisements are displayed on the display device located in the public place or public carrier so as to provide targeted advertising to the group of individuals.

Abstract: A software based system and method of displaying location based information from an information site on a network by determining location data of a user of the location based information on the network. The location based information is generated based on the determined location data of the user; and generated location based information is provided to the user over the network.

Abstract: Disclosed are methods and systems for redeeming virtual coupons by associating the coupons with a consumer and a payment system associated with the consumer. In some embodiments, the method includes distributing the enabled promotional offers, from one or more source sites, via the electronic contact addresses for the plurality of consumers, such that the promotional offers can be electronically accepted by at least some of the particular consumers with whom they are identified without redeeming the accepted offers. The method further includes electronically receiving a redemption of the promotional offer by means of the consumer's presentment of the associated payment system for purchasing the subject matter of the accepted promotional offer.

Abstract: A method and system for providing targeted advertisement information to consumers over a wireless communications network are provided. In one embodiment, local advertisers register to advertise on wireless communications devices that are in close proximity to the advertiser. As a consumer enters a cell site that is near the location of the advertiser, the wireless network delivers a message to the wireless device specified by the local advertiser. An acknowledgement signal is then received by the network, and the local advertiser's account is charged for transmission of the advertisement. In a further embodiment, each of the messages is associated with one or more demographic codes, and a demographic code is selected to describe an advertisement preference of a user of a wireless communications device. Messages to be transmitted to particular wireless communications devices are selected based upon both the location information and the demographic codes associated with the messages.

Abstract: In one embodiment, a computer system, in response to a first user's request, creates a location-triggered gift for a second user and for a particular vendor location, determines the second user's location, and transmits information for redeeming the location-triggered gift at the particular vendor location to the second user if the second user is at the particular vendor location.

Abstract: According to one example, a method may comprise receiving, by an advertising mobile station in a wireless network, a master profile message from an access node, the master profile message comprising, for each of a plurality of mobile stations in the wireless network, a timing parameter and at least one profile element; selecting at least one receiving mobile station from the plurality of mobile stations based, at least in part, on comparing the timing parameter of the receiving mobile station to the timing parameter of the advertising mobile station and checking the at least one profile element of the receiving mobile station against a proposed advertisement; sending a location request message to the at least one receiving mobile station; receiving the location message from the at least one receiving mobile station, the location message indicating a location of the at least one receiving mobile station.

Abstract: Systems and methods for providing interactive services and adaptive advertising in a retail environment such as a shopping mall are provided. One or more systems and a data network are used to provide services which in turn are used to collect information about users and user's preferences at a site area to adapt digital multimedia advertising content at that site. User's preferences at a site area are compiled from selections made by users on systems with fixed or mobile terminals located at the site and which provide services to the users relating to the site area. The selections are used to automatically adjust digital multimedia advertisement at the site and at specific systems with displays at the site which are in the proximity or viewable range of the user or along an approximate path that the user may take at the site.

Abstract: A proximity-based device within a product and/or a product package sends data associated with the product and/or the product package to a mobile device based upon the mobile device being within a proximity to the proximity-based device. Another proximity-based receiver within a mobile device receives data associated with a product and/or a product package from a proximity-based transmitter within the product and/or the product package based upon the proximity-based receiver being within a proximity to the proximity-based transmitter.

Abstract: A method for targeted advertising is disclosed. The method includes accessing at least one piece of demographic information associated with a user of a portable device, selecting an advertisement to be delivered to the user based at least in part on the demographic information, and initiating communication of a version of the advertisement configured for presentation at the portable device.

Abstract: A system and method are provided for enabling a brand owner to generate, via a template one or more promotions such that an endorser may engage a gateway to those promotions from any medium to disseminate referrals to selected contacts for such promotions within a familiar, trusted environment. The system includes the ability to make a selection of a promotion provided by a brand owner to enter the trusted environment. The endorser selects at least one contact and parameters at the trusted environment. The trusted environment generates or provides incentive data based on the selected parameters and displays the incentive data, that may be normalized for contacts related to an endorser at a webpage, accessible via a selected Uniform Resource Locator.

Abstract: A system for categorization of a mobile user profile based on a browse and viewing behavior of a user includes (a) using data of a wireless provider to ascertain a plurality of web browser activities as performed on a mobile communication facility of the user; (b) storing the plurality of mobile web browser activities relating to the user; (c) accessing from the wireless provider a viewing history of television content of the user, wherein the wireless provider has provided the television content; (d) analyzing the plurality of mobile web browser activities and the viewing history of television content to determine a relationship thereamongst; (e) creating a category of user profile based at least in part on the analysis; (f) associating the category of user profile with the user; and (g) transmitting content corresponding to the category of user profile to the mobile communication facility for display thereon.

Abstract: There is provided an information processing apparatus including a first advertisement management part configured to manage an output of first advertisement content from a first device, a second advertisement management part configured to manage an output of second advertisement content from a second device, the second device being different from the first device, the second advertisement content being related to the first advertisement content, and a linked output controller configured to control, based on first information acquired by the first advertisement management part from the first device and linked output setting information defining an operation of the second advertisement content in association with the first information, the output of the second advertisement content from the second device through the second advertisement management part.

Abstract: A user profile is used to assist a user in identifying events of interest and to provide context to users regarding events that matches user preferences. The user profile may be based on behaviors exhibited on a mobile device, on input by the user or on data on the mobile device. The user profile is analyzed to provide notification of events of interest to the user based upon the analysis of the user profile. The user profile may include anything that contributes to a state on the device.

Abstract: Restaurant menu generation and in-restaurant promotions are provided in the context of a computer implemented electronic restaurant menu. As one example, in-restaurant promotions are displayed on a mobile device by detecting the existence of a dining event currently underway in a restaurant via the mobile device. The dining event indicates presence of the mobile device in the restaurant, and further indicates a stage of a dining experience. An electronic restaurant menu is displayed at a graphical display of the mobile device. A promotion is identified based on the stage of the dining experience and the presence of the mobile device in the restaurant. The promotion may be associated with a menu item on the electronic restaurant menu. The promotion is displayed at the graphical display of the mobile device.

Abstract: An online system ranks an advertisement for display on a user's mobile device based on a mobile friendliness score for the advertisement. The mobile friendliness score is calculated using information about the advertisement's landing page, such as feedback received for the landing page. The mobile friendliness score may also reflect additional information, such as information about the user to be presented with the advertisement, parameters of the mobile device on which the advertisement is to be presented, or user feedback associated with the advertisement. Based on the mobile friendliness score, the advertisement is ranked for presentation to the user via the mobile device. A higher ranking may increase the likelihood and/or frequency of presenting the advertisement via the user's mobile device.

Abstract: The present invention provides for a four dimensional (4D) information distribution system and method which allows on-demand and real-time transmission of time-sensitive and useful self-help data or instructional materials to user. The transmission of the 4D information can be initiated at the user's request or it can be automatically carried out based on a set of established rules, such as a schedule of events. The 4D information distribution system includes a processing device for generating the 4D information, a distribution device for transmission of the 4D information, a receiving device for accepting the 4D information, and a display device for outputting the received 4D information.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: Systems, apparatus, interfaces, methods, and articles of manufacture that provide for Augmented Retail Reality (ARR).

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: An information communication method that enables communication between various devices includes: transmitting position information indicating a position of a terminal device; obtaining one or more sets of identification information of respective one or more devices and one or more sets of service information respectively associated with the one or more sets of identification information, and holding the one or more sets of identification information and the one or more sets of service information; setting an exposure time of an image sensor; obtaining a bright line image including a plurality of bright lines; obtaining identification information of a subject, by demodulating data specified by a pattern of the plurality of bright lines included in the obtained bright line image; and selecting service information associated with the identification information of the subject from the held one or more sets of service information, and presenting the service information to a user.

Abstract: A digital advertising cellular display system comprising a retail outlet having at least one location for displaying goods and services for purchase, at least one electronic display means located proximal the location for displaying goods and services with electronic display means displaying consumer information images, videos, and audios therefrom, a central processing unit located in each of said electronic display means, and at least one offsite control center in wireless communication with the electronic display means for transferring control information and product and services advertisement and product and services information between the offsite control center and the electronic display means.

Abstract: A system for targeting advertising to a mobile communication device is configured to perform the steps of: (a) receiving at least one photo taken by a user via the mobile communication device; (b) extrapolating at least one metadata from the photo; (c) creating a user profile for the user if a user profile has not been created for the user; (d) storing the metadata in the user profile; (e) determining that a first advertisement is more relevant to the user than a second advertisement based on a respective relevancy of the first and second advertisements to the metadata; and (f) transmitting the first advertisement to the mobile communication device for display thereon.

Abstract: A communication system includes a call answering center; a first mobile phone that registers a call answering setting in the call answering center; a second mobile phone that makes a call to the first mobile phone and includes a display unit and an operation unit; and a telephone communication network that connects the first mobile phone, the second mobile phone, and the call answering center in a communicable manner. When a call is made and the call answering setting is performed, the call answering center composes a call answering message accompanied by a reply program having an advertisement image attached thereto in accordance with the call answering setting, and transmits the call answering message to the second mobile phone. Upon receiving the call answering message, the second mobile phone causes the display unit to display an image of the reply program having the advertisement image superimposed thereon.

Abstract: A system and method for creating and distributing electronic advertisements, wherein a business can create a user account in order to create and manage advertisements stored in an advertisement repository. A quick response code is created for the user account of each business, with the quick response code having an encoded value. Consumers can scan the quick response code using a portable computing device. Once the quick response code a code reader software of the portable computing device determines a decoded value. The decoded value is then matched to the encoded value in order to retrieve at least one advertisement from the advertisement repository. The at least one advertisement is then formatted according to operating specifications of the portable computing device and a display arrangement is determined for the at least one advertisement. The at least one advertisement is then transmitted to the portable computing device in the display arrangement.

Abstract: Disclosed is a mobile advertising system comprising a database comprising a plurality of advertising organization entries, each advertising organization entry representing an advertising organization, each advertising organization entry associated with at least one competitor telephone number and at least one executable advertisement file, an advertisement file comprising either an active or an inactive advertisement file and an advertising organization entry associated with at least one active advertisement file referred to as an active advertising organization entry, a processor for retrieving, upon determining that a number dialed on a telephonic device is a competitor telephone number associated with at least one active advertising organization, an active advertisement file out of the at least one active advertisement file that corresponds to one of the at least one active advertising organization that corresponds to the competitor telephone number and an execution engine for executing the retrieved activ

Abstract: Providing information to an occupant of a vehicle. At least some of the illustrative embodiments are methods including: identifying an occupant of a vehicle, the identifying creates an indicia of occupant identity; determining an identity of the vehicle, the determining creates an indicia of vehicle identity; tracking location of the vehicle when occupied by the occupant; and providing information to the occupant, the information selected based on the indicia of occupant identity, the indicia of vehicle identity, and/or the locations of vehicle when occupied by the occupant.