Patents Assigned to Experian Marketing Solutions, Inc.
  • Patent number: 8312033
    Abstract: Embodiments described herein provide systems and methods to streamline the mechanism by which data users access differently regulated data through the use of one or more integrated identifiers. The integrated identifiers lessen or eliminate the need to separately maintain one set of identifiers for regulated data and another set for non-regulated data. The methods and systems may be applicable in various credit and healthcare contexts where regulations over data use are prevalent. In one or more embodiments, a data user receives a unique integrated identifier for each of the data user's current or prospective customers, and the integrated identifiers can be used to persistently identify and track the customers over time and across applications that access regulated and/or non-regulated data. In the healthcare context, a healthcare provider may utilize a patient ID as the integrated identifier. To protect privacy, the integrated identifier may not include social security numbers or birthdates.
    Type: Grant
    Filed: June 26, 2009
    Date of Patent: November 13, 2012
    Assignee: EXPERIAN MARKETING SOLUTIONS, Inc.
    Inventors: Helen McMillan, John Lawrence Skurtovich, Jr., Anita Kress, Timothy Sumida, Michael Charles McVey
  • Patent number: 8301574
    Abstract: A media engagement system determines engagement scores for media vehicles across multiple media channels. The engagements scores for a media vehicle comprise multiple dimension scores indicating various aspects of engagement for that particular media vehicle. The dimension scores may be related to inspirational, trustworthy, life enhancing, social interaction, personal timeout, and ad attention/receptivity engagement dimensions, for example. The dimensions scores associated with respective engagement dimensions are based on responses to specific statements in engagement surveys completed by multiple media consumers. Thus, each statement in the engagement survey is associated with at least one engagement dimension and the engagement dimension score is then calculated based on media consumer responses to the statements associated with the respective engagement dimension.
    Type: Grant
    Filed: September 17, 2007
    Date of Patent: October 30, 2012
    Assignee: Experian Marketing Solutions, Inc.
    Inventors: Max Kilger, John Alfred Fetto, Jr., David Algranati
  • Publication number: 20120259893
    Abstract: The various embodiments of the invention provide software and metadata structures for a data processing system and method, for applications such as marketing campaign management, speech recognition and signal processing. An exemplary system embodiment includes a first data repository adapted to store a plurality of entity and attribute data; a second data repository adapted to store a plurality of entity linkage data; a metadata data repository adapted to store a plurality of metadata modules, with a first metadata module having a plurality of selectable parameters, received through a control interface, and having a plurality of metadata linkages to a first subset of metadata modules; and a multidimensional data structure.
    Type: Application
    Filed: February 4, 2012
    Publication date: October 11, 2012
    Applicant: Experian Marketing Solutions, Inc.
    Inventors: Joseph Kevin Anzalone, Nevzat Hurkan Balkir, Len Cavers, Brian L. Foreman
  • Patent number: 8271313
    Abstract: A client transmits one or more lead records to a lead enhancement module that is configured to enhance the received lead records and return enhanced lead records to the client. The lead enhancement module may return a contactability score for each lead record, indicating a likelihood that the individual identified in the lead may be contacted using the contact information provided in the lead record and/or additional contract information located by the lead enhancement module. The lead enhancement module may also receive additional data items associated with leads from one or more data sources. Additionally, statistical models that may be customized for each client may be applied to information associated with lead records in order to determine one or more propensity scores for each of the lead records, where a propensity score indicates a likelihood that an individual will take a particular action, such as purchasing particular goods or services.
    Type: Grant
    Filed: September 26, 2011
    Date of Patent: September 18, 2012
    Assignee: Experian Marketing Solutions, Inc.
    Inventors: Richard Williams, Jacob Kong, Lawrence J. Hughes, Damodar Panigrahi, Maria Luisa Kirgan, Rasoul Hajikhani
  • Patent number: 8271378
    Abstract: In some embodiments, systems and methods are disclosed for generating filters to determine whether a consumer is likely to have a scoreable credit record based on non-credit data, and to determine a potential risk level associated with an unscoreable credit record based on non-credit data. Existing scoreable and unscoreable records are compared to determine factors correlated with having an unscoreable record, and a multi-level filter is developed. Unscoreable records having at least one entry are compared to determine whether they are “good” or “bad” risks, factors correlated with either condition are determined, and a filter is developed. The filters can be applied to records comprising demographic data to determine consumers that are likely to have unscoreable records but represent good risks.
    Type: Grant
    Filed: September 19, 2011
    Date of Patent: September 18, 2012
    Assignee: Experian Marketing Solutions, Inc.
    Inventors: Anamitra Chaudhuri, Nancy A. Hadenfeldt, Erik Hjermstad
  • Publication number: 20120158575
    Abstract: In some embodiments, systems and methods are disclosed for generating filters to determine whether a consumer is likely to have a scoreable credit record based on non-credit data, and to determine a potential risk level associated with an unscoreable credit record based on non-credit data. Existing scoreable and unscoreable records are compared to determine factors correlated with having an unscoreable record, and a multi-level filter is developed. Unscoreable records having at least one entry are compared to determine whether they are “good” or “bad” risks, factors correlated with either condition are determined, and a filter is developed. The filters can be applied to records comprising demographic data to determine consumers that are likely to have unscoreable records but represent good risks.
    Type: Application
    Filed: September 19, 2011
    Publication date: June 21, 2012
    Applicant: EXPERIAN MARKETING SOLUTIONS, INC.
    Inventors: Anamitra Chaudhuri, Nancy A. Hadenfeldt, Erik Hjermstad
  • Patent number: 8200525
    Abstract: A process and system for integrating information stored in at least two disparate databases. The stored information includes consumer transactional information. According to the process and system, at least one qualitative variable which is common to each database is identified, and then transformed into one or more quantitative variables. The consumer transactional information in each database is then converted into converted information in terms of the quantitative variables. Thereafter, an integrated database is formed for predicting consumer behavior by combining the converted information from the disparate databases.
    Type: Grant
    Filed: January 2, 2009
    Date of Patent: June 12, 2012
    Assignee: Experian Marketing Solutions, Inc.
    Inventors: Max F. Kilger, William E. Engel
  • Publication number: 20120084230
    Abstract: Commercial size of spending wallet (“CSoSW”) is the total business spend of a business including cash but excluding bartered items. Commercial share of wallet (“CSoW”) is the portion of the spending wallet that is captured by a particular financial company. A modeling approach utilizes various data sources to provide outputs that describe a company's spend capacity. A mutual fund rating company can use this CSoW/CSoSW modeling approach to predict the performance of funds that invest in a particular industry or sector. In addition, since mutual funds often provide guidelines for selecting stocks, rating companies can use this modeling approach to predict the performance of companies in a fund's portfolio.
    Type: Application
    Filed: October 19, 2011
    Publication date: April 5, 2012
    Applicant: EXPERIAN MARKETING SOLUTIONS, INC.
    Inventors: Myles G. Megdal, Adam T. Kornegay, Angela Granger, Helen McMillan, Peter Bolin
  • Publication number: 20120078932
    Abstract: The present invention provides a system, method and software for linking persistent and unique business identifiers, associated with business entities, for associating corresponding business records without a loss of historical records, regardless of subsequent changes, updates, and mergers. In the various embodiments, a first business record, of the plurality of business records, is associated with a first business identifier; and a second business record, which does not match the first record, is associated with a second business identifier.
    Type: Application
    Filed: July 11, 2011
    Publication date: March 29, 2012
    Applicant: EXPERIAN MARKETING SOLUTIONS, INC.
    Inventors: John L. Skurtovich, JR., Pamela Barrios, Timothy Sumida
  • Patent number: 8135747
    Abstract: The various embodiments of the invention provide software and metadata structures for a data processing system and method, for applications such as marketing campaign management, speech recognition and signal processing. An exemplary system embodiment includes a first data repository adapted to store a plurality of entity and attribute data; a second data repository adapted to store a plurality of entity linkage data; a metadata data repository adapted to store a plurality of metadata modules, with a first metadata module having a plurality of selectable parameters, received through a control interface, and having a plurality of metadata linkages to a first subset of metadata modules; and a multidimensional data structure. The control interface may modify the plurality of selectable parameters in response to received control information.
    Type: Grant
    Filed: March 8, 2010
    Date of Patent: March 13, 2012
    Assignee: Experian Marketing Solutions, Inc.
    Inventors: Joseph Kevin Anzalone, Nevzat Hurkan Balkir, Len Cavers, Brian L. Foreman
  • Patent number: 8135607
    Abstract: A client transmits one or more lead records to a lead enhancement module that is configured to enhance the received lead records and return enhanced lead records to the client. In one embodiment, the client specifies which of a plurality of enhancements should be applied to lead records received from the particular client. In one embodiment, the lead enhancement module returns a contactability score for each lead record, indicated a likelihood that the individual identified in the lead may be contacted using the contact information provided in the lead record and/or additional contract information located by the lead enhancement module. In one embodiment, data items associated with the individual that are returned to the client are selected based on a vertical market of the client. In one embodiment, custom models that are defined on a per client basis are applied to lead records that are received from the particular client.
    Type: Grant
    Filed: February 5, 2007
    Date of Patent: March 13, 2012
    Assignee: Experian Marketing Solutions, Inc.
    Inventors: Richard Williams, Jacob Kong, Lawrence J. Hughes, Rasoul Hajikhani
  • Publication number: 20110289190
    Abstract: A system is disclosed that maps IP addresses and geographic regions to particular categories or “segments” reflective of user profiles. The mappings may be based on behavioral data reflective of user browsing activities, offline data (e.g., survey data or demographic data), or a combination thereof. In one embodiment, the mappings are generated using data collected by a plurality of Internet Service Providers (ISPs) regarding their subscribers. The system also includes a query interface that enables content providers to retrieve segment data associated with particular IP addresses.
    Type: Application
    Filed: August 3, 2011
    Publication date: November 24, 2011
    Applicant: EXPERIAN MARKETING SOLUTIONS, INC.
    Inventors: Simon Chamberlain, Harley Giles, Andrew Lientz
  • Patent number: 8027871
    Abstract: A client transmits one or more lead records to a lead enhancement module that is configured to enhance the received lead records and return enhanced lead records to the client. The lead enhancement module may return a contactability score for each lead record, indicating a likelihood that the individual identified in the lead may be contacted using the contact information provided in the lead record and/or additional contract information located by the lead enhancement module. The lead enhancement module may also receive additional data items associated with leads from one or more data sources. Additionally, statistical models that may be customized for each client may be applied to information associated with lead records in order to determine one or more propensity scores for each of the lead records, where a propensity score indicates a likelihood that an individual will take a particular action, such as purchasing particular goods or services.
    Type: Grant
    Filed: February 5, 2007
    Date of Patent: September 27, 2011
    Assignee: Experian Marketing Solutions, Inc.
    Inventors: Richard Williams, Jacob Kong, Lawrence J. Hughes, Damodar Panigrahi, Maria Luisa Kirgan, Rasoul Hajikhani
  • Patent number: 8024264
    Abstract: In some embodiments, systems and methods are disclosed for generating filters to determine whether a consumer is likely to have a scoreable credit record based on non-credit data, and to determine a potential risk level associated with an unscoreable credit record based on non-credit data. Existing scoreable and unscoreable records are compared to determine factors correlated with having an unscoreable record, and a multi-level filter is developed. Unscoreable records having at least one entry are compared to determine whether they are “good” or “bad” risks, factors correlated with either condition are determined, and a filter is developed. The filters can be applied to records comprising demographic data to determine consumers that are likely to have unscoreable records but represent good risks.
    Type: Grant
    Filed: June 17, 2010
    Date of Patent: September 20, 2011
    Assignee: Experian Marketing Solutions, Inc.
    Inventors: Anamitra Chaudhuri, Nancy A. Hadenfeldt, Erik Hjermstad
  • Patent number: 8001153
    Abstract: The present invention provides a system, method and software for linking persistent and unique business identifiers, associated with business entities, for associating corresponding business records without a loss of historical records, regardless of subsequent changes, updates, and mergers. In the various embodiments, a first business record, of the plurality of business records, is associated with a first business identifier; and a second business record, which does not match the first record, is associated with a second business identifier.
    Type: Grant
    Filed: November 17, 2009
    Date of Patent: August 16, 2011
    Assignee: Experian Marketing Solutions, Inc.
    Inventors: John L. Skurtovich, Jr., Pamela Barrios, Timothy Sumida
  • Patent number: 7996521
    Abstract: A system is disclosed that uses behavioral data collected by ISPs to categorize particular ISP subscribers. The behavioral data may, for example, include the identities of particular web sites and/or web pages accessed by particular subscribers, the search queries used by the subscribers to conduct Internet searches, and/or other types of behavioral information. The ISP subscribers are assigned to particular behavioral categories or “segments” using a behavioral segmentation schema that maps particular subscriber behaviors to particular behavioral segments. The ISP subscribers may also be mapped to other segment types, such as demographic segments derived from off-line data about the subscribers. The subscriber-to-segment mappings are made available to content targeting entities via a query interface that, for example, supports queries of the form “what are the segments associated with IP address X?”.
    Type: Grant
    Filed: November 19, 2007
    Date of Patent: August 9, 2011
    Assignee: Experian Marketing Solutions, Inc.
    Inventors: Simon Chamberlain, Harley Giles, Andrew Lientz
  • Patent number: 7912865
    Abstract: Embodiments of a system and method are described for determining whether an applicant is a multiple-business owner and for providing information related to multiple-business owners to a financial service provider or other client. According to one embodiment, a computing system is provided to collect and store business data and identify business owners associated with multiple business records.
    Type: Grant
    Filed: September 26, 2007
    Date of Patent: March 22, 2011
    Assignee: Experian Marketing Solutions, Inc.
    Inventors: Kevin J. Akerman, Denise S. Hopkins
  • Publication number: 20110060905
    Abstract: Embodiments facilitate confidential and secure sharing of anonymous user profile data to improve the delivery of customized content. Embodiments of the invention provide a data appliance to an entity such as a business to convert profile data about the business's customers into anonymous identifiers. A similar data appliance is provided to a content provider in one embodiment to generate identifiers for its user profile data. Because the anonymous identifiers are generated with the same anonymization method, identical identifiers are likely generated from profile data of the same users. Therefore, the identifiers can be used to anonymously match the customers of the business to the users of the content provider. Therefore, data can be shared to improve customized content such as advertisements that the business wishes to place with the content provider without requiring the business to disclose customer data in an unencrypted form, and any non-matched data can remain confidential.
    Type: Application
    Filed: May 11, 2010
    Publication date: March 10, 2011
    Applicant: EXPERIAN MARKETING SOLUTIONS, INC.
    Inventors: Brian Stack, Andrew Lientz, Simon Chamberlain, Yacine Abdous, Ray Kahn
  • Publication number: 20100325142
    Abstract: The various embodiments of the invention provide software and metadata structures for a data processing system and method, for applications such as marketing campaign management, speech recognition and signal processing. An exemplary system embodiment includes a first data repository adapted to store a plurality of entity and attribute data; a second data repository adapted to store a plurality of entity linkage data; a metadata data repository adapted to store a plurality of metadata modules, with a first metadata module having a plurality of selectable parameters, received through a control interface, and having a plurality of metadata linkages to a first subset of metadata modules; and a multidimensional data structure. The control interface may modify the plurality of selectable parameters in response to received control information.
    Type: Application
    Filed: March 8, 2010
    Publication date: December 23, 2010
    Applicant: EXPERIAN MARKETING SOLUTIONS, INC.
    Inventors: Joseph Kevin Anzalone, Nevzat Hurkan Balkir, Len Cavers, Brian L. Foreman
  • Publication number: 20100299246
    Abstract: In some embodiments, systems and methods are disclosed for generating filters to determine whether a consumer is likely to have a scoreable credit record based on non-credit data, and to determine a potential risk level associated with an unscoreable credit record based on non-credit data. Existing scoreable and unscoreable records are compared to determine factors correlated with having an unscoreable record, and a multi-level filter is developed. Unscoreable records having at least one entry are compared to determine whether they are “good” or “bad” risks, factors correlated with either condition are determined, and a filter is developed. The filters can be applied to records comprising demographic data to determine consumers that are likely to have unscoreable records but represent good risks.
    Type: Application
    Filed: June 17, 2010
    Publication date: November 25, 2010
    Applicant: EXPERIAN MARKETING SOLUTIONS, INC.
    Inventors: Anamitra Chaudhuri, Nancy A. Hadenfeldt, Erik Hjermstad