Abstract: Tracking, and possibly rewarding or incentivizing those who drive traffic includes causing sharing actions via social networking or media platforms to register such actions with a tracking server. Sharing may be via sharing widgets, posting on Web pages, and/or copying and pasting URLs. The effectiveness of the tracking may be tracked, including over generations. Incentives may be based on effectiveness of sharing actions, for example number of clicks, or social and actual revenue generated. Incentives may include access through a pay wall Website or free or discounted access to content, products, or services.