Abstract: A computer system reports “logical usage pattern data” and location information in a Device Report; in addition, another computer system reports MAC addresses associated with mobile device in Network Device reports; the Device Reports and Networks Reports are correlated based on various factors; if a set of Device Reports and Network Reports correlate, then a Device Identifier is created and sent to the corresponding mobile device; the Device Identifier may then be used to identify the mobile device, such as when the MAC address is inaccessible. The Device Identifier may be associated with other devices used by the user of the mobile device. Behavioral information associated with all the devices may be obtained and behavioral patterns determined. Content served to the mobile device may then be optimized based on the determined behavioral patterns.

Abstract: While traveling to a destination, potentially traversing geo-fences along the way, a routine on a mobile device estimates arrival at the next geo-fence and performs a location check at the estimated arrival time. Between iterations of this process, the routine may correct the “time of next check” based on correction factors. When the mobile device arrives at the destination, it switches to terrestrial location determining services. In addition, the mobile device monitors its sensors to determine whether motion is gross motion which may warrant performing a location probe or whether motion is not gross motion, in which case location probes may be disabled.

Abstract: A computer system reports “logical usage pattern data” and location information in a Device Report; in addition, another computer system reports MAC addresses associated with mobile device in Network Device reports; the Device Reports and Networks Reports are correlated based on various factors; if a set of Device Reports and Network Reports correlate, then a Device Identifier is created and sent to the corresponding mobile device; the Device Identifier may then be used to identify the mobile device, such as when the MAC address is inaccessible. The Device Identifier may be associated with other devices used by the user of the mobile device. Behavioral information associated with all the devices may be obtained and behavioral patterns determined. Content served to the mobile device may then be optimized based on the determined behavioral patterns.

Abstract: A method and system selects advertisements based on data regarding a user's behavioral patterns, such as the user's broadcast viewing history, current state of motion, and location, interests, and intentions.

Abstract: Using ground truth events and sensors available on a first mobile device, an algorithm executed at the first mobile device determines the mobile device's position; the first mobile device also obtains wireless signal information; the wireless signal information is associated with the position determined via the sensor data and ground truth events; the associated data is stored and may be sent to or used by a second device; the second device may then, for example, detect then-current wireless signal information and may locate the second device by looking up the then-current wireless signal information in the associated data.

Abstract: A system for determining the position of users, stores, products, or brands inside one or more structures, such as a store, shopping center, cruise ship, etc. In some embodiments, the system utilizes an image capture module of a wireless device to capture information relating to an object disposed at a known location. The information regarding the location of the object is used to provide navigation information, product information, advertising information, and the like to the user while inside the structure. In other embodiments, a positioning system capable of determining the locations of RF signal sources within one or more structures and then using the determined locations of the RF signal sources to determine locations of users' wireless devices is provided.