Abstract: In embodiments of the present invention improved capabilities are described for receiving interaction information relating to a first mobile communication facility, weighting content based at least in part on the interaction information, and ordering the content for presentation on a second mobile communication facility based at least in part on the weighting.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: A system for presenting targeted search results to a mobile communication facility, the system configured to perform the steps of (a) receiving information relating to a viewing history of television content including a plurality of episodes from a series viewed by a user; (b) receiving from the mobile communication facility a search request containing a word; (c) determining that the word is more contextually relevant to the series than search results unrelated to the series, wherein the determination is based on the received viewing history of television content; and (d) transmitting to the mobile communication facility information corresponding to a viewing source for one or more episodes of the series not yet viewed by the user, wherein display of the information corresponding to the viewing source is prioritized over display of the search results unrelated to the series.

Abstract: The present application discloses improved capabilities for aggregating user behavioral data across multiple wireless operators and delivering content to a mobile communication facility based on that aggregation, among other factors.

Abstract: Improved mobile advertisement syndication capabilities are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve delivery of mobile advertisements and their syndication, such as associating advertising content with websites or applications, to appropriate or desirable mobile communication facilities.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: Improved capabilities are disclosed for receiving a product selection from a mobile communication facility, identifying merchants that sell such product and products associated with the product selection, receiving information relating to the mobile communication facility and presenting an ordered list of merchants selling the product. In embodiments, based at least part on the information relating to the mobile communication facility, the list of merchants may be ordered. These and other capabilities are employed to provide systems and methods for comparison shopping that are adapted for mobile comparison shopping.

Abstract: In embodiments of the present invention improved capabilities are described for delivery of a sponsored content to a mobile communication facility user. In embodiments, a request may be received for a sponsored content from a publisher, and one or more content inventories may be searched for a content that is relevant to the request. Content may be selected for delivery to the publisher from one or more content inventory. The content may be selected based at least in part on a relevance between the content and the request. The content, and the content inventory from which the relevant content is chosen, may be selected based at least in part on a statistical weight relating to the amount of revenue a wireless operator may realize upon presentation of the content to a mobile communication facility.

Abstract: A computer-implemented method for positioning targeted sponsored content on a cellular phone includes the steps of (a) assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone including (i) a television content viewing history; and (ii) a predefined hardware or software characteristic of the cellular phone; (c) prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and (d) presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: In embodiments, the present invention provides a method and system for providing a user interface that simultaneously and dynamically presents a sponsored content concurrently with activating a mobile communication facility, wherein the dynamic presentation is based at least in part on a mobile subscriber characteristic.

Abstract: A system for targeted delivery of advertising including the steps of: (a) receiving a navigation request from a mobile communication facility; (b) receiving an indicator input comprising (i) a geographical location in which the user is situated and (ii) queries or accesses to content associated with a plurality of other mobile communication facilities within the geographical location; (c) receiving a business rule; (d) receiving rendering capability data corresponding to a rendering capability of the mobile communication facility; (e) dynamically creating an advertisement based at least in part on the navigation request, the indicator input, the business rule, and the rendering capability data; and (f) transmitting the advertisement to the mobile communication facility for display thereon.

Abstract: A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving data corresponding to a first user-managed asset from a first communication device operated by a user, wherein the first user-managed asset is a plurality of applications and their placement within a graphical user interface of the first communication device; (b) receiving data corresponding to a second user-managed asset from a second communication device operated by a user, wherein the second user-managed asset is a plurality of applications and their placement within a graphical user interface of the second communication device, wherein the first user-managed asset is substantially the same as the second user-managed asset; and (c) determining that the user of the first communication device is the user of the second communication device based on identifying that the first user-managed asset is substantially the same as the second user-managed asset.

Abstract: A system and method for targeted delivery of advertising of a first or second sponsor to a plurality of cellular phones of a first or second type by way of a competitive bid auction process includes (a) receiving a offline purchase datum; (b) presenting to the first and second sponsor data corresponding to (1) the offline purchase datum and (2) the first type and the second type of cellular phone; (c) receiving from each sponsor advertising associated with the offline purchase datum characteristic, wherein each advertising has a different rendering capability associated therewith; (d) attributing a priority to the delivery of the advertising based upon a resultant yield determination; and (e) transmitting the appropriate advertising to the types of cellular phones having the corresponding rendering capabilities of the advertising.

Abstract: A system for receiving data associated with a mobile content is configured to calculate an expected value of the mobile content based at least in part on the data received, and determine a bid amount for a sponsorship of the mobile content based at least in part on the expected value.

Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user transaction history associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities.

Abstract: A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving data corresponding to a first user-managed asset from a first communication device operated by a user, wherein the first user-managed asset is a plurality of applications and their placement within a graphical user interface of the first communication device; (b) receiving data corresponding to a second user-managed asset from a second communication device operated by a user, wherein the second user-managed asset is a plurality of applications and their placement within a graphical user interface of the second communication device, wherein the first user-managed asset is substantially the same as the second user-managed asset; and (c) determining that the user of the first communication device is the user of the second communication device based on identifying that the first user-managed asset is substantially the same as the second user-managed asset.

Abstract: In embodiments of the present invention a computer-implemented method and system of activating a mobile search service on a mobile communication facility includes providing a user interface associated with a display of the mobile communication facility that simultaneously presents and activates a search box concurrently with activating the mobile communication facility by a user thereof, wherein activation of the search box does not require any button selection beyond that associated with activating the mobile communication facility.