Abstract: A system for targeting advertising content includes the steps of: (a) receiving respective requests for advertising content corresponding to a plurality of mobile communication facilities operated by a group of users, wherein the plurality includes first and second types of mobile communication facilities with different rendering capabilities; (b) receiving a datum corresponding to the group; (c) selecting from a first and second sponsor respective content based on a relevancy to the datum, wherein each content includes a first and second item requiring respective rendering capabilities; (d) receiving bids from the first and second sponsors; (e) attributing a priority to the content of the first sponsor based upon a determination that a yield associated with the first sponsor is greater than a yield associated with the second sponsor; and (f) transmitting the first and second items of the first sponsor to the first and second types of mobile communication facilities respectively.

Abstract: A system for targeted delivery of advertising of a first or second sponsor to a plurality of cellular phones of a first or second type by way of a real-time competitive bid auction process includes (a) presenting to a first and second sponsor data corresponding to a model of the first type and the second type of cellular phone; (b) receiving from each sponsor advertising corresponding to the rendering capability associated with each model of cellular phone; (c) attributing a priority to the delivery of the advertising based upon a resultant yield determination; and (d) transmitting the appropriate advertising to the types of cellular phones having the corresponding rendering capabilities of the advertising.

Abstract: In embodiments of the present invention improved capabilities are described for receiving interaction information relating to a first mobile communication facility, weighting content based at least in part on the interaction information, and ordering the content for presentation on a second mobile communication facility based at least in part on the weighting.

Abstract: Computer systems and methods for efficiently capturing and transmitting location events data using data networks are provided. In some embodiments, the computer systems and methods may comprise detecting an occurrence of a state change event of interest for an Internet-connectable device; determining optimal Internet-connectable device settings for location event captures and/or transmissions performed by the Internet-connectable device based on the detected occurrence of the state change event of interest; adjusting a configuration of the Internet-connectable device based on the determined optimal settings; and capturing and/or transmitting location events based on the adjusted configuration of the Internet-connectable device.

Abstract: Computer systems and methods for providing mobile advertising using data networks based on groupings associated with Internet-connectable devices are disclosed. In some embodiments, the computer systems and methods may comprise receiving and/or retrieving events; grouping the events into an events group; determining an audience value for a user of the Internet-connectable device based on the events group, wherein the audience value represents an audience segment comprising a subgroup of Internet-connectable device users defined based on at least one criterion; and transmitting an advertisement to the Internet-connectable device, wherein the advertisement is determined based on the audience value.