Abstract: A method for execution by a computing device of a recommendation system includes receiving, from a user computing device of the recommendation system, a selection of one or more images from one or more selectable image groups, where the user computing device is associated with a user profile. The method continues by generating, by the computing device, a personal preference profile for the user profile based upon the selection of the one or more images. The method continues by determining, by the computing device, to correlate one or more databases of items based on the personal preference profile for the user profile. The method continues by generating, by the computing device, a representation of one or more correlated items of the correlated one or more database of items for displaying on a display of the user computing device.

Abstract: A method includes generating, by a marketplace server of an exchange item marketplace network, exchange item security parameters for an exchange item. The method further includes sending the exchange item security parameters to a first computing device. The method further includes receiving a redistribution request regarding the exchange item from the first computing device, where the request indicates redistributing at least a portion of the exchange item to a second computing device, where the redistribution request includes dynamic exchange item information generated by the first computing device. The method further includes verifying the dynamic exchange item information received from the first computing device. When the verification is favorable, the method further includes generating second exchange item security parameters for the second computing device regarding the at least the portion of the exchange item.

Abstract: A method begins with a marketplace server obtaining temporary conditions information from temporary conditions sources of the data communication system, where the temporary conditions information includes one or more of a temporary condition identifier, a temporary condition type, and a temporary condition value. The method continues with the marketplace server obtaining exchange item information for a plurality of exchange items of the data communication system, where an exchange item of the plurality of exchange items is associated with an exchange item rule set and an exchange item data file. For the exchange item of the plurality of exchange items, the method continues with the marketplace server determining whether first temporary conditions information of the temporary conditions information is compatible with the exchange item rule set, and when compatible, updating the exchange item data file based on the first temporary conditions information to produce an updated exchange item data file.

Abstract: A method for execution by a marketplace server begins by receiving an indication of an intention to utilize an exchange item to support a purchase transaction associated with a computing device, where the exchange item is associated with an exchange item rule set. The method continues by determining one or more exchange items associated with the computing device and determining purchase requirements of the purchase transaction. The method continues by identifying alternative exchange items to potentially support the purchase transaction based on the purchase requirements, the one or more exchange items, and the exchange item rule set. The method continues generating a list of exchange item utilization solutions to support the purchase transaction. The method continues by the marketplace server sending the list of exchange item utilization solutions to the computing device.

Abstract: A method includes establishing an agreement between a first issuing server and a second issuing server regarding first exchange items to have an extended use. The method further includes establishing control of an exchange item of the first exchange items in accordance with a trust approach that includes the marketplace server utilizing a private key of a marketplace private/public key pair to generate a digital signature over a public key of the marketplace private/public key pair and exchange item information regarding the exchange item to produce a portion of a transactions blockchain. The method further includes transferring control of the exchange item to a user computing device. The method further includes receiving a request for use of the exchange item from a merchant server regarding a transaction by the user computing device and processing the request for use of the exchange item in accordance with an exchange item rule.

Abstract: A method includes receiving, by a computing entity, a transaction for fraud evaluation. The method further includes generating, by the computing entity, evidence vectors regarding the transaction, wherein an evidence vector is a piece of information regarding a topic, or portion thereof, of a list of topics. The method further includes engaging, by the computing entity, tools to generate risk analysis responses based on the evidence vectors. The method further includes discarding, by the computing entity, indeterminate responses of the risk analysis responses to produce a group of risk analysis responses. The method further includes interpreting, by the computing entity, the group of risk analysis responses to produce a fraud evaluation answer of low risk of fraud, high risk of fraud, or further analysis is required.

Abstract: A method includes establishing an agreement between a first issuing server and a second issuing server regarding first exchange items to have an extended use corresponding to a second type of use. The method further includes storing, by a server, the agreement. The method further includes receiving, by the server, a request for use of a first exchange item from a merchant server regarding a transaction by a user computing device for a particular item. The method further includes determining, by the server, whether the merchant server is affiliated with the first or second issuing server. The method further includes, when the merchant server is affiliated with the second issuing server, interpreting, by the server, the agreement to determine extended use parameters. The method further includes processing, by the server and in accordance with the extended use parameters, use of the first exchange item for the particular item.

Abstract: A method begins with a server in a data communication system establishing an initial validity of an exchange item that includes data regarding a quantifiable value, a serial number, and issuance information, where the initial validity authenticates the exchange item and the data. The method continues with the server executing a secure custody protocol to establish that a first computing device has secure custody of the exchange item and to maintain validity of the exchange item. The method continues with the server transferring the secure custody of the exchange item from the first computing device to the server or to a second computing device. When the exchange item is in the secure custody of the server the method continues with the server modifying the data of the exchange item to produce a modified exchange item and transferring secure custody of the modified exchange item to the first computing device.

Abstract: A method begins with a server recording conditions for an exchange item. The method continues with the server determining whether a corresponding condition of the exchange item is compliant with one or more rules of an applicable set of rules. When the corresponding condition of the exchange item is compliant with the one or more rules, the method continues with the server establishing a secure communication with a computing device affiliated with a current owner to take control of the exchange item. While having control over the exchange item, the server securely modifies a quantifiable value of the exchange item based on the one or more rules to produce a modified exchange item and prevents the computing device or another computing device from accessing the exchange item. The method continues with the server releasing control of the modified exchange item to the computing device affiliated with the current owner.

Abstract: A method begins with detecting an error regarding one or more parameters associated with a blockchain transaction between a first entity and a second entity to be included in a primary blockchain in accordance with a primary blockchain protocol. The method continues with facilitating generation of a secondary blockchain between the first entity and a third entity in accordance with a secondary blockchain protocol, where the secondary blockchain includes blockchain data corresponding to the one or more parameters to resolve the error. The method continues by validating the secondary blockchain in accordance with the secondary blockchain protocol. When the secondary blockchain is valid, the method continues with including the secondary blockchain within the blockchain transaction to produce an updated blockchain transaction, adding the updated blockchain transaction to a next block of the primary blockchain, and linking the next block to the primary blockchain in accordance with the primary blockchain protocol.

Abstract: A method begins by monitoring exchange item transactions occurring in an exchange item marketplace network. The method continues with generating trend information based on the monitored exchange item transactions and determining attributes for a targeted marketing program based on the trend information. The method continues with identifying a subset of buyer computing devices based on the attributes. The method continues by generating offer information based on the targeted marketing program and sending the offer information to the subset of buyer computing devices. When receiving a purchase request from a buyer computing device, the method continues by generating an exchange item request regarding an exchange item and sending the exchange item request to a branded server associated with the exchange item. The method includes receiving offer exchange item information from the branded server and sending at least a portion of the offer exchange item information to the buyer computing device.

Abstract: A method includes, when a buyer computing device of an exchange item marketplace network initiates redemption of an exchange item associated with a merchant server of the exchange item marketplace network, receiving, by a marketplace server of the exchange item marketplace network, merchant use information from the merchant server. The merchant use information includes sensor data generated by one or more sensors of the buyer computing device. The method further includes interpreting the sensor data in accordance with one or more exchange item rules to produce sensor summary information, determining a risk level for the redemption based on the sensor summary information, and processing the redemption based on the determined risk level.

Abstract: A method includes a marketplace server establishing one or more security parameters for an exchange item and securely providing the one or more security parameters to a user computing device of the data communication system. When the user computing device desires to use the exchange item, the method further includes generating, by the user computing device, first dynamically secure exchange item data. The method further includes the marketplace server receiving the first dynamically secure exchange item data from the user computing device, generating second dynamically secure exchange item data, and comparing the first dynamically secure exchange item data with the second dynamically secure exchange item data. When the first dynamically secure exchange item data substantially matches the second dynamically secure exchange item data, the method further includes authorizing, by the marketplace server, the use of the exchange item by the user computing device.

Abstract: A method begins with obtaining, by a retailing computing device of an exchange item marketplace network from a buyer device of the exchange item marketplace network in accordance with a securely passing process, control over a secure exchange item package for use of an exchange item, where only a device possessing control over the secure exchange item package may modify the secure exchange item package. The method continues by executing, by the retailing computing device, the use of the exchange item by updating the value of the exchange item to produce an updated value, generating an updated secure exchange item package to include identity of the exchange item, identity of the retailing computing device, identity of the buyer device, and the updated value of the exchange item, and securely passing, by the retailing computing device to the buyer device, control over the updated secure exchange item package.

Abstract: A method begins by a server of an exchange item marketplace network receiving, from a seller computing device, a request to sell an exchange item. The method continues by obtaining seller information regarding one or more of the seller computing device and a seller associated with the seller computing device. The method continues by selecting a seller verification approach based on one or more of a predetermined approach, an approach associated with the seller computing device, and an approach corresponding to a risk level associated with one or more of the seller and the seller computing device. The method continues by verifying the seller information in accordance with the selected seller verification approach to produce a seller verification status. When the seller verification status is favorable, the method continues by verifying information regarding the exchange item and when the verifying is favorable, adding the exchange item to a virtual marketplace.

Abstract: A method includes receiving, by a computing entity, a transaction for fraud evaluation. The method further includes generating, by the computing entity, evidence vectors regarding the transaction, wherein an evidence vector is a piece of information regarding a topic, or portion thereof, of a list of topics. The method further includes engaging, by the computing entity, tools to generate risk analysis responses based on the evidence vectors. The method further includes discarding, by the computing entity, indeterminate responses of the risk analysis responses to produce a group of risk analysis responses. The method further includes interpreting, by the computing entity, the group of risk analysis responses to produce a fraud evaluation answer of low risk of fraud, high risk of fraud, or further analysis is required.

Abstract: A method begins with a server in a data communication system identifying an instance for a user computing device associated with an exchange item to utilize the exchange item for acquisition of a particular item, where the exchange item has a quantifiable value and the particular item has an acquisition value. The method continues by, for the instance, determining compliance with one or more rules of a set of exchange item rules, determining that the quantifiable value of the exchange item is less than the acquisition value of the particular item, determining an alternative exchange item utilization protocol to facilitate the acquisition of the particular item such that the quantifiable value of the exchange item is greater than or equal to the acquisition value, and when requested, executing the alternative exchange item utilization protocol to facilitate the acquisition of the particular item.

Abstract: A method begins with a server in a data communication system identifying an instance for a user computing device associated with an exchange item to utilize the exchange item for acquisition of a particular item, where the particular item has an acquisition value. For the instance, the method continues with the server determining whether a quantifiable value of the exchange item compares favorably to the acquisition value, where a set of exchange item rules includes rules established by an issuing server regarding use of the exchange item with respect to the particular item. When the quantifiable value of the exchange item does not compare favorably to the acquisition value, the method continues with the server determining an alternative exchange item utilization protocol to facilitate the acquisition of the particular item and when requested, executing the alternative exchange item utilization protocol to facilitate the acquisition of the particular item.

Abstract: A method begins with a server in a data communication system establishing an initial validity of an exchange item that includes data regarding a quantifiable value, a serial number, and issuance information, where the initial validity authenticates the exchange item and the data. The method continues with the server executing a secure custody protocol to establish that a first computing device has secure custody of the exchange item and to maintain validity of the exchange item. The method continues with the server transferring the secure custody of the exchange item from the first computing device to the server or to a second computing device. When the exchange item is in the secure custody of the server the method continues with the server modifying the data of the exchange item to produce a modified exchange item and transferring secure custody of the modified exchange item to the first computing device.

Abstract: A method includes initiating, by a computing device, an acquisition process with a merchant server to acquire an item using an exchange item. The method further includes determining, by the merchant server and/or a marketplace server, whether the acquisition process requires verification of the merchant server. When the acquisition process requires verification, the method further includes obtaining, by the marketplace server, a verification signature of the merchant server. The method further includes authenticating, by the marketplace server, the verification signature of the merchant server in accordance with use rules associated with the exchange item. When the verification signature is authenticated, the method further includes facilitating, by the marketplace server, exchange of the secure custody of the exchange item data file between the computing device and the merchant server in accordance with the secure custody protocol to finalize the acquisition process.