Abstract: A system and method for creating a watchlist of products relating to any type of item/service/event for which any type of purchase may be made by a user. The system permits a user to access a website and identify items of the website that are of interest and other users (or friends) and associate one or more users with one or more items in the watchlist. The system stores the identified items and friends in a watchlist for later retrieval, review, transmission or action by the user. The system may periodically inform the user of any changes to the items of interest or any changes in purchases made by the users friends to items in the watchlist. Items may alternatively be added from multiple websites, multiple emails or automatically by the system.

Abstract: A method implemented in an e-commerce system to facilitate transactions between a customer and a vendor using embedded forms includes requesting by a vendor system to an e-commerce system to generate an embedded form for use in an SMTP email campaign. The method further includes transmitting emails with embedded forms including at least one token by the vendor system to a customer device. The method further includes rendering the embedded form in email to the customer device and receiving a response email, wherein the response email includes input details requested in the specified input fields and a token; authenticating the response email; decoding the token and processing a transaction based on the customer input details requested in the specified input fields of the embedded form.

Abstract: A method to enable transactions comprising transmitting, by a vendor server, a request message to the e-commerce system for a token. Receiving a token in response to the request message. Generating an offer message including a mailto hyperlink, wherein the offer message is an email message including a mailto hyperlink is configured to generate an email reply message include the token. Transmitting the offer message to an email address associated with the customer. Receiving a response message from the e-commerce system, the response message including transaction details that confirm the token was validated by the e-commerce system. Transmitting a payment processing request message to a payment processor, wherein the payment processing request is based on the transaction details. Receiving a notification from the payment processor, that payment processing has been completed. Transmitting an email message to the email address of the customer, that payment has been processed.

Abstract: A system and method for creating a watchlist of products relating to any type of item/service/event for which any type of purchase may be made by a user. The system permits a user to access a website and identify items of the website that are of interest and other users (or friends) and associate one or more users with one or more items in the watchlist. The system stores the identified items and friends in a watchlist for later retrieval, review, transmission or action by the user. The system may periodically inform the user of any changes to the items of interest or any changes in purchases made by the users friends to items in the watchlist. Items may alternatively be added from multiple websites, multiple emails or automatically by the system.