Abstract: Methods and apparatus for secure registration to enable transactions between a first user and a vendor that is facilitated by a payment server are disclosed. The method may comprise storing a form soliciting customer information including a plurality of fields, wherein at least one of the plurality of fields is associated with an attribute. The method including receiving a copy of the form including customer data in all of the plurality of fields and transmitting a first subset of the customer data based on the attribute associated with the first subset of the customer data. The method including receiving a token in response to the transmission of the first subset of customer data and transmitting the token and a second subset of the customer data, wherein the second subset is based on the attribute associated with the second subset of customer data.

Abstract: A system and method to facilitate transactions between a customer and a vendor utilizing an advertising campaign reaching a plurality of potential customers is provided. The method includes receiving a request from the vendor for a bulk token for use in the advertising campaign, generating the bulk token, transmitting the bulk token to the vendor to embed into the advertising campaign associated with a mailto link, the bulk token being sent as part of the advertising campaign to at least one of the plurality of potential customer, receiving a reply SMTP email from a customer from the plurality of potential customers indicating a request for a transaction responsive to the advertising campaign by selecting the mailto link, decoding the bulk token to verify the transaction, performing an SPF and DKIM validation of the received SMTP email to validate the transaction, and processing the verified and validated transaction.

Abstract: An e-fundraizing system includes a mobile device and a server. The mobile device produces, or is configured to respond to, an indicator of one or more specific donation amounts. The mobile device sends a first message to the server in response to the indicator. The mobile device receives a second message in response to the sent first message. The mobile device receives a user input based on the received second message. The mobile device sends a third message to a server in response to the user input. A user of the mobile device donates a specific amount based on the sent third message.

Abstract: A system and method for creating a watchlist of products relating to any type of item/service/event for which any type of purchase may be made by a user. The system permits a user to access a website and identify items of the website that are of interest and other users (or friends) and associate one or more users with one or more items in the watchlist. The system stores the identified items and friends in a watchlist for later retrieval, review, transmission or action by the user. The system may periodically inform the user of any changes to the items of interest or any changes in purchases made by the users friends to items in the watchlist. Items may alternatively be added from multiple websites, multiple emails or automatically by the system.

Abstract: A method implemented in an e-commerce system to facilitate transactions between a customer and a vendor using embedded forms includes requesting by a vendor system to an e-commerce system to generate an embedded form for use in an SMTP email campaign. The method further includes transmitting emails with embedded forms including at least one token by the vendor system to a customer device. The method further includes rendering the embedded form in email to the customer device and receiving a response email, wherein the response email includes input details requested in the specified input fields and a token; authenticating the response email; decoding the token and processing a transaction based on the customer input details requested in the specified input fields of the embedded form.

Abstract: A method to enable transactions comprising transmitting, by a vendor server, a request message to the e-commerce system for a token. Receiving a token in response to the request message. Generating an offer message including a mailto hyperlink, wherein the offer message is an email message including a mailto hyperlink is configured to generate an email reply message include the token. Transmitting the offer message to an email address associated with the customer. Receiving a response message from the e-commerce system, the response message including transaction details that confirm the token was validated by the e-commerce system. Transmitting a payment processing request message to a payment processor, wherein the payment processing request is based on the transaction details. Receiving a notification from the payment processor, that payment processing has been completed. Transmitting an email message to the email address of the customer, that payment has been processed.

Abstract: A system and method for creating a watchlist of products relating to any type of item/service/event for which any type of purchase may be made by a user. The system permits a user to access a website and identify items of the website that are of interest and other users (or friends) and associate one or more users with one or more items in the watchlist. The system stores the identified items and friends in a watchlist for later retrieval, review, transmission or action by the user. The system may periodically inform the user of any changes to the items of interest or any changes in purchases made by the users friends to items in the watchlist. Items may alternatively be added from multiple websites, multiple emails or automatically by the system.