Patents Assigned to Yahoo Ad Tech LLC
  • Patent number: 11949671
    Abstract: Systems and methods are disclosed for managing online advertising data secure sharing. One method includes receiving, at a server, a request for proprietary data from a data consumer, the request including a data consumer identifier; retrieving, from a database of proprietary data, proprietary data based on the request; determining, by the server, whether the retrieved proprietary data is at least one of: designated to be processed and designated to have privileges set; processing, by the server, the proprietary data when the server determines the proprietary data is designated to be processed; setting one or more privileges to the proprietary data using the certificate associated with the data consumer identifier when the server determines the proprietary data is designated to have privileges set; encrypting the proprietary data using the certificate associated with the data consumer identifier; and transmitting the encrypted proprietary data to the data consumer.
    Type: Grant
    Filed: October 6, 2022
    Date of Patent: April 2, 2024
    Assignee: Yahoo Ad Tech LLC
    Inventors: Matthew M. Patton, Seth Mitchell Demsey
  • Patent number: 11947897
    Abstract: Methods and an apparatus are provided for associating video content to keywords present on the webpage of a user computer. Furthermore, the method includes creating a link on the webpage from the keyword which displays the video file when the link is activated. In addition, a system for video content association includes a video association controller configured to receive a request for video content association when a webpage is requested by a user computer and determine whether the webpage contains at least one keyword. Furthermore, the video association controller is configured to display a link on the webpage from at least one keyword to a video file.
    Type: Grant
    Filed: March 2, 2021
    Date of Patent: April 2, 2024
    Assignee: Yahoo Ad Tech LLC
    Inventor: Michael Fisher
  • Patent number: 11941669
    Abstract: One or more computing devices, systems, and/or methods are provided. A machine learning model may be trained using a plurality of sets of information. One or more pruning operations may be performed in association with the training to generate a machine learning model with sparse vector representations associated with features of the plurality of sets of information. A request for content associated with a client device may be received. A set of features associated with the request for content may be determined. A plurality of positive signal probabilities associated with a plurality of content items may be determined using the machine learning model based upon one or more sparse vector representations, of the machine learning model, associated with the set of features. A content item may be selected from the plurality of content items for presentation via the client device based upon the plurality of positive signal probabilities.
    Type: Grant
    Filed: April 24, 2023
    Date of Patent: March 26, 2024
    Assignee: Yahoo Ad Tech LLC
    Inventors: Junwei Pan, Tian Zhou, Aaron Eliasib Flores
  • Patent number: 11936547
    Abstract: At times, it may be desirable to determine that a client system is, or to determine the number of client systems that are, presenting particular dynamic content when an auditable event occurs in the dynamic content. One manner of making the determination may include accessing presentation time information that indicates the time(s) at which one or more client systems present particular dynamic content and accessing event time information indicating the time(s) at which one or more auditable events occur in the dynamic particular content. Based on the presentation time information and the event time information, it may be possible to determine that a client system is, or to determine the number of client systems that are, presenting particular dynamic content when an auditable event occurs in the dynamic content.
    Type: Grant
    Filed: April 24, 2021
    Date of Patent: March 19, 2024
    Assignee: Yahoo Ad Tech LLC
    Inventors: G. Thomas Des Jardins, Jeffrey Dalton Porter, Vinayak Raghuvamshi, Bryan Slavin, Paul Miller
  • Patent number: 11935091
    Abstract: Systems and method are disclosed for providing advertisements to users by determining the occurrence of user defined external triggering events comprising a moment. One method comprises defining a set of conditions or criteria that define a moment, collecting data associated with said set of conditions or criteria, evaluating whether the conditions or criteria are satisfied and whether the user defined moment has occurred, executing an advertisement campaign associated with said user defined moment, transmitting an advertisement associated with said user defined moment to a target user, and modifying said advertisement in accordance with changes in the data associated with the conditions or criteria.
    Type: Grant
    Filed: May 27, 2021
    Date of Patent: March 19, 2024
    Assignee: Yahoo Ad Tech LLC
    Inventors: Toby Ernster, Seth Mitchell Demsey, Edward Barnes
  • Patent number: 11929964
    Abstract: The disclosed systems and methods provide a novel framework that provides mechanisms for enabling message senders to dictate, control and/or create dynamic immersive content consumption experiences for recipients of their messages. The disclosed framework provides message senders with previously non-existent functionality to control the experience and environment within which their messages are consumed. Conventional systems provide recipients with capabilities to consume messages and/or supplemental content; however, these capabilities are driven and controlled by the hosting messaging platform and/or the third party entity that is availed opportunities to provide supplemental content. The disclosed framework prevents such experiences by providing capabilities to the message sender that involves control not only over the experience of the sender's messages but also control over the experience of the environment in which the messages are consumed by their recipients.
    Type: Grant
    Filed: August 19, 2021
    Date of Patent: March 12, 2024
    Assignee: YAHOO AD TECH LLC
    Inventors: Mohit Goenka, Gnanavel Shanmugam, Ashish Khushal Dharamshi, Nikita Varma
  • Patent number: 11928712
    Abstract: A computer-implemented method for allocation-free control of online campaigns for distributing online content includes receiving a daily content distribution spending budget and one or more response functions, calculating one or more plant gain estimates based on the one or more response functions, calculating a marginal content distribution spending budget based on the daily content distribution spending budget, generating one or more control signals based on the calculated marginal budget and the calculated one or more plant gain estimates, generating a price control signal based on the generated one or more control signals, and calculating a bid for one or more impressions based on the price control signal.
    Type: Grant
    Filed: July 25, 2022
    Date of Patent: March 12, 2024
    Assignee: Yahoo Ad Tech LLC
    Inventors: Qixing Zheng, Niklas Karlsson
  • Patent number: 11922554
    Abstract: The disclosed systems and methods provide a cloud-based framework for the creation and/or enhancement of high quality media content for dissemination over a computerized network. The disclosed framework is configured to operate in accordance with at least one of a content creation, content enhancement and/or rendering template. Such templates can function as rules engines that call specific types of ML or AI algorithms or routines that modify the input data according to the type of template being used. Thus, the disclosed framework can be utilized for creating new high-quality media, improving upon existing media and/or reformatting media for rendering upon dissemination.
    Type: Grant
    Filed: October 4, 2021
    Date of Patent: March 5, 2024
    Assignee: YAHOO AD TECH LLC
    Inventors: Victor Kyriazakos, Eugen Fialcovschi, Christos Papapavlou, Ben Skinner, Zeda Stone, Herve Bizira
  • Patent number: 11916946
    Abstract: Systems and methods are disclosed for identifying malicious traffic associated with a website.
    Type: Grant
    Filed: March 21, 2022
    Date of Patent: February 27, 2024
    Assignee: Yahoo Ad Tech LLC
    Inventors: Lachlan A. Maxwell, Donald J. McQueen
  • Patent number: 11899664
    Abstract: A novel framework optimizes SQL queries that are generated from a templated virtual sematic layer. The framework introduces the use of a virtual semantic layer into database management systems' operations, whereby templated SQL queries can be rewritten according to a determined and measured nesting, dimensional structure that produces an optimized search system. This enables templated SQL fragments to be translated for query optimization, thereby reducing the drain on a database's resources and minimizing a query's impact on the database's performance.
    Type: Grant
    Filed: August 11, 2021
    Date of Patent: February 13, 2024
    Assignee: YAHOO AD TECH LLC
    Inventors: Aaron J. Klish, Jonathan Kilroy, Moiz Arafat, Rishi Agarwal
  • Patent number: 11887154
    Abstract: One or more computing devices, systems, and/or methods for implementing a model for serving exploration traffic are provided. An amount of spend by a content provider to provide content items of the content provider through a content serving platform to client devices of users is determined. A number of exploration impressions of users viewing exploration content items of the content provider over a timespan is determined. A return on exploration impression metric is determined for the content provider based upon a ratio of the amount of spend to the number of exploration impressions. The return on exploration metric is used to rank available exploration content items of content providers for serving exploration traffic.
    Type: Grant
    Filed: October 18, 2022
    Date of Patent: January 30, 2024
    Assignee: Yahoo Ad Tech LLC
    Inventors: Tal Cohen, Yair Koren, Abraham Shahar, Alexander Zlotnik, Yohay Kaplan
  • Patent number: 11880303
    Abstract: One or more computing devices, systems, and/or methods for content cache invalidation using cache tags are provided. A first proxy hop may receive a request from a client device for a content object originating from a content source. A cache tagging script is executed to add a query parameter to the request to create a modified request. The query parameter specifies a cache tag version for the content object. The modified request is transmitted through one or more subsequent proxy hops to the content source to retrieve the content object. The content object, tagged with a cache tag specifying the cache tag version, is cached as a cached content object within a cache. The cache tag is associated with an expiration timestamp after which the cached content object is designated to be invalid.
    Type: Grant
    Filed: December 30, 2021
    Date of Patent: January 23, 2024
    Assignee: Yahoo Ad Tech LLC
    Inventors: Peter Cheung, Shu Kit Chan
  • Patent number: 11875273
    Abstract: Briefly, example methods, apparatuses, and/or articles of manufacture are disclosed that may be implemented, in whole or in part, using one or more computing devices to facilitate and/or support one or more operations and/or techniques for machine learning (ML) classification of digital content for mobile communication devices, such as implemented in connection with one or more computing and/or communication networks and/or protocols.
    Type: Grant
    Filed: March 29, 2017
    Date of Patent: January 16, 2024
    Assignee: Yahoo Ad Tech LLC
    Inventors: Marc Bron, Mounia Lalmas, Huw Evans, Mahlon Chute, Miriam Redi, Fabrizio Silvestri
  • Patent number: 11875161
    Abstract: Disclosed herein is a statistical approach, a win share approach, used to assign a win share value to content items. User interaction with content items is tracked, and a win share value is assigned to content items in response to a “winning” action performed by a user. Win shares associated with content items are used to identify content items that are to be presented, and can further be used to identify an optimal presentation, e.g., layout, presentation frequency, etc., of content items that is to be presented.
    Type: Grant
    Filed: February 9, 2017
    Date of Patent: January 16, 2024
    Assignee: YAHOO AD TECH LLC
    Inventors: Sajjit Thampy, Daniel Ferrante, Amr Awadallah
  • Patent number: 11876812
    Abstract: One or more computing devices, systems, and/or methods for determining whether requests for content are fraudulent are provided. A request for content may be received from a first device. A first user profile associated with the first device may be identified. The first user profile may comprise activity information associated with the first device, demographic information associated with the first device and/or interest information associated with the first device. A user profile database may be analyzed to identify a set of user profiles similar to the first user profile. A relevance score associated with the request for content may be generated based upon the resource, the set of user profiles and/or the first user profile. The relevance score may be compared with a threshold relevance to determine whether the request for content is fraudulent.
    Type: Grant
    Filed: July 1, 2022
    Date of Patent: January 16, 2024
    Assignee: Yahoo Ad Tech LLC
    Inventors: Gaurav Chaula, Kavind Aggarwal
  • Patent number: 11869040
    Abstract: The present teaching relates to analyzing user behavior associated with web contents. Information related to user interactions associated with a content item placed on a reference property is first obtained. A measurement associated with each user interaction of the content item is determined based on the obtained information. An analyzing model for the content item which characterizes statistics of the measurements associated with the content item is further constructed. A measurement threshold to be used to determine a cost of placing the content item on a target property is further determined using the constructed analyzing model.
    Type: Grant
    Filed: June 30, 2015
    Date of Patent: January 9, 2024
    Assignee: YAHOO AD TECH LLC
    Inventors: Gabriele Tolomei, Ayman Farahat, Mounia Lalmas
  • Patent number: 11868228
    Abstract: In an example, sets of event information associated with events may be identified. The events may include intentional click events, accidental click events and/or skip events. Accidental click probabilities associated with the accidental click events and/or the skip events may be determined. Machine learning model training may be performed, using the sets of event information associated with the events and labels associated with the events, to generate a first machine learning model. The labels may include second labels associated with the intentional click events and/or third labels associated with the accidental click events and/or the skip events. The second labels may correspond to an intentional click classification. The third labels may be based upon the accidental click probabilities. Click probabilities associated with content items may be determined using the first machine learning model. A content item may be selected for presentation via a client device based upon the click probabilities.
    Type: Grant
    Filed: January 19, 2023
    Date of Patent: January 9, 2024
    Assignee: Yahoo Ad Tech LLC
    Inventors: Naama Haramaty-Krasne, Yohay Kaplan, Oren Shlomo Somekh, Alexander Shtoff
  • Patent number: 11869033
    Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A first content item may be transmitted to a first set of client devices. A first request for content associated with a first client device of a second set of client devices may be received. A first bid value associated with a second content item may be selected. The first bid value may be modified based upon a second bid value associated with the first content item to generate a third bid value associated with the second content item. The second content item may be selected from a first plurality of content items for presentation via the first client device based upon a plurality of bid values having the third bid value. The second content item may be transmitted to the first client device.
    Type: Grant
    Filed: December 9, 2019
    Date of Patent: January 9, 2024
    Assignee: Yahoo Ad Tech LLC
    Inventors: Joel Barajas Zamora, Lakshmi Narayan Bhamidipati, Aaron Eliasib Flores, Benjamin Grant Jackson, Parag Bhattacharjee, Balaji Srinivasa Rao Paladugu
  • Patent number: 11861652
    Abstract: One or more computing devices, systems, and/or methods for mailbox-based coupon display are provided. For example, a plurality of email messages stored in a mailbox of a first email account of a first user may be identified, and may be evaluated to identify a plurality of coupons. The plurality of coupons may be analyzed to determine one or more coupon features. User data and/or activity data associated with the first user may be analyzed to determine one or more user features. A predictive model may be tuned based upon the one or more coupon features and/or the one or more user features. A set of scores may be generated for the plurality of coupons based upon the predictive model. A graphical user interface may be controlled based upon the set of scores to display one or more coupons.
    Type: Grant
    Filed: December 28, 2018
    Date of Patent: January 2, 2024
    Assignee: Yahoo Ad Tech LLC
    Inventors: Ariel Raviv, Ran Wolff, Joel Oren, Noa Avigdor-Elgrabli, Michael Viderman, Ian Michael McCarthy
  • Patent number: 11855949
    Abstract: In an example, a companion user account is generated without a user specifying a username of the companion user account, wherein the companion user account is different than a primary user account of the user. A first interface, that provides access to resources associated with the primary user account, is displayed via a client application. A second interface, that provides access to resources associated with the companion user account, is displayed via the client application. A content targeting profile associated with the companion user account is generated based upon activity associated with the companion user account and/or one or more interests selected by the user. A subset of content items is selected, from among a plurality of content items and based upon the content targeting profile, for presentation via the second interface associated with the companion user account. A content item of the subset of content items is displayed via the second interface.
    Type: Grant
    Filed: May 10, 2022
    Date of Patent: December 26, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventor: Gnanavel Shanmugam