Patents Assigned to Yahoo Ad Tech LLC
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Patent number: 12154141Abstract: Systems, methods, and computer-readable media are disclosed for augmenting real-time bidding data with proprietary data. One method includes: receiving, at a server over an electronic communications network from a real-time impression bidder, a bid request or a request to augment a bid request with proprietary data; accessing, by the server from an internal database, proprietary data of a data augmenting service based on a user identifier of the bid request; determining, by the server, proprietary data to include in an augmented bid request based on at least one of the received bid request and the user identifier; formatting, by the server, the augmented bid request into a standardized, augmented bid request; and transmitting, by the server over the electronic communications network, the standardized, augmented bid request to the real-time impression bidder.Type: GrantFiled: March 22, 2022Date of Patent: November 26, 2024Assignee: Yahoo Ad Tech LLCInventors: Seth Mitchell Demsey, Matthew M. Patton
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Patent number: 12147466Abstract: Systems and methods are disclosed for processing electronic content, such as text, videos, and images. According to certain embodiments, user interactions with electronic content may be tracked over a plurality of modalities, such as web pages, email, mobile applications, and social media. The tracked user interactions may include copy/paste events, explicit user highlighting, social sharing, and user voting. Key passages of electronic content may be identified based on the tracked user interactions and ranked against one another. Ranking of passages may be based, for example, on a raw or normalized score for the identified key passages. Alternatively, the ranking of a passage may be based on a ratio of user interactions with the passage to total views of the electronic text containing the passage. One or more of the identified key passages (e.g., the highest ranked passages) may be published to one or more applications.Type: GrantFiled: April 28, 2023Date of Patent: November 19, 2024Assignee: Yahoo Ad Tech LLCInventors: Conor F. White-Sullivan, Brandon T. Diamond, Michael J. Discala, Matthew Conlen, Andrew P. Sass
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Patent number: 12147397Abstract: The present teaching generally relates to identifying data bucket overlap with online experiments. In a non-limiting embodiment, first data representing a first set of identifiers associated with a first data bucket of a first online experiment may be obtained. Second data representing a second set of identifiers associated with a second data bucket of the first online experiment may be obtained. Based on the first data and the second data, a first number of identifiers that are associated with the first data bucket and the second data bucket may be determined. In response to determining that the first number exceeds a threshold, a data flag indicating that results associated with the first online experiment are inconsistent may be generated.Type: GrantFiled: August 15, 2017Date of Patent: November 19, 2024Assignee: YAHOO AD TECH LLCInventors: Niru Appikatala, Sudhir Chauhan, Miao Chen, Chandrashekhar Shaw
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Patent number: 12126679Abstract: Systems and methods are disclosed for online distribution of content by receiving, from a user's mobile device, a request for a web page hosted by a publisher's CMS; applying a rules engine to analyze a received URL according to a set of rules identifying one or more website types and/or referrers; if the received URL satisfies the rules engine, redirecting the received request to a syndication server system hosted within a global CDN; adding a URL of the web page to a missing content queue and redirecting the request to the publisher's CMS if the CDN syndication server does not contain a suitable mobile-formatted version of the web page; and delivering a package of binary compressed content of the web page to a stub page cached at the user's mobile device by the CDN syndication server, using recirculation and monetization components chosen by the publisher.Type: GrantFiled: October 24, 2022Date of Patent: October 22, 2024Assignee: Yahoo Ad Tech LLCInventor: Seth Mitchell Demsey
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Patent number: 12125053Abstract: Systems and methods are disclosed for determining an estimate of available user impressions on a network, comprising receiving a request for an estimate of available user impressions for viewing one or more media elements on a network, the request comprising one or more viewer demographic group limitations. A request may be received to include deterministic users and probabilistic users in the estimate of available user impressions. A number of deterministic users may be determined based on query results from a deterministic user data set. A number of probabilistic users may be determined based on query results from a probabilistic user data set, and the estimate of available user impressions may be determined based on the number of deterministic users and the number of probabilistic users.Type: GrantFiled: September 27, 2022Date of Patent: October 22, 2024Assignee: Yahoo Ad Tech LLCInventors: John McClean, Tony Finn, Jiji Sasidharan
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Patent number: 12126599Abstract: Disclosed are apparatuses, systems, and methods for providing a programmatic control channel for granting or denying access to user data. In one embodiment, a method is disclosed comprising receiving an input stream of data including user data and a first regulatory control channel (RCC) data structure; building a final RCC data structure based on the first RCC data structure and a stored RCC data structure; retrieving a regulatory query context (RQC) from a data requestor; applying one or more Boolean operators to the final RCC data structure and the RQC to obtain an evaluation result; and executing the downstream processing if the evaluation result comprises a passing evaluation result.Type: GrantFiled: March 15, 2021Date of Patent: October 22, 2024Assignee: YAHOO AD TECH LLCInventors: Wendell Baker, Kristof Nagel
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Patent number: 12120458Abstract: A process includes receiving, from a user identity, instructions for output characteristics including one or more of audio characteristics for rendering or capturing audio data or visual characteristics for rendering or capturing visual data. The process also includes determining, in response to the received instructions, output controls which effect the one or more of audio characteristics or visual characteristics, and associating the output controls with an online identity or resource. The process further includes storing the associated output controls and detecting an interaction with the online identity or resource. Moreover, the process includes accessing, in response to the detection of the interaction, the stored output controls, and enabling an effect, based on the output controls, of one or more of the audio characteristics or the visual characteristics with respect to interaction with the online identity or resource.Type: GrantFiled: August 26, 2021Date of Patent: October 15, 2024Assignee: Yahoo Ad Tech LLCInventors: Alexander Franco, David S. Bill
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Patent number: 12117918Abstract: Systems and methods are disclosed for determining an engagement level of a user interacting with an electronic program, comprising receiving or determining a decision node tree, each node in the decision node tree corresponding to a user decision point in the electronic program, determining a number of levels in the decision node tree, determining a user traversed count comprising a number of levels the user has traversed in the decision node tree, and determining the engagement level of the user with the electronic program based upon the user traversed count and the number of levels in the decision node tree.Type: GrantFiled: November 11, 2021Date of Patent: October 15, 2024Assignee: Yahoo Ad Tech LLCInventors: Osnat Benari, Ruiheng Wang, Sasinda Rukshan Premarathna, Cheng Li, Bhagyasri Canumalla, Hsiao-Ching Lin, Yanbo Li, Davood Shamsi
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Patent number: 12111652Abstract: In an example, a system, a method and/or an apparatus are provided. A first power distribution component and a second power distribution component are connected to a busway system including a busway. Whether first electrical power of the first power distribution component and second electrical power of the second power distribution component meet one or more conditions is determined. In response to a condition of the one or more conditions not being met, supply of electrical power from the second power distribution component to the busway system is inhibited.Type: GrantFiled: December 21, 2021Date of Patent: October 8, 2024Assignee: Yahoo Ad Tech LLCInventor: Jeffrey Alan Davis
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Patent number: 12106329Abstract: Systems and methods are disclosed for online distribution of content based on a user sentiment index. The method may include receiving, over a network and from a user device, one or more user generated inputs and calculating the user sentiment index based on the one or more user generated inputs. The method may also include receiving, over the network, from a content or advertising provider, instructions on publishing content or advertising to a webpage based on the calculated user sentiment index, and publishing content for display on user devices over the network based on a comparison of the calculated user sentiment index and the received instructions.Type: GrantFiled: December 7, 2022Date of Patent: October 1, 2024Assignee: Yahoo Ad Tech LLCInventors: John Franklin Pavley, Sang Chul Song, Sean Christopher Timm, Thu Rein Kyaw, Saad Mufti
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Patent number: 12086832Abstract: Methods are disclosed that include receiving electronic content data associated with an electronic content provider comprising: a content campaign identification associated with a virtual token, and provider-identified platform identifications that identify platforms on which the content campaign may be initiated; receiving input from the user comprising: a user identification, a virtual token identification, a campaign identification that identifies the content campaign associated with the virtual token, and user-identified platform identifications that identify the platforms on which the user consents to be targeted by the content campaign; determining, based on the received electronic content data and user data, the content campaign and platforms the user consents to; and generating a notification to initiate a content campaign targeting the user on the platforms on which the user consents to be targeted; and outputting the generated notification to the platforms on which the user consents to be targeted.Type: GrantFiled: September 26, 2022Date of Patent: September 10, 2024Assignee: Yahoo Ad Tech LLCInventors: Eric Bax, Charlotte Bax, Kimberly Williams, Nikki Thompson, Lisa Giaffo, Tanisha Sharma, Will Wagner, Melissa Gerber
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Patent number: 12086148Abstract: One or more computing devices, systems, and/or methods are provided. In an example, an internet resource identification item associated with one or more internet resources may be identified. User activity information associated with a plurality of events may be analyzed to determine a plurality of sets of text associated with the internet resource identification item, wherein each set of text of the plurality of sets of text is associated with an event, of the plurality of events, associated with an internet resource of the one or more internet resources. A plurality of term representations may be determined based upon the plurality of sets of text. A user intention-based representation associated with the internet resource identification item may be generated based upon the plurality of term representations. A content item may be selected for presentation via a client device based upon the user intention-based representation.Type: GrantFiled: September 11, 2023Date of Patent: September 10, 2024Assignee: Yahoo Ad Tech LLCInventors: Chander Jayaraman Iyer, Ivan Stojkovic, Eric Ye, Lakshmi Narayan Bhamidipati, Srinath Ravindran, Shubham Agrawal
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Patent number: 12079982Abstract: One or more computing devices, systems, and/or methods for defect detection are provided. An image, depicting an object for evaluation to determine whether the object has a defect, is inputted into a segmentation model to identify an object region of interest of the object. An object region area of the object region of interest is calculated. A convex hull area of a convex hull encompassing the object region of interest is calculated. A ratio of the object region area to the convex hull area is determined. The ratio is compared to a threshold to determine whether the object has the defect or does not have the defect.Type: GrantFiled: November 17, 2021Date of Patent: September 3, 2024Assignee: Yahoo Ad Tech LLCInventors: Kevin Andrew Perkins, Ashwini Kumar Kounduri
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Patent number: 12079832Abstract: The present teaching relates to method and system for advertising. The method obtains information related to an operational smart attribution evaluation package (SAEP) posted on a platform. The SAEP is related to a conversion associated with an advertisement displayed by a plurality of entities. The method parses the SAEP to obtain a conversion parameter, and generates a claim for the conversion based on the conversion parameter and information related to the advertisement, if the advertisement was previously displayed. Further, the method transmits the generated claim to the SAEP to be evaluated whether a reward is to be allocated.Type: GrantFiled: February 17, 2023Date of Patent: September 3, 2024Assignee: YAHOO AD TECH LLCInventors: Yugandhar Reddy Boyapally, Janith Kaiprath Valiyalappil, Sreeram Ramji, Rajesh Lalwani, Tianyuan Zhang
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Patent number: 12079262Abstract: Disclosed are systems and methods for improving interactions with and between computers in content providing, searching and/or hosting systems supported by or configured with devices, servers and/or platforms. The disclosed systems and methods provide a novel framework for compiling, updating and dynamically managing a confidence graph for a user that leads to generation of a scored interest profile for the user that content providers can utilize as a basis for disseminating their proprietary digital content. The disclosed confidence graph provides a scored interest profile for each user that is based on authenticated user data derived from an inbox of the user. The confidence graph is not only derived from authenticated data, but is also dynamic and evolves simultaneously with changing user interests. Thus, digital content is selected and transmitted to users based on the current, real-time digital data reflecting their current interests as reflected by their inbox activity.Type: GrantFiled: January 4, 2021Date of Patent: September 3, 2024Assignee: YAHOO AD TECH LLCInventors: Mohit Goenka, Ashish Khushal Dharamshi, Nikita Varma
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Patent number: 12073430Abstract: The present teaching relates to a fraud detecting system and method for providing protection against fraudulent advertisement requests. Upon receiving a request for an advertisement, the system extracts an identifier, associated with a source from which the request originates, included in the request. The system determines whether the extracted identifier is included in a list of designated identifiers, and when the identifier is included in the list, the system denies the request for the advertisement. When the identifier is not included in the list of designated identifiers, the system provides the advertisement in response to the request, and extracts a set of features from the request and other requests that originate from the source to determine whether the identifier associated with the source is to be included in the list of designated identifiers based on the set of features in accordance with one or more models.Type: GrantFiled: October 26, 2017Date of Patent: August 27, 2024Assignee: YAHOO AD TECH LLCInventors: Angus Xianen Qiu, Liang Wang, Chun Han, Jaime Morales
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Patent number: 12073429Abstract: One or more computing devices, systems, and/or methods for generating dynamic content item recommendations are provided. Content item information, extracted from message data, is aggregated to calculate popularity and attributes of content items. The content items are ranked based upon the popularity and attributes to generate a ranked list of content items. Exploration traffic is served utilizing a set of eligible content items selected from the ranked list of content items. An eligible content item is promoted for participation in auctions for serving non-exploration traffic based upon the eligible content item being served a threshold number of times.Type: GrantFiled: May 8, 2023Date of Patent: August 27, 2024Assignee: Yahoo Ad Tech LLCInventors: Ariel Raviv, Yair Koren, Eliran Abutbul, Omer Duvdevany
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Patent number: 12067591Abstract: Systems and methods are provided for determining a quantity of network location visitors that are likely generated or encouraged by specific offline events. A corresponding number of leads may then be attributed to and associated with those specific events. Ongoing conversion activity of those visitors may be tracked and associated with the offline events. Conversions of those visitors may be attributed entirely or partially to one or more specific offline events. The effectiveness of each offline may then be evaluated based on aggregate lead and conversion information.Type: GrantFiled: August 1, 2023Date of Patent: August 20, 2024Assignee: Yahoo Ad Tech LLCInventors: Armen Avedissian, Nathan Janos
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Patent number: 12062065Abstract: A system, apparatus, and method are presented for allocating for allocating advertisements for display are provided that include collecting a plurality of advertising spaces, each advertising space having at least one associated advertising space variable; collecting a media inventory, the media inventory comprising a plurality of advertisements, each advertisement having at least one associated advertisement variable; receiving a bid price and a target inventory percentage for each advertisement: receiving a request for an advertisement to be placed at a specified advertising space; identifying advertisements in the media inventory that are qualified to receive an impression at the specified advertising space; creating a qualified advertisement ranking by sorting the qualified advertisements by bid price; selecting advertisements from the qualified advertisement ranking until the sum of target inventory percentages of selected advertisements is equal to or greater than 100 percent; and allocating advertisingType: GrantFiled: June 10, 2021Date of Patent: August 13, 2024Assignee: Yahoo Ad Tech LLCInventor: Hans Marius Holtan
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Patent number: 12061979Abstract: The present teaching relates to obtaining a model for identifying content matching a query. Training data are received which include queries, advertisements, and hyperlinks. A plurality of subwords are identified from each of the queries and a plurality of vectors for the plurality of subwords of each of the queries are obtained. Via a neural network, a vector for each of the queries is derived based on a plurality of vectors for the plurality of subwords of the query. A query/ads model is obtained via optimization with respect to an objective function, based on vectors associated with the plurality of subwords of each of the queries and vectors for the queries obtained from the neural network.Type: GrantFiled: February 9, 2018Date of Patent: August 13, 2024Assignee: YAHOO AD TECH LLCInventors: Erik Ordentlich, Milind Rao, Jun Shi, Andrew Feng