Patents Assigned to Yahoo Ad Tech LLC
  • Patent number: 11816104
    Abstract: The present teaching relates to method, system, and programming for evaluating expressions. An expression indicative of conditions and metadata associated therewith is obtained. A determination is made as to whether the expression corresponds to a modified version of an earlier expression based on the metadata. In response to a determination that the expression is the modified version of the earlier expression, a query associated with the modified expression is transmitted to a forecasting cluster so that the modified expression is to be evaluated by the forecasting cluster. In response to a determination that the expression does not have a corresponding earlier expression, the expression is evaluated.
    Type: Grant
    Filed: December 28, 2018
    Date of Patent: November 14, 2023
    Assignee: YAHOO AD TECH LLC
    Inventors: David Guzman, John McClean, Nikita Sapozhnikov
  • Patent number: 11810158
    Abstract: Briefly, embodiments disclosed herein may relate to digital content selection, and more particularly to weighted pseudo-random digital content selection for use in and/or with online digital content delivery, such as online advertising, for example.
    Type: Grant
    Filed: December 22, 2015
    Date of Patent: November 7, 2023
    Assignee: YAHOO AD TECH LLC
    Inventors: Shahar Golan, Oren Shlomo Somekh, Michal Aharon
  • Patent number: 11803605
    Abstract: In an example, an article may be analyzed to identify entity terms. Entity term relevance scores associated with the entity terms may be determined based upon the article and the entity terms. One or more first entity terms may be selected based upon the entity term relevance scores. One or more sets of reference position information associated with the one or more first entity terms may be determined. A first set of reference position information is based upon one or more positions, in the article, of one or more references to a first entity term. One or more second entity terms of the one or more first entity terms may be selected based upon the one or more sets of reference position information. A set of one or more salient entity tags associated with the article may be generated based upon the one or more second entity terms.
    Type: Grant
    Filed: June 7, 2021
    Date of Patent: October 31, 2023
    Assignee: YAHOO AD TECH LLC
    Inventors: Niru Appikatala, SansWord Huang, Eyan Goldman, Balachandar Sankar, Shweta Tripathi
  • Patent number: 11803897
    Abstract: Systems and methods are disclosed for sorting elements, such as bids in an auction environment or marketplace for the display of an advertisement on a web page. According to one implementation, a plurality of elements may be received over a network. For example, the plurality of elements may comprise a plurality of bids, each of which may include, for example, a bid price, a bid allocation, and a bid target. The received set of elements may be recursively partitioned into a plurality of element subsets. For example, the element set may be partitioned about a pivot selected from a sample set of elements chosen from the element set. A subset of elements may be identified from the element set as eligible elements (e.g., bids eligible for selection as a winning bid). Once the set of eligible elements has been identified, the recursive partitioning of elements may be terminated.
    Type: Grant
    Filed: June 21, 2019
    Date of Patent: October 31, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventor: Niklas Karlsson
  • Patent number: 11798042
    Abstract: A system for generating an advertisement is provided. The system may receive an advertisement request from a client device and select an advertisement from a database in response to the advertisement request. The system may identify an advertiser web server associated with the advertisement, for example a landing page. The system may retrieve a picture from the advertiser web server and integrate the picture with the advertisement to generate an enhanced advertisement. The system may serve the enhanced advertisement to the client device.
    Type: Grant
    Filed: May 16, 2022
    Date of Patent: October 24, 2023
    Assignee: YAHOO AD TECH LLC
    Inventors: Gerald Pesavento, Sachin Sudhakar Farfade, Venkat Kumar Reddy Barakam, Ramu Adapala, Sripathi Ramadural, Pierre Garrigues
  • Patent number: 11792492
    Abstract: One or more computing devices, systems, and/or methods are provided. A manifest associated with a first video may be generated. The manifest may include a first web address associated with accessing the first video, one or more first milestone markers of the first video, and/or one or more first beacon web addresses associated with the one or more first milestone markers. The manifest may be transmitted to a first client device. An indication addressed to a first beacon web address of the one or more first beacon web addresses may be received from the first client device. It may be determined, based upon the indication addressed to the first beacon web address, that the first client device displayed a first portion of the first video corresponding to a first milestone marker, of the one or more first milestone markers, associated with the first beacon web address.
    Type: Grant
    Filed: August 12, 2022
    Date of Patent: October 17, 2023
    Assignee: YAHOO AD TECH LLC
    Inventors: Trevor Deren Hunsaker, Ofer Shem Tov
  • Publication number: 20230325887
    Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.
    Type: Application
    Filed: June 14, 2023
    Publication date: October 12, 2023
    Applicant: Yahoo Ad Tech LLC
    Inventors: Michael J. GREBECK, Ali Nasiri AMINI, Aaron E. FLORES, Jose Carlos Garcia FRANCO, Hans Marius HOLTAN, Robert Alden LUENBERGER
  • Patent number: 11783381
    Abstract: Methods for creating and updating rules for distribution of an online advertising inventory. The methods can include generating a rule conditions section of a GUI that is configured to display a plurality of parameters of a rule condition of a rule for distribution of an online advertising inventory. Each displayed parameter of the rule condition can be graphically represented by a basic shape (e.g., a hexagon). And, each basic shape of the rule condition can be labeled with an alphanumerical indication of the graphically represented parameter and can also be clustered together in the GUI. The methods can also include generating a rule summary section of the GUI that is configured to display a plurality of rule conditions of a rule. The methods can also include generating a rules list section of the GUI that is configured to display a plurality of rules for distribution of inventory.
    Type: Grant
    Filed: December 7, 2022
    Date of Patent: October 10, 2023
    Assignee: YAHOO AD TECH LLC
    Inventor: Daryl Burghardt
  • Patent number: 11770303
    Abstract: A distribution of a content selection being distributed throughout a wireless mesh network may be tracked. A wireless device in the wireless mesh network enables the content selection to be exchanged. Wireless devices then exchange the content, and a network topology is recorded in response. Finally, the network topology is reported to a reporting agent.
    Type: Grant
    Filed: October 26, 2021
    Date of Patent: September 26, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventor: David S. Bill
  • Patent number: 11768900
    Abstract: A facility for processing a search query is described. The facility identifies one or more items that satisfy the query, at least one of which is a media sequence. For each identified media sequence, the facility identifies an advertising message based upon the contents of the query. In response to the query, the facility returns a search result that indicates the identified items. When one of the identified media sequences is selected in the search result, the selected media sequence is provided in conjunction with the advertising message identified for it.
    Type: Grant
    Filed: August 25, 2020
    Date of Patent: September 26, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Srinivasan Sudanagunta, Karen Nelson Howe, Jennifer Lynn Kolar
  • Patent number: 11756072
    Abstract: Systems and methods are provided for determining a quantity of network location visitors that are likely generated or encouraged by specific offline events. A corresponding number of leads may then be attributed to and associated with those specific events. Ongoing conversion activity of those visitors may be tracked and associated with the offline events. Conversions of those visitors may be attributed entirely or partially to one or more specific offline events. The effectiveness of each offline may then be evaluated based on aggregate lead and conversion information.
    Type: Grant
    Filed: October 20, 2021
    Date of Patent: September 12, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Armen Avedissian, Nathan Janos
  • Patent number: 11755594
    Abstract: One or more computing devices, systems, and/or methods are provided. In an example, an internet resource identification item associated with one or more internet resources may be identified. User activity information associated with a plurality of events may be analyzed to determine a plurality of sets of text associated with the internet resource identification item, wherein each set of text of the plurality of sets of text is associated with an event, of the plurality of events, associated with an internet resource of the one or more internet resources. A plurality of term representations may be determined based upon the plurality of sets of text. A user intention-based representation associated with the internet resource identification item may be generated based upon the plurality of term representations. A content item may be selected for presentation via a client device based upon the user intention-based representation.
    Type: Grant
    Filed: April 13, 2022
    Date of Patent: September 12, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Chander Jayaraman Iyer, Ivan Stojkovic, Eric Ye, Lakshmi Narayan Bhamidipati, Srinath Ravindran, Shubham Agrawal
  • Patent number: 11741506
    Abstract: A method of providing targeted content across user channels includes receiving a plurality of device activity events on a user device, storing the received plurality of device activity events, creating an audience population based on the stored device activity events, determining links for additional secondary user devices based on the user device, creating a cross-channel advertising campaign targeting the determined audience population, and running the cross-channel advertising campaign based on the device activity and the determined additional secondary user devices.
    Type: Grant
    Filed: February 9, 2022
    Date of Patent: August 29, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Eliot L. Pearson, Elena Hearty, Jay Crystal, Douglas Weltman, Marcy Stone
  • Patent number: 11735226
    Abstract: Disclosed are systems and methods for rendering augmented videos on mobile devices and computing environment with limited computational resources. The disclosed systems and methods provide a novel framework for performing automatic detection of surfaces in video frames resulting in the creation of a seamless in-video augmentation object experience for viewing users. The disclosed framework operates by leveraging available surfaces in digital content to show augmentation objects in compliance with various pre-established contextual and technical constraints. The disclosed framework evidences a streamlined, automatic and computationally efficient process(es) that modifies digital content at the surface level within the frames of the digital content based on the contextual and technical constraints, and the computational resources of the device augmented digital content is rendered on.
    Type: Grant
    Filed: December 31, 2020
    Date of Patent: August 22, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Christopher Drury, Mike Cornell, Stephen Hodnicki, Benjamin Su, Kaypree Hodges, Raquel Rahmey
  • Patent number: 11729285
    Abstract: Systems and methods are disclosed for associating a plurality of Internet-enabled devices with a common user profile for targeting Internet content or advertising. One method includes: receiving, from a plurality of Internet-enabled devices, a plurality of requests for electronic content or advertising; extracting, from each of the plurality of requests, a source IP address and a unique identifier associated with the respective Internet-enabled device; for each source IP address for which requests were received over a predetermined time period from a number of Internet-enabled devices below a threshold number of devices, identifying each possible pair of devices from which requests were received; and for each possible pair of devices, calculating a probability that the pair of devices are owned or operated by a common user.
    Type: Grant
    Filed: December 21, 2021
    Date of Patent: August 15, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Nicholas P. Miller, Simon D. Edwards, Alan J. Milford, Denys P. Kim, Bart W. R. Schelfhout
  • Patent number: 11720928
    Abstract: One or more computing devices, systems, and/or methods for isolated budget utilization are provided. A first budget pacing component is assigned to control bidding by a first content serving component for a set of content items. A second budget pacing component is assigned to control bidding by a second content serving component for the set of content items. The first budget pacing component controls the bidding by the first content serving component according to a first portion of a content item budget based upon a traffic share of the first content serving component. The second budget pacing component controls the bidding by the second content serving component according to a second portion of the content item budget based upon a traffic share of the second content serving component.
    Type: Grant
    Filed: May 16, 2019
    Date of Patent: August 8, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Yair Koren, Abraham Shahar, Tal Cohen, Michal Aharon, Assaf Singer
  • Patent number: 11714817
    Abstract: The present disclosure relates to systems and methods customizing electronic communications. A future event associated with a first user may be determined, and a second user that is associated with the first user may be identified. A plurality of communications involving the first user and the second user may be analyzed. A selection rule may be applied based on the analyzed plurality of communications, the selection rule identifying content from the database. Content from the database may be selected based on the application of the selection rule. An electronic message may be provided to the first user identifying the future event, and the selected content may be provided to the first user.
    Type: Grant
    Filed: August 6, 2021
    Date of Patent: August 1, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Marcel Becker, Seth Halvaksz, William G. Wetherell, Alan Eyzaguirre
  • Patent number: 11715133
    Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.
    Type: Grant
    Filed: October 21, 2013
    Date of Patent: August 1, 2023
    Assignee: YAHOO AD TECH LLC
    Inventors: Michael J. Grebeck, Ali Nasiri Amini, Aaron E. Flores, Jose Carlos Garcia Franco, Hans Marius Holtan, Robert Alden Luenberger
  • Patent number: 11715131
    Abstract: Methods are disclosed for providing an ad-supported mobile data plan, where ad display may be tied to data usage levels and user input. A method includes receiving, using at least one processor, user interaction with advertisement content displayed on a device; retrieving, using the at least one processor, a data usage limit associated with the device; and causing a change in the data usage limit based on the user interaction with the advertisement content displayed on the device.
    Type: Grant
    Filed: August 13, 2021
    Date of Patent: August 1, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Jeffrey B. Katz, Chad Gallagher, Lucas J. Matyja
  • Patent number: 11711446
    Abstract: Methods, systems, and computer-readable media are disclosed for utilizing unused network capacity for prefetch requests. One method includes: receiving, over a network, network traffic information from a network provider of the network; determining a threshold value for prefetch request fulfillment based on the received network traffic information; receiving, over the network, a plurality of prefetch requests from an application running on a mobile device connected to the network of the network provider; determining, for each prefetch request of the plurality of prefetch requests, a score for the prefetch request based on the received plurality of prefetch requests; and responding to, for each prefetch request of the plurality of prefetch requests, the prefetch request based on the determined threshold value and the determined score for the prefetch request.
    Type: Grant
    Filed: June 3, 2021
    Date of Patent: July 25, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventor: Seth Mitchell Demsey