Patents Assigned to Yahoo!
  • Publication number: 20230325887
    Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.
    Type: Application
    Filed: June 14, 2023
    Publication date: October 12, 2023
    Applicant: Yahoo Ad Tech LLC
    Inventors: Michael J. GREBECK, Ali Nasiri AMINI, Aaron E. FLORES, Jose Carlos Garcia FRANCO, Hans Marius HOLTAN, Robert Alden LUENBERGER
  • Patent number: 11783381
    Abstract: Methods for creating and updating rules for distribution of an online advertising inventory. The methods can include generating a rule conditions section of a GUI that is configured to display a plurality of parameters of a rule condition of a rule for distribution of an online advertising inventory. Each displayed parameter of the rule condition can be graphically represented by a basic shape (e.g., a hexagon). And, each basic shape of the rule condition can be labeled with an alphanumerical indication of the graphically represented parameter and can also be clustered together in the GUI. The methods can also include generating a rule summary section of the GUI that is configured to display a plurality of rule conditions of a rule. The methods can also include generating a rules list section of the GUI that is configured to display a plurality of rules for distribution of inventory.
    Type: Grant
    Filed: December 7, 2022
    Date of Patent: October 10, 2023
    Assignee: YAHOO AD TECH LLC
    Inventor: Daryl Burghardt
  • Patent number: 11784974
    Abstract: The present teaching generally relates to providing optimized access control rules. A request may be received from a client device. A determination may be made, based on the request, that an update is needed for access control rule information for the client device. Rule data may be generated. The rule data may include a plurality of data buckets each including one or more access control rules, each data bucket of the plurality being associated with a range of destination port numbers, and where each of the one or more access control rules comprise a set of tuples having a common source network and source port number, and one or more destination port numbers associated with the common source network and source port number. The rule data may be sent to the client device.
    Type: Grant
    Filed: October 12, 2020
    Date of Patent: October 10, 2023
    Assignee: YAHOO ASSETS LLC
    Inventors: Dmitry Savintsev, Bishan Singh Kochar, Aditya Mahendrakar, Jason Fesler
  • Patent number: 11777890
    Abstract: An email system is configured to enable a user to identify frequent email senders and block or consolidate emails from such senders. The emails received within a predetermined time period from a sender, who is selected for consolidation by a user of an email account, are consolidated into one entry in the inbox. This mitigates the inbox from getting overcrowded with frequent emails from various senders. Statistics related to various senders are also generated in order to aid the user in identifying senders whose emails need to be consolidated or blocked.
    Type: Grant
    Filed: July 22, 2021
    Date of Patent: October 3, 2023
    Assignee: YAHOO ASSETS LLC
    Inventor: Tom Gulik
  • Patent number: 11776183
    Abstract: A generation device according to the present application includes: an acquisition unit which acquires content targeted for disclosure (for example, an image which a user desires to disclose) and policy information which indicates a disclosure policy of the content (for example, a text which the user inputs as a caption of the image); and a generation unit which generates modified content in which a predetermined part of the content is modified based on the disclosure policy indicated by the policy information (for example, content in which an object identified based on the disclosure policy is emphasized).
    Type: Grant
    Filed: March 9, 2021
    Date of Patent: October 3, 2023
    Assignee: Yahoo Japan Corporation
    Inventors: Kota Tsubouchi, Teruhiko Teraoka, Hidehito Gomi, Junichi Sato
  • Patent number: 11768900
    Abstract: A facility for processing a search query is described. The facility identifies one or more items that satisfy the query, at least one of which is a media sequence. For each identified media sequence, the facility identifies an advertising message based upon the contents of the query. In response to the query, the facility returns a search result that indicates the identified items. When one of the identified media sequences is selected in the search result, the selected media sequence is provided in conjunction with the advertising message identified for it.
    Type: Grant
    Filed: August 25, 2020
    Date of Patent: September 26, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Srinivasan Sudanagunta, Karen Nelson Howe, Jennifer Lynn Kolar
  • Patent number: 11770303
    Abstract: A distribution of a content selection being distributed throughout a wireless mesh network may be tracked. A wireless device in the wireless mesh network enables the content selection to be exchanged. Wireless devices then exchange the content, and a network topology is recorded in response. Finally, the network topology is reported to a reporting agent.
    Type: Grant
    Filed: October 26, 2021
    Date of Patent: September 26, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventor: David S. Bill
  • Patent number: 11768895
    Abstract: Disclosed are systems and methods for improving interactions with and between computers in content providing, searching and/or hosting systems supported by or configured with devices, servers and/or platforms. The disclosed systems and methods provide a novel framework that provides an optimized ranking methodology for query suggestion and auto-completion tasks that messaging systems can implement and embed into their functionality. The disclosed framework can leverage the mail query logs on a personal level or on the aggregate (e.g., across all or a set of users on a network), and the mailbox content of each user to produce a comprehensive ranking function that generates ranked search suggestions for a mail search query for both person and company entities.
    Type: Grant
    Filed: October 1, 2021
    Date of Patent: September 26, 2023
    Assignee: YAHOO ASSETS LLC
    Inventor: Ariel Raviv
  • Patent number: 11763193
    Abstract: Computerized systems and methods are disclosed for performing contextual classification of objects using supervised and unsupervised training. In accordance with one implementation, content reviewers may review training objects and submit supervised training data for preprocessing and analysis. The supervised training data may be preprocessed to identify key terms and phrases, such as by stemming, tokenization, or n-gram analysis, and form vectorized objects. The vectorized objects may be used to train one or more models for subsequent classification of objects. In certain implementations, preprocessing or training, among other steps, may be performed in parallel over multiple machines to improve efficiency. The disclosed systems and methods may be used in a wide variety of applications, such as article classification and content moderation.
    Type: Grant
    Filed: January 8, 2020
    Date of Patent: September 19, 2023
    Assignee: Yahoo Assets LLC
    Inventors: Thu Rein Kyaw, Sang Chul Song, Vineet Mahajan, Elena Haliczer
  • Patent number: 11762892
    Abstract: A location-aware search assist capability identifies location-aware search query suggestions using location information associated with the location-aware search query suggestions. A user's search query input and location and a location associated with each location-aware search query suggestion candidates may be used to identify a set of search query suggestions for presentation to the user. Location-aware search query suggestion candidates may be ranked in accordance with a closeness of each one's location to the user's location. The ranking may be performed using a score, such as a popularity score associated with each search query suggestion candidate. The location-aware search query suggestion candidates having a location closer to the user's location may be promoted by adjusting each candidate's popularity score upward, and the search query suggestion candidates that are farther away from the user's location may be demoted by adjusting each such candidate's popularity score downward.
    Type: Grant
    Filed: December 6, 2019
    Date of Patent: September 19, 2023
    Assignee: YAHOO ASSETS LLC
    Inventors: Hui Wu, Huming Wu, Shenhong Zhu, Jiuhe Gan, Hang Su
  • Patent number: 11763831
    Abstract: An output apparatus according to the present application includes a prediction unit and an output unit. The prediction unit predicts whether or not waveform information having a predetermined context is generated on the basis of detection information detected by a predetermined detection device. The output unit outputs waveform information having an opposite phase to the waveform information having the predetermined context in a case where it has been predicted that the waveform information having the predetermined context is generated.
    Type: Grant
    Filed: March 10, 2021
    Date of Patent: September 19, 2023
    Assignee: Yahoo Japan Corporation
    Inventors: Kota Tsubouchi, Teruhiko Teraoka, Hidehito Gomi, Junichi Sato
  • Patent number: 11755594
    Abstract: One or more computing devices, systems, and/or methods are provided. In an example, an internet resource identification item associated with one or more internet resources may be identified. User activity information associated with a plurality of events may be analyzed to determine a plurality of sets of text associated with the internet resource identification item, wherein each set of text of the plurality of sets of text is associated with an event, of the plurality of events, associated with an internet resource of the one or more internet resources. A plurality of term representations may be determined based upon the plurality of sets of text. A user intention-based representation associated with the internet resource identification item may be generated based upon the plurality of term representations. A content item may be selected for presentation via a client device based upon the user intention-based representation.
    Type: Grant
    Filed: April 13, 2022
    Date of Patent: September 12, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Chander Jayaraman Iyer, Ivan Stojkovic, Eric Ye, Lakshmi Narayan Bhamidipati, Srinath Ravindran, Shubham Agrawal
  • Patent number: 11756072
    Abstract: Systems and methods are provided for determining a quantity of network location visitors that are likely generated or encouraged by specific offline events. A corresponding number of leads may then be attributed to and associated with those specific events. Ongoing conversion activity of those visitors may be tracked and associated with the offline events. Conversions of those visitors may be attributed entirely or partially to one or more specific offline events. The effectiveness of each offline may then be evaluated based on aggregate lead and conversion information.
    Type: Grant
    Filed: October 20, 2021
    Date of Patent: September 12, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Armen Avedissian, Nathan Janos
  • Patent number: 11755623
    Abstract: An estimation device according to the present application includes an acquiring unit and an estimation unit. The acquiring unit acquires user relationship information indicating a similarity relationship between a plurality of users. The estimation unit estimates, based on feeling information on a similar user who is similar to one of the users in the user relationship information acquired by the acquiring unit, a feeling of the one of the users.
    Type: Grant
    Filed: February 28, 2018
    Date of Patent: September 12, 2023
    Assignee: YAHOO JAPAN CORPORATION
    Inventor: Akira Tajima
  • Patent number: 11755995
    Abstract: Systems and methods to host a social network locally on a user's computing device using social data at the user device. In one embodiment, a method includes maintaining, on a local computing device of a user, social data regarding social relationships of the user in order to support a social network of the user; and hosting, via the local computing device, the social network.
    Type: Grant
    Filed: July 27, 2017
    Date of Patent: September 12, 2023
    Assignee: YAHOO ASSETS LLC
    Inventors: Frank J. Cort, Brian Hein, Jon New
  • Patent number: 11748772
    Abstract: A method includes executing operations to generate a first enhancement function based on a parent-child link in a content hierarchy including a link between a parent node in a first level of the content hierarchy to a child node in a second level of the content hierarchy below the first level. A second enhancement function is generated based on a sibling link in the content hierarchy including a link between a sibling node in a third level of the content hierarchy and a sibling node in the third level of the content hierarchy sharing a common parent node with the first sibling node in a fourth level of the content hierarchy above the third level. A user content consumption metric is generated based on the first and second enhancement functions. A content list including a set of candidate content items ranked based on the user content consumption metric is generated.
    Type: Grant
    Filed: February 11, 2021
    Date of Patent: September 5, 2023
    Assignee: Yahoo Assets LLC
    Inventors: Suleyman Cetintas, Pengyang Wang
  • Patent number: 11749270
    Abstract: An output apparatus according to the present application includes an estimation unit, a decision unit, and an output unit. The estimation unit estimates an emotion of a user from detection information detected by a predetermined detection device. The decision unit decides information to be changed on the basis of the estimated emotion of the user. The output unit outputs information for changing the information to be changed.
    Type: Grant
    Filed: March 10, 2021
    Date of Patent: September 5, 2023
    Assignee: YAHOO JAPAN CORPORATION
    Inventors: Kota Tsubouchi, Teruhiko Teraoka, Hidehito Gomi, Junichi Sato
  • Patent number: 11748401
    Abstract: A method of generating congruous metadata is provided. The method includes receiving a similarity measure between at least two multimedia objects. Each multimedia object has associated metadata. If the at least two multimedia objects are similar based on the similarity measure and a similarity threshold, the associated metadata of each of the multimedia objects are compared. Then, based on the comparison of the associated metadata of each of the at least two multimedia objects, the method further includes generating congruous metadata. Metadata may be tags, for example.
    Type: Grant
    Filed: February 21, 2019
    Date of Patent: September 5, 2023
    Assignee: YAHOO ASSETS LLC
    Inventors: Malcolm Slaney, Kilian Weinberger
  • Patent number: 11741506
    Abstract: A method of providing targeted content across user channels includes receiving a plurality of device activity events on a user device, storing the received plurality of device activity events, creating an audience population based on the stored device activity events, determining links for additional secondary user devices based on the user device, creating a cross-channel advertising campaign targeting the determined audience population, and running the cross-channel advertising campaign based on the device activity and the determined additional secondary user devices.
    Type: Grant
    Filed: February 9, 2022
    Date of Patent: August 29, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Eliot L. Pearson, Elena Hearty, Jay Crystal, Douglas Weltman, Marcy Stone
  • Patent number: 11735226
    Abstract: Disclosed are systems and methods for rendering augmented videos on mobile devices and computing environment with limited computational resources. The disclosed systems and methods provide a novel framework for performing automatic detection of surfaces in video frames resulting in the creation of a seamless in-video augmentation object experience for viewing users. The disclosed framework operates by leveraging available surfaces in digital content to show augmentation objects in compliance with various pre-established contextual and technical constraints. The disclosed framework evidences a streamlined, automatic and computationally efficient process(es) that modifies digital content at the surface level within the frames of the digital content based on the contextual and technical constraints, and the computational resources of the device augmented digital content is rendered on.
    Type: Grant
    Filed: December 31, 2020
    Date of Patent: August 22, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Christopher Drury, Mike Cornell, Stephen Hodnicki, Benjamin Su, Kaypree Hodges, Raquel Rahmey