Patents Examined by Adam Chornesky
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Patent number: 9165301Abstract: Techniques for replacing an advertisement in a webpage from a website with another advertisement are disclosed. A response including the webpage is intercepted in a network device deployed in an in-line fashion, preferably at a data traffic point along a network. When it is determined that the webpage includes an advertisement that is replaceable, a preferable advertisement more correlated to the interests of a user is embedded in data packets to replace those for the original advertisement. Subsequently, the preferable advertisement is served when the webpage is displayed.Type: GrantFiled: June 6, 2007Date of Patent: October 20, 2015Assignee: CORE AUDIENCE, INC.Inventors: Michael Matthys, Lebin Cheng, Aiguo Fei
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Patent number: 9141971Abstract: The present invention provides a method of detecting fraudulent clicks in an online environment to reduce fraudulent paid clicks for online advertisers. The method includes server side and client side code which combined enables a click verification web site to identify valid and invalid clicks and in real-time prevents advertisers from getting billed for fraudulent activity.Type: GrantFiled: November 26, 2012Date of Patent: September 22, 2015Assignee: Validclick, Inc.Inventor: Tobias Teeter
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Patent number: 9105040Abstract: A system for publishing advertising media on a plurality of media delivery systems, each configured to render media and gather environmental data while rendering the media. The system includes a front-end system in communication with the plurality of media delivery systems. The front-end system is configured to permit an advertiser to select at least one of the plurality of media delivery systems on which to render advertising media and is further configured to accept advertising media uploaded by the advertiser. The system further includes a back-end system in communication with the front-end system and the plurality of media delivery systems. The back-end system is configured to upload the advertising media to the selected media delivery systems for rendering and is further configured to upload the environmental data from the plurality of media delivery systems.Type: GrantFiled: January 25, 2008Date of Patent: August 11, 2015Assignee: VULCAN IP HOLDINGS, INCInventors: Robert E. Kaplan, Stuart Graham, Mars Tanumihardja, Ajay Arora, Johann Garcia
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Patent number: 9087331Abstract: A system and method for serving contextually relevant advertisements is provided, including monitoring a media stream to indentify an audio or video asset, extracting and storing corresponding text from the asset, retrieving stored text when the asset is selected by a user, analyzing the text and identifying relevant advertisements that are then displayed to a user as a clickable text next to the playing video or audio asset. In further embodiments, the method may include the steps of retrieving a variable length portion of the text corresponding to the portion of the asset being played by the user, analyzing the portion of the text to identify advertisements relevant to the corresponding portion of the asset, displaying the advertisements during the playback of the portion of the asset, and then repeating the steps until the playback of the whole asset is completed.Type: GrantFiled: August 29, 2008Date of Patent: July 21, 2015Assignee: TVEyes Inc.Inventors: David J. Ives, David B. Seltzer
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Patent number: 9064264Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for predicting visibility of web pages. The method comprises identifying web pages that include slots for presenting content. The method further comprises, for each slot, creating a fingerprint based on a URL associated with the page and structural information associated with the slot's location on the page, determining a likelihood of the slot being visible when the web page is initially presented, the likelihood in the form of a predictive model, and saving the fingerprint and predictive model in a data structure. The method further comprises receiving a request for content from a web page, creating fingerprints associated with the web page, and comparing the fingerprints to fingerprints in the data structure. When a matching fingerprint is located, prediction data is used that is associated with a matching fingerprint for the web page.Type: GrantFiled: July 11, 2012Date of Patent: June 23, 2015Assignee: Google Inc.Inventors: Paul Schelte Albert Reitsma, Thomas J. Murray, IV, Peng Zhang
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Patent number: 9020835Abstract: A social networking system extends the reach of an ad by allowing an advertiser to seed a search for suggesting targeting criteria for an ad. Using the seeds, the social networking system identifies a set of seed objects from a social graph. The social networking system traverses the social graph to compute the similarity between the seed objects and candidate objects related to the seed objects. Based on the computed similarity, the social networking system suggests a set of target objects to the advertiser. The social networking system receives a selection of one or more target objects from the advertiser. From the selected target objects the social networking system determines one or more targeting criteria for the ad, so users with an edge in the social graph to any of the selected target objects are eligible to receive the ad.Type: GrantFiled: July 13, 2012Date of Patent: April 28, 2015Assignee: Facebook, Inc.Inventor: Ding Zhou
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Patent number: 8972279Abstract: Methods and apparatus are provided for matching audio advertisements to items on a shopping list in a mobile device. Audio advertisements are matched to items on a shopping list by obtaining the shopping list from a mobile device of the user; applying a speech recognizer to at least one audio advertisement detected on a microphone of the mobile device; identifying one or more key words in the at least one audio advertisement; comparing the one or more identified key words to one or more items on the shopping list stored on the mobile device; and storing the information related to the at least one advertisement if the one or more identified key words match the one or more items.Type: GrantFiled: July 11, 2012Date of Patent: March 3, 2015Assignee: International Business Machines CorporationInventors: Alan G. Cole, Siddique A. Mohammed, Victor S. Moore, Dhandapani Shanmugam
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Patent number: 8972278Abstract: Systems, methods, and computer-readable and executable instructions are provided for recommending print locations. Recommending print locations can include receiving recommendation, user, and geographic information for a first mobile print location (MPL) and a second MPL. Recommending print locations can also include indexing the recommendation, user, and geographic information for each of the first MPL and the second MPL as an automatically created uniform resource indicator (URI) on an MPL system. Furthermore, recommending print locations can include ranking the first MPL and the second MPL based on the recommendation, user, and geographic information and presenting a list, via a user interface, of the ranked first MPL and the second MPL.Type: GrantFiled: September 15, 2011Date of Patent: March 3, 2015Assignee: Hewlett-Packard Development Company, L.P.Inventors: Thomas E. Sandholm, Jose Diego Ferreira Martins, Deny Joao Correa Azzolin
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Patent number: 8965783Abstract: Particular embodiments of the present invention are related to a digital media benefit attachment mechanism for generating or attaching revenue rights and other benefits to one or more entities associated with socially distributed media.Type: GrantFiled: September 29, 2006Date of Patent: February 24, 2015Assignee: Yahoo! Inc.Inventors: Ronald Martinez, Balaji Ravindran, Chris Kalaboukis
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Patent number: 8886556Abstract: A system and method is provided for providing targeted advertising to a user of a printer assembly having at least one printer device and having data communication capabilities. The printer assembly may include a grid which includes a plurality of printers that share resources and workloads. The aggregator server includes a processor for receiving and storing ad generation criteria from at least one advertiser, receiving target information from at least one printer assembly, and executing a series of programmable instructions. The instructions provide for matching the received target information with stored ad generation criteria, generating ads when a match is found, and delivering ads to the printer assembly for output to a user. Delivery or use of the ad may be verified. Charges may be levied on the advertiser for verified ads and the printer assembly may be credited accordingly, e.g., for subsidizing operating costs associated with the printer assembly.Type: GrantFiled: October 6, 2008Date of Patent: November 11, 2014Assignee: Xerox CorporationInventors: Shanmuga-nathan Gnanasambandam, Steven Jay Harrington, Naveen Sharma
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Patent number: 8838478Abstract: A system may identify selected device users of multiple device users as members of a virtual group. The system may identify attributes, characteristics or actions that a sub-set of members of the virtual group may have in common that may be related to goods and/or services for sale. The system may send advertisements related to the goods or services to devices associated with other members of the group not included in the sub-set of members.Type: GrantFiled: June 8, 2007Date of Patent: September 16, 2014Assignees: Sony Corporation, Sony Mobile Communications ABInventors: Martin Kretz, Rudolf George Tom Gajdos
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Patent number: 8818842Abstract: A method and apparatus is disclosed that allows advertisers to define and distribute Short Messaging Service (SMS) and Multimedia Messaging Service (MMS) coupons to consumers, and for consumers to redeem the received coupons, where such SMS and MMS coupons are used by businesses to promote their products and services to consumers.Type: GrantFiled: December 21, 2011Date of Patent: August 26, 2014Assignee: RMG Networks, Inc.Inventor: David Wanqian Liu
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Patent number: 8799072Abstract: Methods and systems that allow an Internet distribution partner of an advertisement listings provider to receive filtered and masked listings for display on the website of the Internet distribution partner. The Internet distribution partner defines filters to be applied to ranked advertising listings provided by an advertising listing provider. The advertisement listings provider system applies the filter to the listings in its database and identify matches and/or excludes matches depending on the characteristic specified. The advertisement listings provider may then send the Internet distribution partner advertisement listings based on the application of one or more filter selected by the distribution partner.Type: GrantFiled: September 23, 2011Date of Patent: August 5, 2014Assignee: Google Inc.Inventors: Christopher J. Barry, Eric Robert Bronnimann, Jacob Paul Ewerdt, William C. Day, Kevin R J B Donovan, Brian Hammond, Ron McCoy, Sara Frances Plath, Dan C. Porter, James Keith Toothman
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Patent number: 8799079Abstract: A user creates an advertising campaign by selecting categories and building communications associated with the requisite categories selected. Each user places a bid amount on each category and when the requisite category is selected, the communications associated with the highest bid amounts are sent to recipients, typically over e-mail and/or web channels. The communications typically include text and a link, that includes the uniform resource locator (URL) of a targeted web sire associated with the user, such that when the recipient user activates the link, the browser of the recipient is directed to the targeted web site of the user.Type: GrantFiled: October 24, 2005Date of Patent: August 5, 2014Assignee: Adknowledge, Inc.Inventors: Scott W. Lynn, Travis W. Tisa, Kevin Eppinger
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Patent number: 8781892Abstract: Particular embodiments of the present invention are related to a digital media benefit attachment mechanism for generating or attaching revenue rights and other benefits to one or more entities associated with socially distributed media.Type: GrantFiled: September 29, 2006Date of Patent: July 15, 2014Assignee: Yahoo! Inc.Inventors: Ronald Martinez, Balaji Ravindran, Chris Kalaboukis
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Patent number: 8768767Abstract: A system directs a browser or browsing application associated with a user to a targeted web site after the user performs at least two activations or “clicks” of his pointing device. The first “click” is typically on a communication provided by the system, serving as an intermediary, and the second “click” is typically on a first data object or web page of the intermediary, before the browser of the user is redirected to a second data object or targeted web page, typically associated with a party unrelated to the party or entity controlling the system.Type: GrantFiled: February 8, 2012Date of Patent: July 1, 2014Assignee: Adknowledge, Inc.Inventor: Scott Lynn
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Patent number: 8768768Abstract: Methods, systems and computer program products for inferring a value of a visitor property for a visitor to a web destination are described. A set of traversals indicating visits to web destinations are received, including scored and unscored traversals. Initial destination scores for the web destinations visited by the scored traversals are inferred based on the known scores of the scored traversals. Initial scores for the unscored traversals are estimated based on the initial destinations scores. Revised destination scores for the web destinations visited by the scored traversals and initial destination scores for the web destinations only visited by the unscored traversals are inferred. Revised scores for the unscored traversals are estimated based on the revised destination scores and initial destination scores. Revised destination scores for all of the web destinations are inferred based on the scores of the scored traversals and the revised scores of the unscored traversals.Type: GrantFiled: May 25, 2012Date of Patent: July 1, 2014Assignee: Google Inc.Inventor: John W. Merrill
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Patent number: 8768772Abstract: One aspect relates to a social bookmarking system that has the capability of displaying advertisements based on user input provided to the system. Advertisements displayed to the user may be determined based on one or more classifications provided by the social bookmarking system and selected by the user. Further, classification information that is created, used, or otherwise associated with the particular user may be used to determine ads displayed to that user. Another aspect relates to a system for collecting user classifications of content and using such classifications to match ads to appropriate content. In such a manner, more appropriate associations between ads and content may be made. Such classifications may be collected, for example, using a social bookmarking system. Further, advertisers may subscribe to classifications created in the social bookmarking system, allowing their advertisements to be displayed to users that perform actions with the subscribed classification.Type: GrantFiled: November 14, 2005Date of Patent: July 1, 2014Assignee: Yahoo! Inc.Inventors: Joshua Schachter, Albert Wenger
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Patent number: 8756104Abstract: Systems and methods are disclosed for providing content in accordance with informational campaigns or advertisements administered by one or more distribution partners. the distribution partners typically revenue share with the system administrator (system owner), who coordinates the informational campaigns and sends electronic mails (e-mails) associated therewith. By applying a distribution optimization formula to various informational or advertising campaigns of the distribution partners, e-mails with links to these distribution partners will be sent to users, and each user who opens the e-mail and clicks on a portion of the e-mail over an underlying link, will be directed to the requisite distribution partner, typically the server associated therewith.Type: GrantFiled: August 14, 2012Date of Patent: June 17, 2014Assignee: Adknowledge Inc.Inventor: Scott W. Lynn
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Patent number: 8751307Abstract: A system and method for implementing electronic advertising which provides content to users based on observing behavior of certain trendsetters within a member population. The trendsetters are determined by studying historical adoption behavior of individuals within the member population, or by reference to known indicia.Type: GrantFiled: December 1, 2011Date of Patent: June 10, 2014Assignee: Hayley Logistics LLCInventor: John N. Gross