Abstract: A donation aspect for a website is provided. Amounts of donations are limited and users are given awards based on their donations.

Abstract: The present invention is directed to systems and methods for employing canonical metadata to describe advertisements comprising an advertiser storing an advertisement and arbitrarily complex metadata that is descriptive of the advertisement, which is received at a control center. At the control center, the advertisement is mapped to canonical metadata. The advertisement and canonical metadata are stored at the control center for use in discriminating between advertisements from a plurality of advertisers.

Abstract: The present invention is directed to systems and methods for creating a program for delivery to a client in a video time shifting architecture. The system of the present comprises an advertisement selection system (ADS) operative to select one or more advertisements and transmit one or more identifiers that uniquely identify the selected advertisements and an advertisement management system (AMS) operative to generate a playlist that identifies content. The playlist includes a user requested time shifted program and the one or more selected advertisements. A video server is operative to interpret the playlist and deliver the content to the user.

Abstract: Methods, systems and computer program products for inferring a value of a visitor property for a visitor to a web destination are described. A set of traversals indicating visits to web destinations are received, including scored and unscored traversals. Initial destination scores for the web destinations visited by the scored traversals are inferred based on the known scores of the scored traversals. Initial scores for the unscored traversals are estimated based on the initial destinations scores. Revised destination scores for the web destinations visited by the scored traversals and initial destination scores for the web destinations only visited by the unscored traversals are inferred. Revised scores for the unscored traversals are estimated based on the revised destination scores and initial destination scores. Revised destination scores for all of the web destinations are inferred based on the scores of the scored traversals and the revised scores of the unscored traversals.

Abstract: A web browser 11 of a client 10 requests a transfer of a parent document having a banner advertisement and a news article included therein from a document processing module 21. Upon receiving their file names, a transfer rate determination module 24 instructs the document processing module 21 to check on a band and to stand by for transferring the news article. When the document processing module 21 completes the band check, the transfer rate determination module 24 calculates a transfer rate of the banner advertisement and a transfer rate of the news article and instructs the document processing module 21 to transfer the banner advertisement and the news article at the transfer rates. The transfer rates assure that the banner advertisement is displayed for a predetermined period of time before the news article is fully displayed.

Abstract: A reservation system can identify available placements based on targeting criteria provided by advertisers and placement inventory data provided by publishers. The reservation system can receive reservation data for the available placements from the publishers and provide the reservation data with the available placements to the advertisers. The available placements and can be ranked and presented to the advertisers based on a first precision with which the placement can satisfy the advertiser's targeting criteria. A second precision can be determined for each placement that has enabled targeting rules. In turn, the reservation system can rank and present the placements based on the first and second precisions.

Abstract: A technique for determining a match between a character string including an evaluation and product information stored in a storage device and including a feature description of a product. The character string includes a name of an evaluation object to be evaluated and an evaluation expression representing the evaluation of the evaluation object. The matching method includes a first determining step of determining from the evaluation object and the evaluation expression whether the evaluation expression represents a positive evaluation of the evaluation object or a negative evaluation of the evaluation object; and a second determining step of determining, when the evaluation expression represents a positive evaluation of the evaluation object, if the evaluation expression is included in a feature description of a product, the product to be a matched product, and if the evaluation expression is not included in a feature description of a product, the product to be a mismatched product.

Abstract: A system and method for implementing electronic advertising which provides content to users based on observing behavior of certain trendsetters within a member population. The trendsetters are determined by studying historical adoption behavior of individuals within the member population, or by reference to known indicia.

Abstract: A system directs a browser or browsing application associated with a user to a targeted web site after the user performs at least two activations or “clicks” of his pointing device. The first “click” is typically on a communication provided by the system, serving as an intermediary, and the second “click” is typically on a first data object or web page of the intermediary, before the browser of the user is redirected to a second data object or targeted web page, typically associated with a party unrelated to the party or entity controlling the system.

Abstract: A system includes an interactive item catalog and a data repository that stores purchase histories for users, first reviews for items submitted by users, and first review helpfulness scores. A search engine system identifies catalog items that do not have reviews from users. The system includes a user interface that enables the user to select an item identified by the search engine system as not having user reviews. The systems includes review entry user interface via which the user can enter a first review for an item selected by the user. A game system is configured to calculate for a first review game first review scores and first review rankings for users based at least in part on data stored in the data repository and the first review scores. The system includes an interface configured to provide information to users related to their first review scores and rankings.

Abstract: Logocons provide a new online advertising product for brand advertisers. During a computing session especially with consumer-generated content, brand names may be replaced or supplemented with logocons in web pages, files, documents, or other online writings as a form of branding. Written information in the computing session is sent to a parsing or searching engine that searches for particular text corresponding to the brand name. The text is replaced or supplemented with a logocon. A user then views the enhanced information containing the logocon but has the option of prohibiting the logocon from appearing in the information.

Abstract: A method and apparatus is disclosed that allows advertisers to define and distribute Short Messaging Service (SMS) and Multimedia Messaging Service (MMS) coupons to consumers, and for consumers to redeem the received coupons, where such SMS and MMS coupons are used by businesses to promote their products and services to consumers.

Abstract: The invention broadly comprises a computer-based method for tracking Internet-related revenue, including: recording, in an Internet-based system, a sign obtained from a business entity; correlating a first item purchased through the system with the sign; and compensating the business entity for the purchase of the first item. The registering, correlating, and compensating are performed by at least one specially programmed general-purpose computer. In some aspects, the sign is regarding an offer to sell a second item. In some aspects, the second item is real estate.

Abstract: Methods and systems that allow an Internet distribution partner of an advertisement listings provider to receive filtered and masked listings for display on the website of the Internet distribution partner. The Internet distribution partner defines filters to be applied to ranked advertising listings provided by an advertising listing provider. The advertisement listings provider system applies the filter to the listings in its database and identify matches and/or excludes matches depending on the characteristic specified. The advertisement listings provider may then send the Internet distribution partner advertisement listings based on the application of one or more filter selected by the distribution partner.

Abstract: Systems and methods for performing a consumer advertising transaction at a retail device are disclosed. According to one system and method, an identifier associated with the retail device is provided to a personal communication device. An application-specific user interface specific to the retail device is associated based on the identifier. A selection is received for the consumer advertising transaction made by a consumer interacting with the application-specific user interface executing on the personal communication device. The consumer advertising transaction is performed based on the received selection for the consumer advertising transaction made by the consumer interacting with the application-specific user interface.

Abstract: A method comprising for determining the value provided to an advertiser through the advertiser's online advertisements. The method may begin with providing an online advertisement linked to content. A macro-context may be obtained that quantifies the affinity of the content for a plurality of domains corresponding to a semantic space. A personalization vector may be obtained that quantifies the affinity of at least one aspect of a user for the plurality of domains. The user may then select the online advertisement. A match value may be calculated that quantifies the similarity between the personalization vector and the macro-context. The advertiser may then be charged a monetary amount for the user's “click.” The monetary amount may be based, at least in part, on the match value.

Abstract: The present disclosure is directed to a system and method of providing advertisements to mobile devices. In an embodiment, an approximate position of a mobile device along a path can be determined based at least partially on data identifying the mobile device within a cellular coverage region. A service can be selected at least partially based on the approximate position, and an advertisement relating to the selected service can be sent to the mobile device.

Abstract: Data may be exported from a media campaign to an external processing device using a specifically designated communication channel within the media campaign application. When the media campaign application is executed, the campaign is directed to contacting various business partners using one or more communication means. With this media campaign application, a channel selection command may be received, where the channel selection command indicates the selection of an export channel selection. When the channel selection is the export channel selection, the application provides for the compilation of the business data and writing the data to an export file. The business data is compiled into an open format that is readily usable by an external application. After the file is generated, the export file is thereupon transmitted to a storage device.

Abstract: A method of advertising is disclosed and includes monitoring transmission data of one or more cellular towers located along a freeway and recording an identification and a time and date stamp for one or more cellular devices that establish communication via the one or more cellular towers as the at least one cellular device travels within a user vehicle along the freeway. Further, the method includes determining one or more types of media files that are supported by the cellular device and monitoring the movement of the one or more cellular devices along the freeway. The method also includes transmitting one or more advertisements to the at least one cellular device when the cellular device is within a predetermined range of a freeway exit. The one or more advertisement is transmitted in a format of the one or more types of media files supported by the cellular device.

Abstract: A computing system for searching for and identifying data repository deficits includes an interactive database of items, a data repository that stores a first type of information related to items, a search engine configured to identify items that do not have an amount of the first type of information that meets a first threshold, a candidate selection interface that provides functionality for the user to select an item from recommended candidate items needing the first type of information, a user interface via which the user can provide the first type of information for an item selected by the user, a game system configured to calculate for a game scores and rankings based at least in part on data stored in the data repository.