Abstract: The SYNTHETIC CONTROL GENERATION AND CAMPAIGN IMPACT ASSESSMENT APPARATUSES, METHODS AND SYSTEMS (“SCG”) provides a platform that, in various embodiments, is configurable to evaluate efficacy and/or return on investment of advertising and/or other media campaigns and/or to recommend actions for improvement thereof. In some implementations, multi-faceted campaigns of media and/or advertising behavior (e.g., including one or more of: internet advertising, television advertising, radio advertising, print advertising, social media publication, product placement, and/or the like) may be considered as a whole in relation to global metric behaviors and/or patterns in order to evaluate the efficacy and/or return on investment associated with the campaign as a whole.

Abstract: A system and method is provided for dynamically managing advertiser affiliate links for online marketing. A global redirect server accepts a visitor's web browser request for a product or non-product webpage associated with an affiliate network advertiser URL, and returns a corresponding product or non-product webpage to the visitor that is corrected for the visitor's geographic region if such a webpage exists, or returns the originally requested webpage if it does not. The server determines the visitor's geographic region based upon request metadata, and can generate a corrected webpage that affords analytic and commission tracking even if no corresponding affiliate network exists in the determined geographic region. The server includes a database for locating products within the determined geographic region that are comparable to the product of the product webpage request, in the event that the exact product is not available in the geographic region.

Abstract: Systems and methods are disclosed for generating a consumer value score. One method includes: receiving a user identifier associated with a first user; receiving a designation of a period of time for analysis; receiving transaction data associated with the user identifier, the transaction data including a record of one or more transactions, wherein each transaction is associated with the user identifier, a merchant, a transaction time, and a purchase amount; identifying, of the received transaction data, a set of transactions conducted during the received period of time, based on the transaction time of each transaction; identifying, of the set of transactions, purchase data related to a given merchant; determining, of the purchase data related to a given merchant, a value of a purchase amount; and generating a consumer value score based on the determined value of the purchase amount.

Abstract: By intercepting a natural language communication of a protected party, the communication is monitored, wherein the protected party is a human being. Within the monitored communication using a natural language processing engine, a natural language interaction between the protected party and a second party is detected. To determine an interaction pattern, the natural language interaction is analyzed. The interaction pattern includes data derived from the monitored communication, metadata of the protected party, and metadata of the second party. Using the interaction pattern and an interaction behavior model, an adverse result of the natural language interaction is predicted, wherein the adverse result comprises an economic loss to the protected party. By notifying the protected party, the predicted adverse result is intercepted.

Abstract: Provided herein are system, methods and computer readable storage media in facilitating the determination of provider parameters, such as a provider margin, for a promotion of the provider's goods, services, and/or the like in an agreement between the provider, also known as a merchant, and a promotion and marketing service that is configured to illustrate or otherwise inform consumers of the availability of one or more instruments for a promotion. In providing such functionality, the system may be configured to, for example, receive provider characteristic data, determine historical provider information, receive provider promotion structure data, determine a provider profile, determine a positive return on investment threshold, and transmit a provider parameter.

Abstract: Embodiments of the invention are directed to a system, method, or computer program product for converting accumulated digitally stored auxiliary resources, via real-time transformation, into unrestricted resources for utilization in a technology activity. In this way, the invention identifies historic technology activities that qualify for auxiliary resources generation and stores those auxiliary resources relative to entities accepting the auxiliary resources. At the time of a technology activity, the invention identifies the entity associated with the activity and, in real-time converts and transmits available auxiliary resources to a user for use as unrestricted resources for the activity.

Abstract: The rewards program system and method provide an efficient and effective way for customers to enroll in rewards programs, and accrue and redeem rewards at participating merchants. The system generates promotions, analyzes transaction data to identify whether a customer used a promotion, issued by the system (e.g., promotions provider), with a merchant. When the customer redeems a promotion, the system accrues reward amounts in a customer account, and allows the customer to redeem accrued rewards amounts. The system generates credit card profiles and customer profiles, and offers customers subsequent promotions based on the transaction data and/or the customer's customer profile. The system issues the customer subsequent promotions when the amount credited to the rewards account satisfies a redemption threshold. The subsequent promotions may be redeemable at merchants that have promotions issued by the promotion provider, including the merchant where the promotion was used that resulted in the credited amount.

Abstract: A merchant point-of-sale (“POS”) system architecture is provided. The POS system architecture may include a POS terminal including a POS receiver, a virtual display and a transmitter, and a transaction processing network including a network receiver and processor. The network receiver may be configured to receive a payment authorization request. The virtual display may be configured to display selectable options. The options may be displayed prior to processing the payment authorization request. The selectable options may include a first and second option. The first option may be to apply a merchant-funded rewards program network to the payment authorization request. The second option may be to continue to apply the default issuer funded rewards program network to the payment authorization request. When the first option is selected, a processor may be configured to terminate the issuer funded reward program network and activate the merchant-funded rewards program network.

Abstract: A method, apparatus, and computer program product are disclosed for generating a promotion structure. The method includes receiving an indication of a service offered by a merchant and presenting one or more tiles based on one or more promotion option structures, wherein each tile includes at least one option and a descriptor associated with each included option. The method further includes receiving one or more selections, and generating, by a processor, the promotion structure based on the received one or more selections. A corresponding apparatus and computer program product are also provided.

Abstract: In example embodiments, a system and method for providing advertising consistency is provided. In example embodiments, identifying information for a primary advertisement that is presented on a primary device is received. A secondary advertisement that is consistent with the primary advertisement is determined. The secondary advertisement is to be presented on a secondary device at a same time that the primary advertisement is presented on the primary device. The secondary advertisement is provided to the secondary device.

Abstract: Methods and systems for enabling multi-merchant coupon campaigns within an online publication system are described. In an example, a method can include generating an item listing, receiving information specifying a set of coupon criteria, detecting an event within a multi-merchant publication system, and present a coupon in response to detecting the event. The generating an item listing can be based on information received from a merchant-computer. If the set of coupon criteria is detected it can result in presenting a coupon for the item listing. The event can satisfy a particular coupon criteria from the set of coupon criteria.

Abstract: An interface is processed for dynamically rendering an interactive geographical map. Custom-defined geographical boundaries are defined within the map. Customers currently geolocated within the geographical boundaries are identified. A custom-defined promotion is dynamically sent to devices operated by the customers and located within the geographical boundaries.

Abstract: Provided are techniques for providing licensed access to application services based on a contract that specifies conditions for usage of the software application services by a service requester, access to the software application services being provided over a network under different license types, each license type defining a particular usage condition, including a service handler implementing a runtime environment, retrieving service requester profile data associated with the service request; retrieving an identified and validated contract associated with the service request by utilizing requester profile data; receiving license condition data corresponding to the identified contract; retrieving contract information corresponding to the identified and validated contract; receiving, by the licensing service component, usage data; comparing the received usage data with the received license condition data and determining availability of two or more licensing options to satisfy the service request and providing

Abstract: Disclosed is a method that includes: profiling a set of mobile applications according to revenue-related parameters; tracking a user's interaction with a mobile application; scoring the user's interaction levels, and based on the score, grouping users into mobile analytics groups associated with the targeting profiles; facilitating the transmission of user information, user interaction data, and specific mobile analytics groups to advertising campaigns. The method may be executed on a digital device. A related system is disclosed.

Abstract: A method, apparatus, and computer program product are disclosed for updating a structure database. The method includes accessing a corpus of machine readable text generated based on a plurality of promotions, wherein each of the plurality of promotions comprises at least one promotion option associated with at least one service, and extracting features from the promotion options, the features being mapped to services associated with respective promotion options from which the features are extracted. The method further includes identifying one or more components associated with the extracted features, tagging, using a processor, each promotion option with every component associated with at least one feature of the promotion option, and updating a structure database using the tagged promotion options. A corresponding apparatus and computer program product are also provided.

Abstract: In one aspect, an account identifier is associated with a deal purchased by a user from a deal site. The deal has a face value applicable to a transaction with a predetermined merchant, if the transaction satisfies one or more predetermined criteria. The user pays the deal site an amount smaller than the face value. When the account identifier is used at a transaction terminal to initiate a payment transaction, a transaction handler determines whether the payment transaction satisfies the one or more predetermined criteria; and if so, the transaction handler provides the transaction terminal with an authorization response identifying the remaining balance, which is determined by deducting the face value from the payment transaction. The account identifier may be a one-time account number generated specifically for the deal purchased by the user, or an account number of the user used to purchase the deal from the deal site.

Abstract: A system may deliver contextual services with dynamic intelligent behavior. The system may receive a first request from a device of a user. The system may retrieve a response to the request. The system may anticipate that the user is going to make a second request. The system may retrieve a response to the second request. The system may store the response to the second request in a temporary memory, such that the response may be quickly transmitted to the device if the user submits the second request. In some cases, the system may transmit the response to the second request without the user submitting the second request.

Abstract: A method, apparatus, and computer program product are disclosed. The method includes calculating hidden demand for one or more time slots, the one or more time slots defining a time duration during which a performance of a service offered by a promotion and marketing system can be performed. The method further includes determining a booking limit for each time slot of the one or more time slots based on the calculated hidden demand for the time slot and a determined capacity for the time slot, determining that one or more of the time slots comprise available time slots based on a comparison of the booking limits for the one or more time slots to a number of bookings for each of the time slots, and displaying the one or more available time slots in conjunction with the particular promotion A corresponding apparatus and computer program product are also provided.

Abstract: Embodiments include information processing methods, a server, a terminal, and non-transitory computer-readable storage mediums. One information processing method includes receiving a request for electronic information. The request for the electronic information is sent by a first user logged into a first terminal. The method includes recommending and sharing at least one piece of recommended information, which corresponds to the electronic information, to at least one second user according to a recommendation and/or sharing rule associated with the electronic information. The at least one second user is associated with the first user. The method further includes, when the at least one second user logs into a second terminal and performs a function based on the at least one piece of recommended information, sending at least one piece of content information to a database accessible by the first user according to the at least one piece of recommended information.

Abstract: A method, apparatus, and computer program product are disclosed for associating time slots with a promotion and for scheduling time slots for redemption of the promotion based on merchant availability. The method includes receiving details, from a merchant, of a promotion for a good or service, and presenting, by a merchant interface, a set of proposed time slots for redeeming the promotion and a predicted booking limit for each proposed time slot. The method further includes receiving, from the merchant, selection of one or more time slots from the set of proposed time slots. Optionally, the method may include presenting, by the merchant interface, a commission schedule for the set of proposed time slots, wherein receiving the selection of time slots for use with the promotion is based on the commission schedule. A corresponding apparatus and computer program product are also provided.