Abstract: Embodiments are directed to generating and managing an advertising campaign based on a third-party sales listing. In particular, an identifier associated with a sales listing posted over a third-party service from a user of the third-party service is received. Sales listing data for the sales listing is retrieved from the third-party service using the identifier associated with the sales listing. Thereafter, an advertising campaign is automatically generated based at least in part on the retrieved sales listing data. In one aspect, generation of the advertising campaign includes generating an advertising creative using the retrieved sales listing data. Subsequently, bidding on an advertising opportunity in an auction is performed according to the generated advertising campaign. Responsive to winning the auction, an advertisement based on the advertising creative is provided to a content provider associated with the advertising opportunity.

Abstract: A system and software method for monitoring and mining work order information from a remote OMS system and automatically generating and continuously updating web content therefrom to positively influence ranking in a listing of search results. The software method comprises the steps of monitoring the OMS system for completion of each work order, upon completion querying the OMS for information related to the service and/or goods provided, compiling a file of information related to the service and/or goods provided, mining relevant information from the file based on a pre-programmed ruleset, and sending the relevant information to an HTML authoring module that automatically generates web content therefrom and posts it to the clients web site to positively influence search engine rankings in response to a key phrase query that is relevant to the service completed and/or goods provided.

Abstract: Systems and methods for tracking user interaction in a presentation may be provided. A presentation may be augmented to include user interaction tracking features, which facilitate tracking of a user's clickstream and browser session data generated during the playback of the presentation. A player may be configured to play the presentation and to track the user's browser session and clickstream data. The presentation player may be configured to dispatch this tracking data to a tracking server system. The server may be configured to facilitate calculation of an engagement score based on the tracking data, which indicates the user's level of engagement with the presentation. The engagement score and at least portions of the tracking data can be transmitted to a third party system, such as a marketing automation system, to trigger a responsive event. The responsive event may be generated based at least in part on the engagement score.

Abstract: In a video delivery context, collection and analysis of viewing data can provide insight into viewer interaction with video and the Internet. The viewing data can be transmitted in a controlled manner to a data repository. Disclosed herein are system, method, and computer program product embodiments for optimizing inventory based on predicted viewership. An example embodiment operates by evaluating past viewership data for a periodic event, determining a tendency of a market segment to view the periodic event, and predicting viewership for a future event based on the determined tendency.

Abstract: A system including a processor may filter a population to identify a group having members, and deliver, over an electronic network, a survey to members of the group to determine value preferences and value gaps. The survey may be made according to a set of paired comparisons or other related techniques. The system may generate vectors according to the determined value preferences and value gaps for members of the group, which may have lengths equal to numbers of determined values for the members. The system may cluster members of the group into segments by calculating patterns of differences between generated vectors. Results of this process enable the creation of a predictive model to estimate segment membership, which can be used in the generation of a promotion for display corresponding to a clustered segment, and deliver the promotion to a client device associated for display.

Abstract: A marketing kit generation system and processes for generating a marketing kit and generating a book marketing kit are disclosed. The system and processes for marketing kit generation enhance a person's ability to independently market and sell a product or service, without having extensive knowledge about marketing or time to engage in marketing. The system and processes provide enhanced marketing ideas, suggestions, and strategies, and executes them on behalf of and at the direction of the person. The system and processes provide contacts, crafts communications, uploads marketing material automatically for sending of emails to contacts, and sends emails to contacts when direction by the person.

Abstract: Techniques and systems for beacon triggered code redemption are disclosed. Such a technique can include causing a mobile device to listen for beacon messages broadcast by a beacon device over a short-range communication link; receiving a beacon message from the beacon device; and exchanging information with a content provider to retrieve a redemption code associated with the beacon message. A beacon message can include a beacon identifier and an activity parameter specifying a code redemption action. The beacon identifier can be associated with an event that will occur, is occurring, or has occurred in the vicinity of the beacon device. The technique can further include displaying on a screen of the mobile device, a notification in regard to redeeming the redemption code configured for redeeming content associated with the event.

Abstract: Provided is a computer-implemented process for determining offers for a geofenced geographic area. After a mobile user device traverses a geofence, merchants associated with a geofence having a geofence identifier are identified. Candidate offers associated with the merchants are identified and ranked according to ranking criteria. The ranked candidate offers are transmitted to a mobile user device. The ranked candidate offers are cached on the mobile user device and presented to the user via an offers notification. The user may view and redeem an offer by selecting the offers notification.

Abstract: An email payment gateway configured to enable users to receive @PAY offers using print media quick response (QR) codes. A consumer views an advertisement or product having packing with a QR code and scans the QR code. Scanning the QR code generates an email addressed to the email payment gateway requesting information on the product, which is sent to the email payment gateway. The email payment gateway receives the email and responds to the consumer with an email that includes information on the products in the advertisement. Included in the email from the email payment gateway is a button enabling the recipient to purchase the relevant item. The button preferably includes a mail-to hyperlink as that generates an outgoing email reply requesting to purchase the product.

Abstract: Methods and systems are provided for electronically managing coupons. The user no longer has to clip and organize coupons. The need for hand processing of coupons is substantially reduced. Rebates or payments for coupons can be substantially hastened and can be deposited directly into a user's bank, credit card, or payment provider account. Merchants and manufactures no longer have to be concerned with receiving bad (e.g., invalid, expired, or counterfeit) coupons. Thus, the electronic coupon management system benefits the users, merchants, and manufactures.

Abstract: A system, method and apparatus for detecting the presence of a portable computing device (a smart phone device) in an area of proximity to a vendor to determine relevant pertinent information. A beacon device at a retail location establishes communication with a user's smart phone device which detection is then send to a remotely located server. The remotely located server determines if the detected portable computing device is associated with a predefined category of user. Contingent upon the category of user determination, a determination is made regarding information pertinent to the user. The pertinent information is then caused to be sent to the user's smart phone device.

Abstract: A content server provides a client device with audio content including an audio advertisement, which is provided in response to receiving a request for digital audio content from a client device associated with a user. The content server obtains user information about the user and retrieves advertisement text received from an advertiser, which are used to generate a personalized text advertisement. The personalized text advertisement is generated according to an advertisement template specifying an ordered combination of text components. The personalized text advertisement includes the received advertisement text, user information text selected from the obtained user information, and template text. The client device is provided with an advertisement based on the personalized text advertisement and is configured to play an audio version of the personalized text advertisement. The audio advertisement is generated using a text-to-speech algorithm at the client device or at the content server.

Abstract: In one embodiment, a method includes receiving an indication of a reward-generating event comprising an action performed by a first user of a social-networking system in response to an advertisement. The advertisement may have been selected by the social-networking system based at least in part on a bid amount from an advertiser. The method may further include updating a social graph of the social-networking system based on the reward-generating event, wherein updating the social graph comprises adding an edge connecting a first node to a second node corresponding to the advertisement or an entity associated with the advertisement. The method may further include determining and allocating a first portion of the bid amount to allocate to the first user and a second portion of the bid amount to allocate to the social-networking system based on the reward generating event.

Abstract: A panel provider may transmit queries to an audience measurement server to retrieve measurement data for subsets of clients selected via one or more characteristics, such as characteristics of the client, characteristics of the client's device, characteristics of the received content, etc. To protect panel data, the panel provider need not identify these characteristics to the audience measurement server; rather, queries may be made via a plurality of filters that may be applied to client and/or content identifiers. Because the audience measurement server may apply the filters or data structures to select client data for retrieval without knowing what the filter represents, the panel provider's reason for any particular query may be hidden. For further obfuscation, the panel provider may provide a plurality of filters that individually may identify large numbers of clients, but when intersected or applied together, identify only the clients for whom measurement data is required.

Abstract: An application associated with an online system that presents content to a user via a client device determines content associated with an additional advertisement for presentation via the client device based on whether the additional advertisement is installed on the client device. If the application has been installed on the client device, content associated with the additional advertisement includes a link that, when selected, executes the application and configures the application to operate in s specific state. However, if the application has not been installed, content associated with the additional application includes a link that, when selected, retrieves information for installing the application. If the link to install the additional application is selected, the client device may be monitored to determine when the additional application has been installed.

Abstract: Devices, computer-implemented methods, and computer-readable media for a redemption header for merchant offers, such as online coupons, are provided. In some embodiments, an offers website may provide offers, such as online coupons, in a browser executing on a user device. When a user selects an online coupon, the browser is redirected to a merchant website associated with the online coupon and a coupon code value is copied to a clipboard. Additionally, a redemption header having the coupon code and instructions is added in the merchant webpage. A webpage element for the redemption header, such as an inline frame, is created in the merchant webpage and the redemption header is provided based on an offer identifier stored in a browser-accessible storage item such as a cookie.

Abstract: Devices, computer-implemented methods, and computer-readable media for a redemption header for merchant offers, such as online coupons, are provided. In some embodiments, an offers website may provide offers, such as online coupons, in a browser executing on a user device. When a user selects an online coupon, the browser is redirected to a merchant website associated with the online coupon and a coupon code value is copied to a clipboard. Additionally, a redemption header having the coupon code and instructions is added in the merchant webpage. A webpage element for the redemption header, such as an inline frame, is created in the merchant webpage and the redemption header is provided based on an offer identifier stored in a browser-accessible storage item such as a cookie.

Abstract: An occupancy based targeted marketing system for augmenting market control techniques corresponding to one or more buildings of one or more building types within a geographic subsector is provided. The system includes a subsector aggregator, an other facility occupancy estimator, and a subsector processor. The subsector aggregator receives energy consumption and outside temperature streams corresponding to a portion of the one or more buildings, and employs occupancy components to generate average occupancy components corresponding to each building type. The other facility occupancy estimator matches the average occupancy components to remaining ones of the one or more buildings not in the portion according to building type. The subsector processor uses the first and second aggregated occupancy components to modify defaults of market control devices based on the occupancy estimate to optimize targeted advertising to a flow of pedestrians and automotive vehicles in the geographic subsector.

Abstract: An occupancy based focused marketing system for augmenting market control techniques corresponding to one or more buildings of one or more building types within a geographic subsector is provided. The system has a subsector aggregator, an other facility occupancy estimator, and a subsector processor. The subsector aggregator receives energy consumption and outside temperature streams corresponding to a portion of the one or more buildings, and employs occupancy components to generate average occupancy components corresponding to each building type. The other facility occupancy estimator matches the average occupancy components to remaining ones of the one or more buildings not in the portion according to building type.

Abstract: Methods and systems of predicting performance data for a piece of media content that is consumable by a user at a client device are provided. In one or more embodiments, the method collects raw input data, such as from a webcam, indicative of a user's response to the media content as the user watches the content. The data is processed to extract and obtain a series of head pose signals and facial expression signals, which is then input to a classification model. The model maps the performance data of the media content over time in response to the signals evaluated by the method to produce a prediction of the performance of the piece of media content.