Abstract: Systems, methods, and devices of the various embodiments enable advertisements (e.g., promotions, signs, logos, samples, etc.) to be part of the 3-D printing process. In an embodiment, advertisements (i.e., “ads”), such as partial product samples, may be 3-D printed prior to 3-D printing a purchased 3-D printable good. In another embodiment, ads may be 3-D printed on a 3-D printable good itself (e.g., embossed, impressed, as a tag, etc.). In a further embodiment, users may select the ads to be 3-D printed on their goods in return for compensation from advertisers.

Abstract: An invention that provides discovery and transfer of assets in a virtual universe is provided. In one embodiment, there is an asset transfer utility, including an inventory component configured to display to a user within a virtual universe an inventory containing a plurality of assets owned by other users within the virtual universe, each of the plurality of assets listed anonymously. A search component is configured to search the inventory containing the plurality of assets. A selection component is configured to select a set of assets from the plurality of assets based on the search. A transfer component is configured to transfer the set of assets between the user and an owner of each of the set of assets.

Abstract: A system, method, and computer-readable storage medium having processor-executable instructions recorded thereon is provided for distributing transactional advertisements from a distribution site over a network to online publishers. Transactional data items are rendered by the online publishers, with control elements provided from the distribution site, to control use of the transactional data items on the user terminal.

Abstract: Embodiments of the present invention relate to a system and method for creating an interactive advertisement. The interactive advertisement is configured to convey a brand message to a user while at the same time provide website security by reducing unauthorized website access by Internet bots. According to certain embodiments of the present invention, users are required to adequately respond to the interactive advertisement in order to access certain website content. The user responses to the interactive advertisements are collected and utilized to generate marketing reports which illustrate the effectiveness of an interactive advertisement in conveying an advertiser's message.

Abstract: A system, method and program product for providing a virtual universe in which unsolicited advertisements are embodied in automated avatars. A system is provided that includes: a registration system for introducing an advertisement avatar into the virtual universe; a targeting system for targeting a user avatar for delivery of advertising content by the advertisement avatar; a movement system for defining how the advertisement avatar is to move within the virtual universe; and an advertisement delivery system for defining how the advertisement avatar is to deliver the advertising content to the user avatar.

Abstract: A system, method and computer program product are included for providing product-related information. In use, a product identifier associated with a product is received after a point of sale, where such product identifier is received utilizing a network. Further, information associated with the product is provided utilizing the network in response to the receipt of the product identifier.

Abstract: An advertiser may be provided with fast and accurate estimates of the future cost and/or performance information for one or more actual or hypothetical ads (generally referred to as “proto-ads”). Past auction information may be used to simulate auctions that the proto-ad would have competed in. The proto-ad may then participate in a “replay” of such past auctions.

Abstract: A marketplace server and method for facilitating purchase transactions are provided. A marketplace server may include a routing engine configured to receive an order for goods from a first computing device associated with a first customer, with the order including a first delivery address of the customer. The routing engine also calculates a delivery route to the first delivery address. An offer engine is configured to create an offer for other goods. The offer includes a shipping incentive associated with a second delivery address of a second customer. The offer may be targeted to the second customer based on a proximity of the second delivery address to the delivery route. The offer engine sends the offer to a second computing device associated with the second customer. Upon receiving an acceptance of the offer from the computing device, the offer engine processes a purchase transaction for the offer.

Abstract: A system, method and computer program product are included for correlating information. In particular, first information associated with an advertisement presented utilizing a first medium is identified. In addition, second information associated with user activity involving a second medium is received. In use, the first information and the second information are correlated for gauging an effect of the advertisement on the user activity involving the second medium.

Abstract: A computing system and method for managing an identity of a user are provided. A server may be configured to communicate with each of a plurality of client devices in corresponding request and response streams. An inference engine is configured to monitor the request and response streams for identifying factors that distinguish each of the plurality of client devices from other of the plurality of client devices. Upon detecting one or more of the identifying factors for each of the two or more client devices that match within a threshold probability, the inference engine makes an inference that two or more of the plurality of client devices are used by the user. Based upon the inference, the inference engine creates a virtual identity record at the server linking the two or more client devices.

Abstract: A method for automatically performing marketing actions. The method includes receiving consumer input relating to a product and/or service (“Product/Service”) from a service information display, receiving contextual input associated with the consumer input, placing the received consumer and contextual input into one or more segmented data groups, wherein each segmented group includes consumers data and associated contextual data having similar characteristics, and wherein each segmented group has sufficient consumers data and associated contextual data to enable statistical analysis.

Abstract: A system that incorporates teachings of the present disclosure may include, for example, a controller to determine a behavioral profile of an end user from packet traffic generated by activities of the end user, and share the behavioral profile with a network element for distributing targeted advertisements to the end user according to the behavioral profile. Additional embodiments are disclosed.

Abstract: A shadow ad can be evaluated by receiving an ad request, identifying at least one shadow ad and at least one actual ad based on the received ad request, generating an ad ranking by analyzing one or more criteria associated with the identified at least one shadow ad and the at least one actual ad, and selecting one or more of the identified at least one shadow ad and the at least one actual ad based on the ad ranking. Further, the at least one shadow ad can be associated with one or more campaign parameters corresponding to a shadow ad campaign. Additionally, the ad request can be received from an online advertising system.

Abstract: A computer application is used for the serving and creation of user-annotated web pages, which may include associated advertisements, to client devices. The user is able to submit comments to one or more web servers wherein the web server or servers appends the submitted comment or comments and updates them for use and display on one or more web pages at one or more client devices. The comments are also distributed for viewing or listening, potential annotation, and update by other users viewing the same or related annotations across multiple websites. Annotated advertisements are an embodiment of the invention.

Abstract: Distracting clutter in ads may be reduced, while at the same time permitting various different ways for advertisement audience members to interact with and use ads. This may be done by (a) accepting telephone number information associated with an advertisement, (b) accepting a URL segment, (c) generating a new URL including the URL segment and the telephone number information, and (d) associating the new URL with the advertisement. The new URL might define a location of a document including marketing information, or a location of a document for facilitating on-line commerce. The telephone number information might be a telephone number or extension for a device or facility supporting telephone purchase orders. The ad, including the new URL, may be printed on an offline property.

Abstract: Systems, apparatuses, and methods are provided for facilitating electronic commerce via a web banner. Entire purchase transactions may be provided via the web banner, where an end user purchases products sold from third parties via the web banner. Entire sale listing transactions may also be provided via the web banner, where an end user lists products for sale via the web banner. Further, users may be identified when they access third party web sites, and customized offers may be generated and communicated to the identified users.

Abstract: Techniques are described for using loyalty program points and other non-monetary loyalty rewards from a first organization in a monetary manner at a distinct second organization, such as to acquire an item from a merchant at a cost that is reduced by a monetary amount based on the loyalty reward used. In some situations, the first organization programmatically interacts with a merchant to cause a gift certificate to be dynamically created for the merchant in an appropriate monetary amount, and later applies the gift certificate to reduce the cost of the item acquisition. In addition, in some situations such acquiring of items by a user from a merchant is performed based on interactions between the user and the merchant that are performed so as to appear to the user to be with the first organization and such that subsequent interactions continue between the user and the first organization.

Abstract: The present technology presents targeted content, such as a targeted application, within a primary application, in such a fashion that the targeted application is a separate process from the primary application. The targeted application is targeted to a specific user by compiling targeting data, generally describing aspects related to the user and information about the primary application for use by an application server, which processes the targeting data to determine suitable content. The present technology further achieves a balance between the need to protect a user's information and sharing some of this information with trusted sources for selecting targeted content to be displayed within a primary application by providing an operating system process to accept requests and compile targeting data for determined targeted content from the primary application without sharing the targeting data with the primary application.

Abstract: A computer implemented method for response tracking is described. The method includes obtaining one or more responses to one or more promotions, attributing the one or more responses to one or more treatment instances, with the one or more treatment instances correspond to a promotion version assigned to a group of contact entities at an execution of a computer implemented marketing campaign, and generating a response table, the response table including one or more entries, the entries in the response table being in accordance with attribution of the one or more responses to one or more treatment instances.

Abstract: A computer implemented method for producing a contact history for a marketing campaign is described. The method includes producing a promotion version history table for the marketing campaign, with the promotion version history table recording promotion attribute values for each promotion version at runtime, producing a treatment history table for the marketing campaign, with the treatment history table representing promotion instances given to a group, producing a contact history table for the marketing campaign, the contact history table recording which contact entities were in which groups at runtime, linking the promotion version history table, the treatment history table, and the contact history table, wherein the linking preserves referential integrity between the promotion version history table, the treatment history table, and the contact history table, and producing the contact history from the promotion version history table, the treatment history table, and the contact history table.